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Social Media Marketing

How to Leverage Social Media in Medical Marketing?

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With more people turning to social networking sites for the latest information on public health such as the COVID-19, social media continues to be one of the most effective platforms for healthcare service providers to communicate, engage and market their products or services. 

And this is why hospitals, clinics, and even the government’s health organisations have to gain an active presence on social media.

With the right strategy, social media can be transformed as a powerful tool to build trust, reach more patients, and spread valuable medical information.

In this article, we will share how you can leverage social media to make the biggest impact on both your patients and your organisation. 

How IH Digital Helps Improve Your Medical Marketing via Social Media

1. Reach Your Audience across Multiple Social Media Platforms 

Aside from company websites, people also use social media to seek healthcare products and information. Therefore, you must not leave potential customers hanging when they are searching for you on social media platforms. 

To stay relevant and reach these audiences, medical companies need to meet customers where they are.

Different social platforms can help you in broadening your reach to different audience segments. If you are not sure which social media channels to tap into, you can seek advice from social media marketing agencies like IH Digital.

Bangkok Chiangmai Hospital uses Weibo & WeChat to reach out to Chinese markets

No matter which platforms your audiences are on, we can help you reach out to them. Our social media marketing services include Facebook, Instagram, LinkedIn, Weibo, LINE and more. 

2. Build authority by Sharing Valuable Content  

Around 90% of adults use their social media applications every minute to get the latest information about their health and the overall public health situation in their area, according to Hootsuite.

Screenshots of IHH Healthcare’s social media content on Facebook

In addition, majority of people might not get their information on medical websites, so it’s important for healthcare professionals to join the conversations wherever they are happening. This often means posting relevant, accurate, and reliable content directly on the channels where customers stay.

If you aren’t already using content marketing to educate and provide value to your customers, you are missing out on valuable opportunities to engage with patients and develop credibility.

One of the effective ways to engage your community is video, a perfect way to make the content easy to digest and share.

In IH Digital, we can support you in creating various types of content, such as static images, GIFs, animations, illustrations, videos and more. 

3. Raise Brand Awareness via Social Media Ads 

Regularly posting on social media every week is a great way to build your brand. But relying solely on this tactic could make it difficult for you to reach people on a wide scale.

Screenshot of a Facebook Ad from Gleneagles Hospital

With paid social media posts, they allow you to target the right audience and reach even beyond your current following. You can advertise to thousands and thousands of people at the same time getting in front of your ideal customers.

However, building ads can be a difficult job for someone on your team who is accustomed to organic posting. This is important why you need to hire a reputable agency with social media advertising experience. 

If you’re interested in launching social media ads, give us a call. 

Team Up With IH Digital for Your Medical Marketing Needs 

If you need help building and managing healthcare social media marketing strategies, we can help you. Our team has supported healthcare companies build better social media accounts, update them regularly, to name some.

If you want to see how well social media can work for your hospital, schedule an appointment with us.

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

Digital Advertising

Why Targeted Advertising Is Essential in Digital Marketing?

Digital Advertising

In Southeast Asia alone, there are 40 million new internet users in 2020, increasing the region’s userbase to 400 million from 360 million in 2019, according to Google’s e-Conomy SEA 2020 report.

And such a large and diverse pool of audience can be a challenging task for businesses that want to reach out to their desired target market.  

Advertising is everywhere online, but people have gotten pretty good at ignoring it. To win back their attention, a brand needs to adapt to the digital-viewing habits by remembering what audience buy online, then using this information to sell them what they like. 

This is where targeted advertising comes to help businesses get in front of the right audience.  

Why Targeted Advertising Is Essential In Digital Marketing?

Targeted ads are advertisements published and created specifically for a particular demographic, interest, preferences age, location, gender, or lifestyle, behavior, traits and more. 

Types of Targeted Advertising 

There are several types of targeted advertising. The following are a few common examples: 

1. Social media advertising

Many social media platforms will place ads in your feed or in between stories. They have access to a lot of demographic, and interesting information about their users that can help target different audiences. 

2. Behavioral advertising 

Many sites will use past purchasing decisions to advertise to their visitors. For example, Facebook offers retargeting ads to target visitors who abandoned their shopping carts on your online store. 

3. Search engine advertising 

Search engine ads, such as Google AdWords, target users based on their search engine queries to match the keywords they use with those used by their ads.

Benefits of Targeted Advertising

Know Your Right Audience Through Targeted Advertising

Knowing who you are marketing to could be more powerful than what you are actually promoting. In this article, we will tell you the importance of including targeted advertising in your marketing initiatives. 

