shopify

Digital AdvertisingE-commerce

How to Sell on Google Shopping with Shopify?

google shopping

As consumers increasingly turn to online website to shop, it’s more important than ever for Shopify sellers to reach the interested shoppers on Google, where searches begin. With hundreds of millions of shopping searches each dayGoogle Shopping has become an attractive platform for businesses to promote their products.  

Shopify has partnered with Google to enable sellers to sync and optimise their products for paid ads and free listings on Google Shopping. Find out how to leverage Google channel with Shopify 

Run Smart Shopping Campaign to Promote Products across Google 

Smart Shopping campaigns are paid ads that help you reach targeted shoppers across Google’s Search Networks and Display Networks including YouTube and Gmail. After syncing your product feeds with your Google Merchant Center, you can start launching ads.  

It might sound easy, but theres a lot of work involved to launch a Shopping Campaign on Google. It’s true that launching ads means reaching a wider audience, but it won’t be effective in driving traffic if you set the wrong bidding strategy, audience targeting and more. 

Our media buying team is experienced in launching Google Ads. We can recommend and plan the advertising strategy for your campaign and maximise high quality traffic to your website. When your ad campaign ends, we’ll provide a Campaign Report Analysis to help you understand the overall ad performance, besides suggesting strategies to improve your future campaigns. 

Optimise your ad spend on Google by choosing an experienced and trustworthy media buying agency. 

Shopify Google Channel

Google Search & Display Network. Image source: Google 

Get Free Listings on Shopping Tab to Expose Your Product 

With the introduction of free listings, Shopify merchants can submit their products to be listed in Google’s Shopping tab. If you already synced your product feeds through the channel, your approved products will start showing up in relevant search results. That means your products have the chance to be discovered by millions of shoppers without having to pay for clicks.  

There are also several steps you can take to improve visibility of your listings in the Shopping tab: 

a) Submit product photos that follow image guidelines 

Effective creatives are one of the critical success factors for driving traffic. Google has its requirements when it comes to product images. Make sure you follow the image guidelines while preparing the product photos, otherwise your product will be disapproved to be listed in Shopping tab. 

If you need our help in creating product images that meet Google Merchant Center’s specifications, schedule a consultation with us. 

b) Create unique product title that encourage clicks

The title is the key element for your paid ads or free listingsSearchers will easily ignore general titlesso your product titles must be descriptive. A specific and accurate title can help Google to identify the product you’re selling, and show your product to the right users.  

If you’re not familiar with writing unique product titles to optimize search, let us helpWwill conduct keyword researchto determine the specific words used to find your product, and incorporate them naturally into the title.  

Get Your Products Discovered with Shopify’s Google Channel 

Once you have synced your products through Google Channel and your products are approved, they can appear in Shopping tab and you can start launching ads.  

Interested to promote your products on Google ShoppingContact us to schedule a consultation. 

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

 

 

 

E-commerceSocial Media Marketing

Social Commerce Marketing: What Do Facebook Shops Mean to Your Shopify Store?

What Do Facebook Shops Mean to Your Shopify Store.pptx

In May 2020, Shopify announced its partnership with Facebook to help businesses launch Facebook Shops. If you are a Shopify store owner, heres what you should know about Facebook Shops and what it means for your Shopify business. This partnership enables Shopify merchants to sell via popular social media platforms. 

If youre already selling products on Shopify, this shop will be new channel to power all of your sales and marketing activity across the Facebook family of apps. You can control the customisation and merchandising for your storefront inside Facebook and Instagram while managing the products, inventory, orders, and fulfilment from Shopify. 

Not sure how to utilisthe Shopify Facebook Channel? Let’s delve into what you can do with Facebook Shops to grow your online business. 

You Can Create Tagged Posts to Showcase Your Products 

Once you have set up a Facebook Shop, you can start tagging products in your post. This ensures that everyone who views your posts will know about the products available in your Shop.  

In the example below from  Nike, users can see the product listings in the post as the products are tagged in the photo. When users click on the tags, they are directly sent to the Facebook Shop to view the product details, and possibly, visit your Shopify store to make purchases.

Remember that you cannot tag a product in a Facebook or Instagram post unless you have your shop set up. If you want to create a shop on Facebook or Instagram, contact IH Digital to get started right away.

Image source: Nike Facebook Shop

You Can Capitalise on Facebook’s Social Engagement to Expose Your Brand

When you create a post tagging your products in Facebook Shops, users can like them, share them with friends, or leave a comment asking a question. These engagements work as a powerful marketing tactic to expose your brand to new audiences in the best possible way – through a friend.  

People are heavily influenced by the opinions and actions of others. When there is real person recommending or leaving positive reviews for your product, new audiences will likely think that your shop sells good products and eventually buy from you. 

However, not all posts can gain a high engagement as you desired. To encourage people to interact with your post, you need to create product images that are eye-catching and engaging. Content creation is a complicated process that might require you to do the product shooting, graphic design and even copywriting. This is why you need a content marketing agency to support you. 

If you need help in producing high-quality and engagement-driven contents, contact us to take up this labor-intensive task for you. 

