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Kanebo Allie Microsite Showcases Its Bestselling Sunscreens

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Kanebo Allie recently launched a microsite to showcase its sunscreen products in Singapore. Apart from the microsite, the beauty brand also ran social media ad campaigns to increase brand awareness.

kanebo allie sunscreen website singapore
Photo source; Kanebo Allie Singapore

The microsite serves as the brand’s product information source for its social media fans who want to know more about Allie. It displays clear details about Allie sunscreens, including product features and uses. Moreover, the website exhibits product shots, including textures.

And to guide the customers to Allie’s online flagship stores, a link to its Lazada and Shopee Mall stores were also placed on the website.

kanebo allie lazada and shopee mall stores
Photo source: Kanebo Allie Singapore

Kanebo Allie – a Japan sunscreen brand

Allie is an established popular sunscreen brand under Kanebo – a leading Japanese producer of high-quality skincare, makeup, and hair care cosmetics.

Its sunscreen products are available in 3 different variants, such as Tone Up Gel, Smooth Milk & Make-Up Base Gel, which are made up of skin-loving ingredients – hyaluronic acid and collagen.

These high-performance sunscreens come with Allie’s UV-barrier technology – ADVAN – to protect the deeper layer of skin from damage. Allie’s UV products can also hold onto the skin without sliding off due to its super sweat-proof, super water-proof, and friction-proof function.

What is a microsite and why do you need it for your brand?

A microsite is an individual sub-site pivoted on a single campaign. It is often built for a limited time, either as a stand-alone web page or a small group of web pages to suit your needs in accomplishing a specific campaign. They can be used to target specific audiences, build awareness efforts, and drive conversion with a specific call to action.

Here are the 3 key benefits you can get from a microsite:

1. Microsite helps to reach a specific audience

While most websites cater to a specific niche, as your business grows, you may decide that you want to explore your connections with other customers and potential clients. While changing your language or tone suddenly on your main website might confuse your audience, creating a separate, yet connected microsite campaign can help you to look for new opportunities in a safe environment.

With microsite marketing, you can see whether your brand or product appeals to a different vertical, without diluting the existing trust and authority you’ve built for your parent brand. If everything goes well, you may gradually introduce the new aspect of your brand to your parent site.

2. Microsite helps to introduce new products

It’s common for a brand to establish a new product or smaller brand underneath its umbrella. With microsite platforms, companies can build a new campaign for a unique product, targeting a specific market.

If the product campaign is a success, then it’s easy to direct people back to the main website with call-to-action links. Otherwise, if you find that your new product idea is way down, you can remove your entire microsite without making much of an impact on the home site. Brand microsites are an excellent way to experiment with new ideas.

3. Microsite provides a focused experience 

A new launch typically means a new, or a specific, market that needs to be targeted. With a microsite, you can focus all copy and design on one topic, provides them with the content they’re looking for without a lot of unrelated pages that they won’t enjoy. A clear, targeted presentation of a product or service is actually incredibly more valuable to customers who have specific interests.

By providing them only the information they need to move forward to a specific action, a microsite can help boost conversion rates without much distractions like website navigation.

Develop a microsite for your beauty brand for better user experience

If you are planning to launch a new product soon, IH Digital can help you stimulate your audience’s interest with a useful microsite. With this, you’ll be able to grow your brand awareness, as well as drive traffic to your online store with the right call to action.

IH Digital | Asia-Focused Digital Marketing Agency

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

Interested to grow your awareness and sales with a microsite? Contact us today for a consultation soon.

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Website Brief: A Must for Every Digital Marketing Agency

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Planning is important in any project. Creating your website without proper planning could lead to a waste of time, efforts and money; this is why having a Website Brief is necessary. This document contains the vital parts that you will incorporate to your website. In any digital marketing agency, a Website Brief is given to the client before any project is started. It serves as a guide for the creative and technical aspects of your website. At the same time, it will set clear parameters as to how you want your website to be built.

Overall, having a Website Brief eliminates the risks of having an unfinished website. Prepare the required information to properly fill out a Website Brief. What you put on it will reflect the total look and content of your website. Digital marketing is evolving, your website should too.

