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China Digital Marketing

Top 5 Most Popular China Social Media Apps 2020

Top 5 Most Popular China Social Media Apps 2020

If you are looking to target Chinese consumers, it’s important to know the top China social media apps that make up the market. Not only these apps help you build a strong market presence, but they also serve as a great avenue for lead generation and sales increase.

Apparently, social media in China is an immense sector due to the population’s keenness on such apps. According to a report on Data Reportal, here are the latest China social media statistics in 2020:

  • Number of social media users in China – 1.04 billion
  • Increase in social media users – 15 million (+1.5%) between April 2019 and January 2020
  • Social media penetration in China – 72%
China social media overview report as of January 2020
China social media overview report as of January 2020 | Source: Data Reportal

So, as we give you the most popular social networking sites in China, you’ll also get to know them briefly, as well as have a better grasp of the best marketing strategies to use.

Without further ado, let’s look into the top 5 most popular social media apps in China in 2020.

wechat homepage

#1 WeChat

WeChat is a Chinese multi-purpose chat app that has grown into a ‘super app’ with added social media and mobile payment functions.

First released in 2011, now WeChat is China’s most popular app and one of the world’s largest standalone mobile apps in 2018.

Behind WeChat’s success is its wide array of functions from advertising to e-commerce. Other features include:

  • Official Account
  • Moments
  • WeChat Ads
  • Mini Program or Mini-app
  • WeChat Pay

Read more: WeChat Official Account Features

ATC official sales partner of WeChat

Furthermore, here’s a quick overview of WeChat’s latest statistics:

  • Monthly active users (MAU) – 1.15+ billion (Source)
  • WeChat Mini Programs daily active users (DAU) – 300+ million (Source)
  • Number of registered Official Accounts – 20+ million (Source)
  • Number of Chinese businesses using WeChat Pay – 50+ million (Source)

Read more: Top 5 WeChat mini program ideas from leading cosmetic brands in China

Now, for brands and businesses, here are WeChat’s key sectors to help you better understand your target audience on the app:

  • Entertainment
  • Fashion
  • Education
  • Finance
  • E-commerce

Read more: WeChat Ads – Moments and Official Account Ads

weibo homepage

#2 Weibo

Secondly, Sina Weibo is another popular social networking site in China. From the word ‘weibo’ meaning microblogging, it is a micro-blogging site that’s generally used for trendspotting and entertainment.

Initially launched in 2009 by Sina Corporation, Weibo is now one of the biggest China social media platforms with roughly half a billion active users so far.

With its powerful microblogging function, Weibo has since become strong on content marketing, particularly those that are backed by KOLs.

Besides content, it has also developed a solid social search engine within the platform. This made SEO another important factor in Weibo marketing.

Read more: How to do Weibo Marketing for your business

While there are many strategies to explore for Weibo marketing, keep these four common techniques in mind when you’re planning to win in the platform:

  • Social search engine promotion
  • Content marketing
  • Influencer marketing
  • Weibo Ads

IH Digital - Sina Weibo Offical Partner Agency in Singapore

As regards to the target audience, here are Weibo’s key sectors to watch out for when you’re mapping out a Weibo marketing strategy:

  • Entertainment
  • Gaming
  • Beauty
  • Fashion
  • Education

Additionally, here are some Weibo user statistics to learn about the social media site in 2020:

  • Total worldwide monthly active users (MAU) – 497 million
  • Share of population aged 14+ that uses Weibo each month – 8.4%
  • Year-on-year increase in MAU – +11%
  • Active users who access via mobile devices – 94%

douyin homepage

#3 Douyin

Douyin, or globally known as TikTok, is also huge on the China social media app sector. Launched in 2016, it is a short video and music app that’s more known among the younger generation.

