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Marina One Celebrates Chinese New Year with Facebook Gamification and Lion Dance Coverage

marina one social media contest

Chinese New Year is one of the world’s most prominent and celebrated festivals and brands can inject the CNY festival spirit into their digital marketing campaign. Read below and get inspired by the digital marketing strategy used by Marina One to engage their community while promoting their brand during this festivity.

Social Media Contest: Marina One’s Reunion Gamification on Facebook

To celebrate Chinese New Year, Marina One ran a Facebook contest to give away M+S vouchers to top scorers. With support from a digital marketing agency in Singapore, IH Digital, a Reunion Gamification was developed to launch on their Facebook page to boost engagement and build excitement for the contest. Participants of the contest are required to collect the correct Yusheng ingredients by moving the Yusheng plate left-right within the gamification app and get their best score for a chance to win M+S vouchers.

Lion Dance Coverage on Marina One’s MOments Microsite

On top of that, IH Digital also did a Lion Dance coverage for the brand as part of the CNY marketing strategy. The article was published on Marina One’s MOments E-Lifestyle magazine to give the readers a peek into what’s like to be part of the dragon and lion dance troupe.

Need Help With Your Digital Marketing Campaign?

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. 

If you are looking forward to launch an interesting digital marketing campaign that could jump start your brand, team up with IH Digital. Contact us today. 


Social Media Marketing

LINE Contest: Sanitarium Thailand is Giving Away 10 Prizes Worth 2K Baht each This Summer 2020

Sanitarium Thailand’s LINE Contest Runs from 13 March to 12 April 2020

This summer, Sanitarium is giving away 10 prizes worth 2,000 baht each with its first-ever LINE contest in Thailand. The contest was announced on Friday through their Facebook page.

Here’s how to join:

  1. Add @sanitariumthailand as a friend on LINE
  2. Tell why you love So GoodTM Milk on LINE

Ten lucky winners will each receive 2,000-baht worth of Sanitarium products and a gift card.

The LINE contest runs from 13 March to 12 April 2020. The winner will be announced on 22 April 2020.

For more contest details, check out Sanitarium’s Facebook announcement and contest terms and conditions. The LINE contest is open for users based in Thailand only.

Follow Sanitarium Thailand’s Facebook page to get the latest promotions on your favourite breakfast brand.

Sanitarium Announces LINE Official Account

In February, Sanitarium announced its LINE official account for Thailand on a Facebook post, inviting its fans to connect on LINE. Followers will receive the newest product and special promotions, as well as LINE contest announcements through the app.

Don’t miss out on great deals! Be sure to add Sanitarium Thailand as a friend on LINE. You may also shop your favourite Sanitarium products at Tops Online.

Related Article >> Sanitarium engaged Thai influencer Aum Napat to Promote Weet-Bix on Instagram

Build Up Your Online Presence in Thailand with LINE Contests and More!

If you are exploring the Thai market for your business, add LINE to your digital marketing campaigns for a guaranteed brand awareness growth.

The Japan-based mobile messenger app has grown tremendously in Thailand with 22 million registered LINE app users in 2014, which doubled to 44 million in Q2 2019. It is also Thailand’s top mobile app by monthly active users and overall revenue according to a 2018 report by Hootsuite and We Are Social.

IH Digital can help you reach the Thai market with our LINE services. We can assist you in getting a LINE official account, as well as run LINE ads and launch LINE contests to increase brand awareness.

Are you ready to get started? Contact us today to learn more about our LINE capabilities.

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including LINE marketing. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

Social Media Marketing

5 Benefits of Social Media Contest to Your Business

Facebook contest as a social media strategy | Social media marketing by IH Digital

Brands nowadays have a lot of ways to engage with their market thru online advertising. One thing that catches social media users’ attention is a wall contest. Find out why this is the new social media marketing trend.

1. It creates brand awareness

Building your brand awareness is easy when you run a contest that requires people to submit a photo or video, tag their friends, use hashtags, or share your contest post. With this social media strategy, you can easily introduce your product or brand to people with the same interest as your followers.

2. It increases your page followers or subscribers

To increase your page followers and subscribers, you’ll need to promote your page but not in a loud and desperate way. How? Facebook contest!

Take a look at PUB, Singapore’s National Water Agency which organised a contest to generate more subscribers on their YouTube channel and followers on their Facebook page.

3. It increases web traffic

Some contest requires people to visit the brand’s website in order to join. Others even ask their followers to subscribe to their newsletter or go online shopping with a minimum purchase. This is a smart move for businesses who want to gain more page views and users on their website.