Know the factors that should be in a Website Brief | Digital Marketing Agency | IH Digital

Here are the factors you should expect from your digital marketing agency’s Website Brief:

 

 About the Business

This basically should answer the who, what, when, where, why and how about your business. Clearly lay out all the information about who your company is, what you do, what your vision and mission are, where you are located, why you exist, and when and how you started. This information will introduce us to your business. You can also include your company’s size, the unique selling points of your products and services, and your overall brand value.

Website Objectives

What is the purpose of your new website? Do you want to increase sales? Generate leads? Improve your online presence? Grow brand awareness? Or all of these? Tell us what your website is for and what your needs are so we can develop online marketing strategies suitable for your goals. Achieving the best results from your website can only be attained with clear objectives.

Target Market

Specifically define your target market. To make your ideal clients visit and interact on your website, they must feel that it’s specially designed to cater to their want and needs. Choose particular demographics to target – age, location, gender, and economic status. Don’t leave out the psychographics as well – personality, lifestyle, values, attitudes, and interests.

Competitors’ URL or Reference URL

Provide a list of your competitors’ website links so we can weigh the features and content that work and don’t. This will indicate how you would want or wouldn’t want your website to work. Checking other websites can also give you a preference for your website’s design, layout, colour scheme, images and other features that you didn’t know existed.

Navigation Structure

What will be the pages of your website? Will these pages contain sub-pages? You wouldn’t want to confuse your target users in an unorganized website. Outline this information so we have a clear structure on how your website will work. These pages should be arranged accordingly and aligned with your goals.

Website Features

Special features are unique to every business website. There are some features that won’t work for your website objectives and target market so properly assessing the features you need is fundamental. Newsletter subscription, blog page, visual events calendar, corporate video, interactive map and contact form are only a few of the vast choices of web features.

Design

Detail the look and feel of your website. The layout, colour scheme, font choices, images, illustrations, graphics and overall styling will determine the look of your website. On the other hand, the movement and sound effects of how the assets on your website work will give your users the feel of your website. We at IH Digital will incorporate the right design and effects to your preferred website – may it be professional-looking, fun, cutting-edge or techy.

Other Requirements

Aside from the creative aspects and the special features, there are more factors that affect a well-functioning website. You might want to consider Content Marketing, SEO, Google Analytics, Social Media Integration, Security and Site Maintenance. All these are offered at IH Digital, as well as 12-Month Hosting, Domain Purchase and CMS Training. And should you have any additional requirements in my mind, we would gladly accommodate you.

IH Digital is a digital marketing agency in Singapore that assures you a Website Brief before any website design service. If you have questions regarding the overall process of creating a website, we are here to assist you. Contact our team of expert web developers today so you can get started on the right website for your business.

Website

The Pros & Cons of a One-Page Website for Online Marketing

Slide1Is a one-page website the right option for your business? | Online Marketing | IH Digital

We’ve shared with you the to-do list on how to create a functional website for your business. Now let’s discuss another website predicament that most digital marketers have for their online marketing efforts – most of them ask, “Is a one-page website already good enough for my business?” This digital marketing trend might be popular through the years but let’s weigh in the pros and cons if it’s the right option for your business.

The Benefits

  • One-page websites present content in a simple and easy to navigate manner. Users can just scroll down to find what they are looking for compared to clicking numerous links.
  • As scrolling is already natural to Facebook, Twitter and Instagram users, one-page websites provide also a better mobile experience.
  • They are also easier to set up and maintain. Since all your content is on one page, you can easily put up your website and keep it up-to-date. Costs are usually much cheaper as well.

Is a one-page website the right option for your business? | Online Marketing | IH Digital

At IH Digital, we are a digital marketing agency that can set up a one-page website for your business within a day. If you need a simple website that can display the basic information about your business, we have the team to help you. Check out our one-page website showcase for Siam Paragon Mall and Ming Garden Hotel & Residences.

The Challenges

  • Opting for a one-page website requires careful planning. Incorporating all the content and design in one page is a tough job as you might miss out on some important matters or you might overdo it – bombarding users with too much information on one page.
  • SEO will also be challenging. Increasing traffic will be hard since there is less content.
  • The loading speed could also get hurt. Putting all information, images, graphics and videos on one page can make your site load slower which is a key factor for SEO. The overall performance of your website could suffer.
  • To increase website traffic, you need users to share the content on your website. This can be difficult for them if as they only have one link to share. Separate pages with unique links that have specific content are easier to share.
  • With a single URL, it can be difficult to analyze if your website performs well. In multiple-page websites, it’s easier to track page views and traffic so it’s also quicker to know what to improve. On one-page websites, it’s hard to refine your digital marketing strategy when you don’t know what aspect your website is failing.
  • There is more design flexibility for multi-page websites and a variety of themes available.