1. Cost-Effective Way to Reach Ideal Audience Online

Targeted Advertising is Cost-Efficient

With targeted advertising, you can set your budget and determine the maximum amount that you’re willing to pay when someone sees your ad or takes an action. Another good thing about targeted ads is that people will see ads for products they actually want. 

This strategy enables you to prevent unnecessary expenditures that are often spent for reaching out to the wrong audience.  

To boost signups for BrainHack2021, Defence Science and Technology Agency of Singapore published ads on selected platforms where tech-savvy young adults who want to join in competitive cyber-related events frequent. 

If you need help in setting the right targeting to effectively reach your ideal audience, let us know.  

2. Increase Brand Awareness

video marketing

Furthermore, targeted ads will not only help you narrow down your primary audience but will likely direct you to markets with related interests. In effect, tapping new consumers, and basically expanding your brand’s presence.   

3. Improvement in Conversions and Click-Through Rates

Sell on Google Shopping with Shopify

When customers are shown products they seem personally relevant, they are more likely to click and learn more about them. 

Targeted ads campaign can also showcase your understanding through advertising solutions to the audience’s problems.

Audiences are far more likely to turn to your business if they feel your brand relates to their situations better than competitors.

This is why businesses leverage targeted ads due to their capability to focus on markets that have the highest potential to boost their click-through rates and conversion. 

Get Started with Your Targeted Advertising Campaign

IH Digital is an experienced agency in launching media campaign across various digital platforms – Facebook, Instagram, Google, YouTube, Grab, TikTok and more. We are a certified Google Partner with proven knowledge of Google Search Ads, Google Display Ads and Google Video Ads. 

Plus, we are the sales partner of Grab, TikTok, Weibo, WeChat and more. Not only we can buy directly on those platforms, but our experienced media team will also recommend and plan the best media strategy to meet your marketing objective. 

To support different advertising needs in the APAC market, we have set up a specialised media buying team that possesses a solid understanding and knowledge of digital media channels, publishing format, bidding strategy and more.  

Interested in launching targeting advertising for your campaign? Contact us now to get started. 

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.   

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.  

IH Digital is a member of Digital 38 Group. 

Digital AdvertisingSocial Media Marketing

MCI REACH Encourages Public Participation in E-Listening Point Survey with Social Media Ads

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REACHSingapore recently concluded an ad campaign on social media platforms Facebook and Instagram to encourage public participation in their E-Listening Point Survey.  

The campaign was aimed at reaching out to the general public in Singapore in order to collect public sentiments on the government’s plans in fighting COVID-19The social media ads placed on Facebook Newsfeed and Instagram Stories incentivized participants to take part in the survey by giving away limited-edition prizes. 

Social Media Ads on FB newsfeed

REACH’s Facebook Photo Link Ad  

To encourage form submission, Call To Action (CTA) button was included in the Facebook Link Ad, directing audience to the survey after clicking on the ad.  

Social Media Ads on IG Stories

REACH’s Instagram Story Photo Link Ad  

On Instagram Stories, the ad was displayed in a full-screen format between organic stories to create an immersive ad experience. To access the survey form, users need merely swipe up, at which point they will be taken to the landing page. 

REACH  Singapore Government’s Feedback Unit 

REACH is a department under Ministry of Communications and Information (MCI) in Singapore. They facilitate Whole-of-Government efforts to gather and gauge ground public feedback, engage and connect with their fellow citizens, on national and social issues.  

REACH was appointed the Singapore Government’s e-engagement platform in January 2009. They aim to create a level of openness between the Government and Singaporeans, working together to establish continued conversations, community participation and collaboration. 

Run Social Media Ads to reach the public fast 

Posting regularly on social media and expecting to gain massive organic reach is impractical; social media advertising is a must if you’re looking to reach the audience — fast. Like it or not, organic reach is getting harder to drive public awareness. The days of going viral without a little boost might be gone forever.  

In addition to optimizing conversion, it is equally critical to place a webpage link on your ad to send traffic directly to your landing page where they can perform a desired action. This can ensure that the audiences do not drown out your ad post. 

About IH Digital 

If you are interested in running an ad campaign on social media, let us help! We offer media buying services on multiple social media channels to widen your reach to your desired target audience.  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.  

Want to increase public awareness on your campaign and run Social Media Ads that convert? Contact us today for a consultation soon.  

Digital Advertising

Nanyang Polytechnic Drives Awareness of SGUS Programme Through Digital Ads

NYP SGUS ad campaign

Nanyang Polytechnicrecently launched a campaign on digital platforms to promote its SGUnited Skills (SGUS) Programme to Singaporeans.  