For your marketing plan, here’s what you can do on Douyin:

  • Advertising
  • Influencer marketing
  • Content marketing

ATC - Douyin Marketing Agency in Asia

Furthermore, you can target these sectors on Douyin for a more effective marketing strategy:

  • Gaming
  • Entertainment
  • Beauty
  • E-Commerce

What’s more interesting about Douyin is its tremendous user base. Let’s see how big Douyin is in China:

  • Daily active users (DAU): 400 million (Source)
  • Ranked 6th among Chinese mobile apps based on average monthly users
  • Top 3 most downloaded app in China
  • Ranked 7th among Chinese mobile apps based on consumer spend

toutiao homepage

#4 Toutiao

Toutiao, ByteDance’s core product, is a Chinese news and information content platform. What makes this platform a reliable news source is it’s backed by machine learning techniques.

Through this algorithm, the app can analyse the content features, users, and their reaction to content for a more tailored content feed list for each user.

This is why Toutiao is one of China’s biggest platform when it comes to content creation, aggregation, and distribution.

Based on Toutiao’s current standing in the market as a content platform, here’s how to make the best use of the app for marketing:

  • Content marketing
  • Ads

Finally, let’s have a look at Toutiao’s latest statistics:

  • Monthly active users – 200 million
  • Daily active users – 120 million
  • Total registered users – 700 million
  • Most-downloaded mobile app in China in 2019

xiaohongshu homepage

#5 Xiaohongshu

Xiaohongshu (小红书), also known as RED or Little Red Book, is a Chinese e-commerce and social media platform. Created by Miranda Qu and Charlwin Mao in 2013, it began as an online tour guide for Chinese shoppers.

Originally, the app intended to give Chinese users a platform for product reviews and sharing of shopping experiences within the community.

But, as the app advanced, it developed into a robust e-commerce and social media app by activating cross-border selling.

As of 2019, here are some of Xiahongshu’s interesting facts to learn from:

  • Total number of users: 300 million
  • Monthly active users: 85 million
  • Female users: 88%

Reboot your Chinese market presence with a China digital marketing agency

IH Digital is a China digital marketing agency in Asia that provides 360° services, including influencer marketing, WeChat and Sina Weibo social media management, Baidu SEO and SEM, e-commerce, content marketing and more! Want to get started with China digital marketing? Contact us today at https://www.ihdigital.com/contact-us/ for a consultation soon.

IH Digital - China Digital Marketing Agency in Singapore

China Digital Marketing

How to Do Weibo Marketing for your Business

How to Do Weibo Marketing for your Business

Weibo marketing offers a ton of opportunities for your business to successfully penetrate the Chinese market. Regardless of WeChat and Douyin’s booming, Weibo will continue to be one of China’s most-used social media platforms.

Consequently, having a Weibo marketing strategy is a great avenue for you to target Chinese consumers right where they are.

IH Digital - Sina Weibo Offical Partner Agency in Singapore

What is Weibo?

Sina Weibo is a Chinese microblogging website launched by Sina Corporation in August 2009. From the Chinese word ‘weibo’ itself, it generally means microblogging.

Due to the previous similarities in the 140-character limit, Weibo is said to be China’s Twitter. However, in 2016, the character limit rose to 2,000 words.

At the moment, both Weibo’s website and mobile app are available in three languages: simplified Chinese, traditional Chinese, and English.

how chinese users use weibo app in china

How is Weibo used in China?

In China, Weibo is mostly used for trendspotting and entertainment. Generally, it aims users who like to follow well-known celebrities and influencers.

Also, it is a source of news updates and more importantly, a gateway to freely express social issues online.

As previously mentioned, Weibo started off with a 140-character limit similar to Twitter. But it increased to 2,000 words, as well as the ability to add multimedia content (e.g. photos, videos, gifs).

Furthermore, users can open their own accounts fuss-free. Likewise, individuals and businesses will have to go through a verification process to earn an orange or blue ‘V’ badge.

Related content: Need help with Weibo verification? Here’s the best way.