If you prefer a multi-page website so you can show the wide variety of products and services that your business offers, we also have online marketing experts to assist you. Enjoy the perks of having a backend admin management for your convenience. Araya Hong Kong and Travel141 Singapore are a few of the multi-page websites that we have designed, developed and are currently managing.

So what’s the right option for you?

There’s a constant debate on which among a one-page or a multi-page website is better. But the right option really depends on what your business offers and what goals you aim for. If you have a small enterprise that does not offer numerous products or services, you can take advantage of the simplicity that a one-page website can offer. However, if you have a huge business that needs much traffic to your website or internet advertising is your goal, we recommend you to have a multi-page website where you can have specific pages for the things that you sell. Simplicity can still be incorporated on multi-page websites, you just have to produce your content well. Don’t try to bombard your consumers with too much information and plan your content accordingly.

Your website is an investment. Consult with our experienced internet marketing team to be confident in deciding the right option for you. Explore our website design services.

Content MarketingDigital Marketing GuidesWebsite

Online Marketing: Your Website Development To-Do List

Maximize what a website can do for your business. | Online Marketing | IH Digital

Your website represents your business online. Other than a tool to showcase your products and services, it is an online marketing platform that displays your brand’s value and credibility. Yet, simply having a website is not enough, it must effectively function – designed to cover all your customers’ needs.

Basic Necessities of a Website

If you don’t have a website for your business yet, here are the things you need first:

Domain Name

The domain name is your business’ online address and it’s uniquely made for your company. For instance, IH Digital’s domain name is www.ihdigital.com.

Web Hosting

Now that your business has an online address, where does it actually live? Web hosting is the location or the server of your website where your customers come to visit. It is a server that connects your website to people who search for your business online.

Business Email Address

Having an official business email address is especially important for businesses who are still starting. Having corporate@ihdigital.com builds more credibility than just using corporate_ihdigital@gmail.com. It also helps in maintaining the security of your presence online, keeping away spam messages and hackers.

Website Content

Surely, content is king. But what kind of content do you put on your website? Having pages about your company, your products and services, and your contact details are not enough. You must determine your target market, know their wants and needs, and integrate content to media that gets them interested – blog posts, images, videos, or GIFs.

Maximize what a website can do for your business. | Online Marketing | IH Digital
Make a list of all the things you need for your website.

Maximize Web Design & Development

Build a website that your business needs, not a website that you personally want.

Since you’ve already set up a basic website from the notes we’ve given above, be your customer and ask yourself, is it enough? Website design and development is more than just how your website looks, of course, it is part of it, but there are other factors to consider as well. The standards on a well-developed website for 2018 are as follows:

Load Speed

In online marketing, everyone is a consumer and what do we hate the most? Time wasted. Having a page view is already a milestone but for one to stay and browse through the pages of your website, it must load quickly. Nothing is more frustrating than waiting for a blank screen on your mobile or laptop to load. Avoid losing customers that hit the close button once your website loads slowly.

Mobile-Optimized

Websites that are not mobile-optimized, meaning browsing on your phone and seeing the same layout as that of a computer’s, are hard to navigate. Our phones are designed with smaller screens and your website’s design should adapt to it. This way, users will be able to browse through your website smoothly.

Compatible with Multiple Browsers

You can’t control what browser people use when viewing your website. Make sure they can view your site properly and it functions well in various browsers such as Google Chrome, Mozilla Firefox and Safari. We suggest that you do a multiple browser check.

CMS-Enabled

Content Management System or CMS is a software where you can input and modify the design, content, images, videos, links and even the codes on your website. Before any of your content goes live, you can preview those using CMS. You can make the necessary changes before people see it. Choose a CMS software that’s easy to navigate. WordPress and Joomla are examples of a reliable CMS used by website design companies.

SEO Friendly

With good website SEO, you’ll put your website on top of search results on different search engines. Write useful and informative content for your customers and use the right SEO tools so your website can be seen easily. Know more by reading the basics in integrating SEO marketing to your website.

Social Media Integration

Include social media icons that your website viewers can click on your website. Since social media presence gives you a wider reach, incorporate your website content marketing by also sharing them on your Facebook or Instagram pages.