The SGUS Programme is aimed at targeting job seekers who have lost their jobs due to COVID-19. With an increasing number of people staying home then due to the Circuit Breaker and safe distancing measures, they spotted an opportunity to reach their audience online.  

With key objectives of raising awareness and ultimately conversions in mind, the campaign was ran on Facebook, LinkedIn, and Google 

Nanyang Polytechnic fb ad

NYP’s Photo Link Ad on Facebook

Nanyang Polytechnic linkedinad

NYP’s Sponsored Content on LinkedIn

Nanyang Polytechnic google ad

NYP’s Search Ad on Google

About Nanyang Polytechnic SGUS Programme 

Established as an institution of higher learning in 1992, Nanyang Polytechnic’s (NYP) academic schools offer quality education and training through more than 35 full-time diploma courses and common entry programmes. 

The SGUS Programme is designed in partnership with the industry to help learners acquire industry-relevant skills and knowledge, and improve their employability. Learners will have opportunities to apply the skills learnt through workplace immersions and industry projects, and boost their employability for future job opportunities with real-world experiences. 

Courses are conducted on a full-time basis ranging from six to 12 months, and their modular format gives learners the flexibility to exit the programme once they have found a job. 

Run ad campaign for a greater exposure 

Rather than posting regularly on social media or optimizing website content to gain organic reach, launching an ad campaign allows you to maximize reach in a time-efficient manner. Long-term strategies of SEO and content marketing can help reduce your conversion costs while boosting revenues; but they’re not typically fast by themselves. 

With the wide ad targeting options made available, you can reach exactly who you want to target and drive more relevant traffic to your site. When customers see an ad that is most relevant to them, it will result in a high click-through rate on your ads.  

If you are interested in running an ad campaign on digital platforms, let us help! We offer media buying services on multiple digital channels to widen your reach to your desired target audience. 

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Want to promote your product or service through digital advertising? Contact us today for a consultation soon. 

 

Digital AdvertisingSocial Media Marketing

Yuan Ze University Promotes Online Enrollment with Social Media Ads

Yuan Ze university

With the help of a digital agency in Singapore, one of Taiwan’s private universities – Yuan Ze University – has successfully launched their social media campaign.

Social Media Ads – The conversion-driven tool

Due to lockdown measures amid COVID-19, annual education fairs, seminars, and exhibitions were unable to be held as with previous years. This has thrown Yuan Ze University into a state of uncertainty as their enrolment exercise for the new semester approaches.

With the increasing trend of people staying home during the pandemic, Yuan Ze had to adapt to this new normal by reaching out to their audience via digital platforms instead. Placing emphasis on social media, Yuan Ze hoped to raise awareness of their university and education programs and ultimately drive conversations by garnering online enrolment.

Tapping onto Facebook & Instagram ads enabled Yuan Ze to reach their target audience cost-effectively in a multi-market approach. With social media ads adapted to respective local languages, they were served to potential prospective students in Hong Kong, Philippines, Indonesia, and Thailand.

hk social media ads

Social ads targeting Hong Kong market

PH social media ads

Social ads targeting Thailand market

TH social media ads

Social ads targeting Thailand market

Social ads targeting Indonesia market

About Yuan Ze – A private university in Taiwan

Yuan Ze University is a private university founded by the Far Eastern Group in 1989. It is the first university to implement the 5-Year Dual Degree System and also the first Bilingual University (English & Chinese) in Taiwan.

Currently, Yuan Ze has five colleges including the Colleges of Engineering, Informatics, Management, Humanities and Social Sciences, and Electrical and Communications Engineering. There are over 8,000 students with a 2:1 ratio between undergraduate and graduate students on the campus. 

Reach your ideal audience in different markets with Social Media Ads

Social channels have a massive pool of engaged users that spend long hours on the platforms each day. Advertising on social media gives you access to billions of potential customers. You can leverage on paid social ads to target specific audiences, build on existing awareness efforts, and drive conversions with a specific call to action.

With sophisticated targeting capabilities, social media platforms like Facebook help you target your ideal buyers based on a huge range of factors, including age, income, gender, language and education, which allows you to drive more relevant traffic to your site. This can help you to get the most out of your marketing spend.

If you are interested in launching ads on social media, let us help! We offer media buying services on social media channels and pitch in to define the right target audience for your products or services.

IH Digital | Asia-Focused Digital Marketing Agency

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

Want to promote your product or service to a with social media ads? Contact us today for a consultation soon.