Digital AdvertisingSocial Media Marketing

Yuan Ze University Promotes Online Enrollment with Social Media Ads

Yuan Ze university

With the help of a digital agency in Singapore, one of Taiwan’s private universities – Yuan Ze University – has successfully launched their social media campaign.

Social Media Ads – The conversion-driven tool

Due to lockdown measures amid COVID-19, annual education fairs, seminars, and exhibitions were unable to be held as with previous years. This has thrown Yuan Ze University into a state of uncertainty as their enrolment exercise for the new semester approaches.

With the increasing trend of people staying home during the pandemic, Yuan Ze had to adapt to this new normal by reaching out to their audience via digital platforms instead. Placing emphasis on social media, Yuan Ze hoped to raise awareness of their university and education programs and ultimately drive conversations by garnering online enrolment.

Tapping onto Facebook & Instagram ads enabled Yuan Ze to reach their target audience cost-effectively in a multi-market approach. With social media ads adapted to respective local languages, they were served to potential prospective students in Hong Kong, Philippines, Indonesia, and Thailand.

hk social media ads

Social ads targeting Hong Kong market

PH social media ads

Social ads targeting Thailand market

TH social media ads

Social ads targeting Thailand market

Social ads targeting Indonesia market

About Yuan Ze – A private university in Taiwan

Yuan Ze University is a private university founded by the Far Eastern Group in 1989. It is the first university to implement the 5-Year Dual Degree System and also the first Bilingual University (English & Chinese) in Taiwan.

Currently, Yuan Ze has five colleges including the Colleges of Engineering, Informatics, Management, Humanities and Social Sciences, and Electrical and Communications Engineering. There are over 8,000 students with a 2:1 ratio between undergraduate and graduate students on the campus. 

Reach your ideal audience in different markets with Social Media Ads

Social channels have a massive pool of engaged users that spend long hours on the platforms each day. Advertising on social media gives you access to billions of potential customers. You can leverage on paid social ads to target specific audiences, build on existing awareness efforts, and drive conversions with a specific call to action.

With sophisticated targeting capabilities, social media platforms like Facebook help you target your ideal buyers based on a huge range of factors, including age, income, gender, language and education, which allows you to drive more relevant traffic to your site. This can help you to get the most out of your marketing spend.

If you are interested in launching ads on social media, let us help! We offer media buying services on social media channels and pitch in to define the right target audience for your products or services.

IH Digital | Asia-Focused Digital Marketing Agency

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

Want to promote your product or service to a with social media ads? Contact us today for a consultation soon.