Case StudiesCreativeSocial Media Marketing

Video Marketing: ShopandDineatNEX to celebrate Singapore’s National Day!

video-marketing-stopmotion-nex-singaporeNEX produced a stop motion video, as part of the video marketing effort that goes with their Facebook wall contest, to celebrate Singapore's National Day.

NEX Singapore joined in the Singapore National Day celebratory hype with a Facebook wall contest and a stop motion video as part of their social media marketing and video marketing efforts.

Social Media Marketing and Video Marketing

NEX Singapore, in partnership with IH Digital, a social media marketing agency, announced the wall contest by producing a whimsical social video that teases a secret recipe for making the renowned local cuisine, Teochew Png Kueh.

However, there is a plot twist in this stop motion video. This video is not teaching the audience how to make the dish, Teochew Png Kueh, unlike the usual recipe videos produced by IH Digital during the Chinese New Year festive season.

Instead, NEX Singapore shows the audience how to walk away with their exclusive Png Kueh cushion. The secret recipe to this “delicious” treat is to shop and dine at NEX! This video marketing tactic – use of plot twists and fanciful props – resonated well with their digital media fans, reaching over 22,000 views in a week.

IH Digital - Social Media Marketing Agency in Singapore

Social Media Marketing through Facebook Wall Contests

NEX Singapore also took the chance to engage their social media fans by holding a Facebook wall contest. By simply sharing their favourite stores to shop and dine in at NEX, fans will stand a chance to win $60 worth of Cotton On gift cards. Start commenting and tagging your friends in this post now!

How to come up with an effective video marketing strategy

With 4 billion daily video views on Facebook, it is an open secret that you will need to focus on your video marketing efforts as part of your overall digital marketing strategy. And with more brands starting to use social videos as part of their social media marketing efforts, how do you get an elusive edge over your competitors?

Start your video marketing journey by discovering the different types of social videos that can help your brand. With our vast experience in video marketing in Singapore, our digital marketing agency specialises in planning, creating, and implementing effective video production strategies that are tailored to fit your digital needs. Drop us a message here to learn more.


IH Digital is a social media marketing agency in Asia that provides 360° services, including content marketing and advertising on Facebook, Instagram, LinkedIn, Twitter, and more! Interested to work with us and boost your brand’s social media marketing strategy? Contact us today at https://www.ihdigital.com/contact-us/ for a consultation soon.