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GSC Movies Launches 360° Digital Marketing Campaign

Digital marketing campaign in line with the release of South Korea zombie film, “Train to Busan”

GSC Movies, Malaysia’s leading independent movie distributor, geared up in time for the release of the much-awaited zombie movie of the year, “Train to Busan,” by releasing a fully integrated 360-degree digital marketing campaign. This apocalyptic, hair-raising South Korean film premiered at the 2016 Cannes Film Festival and is now showing in Malaysia.

By utilizing all their digital channels, from their website, Facebook, Youtube, Twitter, Instagram, Google+ to WeChat to off-line activations, GSC Movies was able to build hype and engage their fans through fun and creative approach:

Website SEO

[metaslider id=4028]

Facebook Video

Instagram

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BJ-mYglDZ1Z/” target=”_blank”>长腿欧巴孔侑与国民大叔马东錫演技大比拼,南韩公映首日即获65亿韩元票房的大热巨制《Train to Busan》9月8日即将登录大马! TRAIN TO BUSAN Stars Gong Yoo and Ma Dong-Seok invite you to watch the most awaited disaster thriller of the year! Watch them on a zombie-infested bullet train ride in cinemas on 8 Sept!

A photo posted by GSC Movies (@gscmovies) on

“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BJ5jxvHjx8G/” target=”_blank”>5 Zombies Facts that You’re Dying to Know! #Fact 1: Zombies like to bite. Zombies don’t think human is delicious. They bite to spread the virus and for their happiness. [实话实说] 5个有关丧尸的知识科普! #实话1:丧尸喜欢咬人 丧尸并不觉得人类美味,但却十分喜欢咬人。一来是散播病毒,但更多的是…牙痒。

A photo posted by GSC Movies (@gscmovies) on

Twitter

Google+

Google Plus - GSC (1)Google Plus - GSC (2)

YouTube

WeChat

WeChat - GSC (1)

How an integrated digital marketing campaign could help your brand

Brands are called to keep up with the constant development of technologies. And with a 360-degree approach to your content marketing strategy, it helps your brand to provide a holistic and consistent experience across your channels.

By taking your product ideas and strategies and turning it into an all-encompassing content, you create an entire customer journey that helps build a lasting and fruitful relationship with your audience.

GSC Movies was able to reach every fan across multiple platforms by developing a content marketing campaign that stiches every moviegoer’s touchpoints on-the-ground and online: from learning about the movie to eventually purchasing the tickets.

Ready to jumpstart your digital marketing campaign?

Start integrating social media marketing seamlessly. IH Digital, a digital agency in Singapore, provides digital marketing services that help you build audiences for your brand. Contact us today.

Content MarketingDigital Marketing GuidesVideo

How Digital Videos Help Content Marketing

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Video Advertising Opportunities

Digital videos play significant roles in content marketing today especially this 2015. With the rise of videos in terms of views and engagement, digital marketers apparently perceive rising opportunities with well-planned content marketing videos. In fact, this year is the time seen to have the biggest opportunities in advertising through digital videos. Today’s swift developments in technology and communication are the major contributors to the rise of digital video production, even taking over the large share of traditional TV in display advertising budgets.

Digital video platforms are mounting in terms of use and performance as platform developers foresee how videos will provide digital marketing a crucial break. It is apparently witnessed in the actions of the biggest digital video channel YouTube, which is now taking steps to further improve viewer experience through better video resolutions. While YouTube remains to be on top, Facebook is aggressively entering the video platform competition by targeting video bloggers and convincing them to post their videos directly on Facebook. As we may all have observed, Facebook videos are everywhere on our newsfeeds and seems like many users are now posting directly on the social media site.

Do you have your corporate videos up on any of these channels? These major video platforms and a lot more such as Vine and Instagram are important advertising mediums that you might want to take advantage of to benefit your digital content marketing efforts. Below is IH Digital’s corporate video showcasing the company’s services in a video running for as short as 1 minute and 29 seconds.

Can you imagine how many display images it will take to showcase all of IH Digital’s services? Not to mention the amount of time that your audience will take to absorb all these information. That is the power of a powerful video strategy in content marketing. Messages can be conveyed through videos in a more efficient manner than other display advertising, and can even be maximised through a great strategy to make it appealing to viewers.

Read more: Facebook Videos vs. YouTube

Digital video trends you need to know

Digital mobile video

This year is said to be the best year that will showcase how mobile can become significant to videos. Online users increasingly watching videos through mobile only mean bigger marketing communications and advertising opportunities, and thus higher spending on this medium.

