TikTok

Digital AdvertisingInfluencer MarketingSocial Media Marketing

IH Digital Helps Educational Institutions Ride on TikTok Marketing Trend

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TikTok Marketing OpportunityPlatform for Micro-Learning  

TikTok has been rapidly increasing in popularity in recent months. One of the great opportunities for TikTok Marketing is the target audience that the platform reaches. With users predominantly in the age group of 18  35 years oldTikTok has become a sweet spot for student recruitment. 

This video app has been  downloaded over 300 million times  in Southeast Asia (SEA), which is nearly half of the region’s 630 million population. In countries like Indonesia, Thailand, Vietnam, Malaysia, and Singapore, TikTok is among the top 5 app downloads making it an integral tool to target young audiences across the SEA region. 

The launch of #LearnOnTikTok has seen users increasingly turning to the platform to learn and the popularity of “micro-learning” taking off. Educational institutions saw the opportunity to create engaging organic content as well as invest in launching TikTok marketing campaigns to resonate with the young audience. 

Integrating TikTok in Education Marketing 

With the omnipresence of micro-learning, TikTok presents itself as an all-encompassing platform – the audio, transitions, editing tools – to create content that is truly fun and engaging, making it easy for people to enjoy learning.  

In helping educational institutions tap into TikTok’s edutainment content, IH Digital provides the following marketing solutions.

1. TikTok Influencer Marketing 

With its success built on user-generated entertainment videos, the move to incorporate professionally produced learning content marks a certain degree of difficulty. IH Digital takes this load off you as we will engage and manage 2 TikTok influencers to create edutainment videos for your brand biweekly. 

These bite-sized content can range from teaching viewers a life skill to informing them of little-known facts that will be on-going for 3 months leading up to the enrolment exercise. The videos are then amplified through TikTok In-Feed Ads.

TikTok Influencer Marketing

2. In-Feed Ads 

In-Feed Ads are the ads that appear in between user videos as the audience scrolls through the For You page. With this full-screen, auto-play, and sound-on format, your brand will fit right into the user experience, driving awareness and consideration more effectively.  

If the audience’s attention is not grabbed within the first couple of seconds, your ad will be glossed over as they continue scrolling through the feed. This reinforces the importance of engaging an easily recognizable influencer who has the ability to retain attention with their educational content.  

Perhaps the greatest advantage of all is the option to include a Call To Action button in your ad, where you will be able to drive traffic to your website within the TikTok app itself 

Ready to ride on the TikTok Edutainment Marketing Trend? 

Influencer marketing and In-Feed ads work together to deliver creative and inspiring bite-sized educational content right to your audience. When keeping your audience engaged, conversions will naturally follow.  

IH Digital is a B2B agency in Asia that provides 360° digital marketing services, including SEO, digital advertising, social media marketing, content marketing, and more. 

Interested in riding on the TikTok edutainment trend for student recruitment? Contact us today to schedule a quick chat with our marketing expert. 

Case StudiesDigital Advertising

TikTok Ad to Reach Young Audiences

EDB TikTok Ad Featured Img

TikTok is a social media platform known for its short-form videos lasting from 15 to 60 seconds. It is a mobile-friendly social networking application where audiences also learn to be content creators with the assistance of user-friendly built-in video editing features, and it has become a leading online destination for today’s youths.

TikTok hits the nail on the head when it comes to engaging with the youngsters. TikTok reports a Monthly Active User base of 1.3m in Singapore, of which 36% are between the ages of 13 to 17 years old and 30% are between 18 to 24 years old.

If you wish to reach out to the youth segment, TikTok is the place to be.

EDB’s TikTok Ad campaign

Similar to private sector businesses, government agencies also leverage on social media platforms to amplify their campaigns and reach their target audiences.

In July 2020, the Economic Development Board (EDB) tapped into TikTok to encourage Singapore students to take up local engineering jobs. They launched a Brand Takeover ad campaign to reach the local youths.

EDB's TikTok ad

A Brand Takeover Ad is a simple 3 to 5 seconds full-screen static image or soundless video that appears upon users opening the TikTok app, ideal for generating mass awareness and driving website traffic.

Other than brand takeover ads, there are other ad formats available in TikTok. Each may be more suitable depending on the campaign type you want to run. Learn more about TikTok Ads here.

