Scams in Singapore have been on the rise lately, particularly with job scams. To raise public awareness of such scams, the Singapore Police Force runs anti-job-scam media campaigns. One recently launched campaign was on Spotify.
Using Spotify Ads to Spread Awareness
Spotify has over 2.5m monthly active users (MAU) in Singapore, with a large proportion aged from 18 to 34. This made it useful in helping the police to reach out to wider audiences, especially job seekers in that age range. The campaign on Spotify included banner and audio ads. Audio ads on Spotify is a great strategy for reaching audiences, since people are able to consume the ads even if their eyes are off the screen. By organically blending in with people’s daily routines, whether listening to music on public transport, while jogging, working out or when just chilling, Spotify audio ad is a great addition to marketers’ box of media tools.
Singapore Police Force’s Anti-Job-Scam Campaign
Partnership with IH Digital for Media Buying and Advertisements
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About IH Digital
IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.
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