One of the reasons TikTok became massively trendy today is because of the current COVID-19 crisis. Many people were forced to stay at home to help prevent the spread of the coronavirus.

Recently, the Singapore government initiated “circuit breaker” measures to curb the spread of COVID-19. As a result, the majority of the workers were compelled to work from home from 7 April to 4 May 2020.

As the situation develops, people have turned to social media to ease their boredom of being stuck at home. Particularly, in TikTok, hashtags greatly flourished, which provided ample entertainment to many of its users.

If you’re on TikTok, you should watch out for these trending hashtags in Singapore today. We’ve compiled here this week’s three most viewed hashtags for you to watch or join.

#StayAtHome – Fight Boredom and COVID-19 with this TikTok Challenge

In response to the global fight against COVID-19, TikTok came up with the #StayAtHome challenge saying:

As we adjust to life at home, there is no excuse to slack off! As a true-blue TikToker, there are many activities you can document to show us while you #stayathome!

Using the hashtag, TikTok encourages everyone to stay active while at home. TikTokers indeed flocked to the #stayathome hashtag with their own videos. From singing with their kids to demonstrating home workouts, it shows that there are endless possibilities for you to have fun at home.

As an example, Singapore-based actor and film-maker Jaze Phua took part in the #stayathome challenge with a video while wearing face masks.

@jazephua

With entertainment venues ban, we create our own entertainment ##sgunited ##stayathome ##HandWashChallenge @TikTok Singapore @Douglas Tan @Debra L

♬ original sound – Jaze Phua

To date, the hashtag has a whopping 7.4 billion views from all over the world.

#LepakAtHome – Lepak in Your Most Creative Way and Win a Prize!

If you’re going crazy “doing nothing” at your own home, why not lepak and win a prize? The #LepakAtHome hashtag challenge on TikTok invites you to “record a video of what you do to #LepakAtHome in your most creative way possible.”

Either you’re tidying your bedroom or cuddling with your pets, you can do whatever you want in your TikTok video. Again, it has to be your most creative way of lepaking!

This popular Singaporean origami artist, for instance, participated in the contest by showing his knack for the art of paper folding.

@zihaolol98

My kind of ##LepakAtHome 😆Some Art and magic? What’s yours?🤔🤪##AJSpringBreak

♬ Spring Break – AJ Mitchell feat. Rich The Kid

In addition to your recording, you also have to add a particular AJ Mitchell song to your video to join.

When done, post the video on your TikTok profile with the hashtag #LepakAtHome and #AJSpringBreak. Make sure to set your profile to public.

Now with 2.1 million views, the hashtag challenge is a contest by Sony Music Singapore to promote AJ Mitchell’s latest track titled Spring Break. It is available to Singapore and Malaysia TikTok participants and runs until 29^th April 2020. Three winners will win some relaxing kit pampering goods. So, give your best in lepaking at home!

#DoTheLifebuoySG – Be Extra Clean and Safe with Proper Handwashing

With currently 1.9 million views, the new handwashing challenge on TikTok has certainly grabbed the attention of millions of Singaporeans.

Famous Singaporean TikTok influencers like Benjamin Kheng, Jian Hao Tan, Taufik Batisah, Crystabel and even SGAG SG participated in the challenge. Coupled with a few dance moves, some TikTokers also lip-synced to the campaign song titled Do It Right and We’ll Be Alright by Ng Zheng Yao.

Jian Hao Tan – 342.5K followers

@thejianhaotanDo it right and we’ll be alright! ##DoTheLifebuoySG ##extracleanfam ##ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Crystabel – 214K followers

@crystabel_Do it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

SGAG SG – 110.3K followers

@sgag_sgSince everyone’s doing it.. here’s our ##DoTheLifebuoySG for the ##ExtraCleanFam LOLL ##fyp ##foryou ##sgtiktok ##dance ##viral ##SGUnited♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Benjamin Kheng – 15.1K followers

@benjaminkhengWhen the Rona tryna creep on you, you creep on the Rona.Do it right and we’ll be alright. #D#oTheLifebuoySG #E#xtraCleanFam #S#GUnited #A#d♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Taufik Batisah – 12.6K followers

@officialtaufikbatisahDo it Right and we’ll be alright! ##DoTheLifebuoySG ##ExtraCleanFam ##Ad*♬ Do It Right and We’ll Be Alright – Ng Zheng Yao

Advocating Good Hygiene with TikTok Ads

#DoTheLifebuoySG is an initiative of Lifebuoy Singapore to promote proper handwashing steps. In its campaign description, Lifebuoy said:

Are your loved ones washing their hands right? Lifebuoy challenges you to team up with your fam to #DoTheLifebuoy handwash and be extra clean. Follow our hand washing steps and tag #DoTheLifebuoySG and #ExtraCleanFam. Together, let’s keep Singapore safe!