Following Weibo’s very essence as a content platform, Chinese users are keen on more engaging content. Multimedia content consumption, in particular, has seen sustainable growth over the years. And this was a result of the emergence of short videos, e-commerce integration, live streaming, and Weibo Story.

travel - one of key target sectors for weibo marketing and advertising

Weibo Key Target Sectors

To further help you understand your target audience, here are Weibo’s primary aimed sectors:

  • Entertainment
  • Gaming
  • Beauty
  • Fashion
  • Education
  • E-commerce
  • Travel

Now, before we delve deeper into how Weibo works, let’s first explore the platform’s latest 2020 rankings in China. This way, you’ll get a better understanding of Weibo’s popularity among your target market.

Weibo Rankings Report 2020

Currently, Weibo is one of the biggest social media platforms in China. In fact, it ranks among the top ten social media sites in the country. Globally, it’s the 10th most-used social platform based on monthly active users, active accounts, ad audiences, or unique monthly visitors.

worlds most used social platforms by data reportal 2020
Photo source: Digital 2020 | Global Digital Overview on Data Reportal

According to a report on Data Reportal, here’s Weibo user statistics 2020 overview for your reference:

  • Total worldwide monthly active users (MAU) – 497 million
  • Share of population aged 14+ that uses Weibo each month – 8.4%
  • Year-on-year increase in MAU – +11%
  • Active users who access via mobile devices – 94%
sina weibo overview 2020 by data reportal
Photo source: Digital 2020 | Global Digital Overview on Data Reportal

What are the different Weibo features?

Since its launch in 2009, Weibo has grown to be a competitive social platform in China and worldwide. Despite being overpowered by WeChat and Douyin, it remains on top and continuously evolves to catch up with the trends.

Apart from its current traction in the market, it also relies on its features to stay driven. While we’re publishing a separate content on Weibo’s features, here’s a quick outline of what its offers to its users:

  • Content sharing – up to 2,000 words with images, mentions using @UserName, formatting, hashtags, and re-post
  • Chat function – users are able to send personal messages between followers
  • Weibo Stories – similar to Instagram and Facebook Stories
  • Emoji reactions – similar to Facebook’s emoji reactions
  • Geolocation – you can now track your movements and see where your post is from
  • Verification – business and famed individuals can apply for verification to earn a page badge
  • Trending topics – similar to Twitter’s trending tweets
  • Weibo VLOG – a new sub-menu in the main search page where contents with the hashtag ‘VLOG’ are aggregated
  • Others – Weilingdi (微领地)

Now that you’ve come to know the latest statistics and features of Weibo, let’s move on to the first step in Weibo marketing – setting up a Weibo Business Account.

how to set up a weibo business account

How to set up a Weibo Business Account?

Weibo marketing can only start if you have a Weibo Business Account. More so, if you have a verified Weibo page, it makes your page more credible for your audience.

At present, there are over 1.5 million Weibo Official Accounts in China. All the more reason you should be on Weibo now if you aren’t on it yet.

To start, here are 5 steps to complete your Weibo account registration:

  1. Register and set up a new Weibo account
  2. Set up your account name and profile image
  3. Verify business account
  4. Provide required documents (including registered trademark certificate if necessary)
  5. Await approval from Weibo

IH Digital - Weibo Verification Agency in Singapore

As for the timeline, the whole process may take 5 days to 15 days depending on your business license. Same for the verification fees, it differs depending on whether you have a local business license or none.

  • Foreign companies with Chinese business license: 5-7 working days
  • Overseas companies without Chinese business license: 10-15 working days

Once your account is verified, you may now customise your page to your branding. Further, you may begin planning for your Weibo marketing with the common strategies below.

3 Weibo Marketing Strategies to Use for your Brand

With Weibo’s popularity in China, it surely offers a lot of opportunities for your business to build awareness and gain recognition in the Chinese market.

However, to maximise the power of Weibo marketing, you should map out a good marketing plan first before diving in.

If you’re still clueless on what to do, here are some common Weibo marketing strategies you can use for your Weibo page.

weibo homepage screenshot

Social search engine promotion

Besides micro-blogging, Weibo is also huge on social search. In general, the platform has a discover page used as an internal and China search engine.

