social media ads

Digital AdvertisingSocial Media Marketing

MCI REACH Encourages Public Participation in E-Listening Point Survey with Social Media Ads

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REACHSingapore recently concluded an ad campaign on social media platforms Facebook and Instagram to encourage public participation in their E-Listening Point Survey.  

The campaign was aimed at reaching out to the general public in Singapore in order to collect public sentiments on the government’s plans in fighting COVID-19The social media ads placed on Facebook Newsfeed and Instagram Stories incentivized participants to take part in the survey by giving away limited-edition prizes. 

Social Media Ads on FB newsfeed

REACH’s Facebook Photo Link Ad  

To encourage form submission, Call To Action (CTA) button was included in the Facebook Link Ad, directing audience to the survey after clicking on the ad.  

Social Media Ads on IG Stories

REACH’s Instagram Story Photo Link Ad  

On Instagram Stories, the ad was displayed in a full-screen format between organic stories to create an immersive ad experience. To access the survey form, users need merely swipe up, at which point they will be taken to the landing page. 

REACH  Singapore Government’s Feedback Unit 

REACH is a department under Ministry of Communications and Information (MCI) in Singapore. They facilitate Whole-of-Government efforts to gather and gauge ground public feedback, engage and connect with their fellow citizens, on national and social issues.  

REACH was appointed the Singapore Government’s e-engagement platform in January 2009. They aim to create a level of openness between the Government and Singaporeans, working together to establish continued conversations, community participation and collaboration. 

Run Social Media Ads to reach the public fast 

Posting regularly on social media and expecting to gain massive organic reach is impractical; social media advertising is a must if you’re looking to reach the audience — fast. Like it or not, organic reach is getting harder to drive public awareness. The days of going viral without a little boost might be gone forever.  

In addition to optimizing conversion, it is equally critical to place a webpage link on your ad to send traffic directly to your landing page where they can perform a desired action. This can ensure that the audiences do not drown out your ad post. 

About IH Digital 

If you are interested in running an ad campaign on social media, let us help! We offer media buying services on multiple social media channels to widen your reach to your desired target audience.  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.  

Want to increase public awareness on your campaign and run Social Media Ads that convert? Contact us today for a consultation soon.  

Digital Advertising

Nanyang Polytechnic Drives Awareness of SGUS Programme Through Digital Ads

NYP SGUS ad campaign

Nanyang Polytechnicrecently launched a campaign on digital platforms to promote its SGUnited Skills (SGUS) Programme to Singaporeans.  

The SGUS Programme is aimed at targeting job seekers who have lost their jobs due to COVID-19. With an increasing number of people staying home then due to the Circuit Breaker and safe distancing measures, they spotted an opportunity to reach their audience online.  

With key objectives of raising awareness and ultimately conversions in mind, the campaign was ran on Facebook, LinkedIn, and Google 

Nanyang Polytechnic fb ad

NYP’s Photo Link Ad on Facebook

Nanyang Polytechnic linkedinad

NYP’s Sponsored Content on LinkedIn

Nanyang Polytechnic google ad

NYP’s Search Ad on Google

About Nanyang Polytechnic SGUS Programme 

Established as an institution of higher learning in 1992, Nanyang Polytechnic’s (NYP) academic schools offer quality education and training through more than 35 full-time diploma courses and common entry programmes. 

The SGUS Programme is designed in partnership with the industry to help learners acquire industry-relevant skills and knowledge, and improve their employability. Learners will have opportunities to apply the skills learnt through workplace immersions and industry projects, and boost their employability for future job opportunities with real-world experiences. 

Courses are conducted on a full-time basis ranging from six to 12 months, and their modular format gives learners the flexibility to exit the programme once they have found a job. 

Run ad campaign for a greater exposure 

Rather than posting regularly on social media or optimizing website content to gain organic reach, launching an ad campaign allows you to maximize reach in a time-efficient manner. Long-term strategies of SEO and content marketing can help reduce your conversion costs while boosting revenues; but they’re not typically fast by themselves. 

With the wide ad targeting options made available, you can reach exactly who you want to target and drive more relevant traffic to your site. When customers see an ad that is most relevant to them, it will result in a high click-through rate on your ads.  

If you are interested in running an ad campaign on digital platforms, let us help! We offer media buying services on multiple digital channels to widen your reach to your desired target audience. 

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Want to promote your product or service through digital advertising? Contact us today for a consultation soon. 


Digital AdvertisingSocial Media Marketing

Yuan Ze University Promotes Online Enrollment with Social Media Ads

Yuan Ze university

With the help of a digital agency in Singapore, one of Taiwan’s private universities – Yuan Ze University – has successfully launched their social media campaign.

Social Media Ads – The conversion-driven tool

Due to lockdown measures amid COVID-19, annual education fairs, seminars, and exhibitions were unable to be held as with previous years. This has thrown Yuan Ze University into a state of uncertainty as their enrolment exercise for the new semester approaches.

With the increasing trend of people staying home during the pandemic, Yuan Ze had to adapt to this new normal by reaching out to their audience via digital platforms instead. Placing emphasis on social media, Yuan Ze hoped to raise awareness of their university and education programs and ultimately drive conversations by garnering online enrolment.

Tapping onto Facebook & Instagram ads enabled Yuan Ze to reach their target audience cost-effectively in a multi-market approach. With social media ads adapted to respective local languages, they were served to potential prospective students in Hong Kong, Philippines, Indonesia, and Thailand.

hk social media ads

Social ads targeting Hong Kong market

PH social media ads

Social ads targeting Thailand market

TH social media ads

Social ads targeting Thailand market

Social ads targeting Indonesia market

About Yuan Ze – A private university in Taiwan

Yuan Ze University is a private university founded by the Far Eastern Group in 1989. It is the first university to implement the 5-Year Dual Degree System and also the first Bilingual University (English & Chinese) in Taiwan.

Currently, Yuan Ze has five colleges including the Colleges of Engineering, Informatics, Management, Humanities and Social Sciences, and Electrical and Communications Engineering. There are over 8,000 students with a 2:1 ratio between undergraduate and graduate students on the campus. 

Reach your ideal audience in different markets with Social Media Ads

Social channels have a massive pool of engaged users that spend long hours on the platforms each day. Advertising on social media gives you access to billions of potential customers. You can leverage on paid social ads to target specific audiences, build on existing awareness efforts, and drive conversions with a specific call to action.

With sophisticated targeting capabilities, social media platforms like Facebook help you target your ideal buyers based on a huge range of factors, including age, income, gender, language and education, which allows you to drive more relevant traffic to your site. This can help you to get the most out of your marketing spend.

If you are interested in launching ads on social media, let us help! We offer media buying services on social media channels and pitch in to define the right target audience for your products or services.

IH Digital | Asia-Focused Digital Marketing Agency

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

Want to promote your product or service to a with social media ads? Contact us today for a consultation soon.