Contact IH Singapore for your TikTok Campaign

IH Singapore is a one-stop media buying agency providing 360° marketing services including TikTok marketing, media buying, video marketing, content creation, and more. 

Ready to hop on the exciting advertising opportunities on TikTok? Schedule a consultation with our TikTok marketing expert to get started.

IH Digital, D38 and ATC are members of the Digital 38 Group.

Digital AdvertisingSocial Media Marketing

3 TikTok Hashtag Challenges to Join this Circuit Breaker Period

3 TikTok Hashtag Challenges to Join this Circuit Breaker Period

One of the reasons TikTok became massively trendy today is because of the current COVID-19 crisis. Many people were forced to stay at home to help prevent the spread of the coronavirus.

Recently, the Singapore government initiated “circuit breaker” measures to curb the spread of COVID-19. As a result, the majority of the workers were compelled to work from home from 7 April to 4 May 2020.

As the situation develops, people have turned to social media to ease their boredom of being stuck at home. Particularly, in TikTok, hashtags greatly flourished, which provided ample entertainment to many of its users.

If you’re on TikTok, you should watch out for these trending hashtags in Singapore today. We’ve compiled here this week’s three most viewed hashtags for you to watch or join.

Screengrab of the #stayathome hashtag archive page on TikTok
Screengrab of the #stayathome hashtag archive page on TikTok

#StayAtHome – Fight Boredom and COVID-19 with this TikTok Challenge

In response to the global fight against COVID-19, TikTok came up with the #StayAtHome challenge saying:

As we adjust to life at home, there is no excuse to slack off! As a true-blue TikToker, there are many activities you can document to show us while you #stayathome!

Using the hashtag, TikTok encourages everyone to stay active while at home. TikTokers indeed flocked to the #stayathome hashtag with their own videos. From singing with their kids to demonstrating home workouts, it shows that there are endless possibilities for you to have fun at home.

As an example, Singapore-based actor and film-maker Jaze Phua took part in the #stayathome challenge with a video while wearing face masks.

@jazephua

With entertainment venues ban, we create our own entertainment ##sgunited ##stayathome ##HandWashChallenge @TikTok Singapore @Douglas Tan @Debra L

♬ original sound – Jaze Phua

To date, the hashtag has a whopping 7.4 billion views from all over the world.

Screengrab of the #LepakAtHome hashtag archive page on TikTok
Screengrab of the #LepakAtHome hashtag archive page on TikTok

#LepakAtHome – Lepak in Your Most Creative Way and Win a Prize!

If you’re going crazy “doing nothing” at your own home, why not lepak and win a prize? The #LepakAtHome hashtag challenge on TikTok invites you to “record a video of what you do to #LepakAtHome in your most creative way possible.”

Either you’re tidying your bedroom or cuddling with your pets, you can do whatever you want in your TikTok video. Again, it has to be your most creative way of lepaking!

This popular Singaporean origami artist, for instance, participated in the contest by showing his knack for the art of paper folding.

@zihaolol98

My kind of ##LepakAtHome 😆Some Art and magic? What’s yours?🤔🤪##AJSpringBreak

♬ Spring Break – AJ Mitchell feat. Rich The Kid

In addition to your recording, you also have to add a particular AJ Mitchell song to your video to join.

When done, post the video on your TikTok profile with the hashtag #LepakAtHome and #AJSpringBreak. Make sure to set your profile to public.

Now with 2.1 million views, the hashtag challenge is a contest by Sony Music Singapore to promote AJ Mitchell’s latest track titled Spring Break. It is available to Singapore and Malaysia TikTok participants and runs until 29th April 2020. Three winners will win some relaxing kit pampering goods. So, give your best in lepaking at home!

Screengrab of the #DoTheLifebuoySG hashtag archive page on TikTok
Screengrab of the #DoTheLifebuoySG hashtag archive page on TikTok

#DoTheLifebuoySG – Be Extra Clean and Safe with Proper Handwashing

With currently 1.9 million views, the new handwashing challenge on TikTok has certainly grabbed the attention of millions of Singaporeans.

Screengrab of the #DoTheLifebuoySG hashtag archive on the TikTok app
Screengrab of the #DoTheLifebuoySG hashtag archive on the TikTok app

Famous Singaporean TikTok influencers like Benjamin Kheng, Jian Hao Tan, Taufik Batisah, Crystabel and even SGAG SG participated in the challenge. Coupled with a few dance moves, some TikTokers also lip-synced to the campaign song titled Do It Right and We’ll Be Alright by Ng Zheng Yao.

