Green marketing has evolved from a buzzword to becoming an essential part for brands and public organisations that want to thrive despite these trying and challenging times.
What Is Green Marketing?
Green marketing is the term used to refer to strategies that highlight the environmental benefits of a product or service. And it is just one of the many components in the ever-growing movements urging for everyone to be more responsible on how their actions affect the environment.
Why Green Marketing is Important?
Aside from helping the general public understand why your organisation is choosing the path for a more sustainable lifestyle, green marketing enables you to educate and inform people about your eco-friendly efforts and possibly join you in doing eco-friendly programmes.
With green marketing, you can amplify your calls explaining why actions designed to protect the environment from further degradation are necessary.
Singapore Government Organisations Gear Towards Green Marketing
Green marketing enables members of the public sector to get the word out about their latest policies and efforts on going green, fast and to a large audience.
Below are some examples on how government agencies in Singapore leveraged green marketing to inform, educate and ultimately convince their audience to go green together.
NEA Raises Public Awareness on Their Eco-Friendly Effort Via Ads
When building an eco-friendly image for your organisation, it is important that you highlight your message about sustainability to the community, and what environmental initiatives you have developed in achieving it.
One way of doing this is to carry out a media campaign to raise awareness among the public.
The National Environment Agency (NEA) of Singapore recently launched its new E-Waste Recycling Campaign and they leveraged both offline and online advertising to broaden their reach in a short span of time.
In IH Digital, our media experts have a solid understanding on how different advertising channels function. Whether it’s social media, Google, or out-of-home advertising, we can advise you on the most suitable advertising platforms to deliver your organisation’s message effectively.
Plus, we are a certified Google Partner, and we can help you manage and optimise your digital ads efficiently on Google Search, Google Display, and Google Video.
Contact our media specialists to know more how we can help you in digital advertising.
Leverage the Power of Social Media to Spread the Word About Your Eco-friendly Programmes
Social media continues to be an efficient means to communicate directly with people inclined to go green and actively take actions in saving the environment. And conversations about sustainability move at the speed of light on social networking sites.
To sum it up, these serve as opportunities for agencies to connect with the public and engage with them, potentially expanding your reach, and increasing awareness on your eco-centered initiatives.
NEA’s E-Waste Recycling campaign is a great example wherein they maximised social media to promote their new program that aims to convince more Singaporeans in properly disposing their unwanted appliances and gadgets.
They launched engaging ads on Facebook and Instagram for the dissemination of their eco-friendly message.
Screenshot of Singapore’s National Environment Agency (NEA) Instagram Ads about E-Waste Recycling
If you’re going to implement green marketing, not only we can support you in content creation, but also in community management, paid social ads on Facebook, Instagram, Twitter and more.
Engaging and Informative Green Contents Are Essential
Public organisations should always remember the power of engaging and informative content in connecting with their audience. After all, you don’t want to waste resources on a lackluster eco-campaign that the people would likely forget in the next couple of days.
Engagements will definitely help build online presence about your environmental programmes. Take a cue on how the Public Utilities Board (PUB) raised the importance of conserving Singapore’s water supply with a series of Facebook contests called ‘Count with Water Wally’.
Screenshot of Count with Water Wally’s Contest Video
Participants were encouraged to subscribe to PUB’s YouTube channel, tune in and pay attention on the videos for a chance to win rewards such as vouchers and Water Wally merchandises. In this way, PUB not only taught people to value potable water but also making the whole learning experience fun.
If you are looking forward to creating engaging content for your green campaign, team up with IH Digital.
Choose IH Digital as Your Green Marketing Agency
Green marketing, when done right, can produce long term benefits not only for the environment but also to your organisation as well. And choosing the right marketing agency that can support you in achieving your vision is the first step.
Get started with a 360° marketing agency like us to get your eco-marketing message out to a larger audience. Schedule an appointment with us now.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.