China Digital Marketing

Top 5 Most Popular China Social Media Apps 2020

Top 5 Most Popular China Social Media Apps 2020

If you are looking to target Chinese consumers, it’s important to know the top China social media apps that make up the market. Not only these apps help you build a strong market presence, but they also serve as a great avenue for lead generation and sales increase.

Apparently, social media in China is an immense sector due to the population’s keenness on such apps. According to a report on Data Reportal, here are the latest China social media statistics in 2020:

  • Number of social media users in China – 1.04 billion
  • Increase in social media users – 15 million (+1.5%) between April 2019 and January 2020
  • Social media penetration in China – 72%
China social media overview report as of January 2020
China social media overview report as of January 2020 | Source: Data Reportal

So, as we give you the most popular social networking sites in China, you’ll also get to know them briefly, as well as have a better grasp of the best marketing strategies to use.

Without further ado, let’s look into the top 5 most popular social media apps in China in 2020.

wechat homepage

#1 WeChat

WeChat is a Chinese multi-purpose chat app that has grown into a ‘super app’ with added social media and mobile payment functions.

First released in 2011, now WeChat is China’s most popular app and one of the world’s largest standalone mobile apps in 2018.

Behind WeChat’s success is its wide array of functions from advertising to e-commerce. Other features include:

  • Official Account
  • Moments
  • WeChat Ads
  • Mini Program or Mini-app
  • WeChat Pay

Read more: WeChat Official Account Features

ATC official sales partner of WeChat

Furthermore, here’s a quick overview of WeChat’s latest statistics:

  • Monthly active users (MAU) – 1.15+ billion (Source)
  • WeChat Mini Programs daily active users (DAU) – 300+ million (Source)
  • Number of registered Official Accounts – 20+ million (Source)
  • Number of Chinese businesses using WeChat Pay – 50+ million (Source)

Read more: Top 5 WeChat mini program ideas from leading cosmetic brands in China

Now, for brands and businesses, here are WeChat’s key sectors to help you better understand your target audience on the app:

  • Entertainment
  • Fashion
  • Education
  • Finance
  • E-commerce

Read more: WeChat Ads – Moments and Official Account Ads

weibo homepage

#2 Weibo

Secondly, Sina Weibo is another popular social networking site in China. From the word ‘weibo’ meaning microblogging, it is a micro-blogging site that’s generally used for trendspotting and entertainment.

Initially launched in 2009 by Sina Corporation, Weibo is now one of the biggest China social media platforms with roughly half a billion active users so far.

With its powerful microblogging function, Weibo has since become strong on content marketing, particularly those that are backed by KOLs.

Besides content, it has also developed a solid social search engine within the platform. This made SEO another important factor in Weibo marketing.

Read more: How to do Weibo Marketing for your business

While there are many strategies to explore for Weibo marketing, keep these four common techniques in mind when you’re planning to win in the platform:

  • Social search engine promotion
  • Content marketing
  • Influencer marketing
  • Weibo Ads

IH Digital - Sina Weibo Offical Partner Agency in Singapore

As regards to the target audience, here are Weibo’s key sectors to watch out for when you’re mapping out a Weibo marketing strategy:

  • Entertainment
  • Gaming
  • Beauty
  • Fashion
  • Education

Additionally, here are some Weibo user statistics to learn about the social media site in 2020:

  • Total worldwide monthly active users (MAU) – 497 million
  • Share of population aged 14+ that uses Weibo each month – 8.4%
  • Year-on-year increase in MAU – +11%
  • Active users who access via mobile devices – 94%

douyin homepage

#3 Douyin

Douyin, or globally known as TikTok, is also huge on the China social media app sector. Launched in 2016, it is a short video and music app that’s more known among the younger generation.

For your marketing plan, here’s what you can do on Douyin:

  • Advertising
  • Influencer marketing
  • Content marketing

ATC - Douyin Marketing Agency in Asia

Furthermore, you can target these sectors on Douyin for a more effective marketing strategy:

  • Gaming
  • Entertainment
  • Beauty
  • E-Commerce

What’s more interesting about Douyin is its tremendous user base. Let’s see how big Douyin is in China:

  • Daily active users (DAU): 400 million (Source)
  • Ranked 6th among Chinese mobile apps based on average monthly users
  • Top 3 most downloaded app in China
  • Ranked 7th among Chinese mobile apps based on consumer spend

toutiao homepage

#4 Toutiao

Toutiao, ByteDance’s core product, is a Chinese news and information content platform. What makes this platform a reliable news source is it’s backed by machine learning techniques.

Through this algorithm, the app can analyse the content features, users, and their reaction to content for a more tailored content feed list for each user.

This is why Toutiao is one of China’s biggest platform when it comes to content creation, aggregation, and distribution.

Based on Toutiao’s current standing in the market as a content platform, here’s how to make the best use of the app for marketing:

  • Content marketing
  • Ads

Finally, let’s have a look at Toutiao’s latest statistics:

  • Monthly active users – 200 million
  • Daily active users – 120 million
  • Total registered users – 700 million
  • Most-downloaded mobile app in China in 2019

xiaohongshu homepage

#5 Xiaohongshu

Xiaohongshu (小红书), also known as RED or Little Red Book, is a Chinese e-commerce and social media platform. Created by Miranda Qu and Charlwin Mao in 2013, it began as an online tour guide for Chinese shoppers.

Originally, the app intended to give Chinese users a platform for product reviews and sharing of shopping experiences within the community.

But, as the app advanced, it developed into a robust e-commerce and social media app by activating cross-border selling.

As of 2019, here are some of Xiahongshu’s interesting facts to learn from:

  • Total number of users: 300 million
  • Monthly active users: 85 million
  • Female users: 88%

Reboot your Chinese market presence with a China digital marketing agency

IH Digital is a China digital marketing agency in Asia that provides 360° services, including influencer marketing, WeChat and Sina Weibo social media management, Baidu SEO and SEM, e-commerce, content marketing and more! Want to get started with China digital marketing? Contact us today at for a consultation soon.

IH Digital - China Digital Marketing Agency in Singapore