Jian Hao Tan – 342.5K followers

@thejianhaotanDo it right and we’ll be alright! ##DoTheLifebuoySG ##extracleanfam ##ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Crystabel – 214K followers

@crystabel_Do it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

SGAG SG – 110.3K followers

@sgag_sgSince everyone’s doing it.. here’s our ##DoTheLifebuoySG for the ##ExtraCleanFam LOLL ##fyp ##foryou ##sgtiktok ##dance ##viral ##SGUnited♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Benjamin Kheng – 15.1K followers

@benjaminkhengWhen the Rona tryna creep on you, you creep on the Rona.Do it right and we’ll be alright. #D#oTheLifebuoySG #E#xtraCleanFam #S#GUnited #A#d♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Taufik Batisah – 12.6K followers

@officialtaufikbatisahDo it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad*♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Advocating Good Hygiene with TikTok Ads

#DoTheLifebuoySG is an initiative of Lifebuoy Singapore to promote proper handwashing steps. In its campaign description, Lifebuoy said:

Are your loved ones washing their hands right? Lifebuoy challenges you to team up with your fam to #DoTheLifebuoy handwash and be extra clean. Follow our hand washing steps and tag #DoTheLifebuoySG and #ExtraCleanFam. Together, let’s keep Singapore safe!

To spread the word to a larger scale, Lifebuoy also made use of TikTok ads. Through the hashtag challenge ad format, the personal care brand was able to reach nearly 2 million views in a short time.

#DoTheLifebuoySG - Actual TikTok Hashtag Challenge ad by Lifebuoy Singapore
#DoTheLifebuoySG – Actual TikTok Hashtag Challenge ad by Lifebuoy Singapore

Key Takeaway

There are plenty of ways to have fun at home. As TikTok said in its #stayathome brief, you can cook, play games, and laugh at home! In fact, this is the best time for you to take up the online course or language lessons you’ve been planning to do. Who knows? Maybe you’ll get to speak fluent Japanese in a month. Or you can finally play the guitar in four weeks!

But most importantly, we all get to be safe and sound while enjoying being at home. And with that, we also help improve the crisis by staying at or working from home.

After all, the only way to fight boredom is to not slack off and be productive wherever you are – so be it at the comforts of your own home!


IH Digital is a TikTok marketing agency in Singapore offering TikTok ads services to businesses. If you are interested to learn more, click on the button below to speak to our experts.

TikTok Marketing Agency in Singapore - Get Started with TikTok Ads

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UNIQLO Kicks Off First-Ever Multi-Market Brand Campaign #UTPlayYourWorld on TikTok

UNIQLO, TikTok Debuts 1st Multi-Market Brand Campaign

For the first time on TikTok, UNIQLO launched a first-of-its-kind multi-market brand campaign called #UTPlayYourWorld in 2019. Together with TikTok, the hashtag challenge aimed to engage as many users as possible by sharing creative and inspiring moments wearing their favourite UNIQLO UT collection outfit.

UNIQLO launched the #UTPlayYourWorld campaign on TikTok in 2019

The global apparel brand rolled out the in-app challenge on 25th June. By the time, it was available to TikTokers in the US, France, Japan and Taiwan until 11th July. Winners stood a chance to win the Grand Prix as a result, and have their videos played on UNIQLO stores worldwide as well.

Screen grab of the UNIQLO TikTok profile with #UTPlayYourWorld videos
Screengrab of the UNIQLO TikTok profile with #UTPlayYourWorld videos | Image source: TikTok

Eventually, the campaign reached 709.8 million views with popular TikTok users joining in. For instance, here are some known TikTokers in the US and Japan who took part in case you missed it last year.