4. It gives your followers a chance to be rewarded

A contest isn’t only meant for you to gain new followers but to retain and reward loyal followers or buyers as well. Admit it. Managing a page isn’t easy. You have to make sure your followers don’t go tired with your brand. Compelling and eye-catching contests that would benefit your followers can give you assurance for brand loyalty and generate more referrals to your brand.

Suisai took Valentine’s day as an opportunity to reward its followers thru a creative photo contest wherein each follower can tag their BFFs. This way, brand awareness is also increased

5. It increases page engagement

Want to make your social media page active and responsive? Running a contest is the best way to engage with your followers and potential followers. Once you have attracted people with a savvy contest, they will feel the need to follow your page and keep up with your product lines. They might want to see when will you drop your next big contest or big sale on your page!


Rock your social media pages with IH Digital

Your relationship with your brand followers matter! Make your competitors envy every social media post you make with the help of IH Digital, a digital marketing agency that provides your online marketing needs. Know more about our digital marketing services. Contact us today!


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Digital Marketing: Add Christmas Cheer To Your Social Media Campaigns


There’s nothing quite like the Christmas for digital marketing specialists. It’s the time of the year where opportunities to entertain and engage people through festive social media campaigns are aplenty. It’s also the best time to ride on the shopping fever and boost your sales.

Here, we take a look at how some brands, together with Singapore digital agency IH Digital, bring the Christmas cheer into their social media marketing strategy.


While some brands jump on the opportunity to market their products to drive sales, Food Junction instead embraced the spirit of giving using the power of an animated video to drive engagement. The brand kept it simple and festive by asking people to take a screenshot of the moment Santa Claus is surprised with a feast on the table. The contest has so far garnered 1,357 likes, comments and shares.


Looking for another way to incorporate the holiday season into your social media strategy? Considering filming festive videos that provide a richer and more relatable experience for your audience just like what Panasonic did. Produced by IH Digital, the fruitcake recipe video offered a great opportunity to showcase one of their products, the steam convection oven. Moreover, the detailed steps allow the audience to recreate it at home.


Another brand that opted to spread the holiday cheer through a giveaway is suisai. The brand launched a Facebook wall contest where people had to vote for a set of suisai products they’d want to receive this Christmas. The winner will be selected from the set with the most votes. Joining is easy, as fans only need to leave a comment, tag three friends and include the hashtags #suisaisingapore and #suisaiBeautyClearPowder.


Eager to tighten your social media marketing strategy to keep up with the seasons? Let IH Digital, an experienced digital marketing agency in Singapore, help you craft the ideal digital and social media strategy for your brand. Get in touch with us today.

Social Media Marketing

Social Media Marketing: Celebrate Christmas by having Wall Contests!

social-media-marketing-christmas-wall-contestWhat’s Christmas without gifts? There’s no better time in the year for brands to step up their social media marketing game and conduct wall contests.

Everyone’s favourite festive season is coming! Everyone’s planning what gifts to get for their loved ones this Christmas. And, what’s a season of giving without giveaways on social media? There’s no better time for brands to step up their social media marketing game. Wall contests are effective in building fan base and brand loyalty. Besides rewarding fans for their unwavering support, wall contests help to drive engagement rates and reach out to a wider audience.

Listed below are three online marketing campaigns created in partnership with IH Digital, a digital marketing agency in Singapore. These campaigns are specially curated to celebrate this Christmas.

1. Kotobuki Singapore – “Guess the Dishes”

Kotobuki Singapore is giving away 5 Christmas sets, worth $68+ each. In this motion graphic, Koko dropped three dishes from his reindeer sleigh. To win, participants will just need to guess and leave the names of the three dishes in the comments below. They will need to also like the page and tag their friends as well. Encouraging participants to tag few of their friends is also an effective social media marketing strategy to build the fan base.

2. Sanitarium Singapore – “Ways to Maintain a Healthy Lifestyle”

Sanitarium Singapore is giving away a healthy gift pack in the spirit of Christmas. Similar to the Kotobuki’s wall contest, Sanitarium used a motion graphic as well. However, the gif was not used as part of the wall contest mechanism. Social media users have to list some ways to maintain a healthy lifestyle and share the post in order to win. Sharing the post allows it to become viral and increase its exposure, reaching out to more people on Facebook.