You Can Reduce Friction in the Sales Process 

Many customers do not like complicated checkout process. The more pages you make customers jump through, the more likely they will change their mind or get distracted and not complete their purchase. So, you have to make the purchasing process as easy as possible. 

Facebook Shop streamlines the customer buying journey from discovery to purchase. Users can browse and shop your products in the same window they are using to chat with friends. When they have decided what to purchase, you can easily send them to your Shopify website to check out – with a call-to-action button, “Check Out on Website”.

Augustinus Bader Facebook Shops

Image Source: Augustinus Bader Facebook Shop

Get Ready to Sell Shopify Products on Facebook Channel 

To expand your online business, you will likely add new channelsSetting up your Facebook Shop is the first step. It helps to get more eyes on your products, boost conversions, and speed up purchasing for your store, which you will not be able to do with Shopify alone. 

Want to set up a shop on Facebook to grow your online business? Contact us today for a consultation.

About IH Digital

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

 

B2BSocial Media MarketingTop Stories

IH Digital’s #PhygitalBeautySpace To Reinvent Beauty Marketing

3

The new marketing strategy for beauty retail 

Beauty businesses have been baffled in the shadow of Covid-19, due to the lockdowns, physical stores are forced to shutter and the sales of beauty products declined. Even for global beauty giant L’Oréal, their fiscal revenue in the first half of 2020 fell by 11.7%, in light of widespread store closures and limitations with physical shopping.  

In current times, hygiene is the key to prevent product contamination. As might be expectedfor a highly personal category, safety measures have restricted the in-store practices of product testing and in-person consultations, resulting in drastic decline in engagement with cosmetics and skincare products. 

To keep pace with the shifting market demand and consumer buying behavior, setting new business model and beauty marketing strategies has become more important than ever.  

While everyone was thinking that virtual stores set limitations and does not replicate the in-store experience and so forth, L’Oréal-owned luxury beauty label Lancôme debuted its first-ever virtual tech-enabled store that is seamlessly integrated with retails. 

IH Digital’s innovative beauty marketing solution  

Inspired by Lancome’s initiatives in adapting to the pandemic, IH Digital has made a breakthrough by rolling out the unprecedented marketing solution – #PhygitalBeautySpace Package for beauty brands to provide consumers an immersive online shopping experience at the comfort of home. 

PhygitalBeautySpace is a brand new digital offering that replicates offline retail experiences by launching massive digital marketing campaigns backed up by offline trial kit. 

To help the beauty brands to penetrate deeper into the Southeast Asia markets, we have integrated our hardcore digital marketing services and complementary offline support to craft a 6-steps marketing solution 

6-steps solution of the #PhygitalBeautySpace Package 

1.Set up Shopify e-commerce website 

Setting up a Shopify e-commerce website would be the first critical step, as all the customers will be directed to the virtual flagship store at the end for purchasing. Shopify is a global e-commerce platform open for all countries with easy store set-up and providing over 100 payment gateway options.  

To lift the chances of product purchase among visitors from across Southeast Asia, the ability to view prices in local currency has become more important, and Shopify plays a role with its convenient currency converter. 

While setting up a store is simply not enough, we will be providing monthly store maintenance. The website is not only a store, it’s also a platform for branding and advertising with its inclusive suite of marketing tools – blog, Google and Facebook Ad and reporting.  

AB’s beauty marketing with Shopify store
E-commerce store on Shopify

2. Create AR Filter for your brand 

Following this towards the creation of Augmented Reality (AR) Filter – a computer-generated effect designed to alter the real-life image your camera displays.  

In the time of pandemic and where e-commerce is the now and the future, we can’t tell how a lipstick colour will appear on our lips, therefore cosmetic brands have to discover new ways to replace color swatching to drive e-commerce sales.  

With touchless AR filters, consumers get to test the effects of wearing the makeup products without product contamination. Consumers can virtually try-on different lipstick colors by swiping through a range of filters on the camera. The digital effects will move in synchronization with the user’s actions, giving them the real-life expectations, this in turn, facilitate their decision-making process.  

Beauty marketing with AR filter to give consumers a virtual cosmetics try-on
AR filter for virtual try-on

3. Trial Kit Delivery to consumer 

The journey continues with its third Trial Kit Delivery step, where a brand provides a physical product experience by sending product samples to potential customer’s doorstep. This is also how a brand can collect the database of potential consumers that can be used for future re-targeting. 

With highly restricted in-store experience, people who work from home might decide to shorten skincare regimes and even completely skip cosmetics. By sending a sample to potential customers, you can remind them that you are always available online, ready to meet any new needs they might have now. 

4. Discover Yourself Quiz

In the fourth step, consumers will be invited to take a Discover Yourself Quiz for the brand to collect data of their skin types and lifestyles, effectively discovering the consumer’s needsthen recommend the suitable products, just like an in-store beauty consultant. 

The design and development of quiz will be hosted on microsite which comprised of a collection of webpages – Home Page, How to Play Page, Quiz Pages, Results Pages, Personal Details Registration Page, T&Cs Pop-up Page. 

