Nowadays, people search online for products and services more than ever before. Nearly half (46%) of Google searches are finding local information, according to Backlinko. Therefore, it is important to improve your business visibility in local search results. There are different ways to rank well as a local business, the easiest and fastest way is setting up a Google My Business account, a dashboard for managing business listings.
What is Google Business Account?
Google My Business (GMB) is a free tool that enables you to list your business on Google Search and Google Maps. It allows you to create an enhanced business profile to rank well in the local search results. You can manage how your business information – business name and address, contact details, operation hours are displayed on Google.
If you’re not optimising your business profile, you are missing out on an opportunity to generate more traffic and engagement with your business. To get your profile up in search results, you need to verify your business information by creating a GMB profile or claiming an existing auto-generated business listing.
What are the Benefits of Google My Business?
Not sure if you need a GMB account? Here’s why you may want to consider one.
1. Gain High Visibility in Local Search Results
When customers are looking for products or services online, the first place they’ll go to is Google Search.
GMB ensures that your business will appear in Google Search, Maps, Local Pack, and Local Finder when someone entered search queries related to your company, products or services. Optimising a business listing is essential to gain a high local ranking. Therefore, when someone searches for your business, you’ll show up on the first page—not the second page or worse.
If you‘re not sure how to improve your local SEO to rank high in the search results, contact us for SEO expert’s advice.
2. Stand Out from Competitors
An effective Google My Business description gives a snapshot of your business, includes relevant keywords, and depicts what makes your business unique.
Just like website SEO, Google uses a variety of signals to determine your local search ranking, and adding relevant and high-traffic keywords to your business listing can be incredibly helpful. It enables you to stand out from your competitors when consumers scan through search results.
Unfortunately, many business owners have no ideas on what keywords to add and don’t understand the right way to add keywords. Consequently, they failed to enhance their local SEO and rank lower than their competitors.
In IH Digital, we’ll conduct research to discover the keywords that have traffic potential and add to your description wisely. If you need our help in optimising your business listing with keywords, let us know.
3. Gain Helpful Insights to Make Informed Decision
Not only GMB helps promote your business but also helps you understand the market. You can access a wealth of valuable insights that tell how visible your brand is, who your target audiences are, and how they’re engaging with your business.
You need to know how to study statistics in order to improve your audience engagement, website traffic, and sales. It can be hard if you don’t know how to analyse the data, so we’re here to help.
To help you understand how your business is performing, we’ll create an analysis report for you. Knowing this information can help you better zero in on what’s working and what’s not working and create sound marketing strategies.
Ready to Find Your Business in Local Search?
Since your customers are looking for local businesses online, you must have your digital presence ready. With GMB, you can display essential business information in front of the eyes of prospective customers.
Want to know more about Google My Business or would like us to set it up for you? Contact us to discuss the tool in further detail.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.