To spread the word to a larger scale, Lifebuoy also made use of TikTok ads. Through the hashtag challenge ad format, the personal care brand was able to reach nearly 2 million views in a short time.

Key Takeaway

There are plenty of ways to have fun at home. As TikTok said in its #stayathome brief, you can cook, play games, and laugh at home! In fact, this is the best time for you to take up the online course or language lessons you’ve been planning to do. Who knows? Maybe you’ll get to speak fluent Japanese in a month. Or you can finally play the guitar in four weeks!

But most importantly, we all get to be safe and sound while enjoying being at home. And with that, we also help improve the crisis by staying at or working from home.

After all, the only way to fight boredom is to not slack off and be productive wherever you are – so be it at the comforts of your own home!

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IH Digital is a TikTok marketing agency in Singapore offering TikTok ads services to businesses. If you are interested to learn more, click on the button below to speak to our experts.

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For the first time on TikTok, UNIQLO launched a first-of-its-kind multi-market brand campaign called #UTPlayYourWorld in 2019. Together with TikTok, the hashtag challenge aimed to engage as many users as possible by sharing creative and inspiring moments wearing their favourite UNIQLO UT collection outfit.

The global apparel brand rolled out the in-app challenge on 25^th June. By the time, it was available to TikTokers in the US, France, Japan and Taiwan until 11^th July. Winners stood a chance to win the Grand Prix as a result, and have their videos played on UNIQLO stores worldwide as well.

Eventually, the campaign reached 709.8 million views with popular TikTok users joining in. For instance, here are some known TikTokers in the US and Japan who took part in case you missed it last year.

Sebastian Bails (US) – 10.5 million followers

@sebastianbailsconfidence is key ❤️👌🏻 ##UTPlayYourWorld ##PR♬ #UTPlayYourWorld – UNIQLO UT

OurFire (Japan) – 5.7 million followers

@ourfirewe went to a whole new world 🥳🎡##UTPlayYourWorld ##PR ##ad♬ #UTPlayYourWorld – UNIQLO UT

TJ Black (US) – 4.5 million followers

@cloudtalkEveryone’s been doing clown season but how do we feel about robot mimes? 👀 ##UTPlayYourWorld ##ad♬ #UTPlayYourWorld – UNIQLO UT

Yua Tsuitsui (Japan) – 361.8k followers

@yuatyyy0118##UTPlayYourWorld ##pr ハルクTシャツでダンシング👾みんなもぜひUTダンスチャレンジしてみて!!! ##ゆあてぃー♬ #UTPlayYourWorld – UNIQLO UT

Tigh-Z Mona (Japan) – 34.6k followers

@tighz_mona@中野亜紀🤩✨ ##tigh_z ##ダンスボーカルグループ ##運営さんオススメへ連れてって ##ut♬ #UTPlayYourWorld – UNIQLO UT

Why UNIQLO chose TikTok for its UT Collection Campaign?

UNIQLO targeted the young generation of consumers particularly on TikTok for its appeal to their target audience. Coupled with TikTok’s features, it provided users with a chance to express their creativity. Thus, it enabled UNIQLO to build an authentic and diverse connection with a broad audience.

Considering TikTok’s interactive and immersive content experience, the #UTPlayYouWorld campaign has also effectively demonstrated the UNIQLO UT Collection brand philosophy – “Wear Your World”.

Furthermore, UT is UNIQLO’s special collection of graphic t-shirts pop culture icons and influences. Characters like Hello Kitty, Super Mario, Disney Princesses and Villains, superheroes from Marvel, and the upcoming Pokemon collections are some of the prints featured in the UT Collection.

UNIQLO: Connecting with Today’s Generation through TikTok

“TikTok empowers everyone to be a creator directly from their smartphones and is committed to building a community by encouraging users to share their passion and creative expression through their videos. We see a huge opportunity for brands to connect with today’s generation and expand their reach by embracing the native, natural and creative form of content on TikTok. We are excited to support the #UTPlayYourWorld campaign and look forward to [continue] supporting the global creative community in the future,” said Masaki Nishida, VP and Head of Monetization for TikTok Japan, in a PR Newswire article.

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IH Digital is a TikTok marketing agency in Singapore offering TikTok ads services to businesses. If you are interested to learn more, click on the button below to speak to our experts.

Next Steps:

• Get started with TikTok ads through a TikTok Marketing Agency
• Learn why TikTok Ads is the future of digital advertising
• Read more about successful TikTok ads in India and Singapore