Beauty marketing with online quiz to understand consumers’ lifestyle and preference for better product recommendations

5. Social Media Marketing

Social media marketing is an active way to increase your brand visibility in the online community. This is the source for you to reach millions of users worldwide where you can spread the words about your product and build a connection with your target audience. 

There are 3 keys services to ensure the objective of your beauty campaign is achieved on social media – content marketing, query management and reporting.  

This includes activities like generating and updating the social media pages with visual image, videos, and other content tdrive audience engagement. With our in-house expertise in English, Thai and other Southeast Asia languages, we can manage your social account’s query and comment in a timely yet professional manner.

In addition, you will be able to view the performance of your and competitor’s page with our well-structured social media report. 

6. Virtual PR Event

The last step is to conduct a virtual PR event to showcase your company, products or services to the general public through live-streaming either on FB page or YT channel.  

The presenters or product experts are able to share their product knowledge and information on screen and reach up to 5,000 people in one presentation. There will be live interactions to keep the virtual events engaging and alive – Question & Answer session, live chat room and sticky announcement.  

The purpose of the event is to garner brand exposure. Even so, we want the conference to be in positive vibe. We will be providing and delivering the light refreshment right in front of the attendees to get them in good spirits by the time you begin delivering your speeches, presentations, and announcements. 

Beauty marketing with virtual PR event to publicize the products online and to engage with potential consumers

Get ready to give your beauty marketing a makeover? 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

We launched this #PhygitalBeautySpace Package purposely to help the beauty brands to counter the pandemic crisis with the 6-steps beauty marketing solution, at the same time embracing the evolution of beauty marketing towards greater digital play. 

Looking for an innovative beauty marketing solutionContact us today to schedule a quick chat with our marketing expert soon. 

Case StudiesE-commerce

Case Study: How Secretlab SG Uses Shopify for E-Commerce

Case Study How Secretlab SG Uses Shopify for E-Commerce

Shopify is a popular e-commerce platform around the world due to its easy-to-use interface and affordable plans. In fact, Shopify currently powers over 1 million businesses in 175 countries.

In Singapore, several known brands built their online stores on Shopify. This includes OSIM, Banyan Tree, Robinsons, Little Farms, Gardens by the Bay, Dockers, and more.

If you’re looking for an inspiration for your Shopify store, take a look at how the gaming chair brand Secretlab SG made use of Shopify for e-commerce marketing.

Ecommerce Agency in Singapore - Get started with Shopify regional

Secretlab SG on Shopify

One of the most notable Shopify stores we’ve found is Secretlab SG. The Singaporean gaming chair brand managed to check all the boxes for an excellent e-commerce store. Let’s dig deeper into how the brand leveraged Shopify for its online sales and marketing.

secretlab sg shopify online store
Photo source: Secretlab SG

Easy access to global pages

Since Secretlab has a solid presence worldwide, they made sure users have easy access to their other stores across the globe. This includes the US, Canada, UK, Europe, Australia, Singapore, Malaysia, Indonesia, Philippines, Thailand, and Japan.

secretlab sg global pagesInformative homepage

Users get to know the brand deeply at first glance through the homepage. You can, in fact, view public reviews, product showcase, product video, product features, clients, warranty, and clear CTAs – all these in one page.

store homepage

Sizing guide

What makes conversion more possible in this Shopify store is Secretlab’s informative sizing guide. In this page, you can quickly find the right gaming chair size with only a few clicks.

gaming chair sizing guide page

Product comparison

In a typical buyer’s journey, product comparison is the final and most vital stage before the actual purchase. So, in order to further drive your customer down the funnel, it’s important that you supply users with comparison charts.

Like what Secretlab did, the brand built a dedicated page for comparing its various series of gaming chairs. Specifically, it provided comparisons of price, colour options, size, weight, mechanism, and more technical specifications.

secretlab sg product comparison

Dedicate customer support page

It’s equally important to give your customers ample support when they need you before and after they purchase. This is why Secretlab SG made sure they have a dedicated page assuring their buyers that they are there to help.

customer support page of secretlab sg

Particularly, the page contains links to:

  • Frequently asked questions
  • Warranty, refund & return
  • Assembly & care of products
  • Delivery
  • Enquiry form

secretlab sg contact enquiry form

About Secretlab SG

Secretlab SG is a Singaporean gaming chair manufacturing company that currently operates across the US, Canada, UK, Europe, Australia, and Southeast Asia. It was founded by former competitive gamers Ian Alexander Ang and Alaric Choo back in 2014.

The gaming chair business idea came up when the founders could not find themselves a comfortable chair that can be used for both gaming and office setups. Later on, they decided to produce their own gaming chair, filling the lack of affordable and quality options in the market.

Get started with Shopify through IH Digital

With the rise of e-commerce nowadays due to the pandemic, it’s high time you take your business online. If you are interested to have an e-commerce store like Secretlab’s, IH Digital can help you build your desired Shopify store.

IH Digital is an e-commerce marketing agency in Asia that provides 360° services, including web development, SEO, SEM, social media, CRM, and more! Interested to grow your sales with e-commerce? Contact us today at https://www.ihdigital.com/contact-us/ for a consultation soon.

Ecommerce Agency in Singapore - Sell on Shopify with IH Digital