More action through video campaigns

Do digital videos drive more actions? Definitely! In fact, according to a study by the Business Insider, online videos generate three times more clicks on average compared to other advertising formats. This study mainly shows how powerful a content marketing video can become as it can showcase more stories than images and texts, making ads and features more engaging. Moreover, today’s social media marketing and online targeting capabilities are also improving. What can be more efficient in digital marketing when digital videos can share more stories to the right audience?

Below is an example of video developed to increase brand awareness through an interactive game. It is a video contest of the brand PUB Singapore.

Searchable posts

Nobody wants their best shot of marketing videos to get lost in the digital space. Making it searchable is as simple as organising your videos – where to place it and when. Did you know that YouTube is one of the largest search engines in the world? Searching for videos makes it easier when you do it on YouTube. Alternatively, you can also search Google, which of course prioritizes its own channel, YouTube.

Facebook, on the other hand, is different. Facebook videos are mostly seen via newsfeeds liked or shared by friends and pages you follow. But yes, posts are searchable. So make it easy for people to search your posts on the social media site. Headline or caption them with something worth remembering — a unique hashtag or easy-to-remember description, perhaps.

Advertise where all eyes watch

At this time, the largest share of viewers turn to YouTube for videos. Content marketing through this platform gives your brand strong opportunities to reach your audience more effectively. YouTube videos allow advertising on their videos that will be visible to its viewers on the duration of the video clip they are watching.

Engage hard-to-reach market

Digital videos usually appeal to hard-to-reach markets. In a study by Video Brewery and Forbes Insights, 59% of senior executives would rather choose to watch a video than to read a text. Even more interesting are the actions done by these audience. The study continues to point out that around 65% of them click through to visit the vendor’s website, 50% have drawn interest and seek for more information, and some 45% contacts the creator of the video.


As a final note, video marketing is undeniably a powerful content marketing consideration given that all the engagement and responses that videos get from its audience today are remarkable. Indeed, it is sensible to say that using videos in digital marketing is an effective medium to make your brand stand out from the rest. Taking note of the recent studies about digital video marketing, the vast opportunities that videos can gain for your business is impressive. The challenge in today’s video content marketing is targeting precision, quality and proper delivery of message.

Content MarketingDigital Marketing GuidesVideo

YouTube vs. Facebook Videos

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Facebook video | video production in Singapore | content marketing

Picking between the two giants

With the rise of videos as an effective content marketing tool, today’s marketers ask: which channel can be best used to present their brands to their audiences – Facebook video or YouTube?

Search vs. Social

YouTube and Facebook are two media platform giants that have different advantages. Search for the former, being under the umbrella of Google; and social for the latter.

When trying to discover content, we run to Google and simply search for anything through the use of keywords. Being under the umbrella of Google, YouTube holds the edge when it comes to search as Google can simply favour its channels. That said, when users know what to look for, they can simply try to play with keywords and results including YouTube videos can come up that easy. However, the case seems to be changing recently because of social media.

While YouTube remains to be the biggest traffic destination when it comes to videos, Facebook is working to take a larger slice of the pie. In just a short period of time, Facebook videos are seen to be gaining more control in the online video scene. It is not very surprising to know that Facebook will soon take action in turning its attention to videos. As video marketing continues to become popular in the online marketing industry, Facebook’s merger of videos alongside its social media edge is a huge benefit to online marketers and businesses. In today’s case, Facebook feeds the top and recent videos to its users, which makes it possible for people not to turn to search engines just to see the latest and the trending. Through this system, social media gains the momentum when it comes to presenting what’s hot, viral and most viewed. Moreover, let us not forget that YouTube videos are also being viewed through Facebook.

Weighing between the most recent and the permanent content

As marketers, you must carefully study your goals for your digital marketing efforts. Understanding the trade-off between permanence and recency is vital in deciding which channel to place your video as it will measure your video’s ability to hold attention over time. For instance, Facebook Video can help your content gain attention through social media actions such as likes, comments and shares, but it can disappear quickly since recency and social interaction are the only ways to keep your video actively visible on the news feeds. YouTube, on the other hand, can easily be searched even when the video has been posted years back or hasn’t even gained much social actions. The important thing to note on YouTube’s edge in this case is that, your video remains searchable over time and can even gain attention even it is an old content. So in terms of staying power, YouTube takes the lead over Facebook. While if you think you can leave your video’s success on social actions, turn to Facebook. Now, have you decided where to put your brand’s corporate video?

