Case StudiesWOG

SGAG, Mothership Shout Out MSF Mother’s Day FB Live Concert

SGAG, Mothership Boost MSF’s Mother’s Day Event Promotion

Popular content platforms are a consistent source of high engagement for brands wanting to expand content reach. For instance, some Singapore public sector organisations turn to local content creators to help spread the message faster.

Last month, the Ministry of Social and Family Development engaged SGAG and Mothership to publicise its Mother’s Day Facebook Live concert.

The concert titled ‘FFL Homemade for Mums’ starred local celebrities like Liu Ling Ling, Angie Lau, Jason Chung, Kelvin Soo, and many more.

Using IG Stories Engagement-Boosting Features

Through a series of Instagram Stories, SGAG shared the content using features like question stickers and a ‘swipe up’ link.

SGAG endorses MSF event with IG stories
Screenshots of the SGAG Instagram stories promoting MSF’s Mother’s Day concert event | Photo credit: @sgagsg

Some of its talents also participated in the event promotion. This includes @annettelee, @nodiooo, and @syafiqapls.

SGAG talents promote MSF Mother's Day FB Live concert
SGAG talents @annettelee, @nodiooo and @syafiqapls endorsing the event | Photo credit: @sgagsg

Moreover, Mothership took part in promoting the online concert with a string of IG stories as well.

Using the question sticker feature, Mothership received many feedbacks from its followers. As a result, there was a lift in engagement and awareness.

Finally, a ‘swipe up’ link story endorsed the FB Live concert event.

Mothership endorses MSF event with IG stories
Screenshots of the Mothership Instagram stories promoting the event | Photo credit: @mothershipsg

In the end, both SGAG and Mothership truly engaged audiences and entertained them. More importantly, it drove awareness for the event with a “bottom-up” approach.

After all, an additional marketing boost won’t hurt if you’re collaborating with the right channel.

Key Takeaway

Besides directly advertising on your social media page, you can also add extra content reach using popular platforms. Not only it helps you target your audience, but it also gives an extra boost to broadcasting your message faster.

Like SGAG and Mothership, there are plenty of content platforms to choose from depending on your goals. If you’re a public organisation wanting to broaden your reach, this is definitely one of the many ways to go.

Need to connect with SGAG and Mothership for your next campaign?

IH Digital Singapore is a one-stop-shop media buying agency providing 360° marketing services including content marketing, OOH, media buying, video marketing, consultancy and research and more. For a fast and transparent transaction, contact us today at

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Don’t Wait Until Last Minute – Register Your UA by 2 April

Don’t Wait Until Last Minute – Register Your UA by 2 April

In partnership with SGAG, the Civil Aviation Authority of Singapore (CAAS) once again reminds all Singaporeans to register their unmanned aircraft (UA) by 2 April 2020. Two meme reminders were recently posted on SGAG’s Facebook page. It earned a total of nearly 400 reactions and 100 comments on the social media channel.

The first meme was posted on 6 March with the caption: “Some people really love to wait until last minute. Remind ten times, always say LATER la! Unmanned aircraft must be registered by 2 April 2020 hor… !”

Another meme was published on Wednesday with the caption: “Note to self: REGISTER unmanned aircraft before 2 April 2020…!”

If you have not registered your unmanned aircraft (UA) yet, visit now for more information.

Operating an Unregistered UA will be an Offence Starting 2 April 2020

In a press release on December 2019, CAAS announced that:

“Any UA including radio-controlled aircraft, drones and remote-controlled kites, with a total weight above 250 grams, must be registered with the Civil Aviation Authority of Singapore before it can be operated in Singapore. Registrants must be 16 years old and above.”

Users below the age of 16 must “ensure that the UA they are flying are registered by someone eligible (e.g. parent or legal guardian) and have obtained his/her permission to use it,” based on the UA regulatory requirements.

UA users were given a three-month grace period from 2 January to 2 April 2020 to register their UA. By then, it will be an offence to operate an unregistered UA. “Offenders could face a fine of up to $10,000, or imprisonment not exceeding 6 months, or both,” according to the same press release.

For more information on UA registration, regulatory requirements and flying dos and dont’s, visit

To begin the online registration, visit the UA Portal at this link.

Get the Word Out Faster with Digital Advertising!

Got an announcement to make for your business soon? Digital advertising will help you spread the information faster than non-paid campaigns. IH Digital offers a wide array of online advertising services in various social, search, display, video, and vertical website platforms. This includes Facebook, Instagram, TikTok, Grab, Carousell, Spotify, WeChat, KakaoTalk, and more. We also support advertising on high-traffic vertical websites such as SGAG, The Smart Local, Mothership, and Eatbook. Contact us today to get your ads placed on these platforms soon!

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including online advertising. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.