What’s more, this function allows its users to perform advanced searches with keywords and filters (e.g. related posts, pages, and accounts).

More importantly, Weibo posts are indexed by Baidu. So, search engine optimisation (SEO) will play a huge role in your Weibo posts, too.

example of weibo content marketins strategy

Weibo content marketing

Considering Weibo as an open social media platform, marketers are required to have a consistent content marketing plan to maintain user engagement. After all, having a good content strategy will help you get the most out of Weibo’s features.

So, to help you generate a plan that will work, here are three content types you can add to your strategy:

  1. Influencer-backed content – Having the right KOL supporting your content effectively increases your brand visibility on Weibo.
  2. Festival content – Chinese holidays are a big deal on Weibo. Thus, your content must revolve around these occasions to get a significant amount of engagement and loyalty.
  3. Rewards content – Campaigns with giveaways and rewards are typically appealing to users on any platform. Doing so on Weibo ultimately helps build up your fan base and sales, especially if you’re a new business on the platform.
malee douyin influencer post on weibo
Photo source: Malee Weibo Page | Asia Travel Club

Weibo ads

Lastly, if you have enough budget to spend on advertising, running display ads on Weibo would be a good option for you.

Depending on your goal and budget, you can choose from many Weibo ad types or formats, such as:

  1. FansTong / FansTop
  2. Recommended Video
  3. Keyword Search
  4. Hot Search
  5. Splash Screen
  6. Focus Banner

IH Digital - Weibo Ads Agency in Singapore

We’ll talk more on this on a separate content. For now, here are a few case studies you can refer to as you explore Weibo marketing for your business.

Weibo Marketing Case Studies

Looking for a Weibo marketing agency?

IH Digital is a China digital marketing agency in Asia that provides 360° services, including influencer marketing, Weibo and WeChat social media management, Baidu SEO and SEM, e-commerce, content marketing and more! Want to get started with China digital marketing? Contact us today at https://www.ihdigital.com/contact-us/ for a consultation soon.

 

China Digital Marketing

Check Out Bangkok Hospital Chiang Mai’s New Verified Weibo Page – Plus their Most Viewed Healthcare Updates in February

Bangkok Hospital Chiang Mai Launches Verified Weibo Account

Bangkok Hospital Chiang Mai launched its verified Weibo account in January, which now has nearly 30 Weibo posts since its verification. They continue to provide helpful information for its Weibo fans following the current global coronavirus outbreak.

Let’s take a look at some of Bangkok Hospital Chiang Mai’s most popular Weibo posts.

4 February – World Cancer Day Special Lecture by Oncology Experts

On its Weibo post on 4 February, the Bangkok Hospital group member commemorated World Cancer Day showing oncology experts Dr. Sumitra Thongprasert, M.D. and Dr. Witthawat Ariyawutyakorn, M.D. give a special anti-cancer lecture at the World Entertainment Television.

Bangkok Hospital oncology experts on World Cancer Day lecture
Oncology experts from Bangkok Hospital Chiang Mai giving an anti-cancer lecture at World Entertainment Television  |  Photo credit: Bangkok Hospital Chiang Mai’s Weibo page

6 February – BDMS Group Shows Support for Wuhan Amid Coronavirus Outbreak

On 6 February, Bangkok Hospital Chiang Mai also posted a video on its Weibo page to show the group’s support for Wuhan amid the COVID-19 outbreak in China.

BDMS Group's Encouragement Video to Support Wuhan
Encouragement video from the Bangkok Dusit Medical Services (BDMS) Group  | Video credit: Bangkok Hospital Chiang Mai’s Weibo page

Medical teams from the six Bangkok Dusit Medical Services (BDMS) group members participated in the video. This includes Bangkok Hospital, Samitivej Hospitals, BNH Hospital, Phyathai Hospitals, Paolo Hospital, and BDMS Wellness Clinic.

