TikTok is a social media platform known for its short-form videos lasting from 15 to 60 seconds. It is a mobile-friendly social networking application where audiences also learn to be content creators with the assistance of user-friendly built-in video editing features, and it has become a leading online destination for today’s youths.
TikTok hits the nail on the head when it comes to engaging with the youngsters. TikTok reports a Monthly Active User base of 1.3m in Singapore, of which 36% are between the ages of 13 to 17 years old and 30% are between 18 to 24 years old.
If you wish to reach out to the youth segment, TikTok is the place to be.
EDB’s TikTok Ad campaign
Similar to private sector businesses, government agencies also leverage on social media platforms to amplify their campaigns and reach their target audiences.
In July 2020, the Economic Development Board (EDB) tapped into TikTok to encourage Singapore students to take up local engineering jobs. They launched a Brand Takeover ad campaign to reach the local youths.
A Brand Takeover Ad is a simple 3 to 5 seconds full-screen static image or soundless video that appears upon users opening the TikTok app, ideal for generating mass awareness and driving website traffic.
Other than brand takeover ads, there are other ad formats available in TikTok. Each may be more suitable depending on the campaign type you want to run. Learn more about TikTok Ads here.
Contact IH Singapore for your TikTok Campaign
IH Singapore is a one-stop media buying agency providing 360° marketing services including TikTok marketing, media buying, video marketing, content creation, and more.
Ready to hop on the exciting advertising opportunities on TikTok? Schedule a consultation with our TikTok marketing expert to get started.
IH Digital, D38 and ATC are members of the Digital 38 Group.