Google Analytics

Track and analyze the activities done by users on your website. With Google Analytics, you will acquire a detailed report on how many people actually go to your website, what they do, what page they spend most of their time on, the least visited pages, and more. By knowing all these, you will know how to improve not just your website but your products and services as well.

Email Marketing

Building an email network is another effective way to drive traffic to your website. By sending out valuable content to this network that you have, you can display information about your products and services, discounts perhaps? According to 2018 Radicati Group Study, there will be almost 4 billion email users before 2019, meaning, there are a lot of opportunities for you to convert email marketing to actual sales.

Website Security

Eliminate your website’s security risks. After putting all these efforts to create a well-functioning website for your business, you don’t want to lose everything you’ve built, do you? Viruses and hackers are everywhere but there are numerous ways to protect your website. You can use a tight firewall, antivirus protection, SSL security, and IPS/IDS. You can talk to our experts to know what security you need for your website.

If you want to go through the nitty gritty of creating an effective online marketing website for your business, IH Digital offers website design services. We’ll make sure we cross out everything from this website design and development to-do list.

Case StudiesWebsite

Digital Marketing: It’s a Milky Way Fantasy holiday with LANEIGE

Digital-Marketing-LANEIGE-Milky-Fantasy-WebsiteWith the help of a digital marketing agency, LANEIGE Malaysia launches “Milky Way Fantasy”, an interactive microsite launching the 2016 holiday collection.

LANEIGE Malaysia launches the Milky Way Fantasy” microsite, an interactive digital marketing and content marketing outlet to introduce the brand’s Holiday Collection this 2016. This microsite by IH Digital, a digital marketing agency, also serves as a dazzling space for fans to play and enjoy while being given the chance to take home a set from the collection.

“Milky Way Fantasy” microsite as the theme suggests, is inspired from the hues of ultraviolet and cool blue tones surrounding the design of LANEIGE’s Milky Way Fantasy Holiday Collection 2016. The online game as a digital advertising and digital marketing strategy also succeeds in giving a galactic vibe from its vivid visual to its game mechanics.

[metaslider id=4552]

To participate, fans will simply have register and play the online game. The goal is to dodge space creatures and meteors which decrease the players’ fuel. Collecting LANEIGE’s Milky Way Fantasy Collection on the other hand, refuels the spaceship, enabling fans to further continue the game. The top 10 sparkling cadet with the highest kilometres reached will win an exciting set from LANEIGE’s exclusive Holiday Collection.

Microsite as an effective platform for your online campaign

Microsites can highlight your product and augment your digital marketing campaign in a way that Facebook Ads cannot. It’s an effective platform to elicit user interaction and convey information in a highly creative manner. What sets microsites apart is the opportunity for brands to establish an exclusive space for users to interact with a campaign like what LANEIGE achieved in the “Milky Way Fantasy” online game.

Start your campaign with IH Digital

IH Digital is Asia’s 360 digital marketing agency with digital specialists that can cater to your diverse digital needs. Contact us today.

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Web Building Tips by Website Design Company IH Digital

website-design-company-tips

website design company | SEO company | SEO services

A website design company can provide hundreds of beautiful designs for website building. However, do you know how receptive your audience can be about those designs? Indeed, beauty is subjective but there is always a way to win the attention of your target market. You can definitely convince your viewers to stay, come back and recommend your website. As a website design company and digital marketing agency, IH Digital is passionate about letting your website reach the best. Thus, we are sharing the best tips that will help your website strategy improve not only in terms of appearance but also to foster engagement and user activity. These essential tips you will learn today so keep reading on.

The Big 5: Design and Content Tips to Attract Visitors

1. Plan the structure

To begin with, your website will only have a clean and organised appearnace if you decide first about the main pillars of your website and organise all content among them accordingly. As vital as the main categories, keep in mind to make the call-to-action options such as social media icon buttons, share and recommend buttons, etc. easily available to your visitors. A good website design company and SEO company will always start with this as this will ensure that your great website aesthetics don’t compensate your user activity priorities, and more importantly encourage them to share your content without being too pushy. And it certainly works!

2. Make it readable

With readability, we mean clear, easy to understand and user-friendly. Great content is a good strategy, but how to navigate through your website to get to your content should be seen clearly on your homepage through clear clickable links, well-readable fonts and good colour choice. Remember that readability is crucial as it will make or break the success of your website.

