What is traditional advertising?
Traditional advertising involves classic methods like advertising through newspaper, magazines, radio, and TV. While this does not seem to be in the options of small businesses, huge brands still opt to go for it.
There is so much buzz in the world of digital marketing, such that many conventional businesses go back to the old way of advertising.
However, if your digital advertising strategy complements well with the traditional one, then you’re on the right track.
After all, traditional advertising is alive and well. And you can greatly benefit from it, too, like traditional businesses still do.
How to do traditional advertising?
There are plenty of ways to do traditional ads. Like digital advertising, there are also many channels you can choose from.
If you have a big marketing budget, you can go for advertising through your local radio station and cable TV. However, make sure to plan the timing and program when doing this so as to maximise your ad budget.
Otherwise, if you have a small to quite a huge budget, you can consider print advertising. With the increasing demand for digital advertising, many newspapers and magazines were forced to reduce their ad costs to remain profitable.
Print and Radio Advertising in Singapore
Others include The New Paper, Lianhe Zaobao, Lianhe Wanbao, Berita Harian, Berita Minggu, Tamil Mirasu/tabla!, ST Classifieds, ST Jobs, Stomp, News Link, and Asia One.
Besides print, SPH also owns other digital products, radio stations, online classifieds, and outdoor media.
Want to launch print ads or radio ads in Singapore? We can do that for you.