Sebastian Bails (US) – 10.5 million followers

@sebastianbailsconfidence is key ❤️👌🏻 ##UTPlayYourWorld ##PR♬ #UTPlayYourWorld – UNIQLO UT

OurFire (Japan) – 5.7 million followers

@ourfirewe went to a whole new world 🥳🎡##UTPlayYourWorld ##PR ##ad♬ #UTPlayYourWorld – UNIQLO UT

TJ Black (US) – 4.5 million followers

@cloudtalkEveryone’s been doing clown season but how do we feel about robot mimes? 👀 ##UTPlayYourWorld ##ad♬ #UTPlayYourWorld – UNIQLO UT

Yua Tsuitsui (Japan) – 361.8k followers

@yuatyyy0118##UTPlayYourWorld ##pr ハルクTシャツでダンシング👾みんなもぜひUTダンスチャレンジしてみて!!! ##ゆあてぃー♬ #UTPlayYourWorld – UNIQLO UT

Tigh-Z Mona (Japan) – 34.6k followers

@tighz_mona@中野亜紀🤩✨ ##tigh_z ##ダンスボーカルグループ ##運営さんオススメへ連れてって ##ut♬ #UTPlayYourWorld – UNIQLO UT

Why UNIQLO chose TikTok for its UT Collection Campaign?

UNIQLO targeted the young generation of consumers particularly on TikTok for its appeal to their target audience. Coupled with TikTok’s features, it provided users with a chance to express their creativity. Thus, it enabled UNIQLO to build an authentic and diverse connection with a broad audience.

Screen grab of UNIQLO’s UT Collection webpage

Considering TikTok’s interactive and immersive content experience, the #UTPlayYouWorld campaign has also effectively demonstrated the UNIQLO UT Collection brand philosophy – “Wear Your World”.

Screen grab of UNIQLO’s UT Featured Collections
Screengrab of UNIQLO’s UT Featured Collections |Image source: UNIQLO SG website

Furthermore, UT is UNIQLO’s special collection of graphic t-shirts pop culture icons and influences. Characters like Hello Kitty, Super Mario, Disney Princesses and Villains, superheroes from Marvel, and the upcoming Pokemon collections are some of the prints featured in the UT Collection.

Screen grab of UNIQLO’s UT Collections

UNIQLO: Connecting with Today’s Generation through TikTok

“TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. We see a huge opportunity for brands to connect with today’s generation and expand their reach by embracing the native, natural and creative form of content on TikTok. We are excited to support the #UTPlayYourWorld campaign and look forward to [continue] supporting the global creative community in the future,” said Masaki Nishida, VP and Head of Monetization for TikTok Japan, in a PR Newswire article.


IH Digital is a TikTok marketing agency in Singapore offering TikTok ads services to businesses. If you are interested to learn more, click on the button below to speak to our experts.

TikTok Marketing Agency in Singapore - Get Started with TikTok Ads

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TikTok Ads: The Future of Advertising

TikTok Ads: The Future of Advertising

If you have not seen or heard of TikTok before, then you have been clearly living under the rock all this while.

Recognised as one of the world’s most downloaded apps in 2020, the rising social media app TikTok has shaken up the digital landscape, toppling down other social and messaging applications like WhatsApp, Facebook, and Instagram among others.

The explosive growth of the Bytedance-owned social media platform has certainly grabbed the attention of global marketers aiming to explore TikTok ads.

Actual Domino TikTok ads and a TikTok influencer video by Ridhwan Azman
Actual Domino TikTok ads and a TikTok influencer video by Ridhwan Azman

Why TikTok Ads?

TikTok has apparently risen to the top of the most downloaded apps worldwide in January 2020. As seen in the statistics below, TikTok is the front-runner in terms of non-game app downloads in the App Store, Google Play, and overall.

Top Apps Worldwide for January 2020 by Downloads (Non-Game) | Photo credit: SensorTower

Here are more TikTok statistics you need to know:

Photo credit: HootSuite, Social Media Trends 2020
  • No. 1 downloaded app in Google Play Store and Apple App Store with 1.5 billion downloads in November 2019, according to Sensor Tower
  • 800 million monthly active users (MAU) spending an average of 46 minutes per day for consuming 15-second videos
  • Ranked Top 5 in downloads in Southeast Asia (SEA) with an estimated 67.5 MAU in the region
  • Globally, 69% of TikTok users are 16-24 years old
  • In Southeast Asia, 57% of TikTok users are 18-35 years old

TikTok: The Social Media App for Gen Z

Based on the above figures, TikTok has truly skyrocketed among teens and young adults who belong to Generation Z. This so-called Gen Z users, born between 1997 and 2007, are more attached to their mobile phones than any other generations, with 98% of them owning a smartphone.

Gen Z’s Attention Span & Spending Power

Although Gen Z users spend 10 hours on devices each day, they have a shorter attention span of only 8 seconds compared to the 12-second attention span of Millennials.

