In May 2020, Shopify announced its partnership with Facebook to help businesses launch Facebook Shops. If you are a Shopify store owner, here’s what you should know about Facebook Shops and what it means for your Shopify business. This partnership enables Shopify merchants to sell via popular social media platforms.
If you‘re already selling products on Shopify, this shop will be a new channel to power all of your sales and marketing activity across the Facebook family of apps. You can control the customisation and merchandising for your storefront inside Facebook and Instagram while managing the products, inventory, orders, and fulfilment from Shopify.
Not sure how to utilise the Shopify Facebook Channel? Let’s delve into what you can do with Facebook Shops to grow your online business.
You Can Create Tagged Posts to Showcase Your Products
Once you have set up a Facebook Shop, you can start tagging products in your post. This ensures that everyone who views your posts will know about the products available in your Shop.
In the example below from Nike, users can see the product listings in the post as the products are tagged in the photo. When users click on the tags, they are directly sent to the Facebook Shop to view the product details, and possibly, visit your Shopify store to make purchases.
Remember that you cannot tag a product in a Facebook or Instagram post unless you have your shop set up. If you want to create a shop on Facebook or Instagram, contact IH Digital to get started right away.
Image source: Nike Facebook Shop
You Can Capitalise on Facebook’s Social Engagement to Expose Your Brand
When you create a post tagging your products in Facebook Shops, users can like them, share them with friends, or leave a comment asking a question. These engagements work as a powerful marketing tactic to expose your brand to new audiences in the best possible way – through a friend.
People are heavily influenced by the opinions and actions of others. When there is a real person recommending or leaving positive reviews for your product, new audiences will likely think that your shop sells good products and eventually buy from you.
However, not all posts can gain a high engagement as you desired. To encourage people to interact with your post, you need to create product images that are eye-catching and engaging. Content creation is a complicated process that might require you to do the product shooting, graphic design and even copywriting. This is why you need a content marketing agency to support you.
If you need help in producing high-quality and engagement-driven contents, contact us to take up this labor-intensive task for you.
You Can Reduce Friction in the Sales Process
Many customers do not like complicated checkout process. The more pages you make customers jump through, the more likely they will change their mind or get distracted and not complete their purchase. So, you have to make the purchasing process as easy as possible.
Facebook Shop streamlines the customer buying journey from discovery to purchase. Users can browse and shop your products in the same window they are using to chat with friends. When they have decided what to purchase, you can easily send them to your Shopify website to check out – with a call-to-action button, “Check Out on Website”.
Image Source: Augustinus Bader Facebook Shop
Get Ready to Sell Shopify Products on Facebook Channel
To expand your online business, you will likely add new channels. Setting up your Facebook Shop is the first step. It helps to get more eyes on your products, boost conversions, and speed up purchasing for your store, which you will not be able to do with Shopify alone.
Want to set up a shop on Facebook to grow your online business? Contact us today for a consultation.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.