3. PUB Singapore – “Count with Water Wally”

If you are hoping to get more video views, turn it into a wall contest. PUB Singapore released an animation to give away CapitaLand Mall vouchers and Water Wally merchandise for this Christmas. In this video, Water Wally is putting up ornaments on the Christmas tree. Just count the number of blue water droplet ornaments placed on the Christmas and submit the answer in the comments section.

Enhance your social media marketing campaign with IH Digital

If you are looking forward to launch a wall contest that could propel your brand, work with IH Digital. We are a digital marketing agency in Singapore with core competencies in Consultancy and Research, Social Media Marketing, Search Marketing, Digital Creative and Video Marketing, and Digital Media Planning and Buying. Drop us a message today!

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Video Marketing: ShopandDineatNEX to celebrate Singapore’s National Day!

video-marketing-stopmotion-nex-singaporeNEX produced a stop motion video, as part of the video marketing effort that goes with their Facebook wall contest, to celebrate Singapore's National Day.

NEX Singapore joined in the Singapore National Day celebratory hype with a Facebook wall contest and a stop motion video as part of their social media marketing and video marketing efforts.

Social Media Marketing and Video Marketing

NEX Singapore, in partnership with IH Digital, a social media marketing agency, announced the wall contest by producing a whimsical social video that teases a secret recipe for making the renowned local cuisine, Teochew Png Kueh.

However, there is a plot twist in this stop motion video. This video is not teaching the audience how to make the dish, Teochew Png Kueh, unlike the usual recipe videos produced by IH Digital during the Chinese New Year festive season.

Instead, NEX Singapore shows the audience how to walk away with their exclusive Png Kueh cushion. The secret recipe to this “delicious” treat is to shop and dine at NEX! This video marketing tactic – use of plot twists and fanciful props – resonated well with their digital media fans, reaching over 22,000 views in a week.

IH Digital - Social Media Marketing Agency in Singapore

Social Media Marketing through Facebook Wall Contests

NEX Singapore also took the chance to engage their social media fans by holding a Facebook wall contest. By simply sharing their favourite stores to shop and dine in at NEX, fans will stand a chance to win $60 worth of Cotton On gift cards. Start commenting and tagging your friends in this post now!

How to come up with an effective video marketing strategy

With 4 billion daily video views on Facebook, it is an open secret that you will need to focus on your video marketing efforts as part of your overall digital marketing strategy. And with more brands starting to use social videos as part of their social media marketing efforts, how do you get an elusive edge over your competitors?

Start your video marketing journey by discovering the different types of social videos that can help your brand. With our vast experience in video marketing in Singapore, our digital marketing agency specialises in planning, creating, and implementing effective video production strategies that are tailored to fit your digital needs. Drop us a message here to learn more.

IH Digital is a social media marketing agency in Asia that provides 360° services, including content marketing and advertising on Facebook, Instagram, LinkedIn, Twitter, and more! Interested to work with us and boost your brand’s social media marketing strategy? Contact us today at for a consultation soon.

Social Media Marketing

Digital Marketing: Win a Tokyo Trip by posting a boomerang on Instagram

Digital-marketing-liese-tokyo-stopmotion3_1040x490Liese Malaysia release a video production of stop motion video as a part of their digital marketing campaign to engage more audience

Liese Malaysia left a positive impression on their audience in their recent digital marketing campaign. They initiated an Instagram Boomerang contest for their supportive followers to bring forth the “Liese girl’ in them and they might stand a chance to win a visit to Toyko, Japan. This online marketing strategy integrates Instagram Contest and a video production of stop motion produced by IH Digital Singapore, a digital marketing agency in Singapore.

Liese Malaysia is offering a 4Days –3Nights visit to Tokyo, Japan in November this year. To win this contest, all participants would just have to simply follow the steps in the stop motion video, and upload a boomerang to Instagram showing their “Liese Girl” self and explaining their reason to win, include hashtags #LieseTrip2017 #WeLoveLiese and tags @LieseMY @WatsonMY. Liese have extended consolation prizes to 10 other participants. This type of digital marketing excites and captures supporters’ attention and brings about more anticipation and engagement with the supporters.


Stop Motion in Digital Marketing

Stop motion video is increasingly popular in social media as it is fun, different, engaging and most importantly, it is able to leave a lasting impression on audience. It is a good social media marketing technique that breaks away from traditional video production and brings pictures into life. [Stop motion is an animation technique that manipulates objects and capture images as it appears to be moving on its own.]


If you are interested in exploring stop motion videos as a part of your digital marketing strategy, IH Digital, a digital marketing agency in Singapore, is able to help you by catering to your brand’s needs. Whether it is video production, online marketing, or social media marketing, IH Digital provides services that fit your needs. Drop us a message here if you are interested to know more!