Furthermore, ‘Gen Zers’ have a strong spending power both online and offline. A survey in the Asia Pacific (APAC) showed that Asian teenagers and young adults are more willing to shop online. Across nine countries in the APAC region, “many of them are more willing to use those devices, not only to keep themselves connected to friends and up to speed with the latest issues but increasingly as a way to shop,” according to an Al Jazeera article.

In a Wunderman Thompson survey, 76% of APAC’s Gen Z say they are “comfortable making online purchases.” Nearly 73% use their mobile phones for online shopping, and when they do, approximately a quarter of them look for the least-expensive products.

@wengie

My mom told me to save money so I did

♬ This aint the original sound my bad – 1k.lili._03

Wengie (@wengie) is a famous Aussie-Chinese TikTok influencer based in Singapore with nearly 5 million followers. She is also a YouTube star and a music artist known for her song Empire.

TikTok Short-Form Video Feature for Gen Z’s Short Attention Span

TikTok has clearly seen a solution to Generation Z’ 8-second attention span – short-form videos. The social media platform is known for its short-form video feature extending from 15 to 60 seconds max only.

@linhbarbie

Có Redmi Note 9S rồi thì ảnh siêu xịn xò nha ?@Xiaomi Vietnam ##MiFanFestival2020, ##Sốngphongcáchsắmthôngminh, ##RedmiNote9S

♬ nhạc nền – ✨ Linh Barbie ✨

Linh Barbie (@linhbarbie) is a popular TikTok influencer in Vietnam with almost 8 million followers. In this post, she is seen promoting the newest Xiaomi Redmi Note 9S as part of the Mi Fan Festival 2020 event from 7 to 9 April.

Apparently, Gen Zers loved this TikTok feature, gaining more traction among the new generation compared to established social media apps like Facebook and Instagram. Ultimately, TikTok has become the generation’s favourite social media platform across the globe.

TikTok Ads Offer Huge Digital Marketing & Advertising Opportunities

Seeing the impact of TikTok in the new generation, the ByteDance product has developed into a valuable platform for digital marketers and advertisers. With the introduction of TikTok ads, more and more businesses started to realise its huge influence in the digital and e-commerce realm. This is why many global and regional business began investing heavily in TikTok ads.

For instance, famous brands like Nike, Grubhub, and Apple Music have turned into TikTok ads to advertise their brands on the social media platform.

@nike

He can keep those ##MagicBoots ?

♬ “WOAH!” – Cashino

Bear in mind that with Gen Z in the driver’s seat, TikTok is an invaluable source of insight into the taste and social trends of the next generation. More than just a social media app, TikTok is also a quintessential infographic for marketers aiming to win digital marketing with TikTok ads.

TikTok Ads: Formats, Definitions & Examples

1. Brand Takeover

A brand takeover ad is a simple 3- to 5-second static image or soundless video that appears immediately after users open the TikTok app. This TikTok ads format supports the brand’s landing page. It can be measured with clicks, impressions, and unique reach.

2. Top View

Top View is a 5- to 60-second video with audio that showcases your brand when users launch the TikTok app. Besides supporting the brand’s landing page, it also enables user engagement such as likes, comments, shares, and follows. Top View advertising can be measure based on impressions, clicks, video views, and video engagement.

Below is an example of a TikTok Top View ad:

An actual Top View TikTok ads by Shopee Malaysia

3. In-Feed Ads

In-Feed Ads are somewhat similar to Top View. However, it is embedded under the “For You” section. The advertising metrics is also similar to that of Top View.

4. Branded Effect

Typically known as “Filter Lens”, a Branded Effect ad can be supported by 2D, 2D Pro, and 3D formats.

5. #Hashtag Challenge

The hashtag challenge is probably the most prominent TikTok ads format now in the digital market. It is constantly used by TikTok influencers and celebrities to promote a certain brand.

Shilpa Shetty joins the #LifebuoyKarona Hashtag Challenge on TikTok
Indian celebrity Shilpa Shetty doing the #LifebuoyKarona handwashing challenge on TikTok | Photo credit: www.tiktok.com

Example: TikTok Hashtag Challenge #LifebuoyKarona in India Reaches 20B Views in >1 Week!

Ace the Digital Advertising Competition with TikTok Ads!

Are you ready to be successful in TikTok ads? Let us help you launch a TikTok ads campaign in no time!