Medical practitioners joining the BDMS video campaign
Medical practitioners participating in the healthcare group’s video campaign  | Video credit: Bangkok Hospital Chiang Mai’s Weibo page

13 February – Healthy 2020 Check-up Package Promotion

On 13 February, the Chiang Mai hospital shared its health check-up package promotion on Weibo with the caption:

我们每个人的身体健康状况会随着年龄的变化而变化,性别不同,体检所针对的项目也不尽相同。清迈曼谷医院健康体检中心根据您的性别、年龄段为您提供个人疾病风险评估体检套餐,您可以根据自身的情况选择相应的健康检查方案。

(One’s health condition changes with age. Medical check-up also varies depending on the patient’s gender. Bangkok Hospital Chiang Mai Health and Medical Examination Center provides you with a personal disease risk assessment medical examination package according to your gender and age group. You can choose the appropriate health examination plan according to your condition.)

Healthy 2020 Check-up Package Promotion
Bangkok Hospital Chiang Mai’s Healthy 2020 Check-up Package Information  | Photo credit: Bangkok Hospital Chiang Mai’s Weibo page

The promotion runs from 1 March to 30 April 2020. You can find more details on the Healthy 2020 Check-up Package promotion at this link.

For more updates and informative healthcare content, follow Bangkok Hospital Chiang Mai’s Weibo page.

Visit their website for more details on Bangkok Hospital Chiang Mai’s healthcare services.

About Bangkok Hospital Chiang Mai

Bangkok Hospital Chiang Mai is a 180-bed medical facility in Chiang Mai-Lampang road, Thailand. It consists of 18 specialty centers and clinics under one roof.

Centers include Heart Center, Emergency and Trauma Center, Neuroscience Center, Oncology Clinic, and Royal Life Anti-Aging Center.

Clinics include dental, orthopedic, surgery, ENT, skin and aesthetic, women’s health, pediatric, aviation medicine, and more.

Accredited by the Joint Commission International (JCI), Bangkok Hospital Chiang Mai is the 36th private tertiary hospital in the Bangkok Hospital network – a large private hospital chain in Thailand. It is managed by Bangkok Dusit Medical Services (BDMS) Public Company Limited.

Related Article >> Need Help with Weibo Verification? Here’s the Best Way.

Make the Most of China Digital Marketing with Weibo!

Ready to get started with China digital marketing? The first step to fuelling your China marketing campaign is to build up your Weibo presence. Get your own instant verified Weibo page through a third-party agency like IH Digital.

IH Digital is Sina Weibo’s appointed official partner agency for Southeast Asia. We assist businesses in Weibo verification, page management, Weibo advertising, and more. Contact our China marketing team today to get your Weibo page verified soon!


IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including Weibo verification and Weibo advertising. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

China Digital MarketingDigital Marketing Guides

Need help with Weibo Verification? Here’s the best way.

Weibo verification help through a digital marketing agency

Are you having trouble with Weibo verification lately? Getting your Weibo profile verified is a challenging process especially for businesses outside China as it requires a third-party agency to do so. IH Digital is Sina Weibo’s appointed digital agency in Southeast Asia whose aim is to provide Sina Weibo advertising solutions and Weibo account verification services to businesses outside China. We are currently the only official advertising agency in the region that can help you reach out to the Chinese audience through Weibo marketing.

But first, let’s tackle why Weibo marketing matters for your China digital campaigns.

Why Weibo Marketing Matters

With over 400 million monthly active users, Sina Weibo has emerged as one of the biggest and most popular Chinese social media platforms. It is China’s version of Twitter, except it offers more than microblogging and social networking. If you are looking into effectively tapping the Chinese market, it is highly recommended that you start with Weibo marketing.

Illustration by Sina Weibo | Source: iResearch Mobile App Index, Aug 2018
Illustration by Sina Weibo | Source: Financial Statement of Weibo, Q3 2018

Why Your Business Needs Weibo Verification

Weibo verification is the process of attaining an official account status, similar to Twitter’s “Verified” status for businesses and celebrities. Verified business accounts are awarded a Blue V badge on Sina Weibo. In Weibo marketing, this is the first and most important step to earn your audience’s trust.