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Social Media Marketing: 360° Count and Win by Men’s Biore Malaysia


As part of social media marketing, wall contests are an essential tool to drive engagement as well as to build a stable fan base. Whether it’s a sweepstake or a reward-based loyalty programme, the main goal of wall contests is to increase the brands’ social media existence. Besides, the execution of Facebook contest not only plays an important role in boosting the social media engagement for the brand, it ultimately aids in generating sales for that particular business.

Photos on social media are a powerful content marketing strategy to capture audiences’ attention as well as to establish brand loyalty among the fans. As we are accustomed the digital marketing trend, the introduction of 360° photos on Facebook has drastically evolved the content marketing strategy for most brands. Facebook 360° photos enable us to create a 3-dimensional view of an environment. It draws you into a scene and makes you feel like you’re part of the experience. Thus, many brands are gradually approaching to use 360° image as an effective social media marketing tool.

Men’s Biore Malaysia made an impact using 360°   image via Facebook contest. This time, they have utilised the “Count and Win” contest mechanism to let the fans count a number of products placed at various locations. The contest ran for four weeks at four different locations such as futsal field, in a toilet, at a college and at home. With the help of IH digital, a digital marketing agency in Malaysia, the campaign was deemed successful with its high engagement rate and social actions.

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (4)Location 1: Futsal field with a total of 5.8K social actions

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (3)

Location 2: Toilet with a total of 4.9K social actions

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (2)

Location 3: College with a total of 3.8K social actions

Social Media Marketing 360° Count and Win by Men’s Biore Malaysia (1)

Location 4: Home with a total of 3.8K social actions

Are you looking to run a successful wall contest? Contact us at IH Digital, a digital marketing agency in Singapore, we are always ready to tailor a seamless social media marketing plan for your brand! Inquire with us today.


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Keep up with marketing trends: Screenshot & Win Exciting Prizes!


More and more brands are starting to incorporate the use of animated GIFs in their social media marketing campaign. GIFs create a sense of emotion within a short period of time, working more effectively than any other content marketing techniques. They are long enough to convey the brand message and short enough to keep your social media audience’s attention.

Conducting Facebook contests is another essential social media marketing technique used to promote your brand and reward fans for their support. Other than building brand loyalty by giving out attractive prizes, Facebook contests drive higher engagement on the social media platform. Conducting Facebook contests is indeed the epitome of killing two birds with one stone in the Singapore digital marketing industry.

While there are limitless contest mechanics that anyone can come up with, there is one that really catches our attention. Yes, it is the “screenshot and win” contest mechanism! The social media fans will have to capture a screenshot of the animated GIF, which is usually repeating a series of images. By commenting on the post with the correct screenshot, they will stand a chance to win exciting prizes. This mechanism draws attention to the GIF and it entices the participants to take their shot in this contest. There is no wonder why digital marketers are raving over the “screenshot and win” mechanism!

Listed below are some social media marketing campaigns executed by IH Digital, a digital agency in Singapore. Using the “Screenshot and Win” mechanism, these campaigns resonate very well with the social media-savvy audiences.

1. Kotobuki Singapore #SakuraFair2017 Contest

Kotobuki Singapore

Participants get to win a #SakuraFair2017 dish of their choice by hitting the Kotobuki Jackpot. All they need to do is comment on the post with the screenshot of the paused GIF when it reaches BINGO. This content marketing strategy aims to promote their Sakura Fair.

2. Westway Mall Singapore Contest

Westway Mall

On top of asking the participants to take screenshot of the GIF when the car goes past Westway, they are also testing their social media fans to see if they know the Mall’s nearest Circle Line MRT station. By taking a shot, the fans stand to win a $5 Westway F&B voucher.

3. World Kitchen Asia Pacific – Mother’s Day Contest

World Kitchen Asia Pacific

Simply screenshot the GIF in the correct order showing the Pyrex Decorated Storage Set and winners will get a special day trip to the S.E.A Aquarium this Mother’s Day! With 3 sets for a family of 4 S.E.A Aquarium tickets up for grabs, there is no reason why anyone should give up on this chance to take a shot.

Planning a Facebook Contest for your Social Media Marketing Campaign!

Remember, there are countless of contest mechanisms. With our digital agency’s vast experience of executing social media marketing campaigns, you can count on us to launch a wall contest that could jump start your brand! Drop us a message now.