IH Digital is an official sales partner of ByteDance for Southeast Asia, allowing us to provide premium TikTok ads services to businesses in the region.

Touch base with our agency today to get started with TikTok ads.


IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including TikTok ads. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

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TikTok Ads: #LifebuoyKarona Hashtag Challenge Gains 20B Views in India

Shilpa Shetty joins the #LifebuoyKarona Hashtag Challenge on TikTok | Photo credit: www.tiktok.com

Soap brand Lifebuoy is reminding people to ‘wash your hands like a boss’ on social media with the TikTok hashtag challenge #LifeBuoyKarona in India.

Amid the current COVID-19 situation across the world, many brands strive to make good personal hygiene more viral than ever through social media. This opportunity enabled the soap brand to extend its handwashing campaign in India to TikTok to reach out to the app’s millions of active online users.

Archive of all #LifebuoyKarona hashtag videos on TikTok | Photo credit: www.tiktok.com

Lifebuoy: ‘Spread the word, not germs’

Many Indians have joined the TikTok #LifebuoyKarona hashtag challenge including celebrities and social media personalities. This allowed an incredible online viewership growth from 5.3 billion to a staggering 20.1 billion views in less than a week.

Famed Indian stars like Celebrity Big Brother winner Shilpa Shetty and Indian rapper Badshah showed their support for the #LifebuoyKarona campaign.

Here are their short TikTok hashtag videos in case you missed it:

@theshilpashetty

Wash karo hands like a BOSS, Challenge karne waalo ko mera applause ??##LifebuoyKarona @Lifebuoy_India@shamitashettyofficial @therajkundra

♬ Lifebuoy Karona – Lifebuoy

@badshah

Wash karo hands like a boss, Challenge karne waalo ko mera applause ##LifebuoyKarona @Lifebuoy_India

♬ Lifebuoy Karona – Lifebuoy

TikTok influencers Riyaz, Awez Darbar, Gima Ashi, Vishal Pandey, and Faiz Baloch also shared short-form videos to participate in the handwashing challenge.

Watch the TikTok influencer videos here:

@riyaz.14

Wash your hands like a boss fast,bimari then won’t last!#li#febuoykarona @lifebuoy_india @rizaafreen_17 @imransabunwala_cr7 @mr.raghav25

♬ Lifebuoy Karona – Lifebuoy

@awezdarbar

Boss bano, handwashing steps follow karo ##lifebuoykarona @lifebuoy_india @vijendrabyou @zaidfdarbar @khan_sultan ?

♬ Lifebuoy Karona – Lifebuoy

@gima_ashi

The power of cure is in your hands. Follow the steps and wash your hands like a boss! ##lifebuoykarona @lifebuoy_india @mrmayankm@deepty13@achchusingh

♬ Lifebuoy Karona – Lifebuoy

@vishalpandey_21

Follow the steps and wash your hands like a boss, 20 seconds is all it takes!##lifebuoykarona @lifebuoy_india @sameeksha_sud @daverushi_14 @adnankhan9

♬ Lifebuoy Karona – Lifebuoy

@faizbaloch_0725

Lifebuoy me Saath haath dhona, fir hi khana! ##lifebuoykarona @lifebuoy_india @shifuians_27 @saddu07dz_ @mr_sohu ##LifebuoyKarona

♬ Lifebuoy Karona – Lifebuoy

Help ‘Make the Good Habit of Handwashing Viral’ with TikTok

To join the hashtag challenge, TikTok users must create a video demonstrating proper handwashing to the tune of the #LifebuoyKarona song.


Indian TikTok influencer Sunny Chopra in a #LifebuoyKarona hashtag video | Photo credit: www.tiktok.com

Additionally, the campaign invites TikTok users to ‘make the good habit of handwashing viral’ by tagging 3 friends when posting the hashtag video.


More #LifebuoyKarona hashtag videos by Indian TikTok influencers | Photo credit: www.tiktok.com

▶  Join the #LifebuoyKarona challenge! Download the TikTok app here.

Grow Your Brand Awareness with a TikTok Hashtag Challenge!

Struggling to increase brand awareness with your current strategy? Leverage the power of TikTok ads to achieve your business goals in a short time.

With approximately 800 million monthly active users worldwide, the ByteDance-owned application TikTok is a promising advertising platform for businesses intending to scale up its digital efforts.

