SMS marketing avails a good, cost-effective channel for organisations to reach out to their customers. With a database of subscribers who have opted-in to receive marketing messages, SMS marketing avoids crowded online channels to go direct to audiences’ inboxes.

Promoting a Facebook Live video through SMS Marketing

Recently, the Ministry of Social and Family Development carried out an SMS blast to alert their subscribers of an upcoming Families for Life Facebook broadcast that may be of interest to them – elegantly bridging the gap between the more traditional channel and the online world of social media.

Presently, the one-hour live video posted on Saturday has over 21,000 views on Facebook with a total of nearly 300 likes, shares, and comments.

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