Apart from gaining profile credibility, Weibo verification is a prerequisite you need to fulfil before starting your digital marketing campaigns – whether you are seeking to build brand awareness, increase social media engagement or buy digital media advertising spaces. Having your Weibo account verified allows you to enjoy its benefits, such as planning and buying in-feed ads through the Weibo’s DSP system. You will also gain access to the wall contest management tool and Weibo e-vouchers.

However, Weibo has a very strict set of examination procedures for its verification process. For instance, Weibo requires businesses to submit all the supporting documents in Chinese. This may pose as a huge difficulty for brands outside of China.

Benefits of Having a Verified Weibo Account

  1. Increase brand awareness and exposure in the Chinese market
  2. Grow inquiries and sales, both online and offline
  3. Improve customer service and social engagement
  4. Drive more traffic to your official website

Choosing a Digital Marketing Agency for Weibo Verification

Being an appointed official partner agency of Sina Weibo for Southeast Asia, IH Digital can assist you on verifying your Weibo account. We have helped verify several Weibo accounts across the region, allowing them to enjoy its privileges such as Weibo’s basic services, promotion tools, event platform, coupons, private messaging, and data analysis & social listening.

Contact Us Now to Start Your Weibo Verification!

Need help with Weibo account verification? Get in touch with our marketing experts through our contact form or visit our China digital marketing services page for more information.

China Digital Marketing

ICONSIAM, OneSiam Feature Thai Celebrities on #ChinaJiaYou Weibo Videos

Thai Retail Malls Feature Local Stars on #ChinaJiaYou Video

Thai high-end shopping malls ICONSIAM and OneSiam showed their support for China in fighting COVID-19 on social media with the hashtag #ChinaJiaYou. The said retail malls posted encouragement videos on Weibo on Tuesday and Thursday, which were well-received by the social media community.

ICONSIAM and OneSiam’s #ChinaJiaYou Videos on Weibo

On Tuesday, ICONSIAM posted the 1.5-minute video on their Weibo page featuring local celebrities, retail mall workers, and more local people imparting inspirational messages. Celebrities include Thai actresses Nune WoranuchPancake Khemanit and Bella Campen, boy band SBFIVE, actress and model Aokbab (Chutimon Chuengcharoensukying), and Thai professional golfer Ariya Jutanugarn.

ICONSIAM's video post on its Weibo page
ICONSIAM’s video post on its Weibo page

“ขอให้พวกเราทุกคนผ่านพ้นวิกฤตนี้ไปอย่างเร็วที่สุด สู้ๆ (May all of us overcome this crisis as quickly as possible),” says Thai actress Bella Campen.

The shopping mall staff also gave moving messages on behalf of Siam World, ICONSIAM, and OneSiam – Siam Paragon, Siam Center and Siam Discovery.

Mall workers participating in the #ChinaJiaYou video campaign
Mall workers participating in the #ChinaJiaYou video campaign

OneSiam later posted another video on its malls’ Weibo pages – Siam Paragon, Siam Center and Siam Discovery – on Thursday. It featured local stars like actress Mutmee Pimdao, singer Name Prakarn, and actors Archen Aydin, Benjamin Brasier, Nine Kornchid, Earth Teerapat, Pavel Naret, and Dome Woranart.

Siam Paragon's video post on its Weibo page
Siam Paragon’s video post on its Weibo page

The “Pray for China” Event

In the same Weibo post, OneSiam also told its recent “Pray for China” event where thousands of locals and foreign tourists have participated to write and offer their prayers for China. The retail mall group is inviting everyone to the said event happening at the following participating locations: Siam Paragon M Building, Siam Center G building, Siam Discovery M building, and ICONSIAM G building (The Veranda area).

The retail mall group is inviting everyone to the said event happening at the following participating locations: Siam Paragon M Building, Siam Center G building, Siam Discovery M building, and ICONSIAM G building (The Veranda area).

Thai student participating in the "Pray for China" event
Thai student participating in the “Pray for China” event

The video received over 100 praises and positive comments from followers on Weibo.