3. Less is more

You don’t want to confuse your website visitors with too much clickable links, unbalanced colours and texts on their screens. Try to cut your texts and balance colour preferences to avoid too much reading time and create a simple user interface and homepage, more so with the core content pages. Keep in mind that the most important aspect of a good website design is the presentation of your brand in a clean, simple, and organised manner. If you have too much information to categorise, we’re sure there is always a work around to keep them neatly organised on your website.

4. Content is king

Great website design comes with valuable content that is apparent on the surface of the website. First, because even if any content is simply the shortest tagline found on some not-so-important part of your website, it can still impress. Second, because graphics are powerful agents to visual appeal, which convinces your viewers about your brand’s capabilities, reliability and quality.

For images, visual sliders on your website are visually pleasing. It can keep your viewers interested just by looking at the featured images, giving them more ideas about your brand every few seconds as the image changes. For texts, on the other hand, are key factors in conversion. Text content is a significant part of your website’s discovery on the web. As a tip, plan your website SEO prior to building a website. You can get assistance from trusted SEO consultants to help your website be guided about the SEO guidelines without compensating your website content’s quality. Besides, SEO algorithms are now rehashed to cater to people searching for quality and relevant content.

Read more: IH Digital SEO Services

5. Reach out through mobile

The increasing number of mobile users is just one reason to make your website mobile-friendly. Imagine how much conversion your website can give you if people find it easy to transact, read and navigate through your website via mobile. Almost everyone are on mobile and a lot of them are using smartphones that are used to quickly search for queries on search engines anytime, anywhere. Compared to desktop, mobile phones are quick access. And where people access quickly, you need to grab that opportunity to be part of their quick search.

Make your website design responsive through mobile. It ensures that the website looks great on any device.


IH Digital is a website design company and digital agency in Singapore. We provide website development expertise and SEO services to help brands reach the top in their industry. IH Digital is also an SEO company catering to brand marketers for ease of access to digital marketing opportunities through the development of a top-ranking website.

Visit our website to learn more information about our services

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Website Development for the Holidays

website-development-2015

Website development significance

Do you know the advantages of instigating website development during the holidays? It is increasingly becoming a part of every business to wisely ride with trends to benefits their brand. Capitalising on the holiday vogue becomes an most efficient step you can do to help your brand grow fast.

Digital marketing specialists ensure that website development is placed as a top consideration when holidays come in. Christmas and New Year aren’t the holidays that brand managers would want to miss. It’s going to be a big event wherein people will be celebrating around the world. You might want your brand to hop in the wagon as you attract your potential customers.

What to prepare for before the holidays

The holidays that end and start the year are usually the biggest. As it nears, most of the marketers’ time are spent on planning on how to capitalise on it. One of the most vital is apparently website development. To help you start your holiday website development, here are the things you need to know to make your digital plans effective.

Update your website

How everyone sees Christmas is just a bit of idea of you can create for your website. Make your audience feel the goodness and fun of the season. Let your website welcome the holiday joy as you remain focused on your goal to direct your fans toward your brand.

Holiday content

It is likewise significant to make your content in line with the holidays. Why? Because this is what your audience is looking for. This will help drive the holiday traffic towards your website. First, research about holiday user trends; and from there, draft your content plan to ensure an effective holiday-centric content on your website.

Responsive web design

Make browsing easy for your audience. Keep in mind that people on holiday mode usually want to search for things quick and easy. To effectively turn your target audience to actual customers, help them navigate through your website smoothly on any device. Additionally, ensure that your website’s homepage features the most-searched items that your audience will need.

Social media for website development

Clearly, social media is a central component of website development. Most people turn to social media when researching for gifts and connecting with people. For brand managers, connection is always a key to success in driving traffic to your website. But this is not the only reason why social media vastly helps in website development. With proper strategy and planning, social media can be an effective way to share your newest website updates. It is a way to target the right audience efficiently that can eventually increase your ROI.

Promote your website through advertisements

Yes, you can promote your website and content through advertisements. And no, advertisements are not just for promotions and special offers. Certainly, you can make use of adverts to make your website work well. Although you have a relatively higher number of potential audiences on Christmas, remember that your competitors are working hard to gain attention as well. It is therefore wise keep your brand on top of the game. Seek the best advice from the digital marketing professionals in creating a strategic plan when placing ads for your website and its content.