TikTok Advertising Agency: IH Digital is an official partner of ByteDance for Southeast Asia

In Southeast Asia alone, TikTok garnered 150 million users in May 2019, according to a report by The Straits Times. Among the region, the short-form video app is most popular in Vietnam and Indonesia in terms of monthly active users and video views.

TikTok is also available in more than 150 markets around the world, in 39 languages.

Ready to hop on the exciting advertising opportunities on TikTok? Talk to our TikTok marketing expert to get started.


IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including TikTok advertising. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

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Get Started with Toutiao and Tiktok Ads thru IH Digital

ByteDance Names New SEA Partner for Toutiao & TikTok Ads

January 2020 – IH Digital is now able to support Toutiao and TikTok ads with our expanded digital advertising services. We are now an official sales partner of Bytedance in Southeast Asia, allowing us to support brands across the region for their online advertising campaigns.

Our new advertising capabilities will help regional clients to easily and quickly get started with advertising on ByteDance’s key platforms such as TikTok (Musical.ly), Douyin, Toutiao, XiGua, HuoShan, and NewsRepublic.

ByteDance ties up with ATC to support SEA brands exploring TikTok ads.

Who is ByteDance?

ByteDance is a Beijing-based internet technology company founded by Zhang Yiming in 2012. It offers many online products catering to a wide set of audiences from across the globe. Its core product is TouTiao – a news and information content platform and one of China’s largest mobile platforms for content creation, aggregation and distribution reinforced by machine learning techniques.

It also owns the short video app Douyin, which later became the Chinese version of TikTok when the Chinese social media giant acquired the lip-syncing app Musical.ly in Q4 2017.

Impact on the Digital Advertising Industry

ByteDance is reported to have 1.5 billion monthly active users (MAU) with 700 million daily active users (DAU) as of October 2019, which is an increase of 50% compared to its January 2018 user base. According to self-media account Kaiqi, its revenue reached around RMB 48 billion in Q1 2019, with RMB 20 billion from Douyin. The online company is seemingly closer to realise its 2019 revenue goal of RMB 100 billion considering its rapid user base growth.

Get started with Douyin and TikTok ads!

Moreover, ByteDance-owned short video app TikTok has 1.65 billion downloads on iOS and Android in January 2020 – a significant growth from 663 million in 2018. Out of the total downloads, 190 million app installs (11.5%) are from Southeast Asia. The app’s download surge outdid Instagram’s 444 million downloads in 2018 and is catching up with Facebook’s 711 million in the same year, as CNET reports. This resulted in both Douyin and TikTok being the world’s second most downloaded apps in 2019.

More Advertising Opportunities for SEA Brands

With ByteDance’s rapid user base growth in mind, more digital marketers turn into advertising on its key products namely Douyin, TikTok and Toutiao to reach a wider set of audiences in Southeast Asia and Greater China. With this amplified partnership, IH Digital can now provide support to marketers exploring this opportunity.

ByteDance Products - Toutiao, HuoShan and XiGua

Here is a list of ByteDance advertising platforms we now support as the official sales partner:

SEA Digital Marketing

  1. TikTok – Available in Thailand, Malaysia, Indonesia, Vietnam, South Korea, Japan, and Taiwan.
  2. NewsRepublic – A news app powered by artificial intelligence that provides readers with the latest world and local news, viral headlines, trending videos, and articles directly to the user’s phone. Available in Taiwan only.

China Digital Marketing

  1. Douyin (抖音) – More than half of its users are aged 30 years and below.
  2. TouTiao (今日头条) – Over 70% of its users are aged between 25 to 45 years.
  3. XiGua (西瓜视频) – A video recommendation platform that runs videos a couple of minutes longer than videos in Douyin. It uses artificial intelligence (AI) to suggest quality and related content based on the user’s interest. Over 70% of its users are aged 30 years and below.
  4. Huoshan (火山小视频) – A video-shooting application where users can quickly get content, show themselves, and gain fans by recording videos for up to 15 seconds. More than 70% of its users are aged between 25 to 40 years.

Let us help you explore TikTok ads and more for your brand!

Get started with TikTok ads! IH Digital is a digital marketing agency headquartered in Singapore, with presence across multiple countries in Southeast Asia and Greater China. With our media partnerships, we have helped many regional companies ultimately boost their online advertising campaigns on many platforms. Know more about our digital advertising services by dropping us a message here.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.