Fan comments on the mall's Weibo video post
Fan comments on the mall’s Weibo video post

Watch the full #ChinaJiaYou campaign videos here:


Get Weibo Ads to Bolster your Social Media Campaigns!

During this difficult time, many individuals and businesses are finding ways to show their support for the people affected by and fighting against the novel coronavirus – whether online or offline. If you are looking into getting a campaign out on a Chinese social media platform, make sure it extensively reaches your target audience. With Weibo ads, you can easily and instantly capture the attention of thousands of Chinese online users.

Sina Weibo is China’s biggest and most popular social media platform with more than 400 million monthly active users and over 200 million daily active users in 2018.

Related Article >> Need Help with Weibo Verification? Here’s the Best Way.

IH Digital: Sina Weibo’s Official Partner Agency for Southeast Asia

Don’t have a verified Weibo page? Want to advertise on Weibo? We can help you achieve both goals hassle-free. IH Digital is Sina Weibo’s appointed official partner agency for Southeast Asia. We assist brands outside China on verifying Weibo pages and running Weibo ads for their digital campaigns.

Jumpstart your Weibo page and ads today! Talk to our China marketing expert to learn more. 


IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including China digital advertising. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

China Digital Marketing

China Digital Marketing: China’s Best Social Media Platforms

China Digital Marketing: best social media platforms in China | Digital Marketing | IH Digital

When talking about search engines and social media platforms, most people would think of Google, Facebook, Instagram, Twitter, and more. But, did you know that China has its own version of social media apps too? Brands used some of these apps to reach their Chinese target audience. Read further and know the three most-used apps for China digital marketing.

WeChat

WeChat is a messaging app known for being the Jack-of-all-trades because it has many features that are beneficial to the user. This social app is like a combination of Facebook, WhatsApp, Tinder, and more. According to Dragon Social, the average daily WeChat users is 619.6 million in September 2018. Brands have a lot of opportunities when marketing on WeChat because it is also used for shopping. Others used the app to buy plane tickets, train tickets, and hotel & restaurant reservations. You can even pay bills, get a taxi, transfer money, or order food using this app.

Weibo

Weibo is one of the most popular social media platforms in China. It is similar to Twitter where users can post, and talk about anything with a character limit. Weibo users can also post photos, videos, and GIFs. Brands see the opportunity to do China digital marketing using this app because they can easily share information and engage with their audience.

Baidu

China also has a search engine and a forum in one communication platform called Baidu Tieba. Users can search for information and discuss any topic. Brands can create blogs, forums, or even run banner advertisements.

Photo Courtesy: Sansiri on Baidu | Yazhou Property

Connect with your Chinese Audience through China Digital Marketing

It’s time to escalate your brand’s reach! IH Digital is a digital marketing agency in Singapore that offers a variety of marketing services including China Digital Marketing. We provide 360 degrees marketing approach that creates, distributes, and amplifies meaningful contents.

Do you see brand opportunities with China Digital Marketing? Contact us today!

Corporate News & Events

Petronas Won Top 10 Enterprise at Weibo Starlight Awards

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Petronas won Top 10 Enterprise at Weibo Starlight Awards

Congratulations to our client, Petronas Malaysia who won Top 10 Enterprise 2018 in Weibo Starlight Awards. Petronas working with IH Digital Marketing Agency has proven to be fruitful with its great success in engaging with a huge number of Chinese audiences through a combination of influencers and social video campaign they did on Weibo.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Case Study: Petronas’ Weibo marketing campaign

Weibo is the most popular Chinese social media platform with over 600 million users, which makes it one of the best ways to increase brand awareness in the Chinese market through social media marketing. IH Digital helped Petronas run two Weibo video campaigns with influencers engagement for Chinese New Year in 2018 and 2019.