Good news for marketers

Although we try to carefully figure out which is best and more beneficial to our brand, there’s a slightly positive thing that might ease the dilemma of choosing between Facebook video or YouTube. That is, competition between the two video channel giants is actually beneficial to brands that are keen on video production.  Simply put, video content creators can in fact take advantage of the emerging online video developments in each channel. With proper planning and strategy, you can be sure that your video production efforts will be optimised.

Facebook videos are known to be made to grab the users’ attention, so one thing to do is to create teasers for the Facebook page, and connect them to the full length version via the YouTube channel. This, however, is one of Facebook’s biggest downside against YouTube. While Facebook works to convince marketers to post full videos on the social media channel, users can see gaining more potential on YouTube where the content can be monetised. Will Facebook offer a better arrangement to its video content creators than that of YouTube? We can only wait. But until then, try to work around how your brand can get the most out of the competition.

However, if you are more concerned about brand recognition than your video’s record of overall views in each channel, then you could post the same videos on both channels. BuzzFeed does this! Why? Simply because it’s fundamentally more significant to spread your video, gain recognition and increase recommendations in two different channels rather than increase the number of views by staying in just one channel. In the case of BuzzFeed, results have been different, wherein marketing videos on Facebook sometimes result to more views while the same video gathers relatively lower views on YouTube; and sometimes, the other way around when the video is found on YouTube search.

Understand the online video landscape

By understanding your brand and the online video landscape, you will be able to determine which approach is better. Plan and create a strategy to ensure where your video content will fit in and benefit your brand best. As you plan about your next move, try to leverage on these two biggest video platforms to make your social media marketing efforts a success.

Case StudiesWOG

PUB SG: Learning Video Production in Singapore

PUB-Singapore

PUB SG’s video production in Singapore

In its aim to widely impart its vision to ensure Singapore’s water supply stability, PUB Singapore is actively educating people concerning water sustainability by getting them involved in the process through educational videos.

IH Digital / PUB Singapore
IH Digital / PUB Singapore

With today’s increasing audience over the social media sphere, videos can be tagged as one of the best medium to deliver clear and striking messages. With a strategic approach from capturing the audiences’ attention through branding to the proper execution, an effective video production in Singapore can be achieved. In June 2014, PUB Singapore – with support from IH Digital as its trusted digital agency – has finally laid out a newly revised YouTube channel following an up-to-date strategy covering a revamped layout, design, video titling and tagging.

The game plan targets increased searchability and SEO for the YouTube channel as well as each video. To do this, IH Digital helped in retagging and retitling of all existing 140 videos, establish presence in Google+, restructure the YouTube channel layout and revamp the channel art design for the YouTube page, among others. These actions were well-researched and strategised by IH Digital’s social media strategists prior to implementation. Additionally, IH Digital ensures that all steps positively impact the objective by continuously providing support in analytics on a monthly basis.

IH Digital / PUB Singapore YouTube Channel
IH Digital / PUB Singapore YouTube Channel

Since PUB Singapore’s rebranding efforts, it has quickly made a mark in the social video realm in a few months’ time. In less than three months, the YouTube channel is seen to be progressively and positively growing!

With an aim to effectively increase awareness about the value of water among the people of Singapore, it is significant to hold their interest to the topic. On this purpose, PUB Singapore’s YouTube channel has quickly succeeded in as early as the initial phase of revamp. During the last three months, the Estimated Minutes Watched (total of minutes of videos watched) is seen to have increased positively – which goes to show that users’ interest are correspondingly increasing. Likewise, the total number of subscribers went up from 269 in June to 408 in September.

Why was the social video effort deemed effective even in the early stage? Because the objective of educating people about water sustainability is finally happening as seen apparently through the figures in the last two months – wherein the number of Likes on videos has consecutively increased since June. This implies that the increase in the number of subscribers and the number of views might have boosted the users’ interaction within the content – which is essential for PUB Singapore to gain momentum through social videos. But it certainly does not end there. Continuous efforts are underway to improve figures and eventually reach its ultimate goal – to get people involved in this awareness initiative.

What is expected in the following months? PUB Singapore YouTube channel is envisioned to improve further in the following months in terms of audiences’ interactions, views and subscriptions. With the success of the initial phase, it is interesting to observe how successful it can become once the laying out of the cutting-edge video contents following a new strategy is finally implemented in the next few months.

Visit PUB Singapore YouTube Channel: sgPUB