The video campaign ran in 2018 has garnered 5.87 million views in 20 days. We have engaged with 3 Chinese influencers with a large fan base and got over 2.5 million impressions. This year, we have garnered 7.5 million views as of 15 March 2019 and engaged with more influencers such as car vlogger, 车少话车 which garnered over 4.7 million impressions.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

With the huge success, Petronas has won Top 10 Enterprise Award at the Starlight Awards ceremony held by Weibo. We are honoured to receive the award on behalf of Petronas. Many famous stars in Asia have attended the ceremony, including Hong Kong singer Joey Yung, Hong Kong actress Charmaine Sheh and Nancy Wu, K-pop star Mark from GOT7, Thai singer Mike Angelo and Malaysian singer Shila Amzah.

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Petronas won Top 10 Enterprise at Weibo Starlight Awards︳IH Digital

Enhance Your Social Media Marketing Campaign in China with IH Digital

IH Digital has been appointed as the Official Southeast Asia Partner of Weibo and has presence in SG, MY, TH, VN, and PH. We can provide advertising solutions and Weibo account verification services; work directly with Weibo and influencer agencies to provide planning and buying services that cater to your diverse digital needs, to help you reach out to the Chinese audience.

China Digital Marketing

Digital Marketing in China: 4 Must-know Trends of Weibo Marketing

Digital Marketing in China: 4 Must-know Trends of Weibo Marketing in 2018

340 million active monthly users, Weibo is one of largest Chinese social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on the China digital marketing bandwagon. In this article, we will introduce the 4 must-know trends of Weibo marketing in 2018 to help you decide Weibo Marketing Strategy for your brands.

China Digital Marketing

Are you “China-ready”? Why Weibo Marketing matters?

Are you “China-ready”? Why Weibo Marketing matters?

More Southeast Asian companies gear to catch a good share of the Chinese market as Chinese tourists are seen to be big spenders. Last year, 3.2 million tourists from China arrived in Singapore, beating traditional chart leader Indonesia and became the largest source of visitors according to Singapore Tourism Board. Many Thailand, Malaysia and Singapore advertisers have recently jumped into the Weibo marketing with IH Digital. Some of the blue-chip clients are Siam Paragon and Sansiri (Thailand), Petronas (Malaysia), Marina Bay Sands and MTV (Singapore).

“More companies are turning to Weibo marketing to achieve their China digital marketing objectives. Companies like InterContinental Hotels Group begin to launch ‘China-ready’ programmes like “Zhou Dao”. Do you have a unique China marketing plan?” says George Foo, Chief Operating Officer for IH Digital, “China’s digital landscape is unique with many barriers. Businesses without office in China cannot advertise on some Chinese social media platforms. But Weibo is an open platform that needs lesser requirements. IH Digital is here to facilitate faster procession of translation, documentations and verifications.”

Are you “China-ready”? Why Weibo Marketing matters?

Why Weibo Marketing?

Sina Weibo is the most popular Chinese social media platform with over 600 million users, which makes its one of the best ways to increase brand awareness in the Chinese market by social media marketing. Siam Paragon launched a post ad campaign on Weibo with high impression that have garnered more than 1 million views.

Are you “China-ready”? Why Weibo Marketing matters?

IH Digital has been appointed as the official Southeast Asia Partner of Weibo, can provide advertising solutions and Weibo account verification services. We work directly with Weibo and influencer agencies to provide planning and buying services that cater to your diverse digital needs. Also, IH Digital has been appointed as the official agency for Baidu and Meituan-Dianping, help you to reach out to the Chinese audience.

Are you “China-ready”? Why Weibo Marketing matters?

Enhance Your Social Media Marketing Campaign in China with IH Digital

IH Digital is a digital marketing agency in Singapore that aims to provide simplicity and flexibility for clients’ social media marketing needs across the Asia with offices in Singapore, Malaysia, Thailand, the Philippines, China, Hong Kong and Taiwan.

Founded in 2006, with 80+ specialists for South East Asia, IndoChina, Greater China, Korea and Japan. We understand how complex the Asia market can be. Which is why we are here to provide digital services for your marketing needs in the region. If you are interested, inquire with us today.