seo

SEO

SEO Strategies to help doctors get more patients

SEO Strategies to help doctors get patients

Doctors can get more lead and patients by creating a stronger established online presence for their clinics. Website and social media can go hand in hand, but it’s better to make sure you position yourself well in the search engine as a priority. In the previous article, we’ve already talked about how powerful it is to combine SEO and SEM. Now, let’s get into the specifics of SEO strategies to get started with driving traffic to your website.

SEO Strategies for your medical business

Quality of Content is King

You need high quality and original content to build up your SEO and rank higher. The Google bots that crawl your website will know if it’s of low quality, especially duplicated content, and will rank your website based on the assessment. Besides, your readers will also want to read your quality content or they will bounce out of your website if they find your content non-relevant. This is especially for medical content – content quality is king!

Keyword Search

Good content could be wasted if they do not contain the right keywords for your practice that patients use when they do online searches. Use both primary and secondary keywords to maximize the potential of your content and reach more relevant audiences. Perform keyword research for your target location and pick which keywords have enough average monthly searches. Depending on your strategies, you can vary your mix of general or short-tail and long-tail keywords.

Optimise content and website

SEO strategies are not just about using keywords in the article or content but using it in your whole website. Your keywords should also be in your:

  • Page/H1 titles
  • Meta Description
  • URL
  • Featured image/image file names
  • Other landing pages

There are lots of other strategies to optimize your website such as link building and improving loading speed. But note that you should not resort to “blackhat” SEO tactics as those can get your website banned from Google searches!

Try and Experiment more

SEO is a longer-term commitment and you will have to update, tweak and adjust the implementation along the way. You should also check to see what your competitors are doing and see how you can do it better.

Helping You With Your SEO Strategies

Our SEO experts can help optimise your website to drive more traffic and bring in the leads. Contact us now to get started!

About IH Digital

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.

Content MarketingDigital AdvertisingSearch MarketingSEO

Combining SEO and SEM for your Healthcare Practice

SEO and SEM for your Healthcare Practice

Are you marketing your practice on search engines? You should be! As patients are looking for your services there, you would be well served to reach out to them via SEO and also SEM. According to Google Health Vice President David Feinberg, MD, about 7% of Google’s daily searches are health-related – 70K search queries a minute and over 1 billion a day. But before that, let’s first understand what SEO is and how you can combine it with SEM to help drive traffic to your website.

What are SEO and SEM?

SEO and SEM are often used interchangeably and it confuses people. Though they are related and aim for the same goal, the difference between the two is Search Engine Optimisation (SEO) is an organic search strategy, while Search Engine Marketing (SEM) is a paid search strategy.

SEO focuses on, and is assessed by Google on a number of factors within a website: keywords, tags, link titles, quality content, user experience, and link patterns in an organic (unpaid) way. If your website is optimised for SEO, it can really increase your web traffic. But it can take some time and expertise to work through it. If you need a hand, you can start talking to our SEO experts to help you.

What about SEM?

SEM is a paid search strategy that consists of text ads and keywords included for capturing users’ search queries. You’ll usually see these on the top of the search engine ranking page (SERP) identified with an “Ad” notation.

How do SEO and SEM work together?

Both can stand alone, but SEO and SEM can complement each other to work on helping your healthcare practice to get more web traffic. To achieve that, note that your website has to be SEO-friendly first in order to maximize your SEM efforts and money! SEO can yield good results consistently in the longer term as it takes time for optimisations to make a more tangible impact. SEM yields immediate results as they take effect from the moment the ads are “lived”. Their immediacy also makes SEM more suitable for use to promote shorter term promotions and campaigns.

Get more patients with SEO and SEM combined!

All these can be quite overwhelming at the start, but it doesn’t have to be. We’re here to help you set in place and optimise your website SEO, and make the most of your SEM strategy. Contact us to get started!

About IH Digital

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.

Search MarketingSEO

SEO Agency in Singapore

SEO agency Singapore

The execution of a well-developed SEO strategy is key to increasing your website visibility on search engines like Google. Optimising site SEO can grow your traffic and allow for more quality leads. You need an SEO strategy that is tailored to your business goals, put together by an experienced SEO agency.

How To Choose An SEO Agency In Singapore?

To choose an SEO agency in Singapore that’s right for you, here are the 3 things you should look for in an SEO agency:

  1. Experience in SEO marketing
  2. SEO Consultancy & Services
  3. Strong transparency and reporting
  4. A complementary range of expertise

IH Digital is an SEO agency that uses a data-driven approach to deliver SEO solutions to brands of all industries. If you’re looking for an SEO agency in Singapore, you can trust us to get you started.

Why Choose IH Digital as Your SEO Agency in Singapore?

1. Experienced SEO Agency

We are experienced in planning and executing SEO campaigns for brands in numerous sectors, including health-care, automotive and financial. With a regional headquarters in Singapore and with offices across the region, we provided SEO campaigns to clients both locally and abroad.

2. Comprehensive & Professional SEO Services

SEO services from IH Digital provide you with the essentials – from site audit to keyword research and content creation. We analyse your current website performance, identify issues and weaknesses before crafting an SEO strategy that fits your business needs. Our account manager will conduct meetings and calls with you to keep the business alignment communicated between you and our team.

Here are what we can do for you:

1. On-Page SEO

SEO agency SIngapore content writing

Content writing to improve website SEO

2. Off-Page SEO

SEO agency Singapore social media marketing

Social media promotion for website content

3. Local SEO

SEO agency Singapore local SEO

Google My Business Listing on Google Maps

4. E-commerce SEO

SEO agency Singapore e-commerce seo

SEO-optimised Shopify website

3. Accuracy & Transparency in SEO Reporting

We will provide reporting for you every month so that you can have a transparent and clear overview of your campaign. The SEO Report consolidates multiple points of data from platforms like Google My Business, Google Analytics and Google Search Console.

Based on the reports, we will recommend improvements to further enhance your website’s performance.

4. Diverse Digital Marketing Service

If you don’t have a website yet, we can help you build everything from web design to web maintenance. Our website and search marketing team will set up the Content Management System (CMS) and integrate SEO to increase website traffic.

With our in-house media team, we can incorporate social media marketing or search engine marketing in your SEO campaign to bring you closer to your goals. We are a Certified Google Partner that can provide full transparency and accountability on your Google ads spend.

Google Partner

Looking for an SEO Agency in Singapore?

Schedule a meeting with our SEO expert to create a personalised SEO strategy that supports your business goals.

Find out more about how we do SEO marketing.

Search MarketingSEO

SEO Marketing: Effective Way to Drive Quality Leads

SEO Marketing Effective Tool to Drive Quality Leads

If you have taken the time and effort to create a website for your business, you would want it to be easily found by potential customers. While there are many ways to draw their attention to your site, one of the best ways is to focus on Search Engine Optimisation (or “SEO” for short) marketing. 

What Is SEO And How it Works?

SEO is the practice of optimising your website to increase its ranking on search engine result pages (SERPs). It involves improving your website design, content and management to make it viewed more favourably by search engines. 

Search engines are serious about improving the user experience. They want to display the sites that are not only relevant to users’ keyword queries but also user-friendly and can provide visitors with a positive experience taking into consideration factors such as loading speeds and lack of annoying pop-ups.

The better visibility your pages have in search results, the more likely you are to garner attention and attract potential customers to your website. That’s what makes SEO marketing important.

How IH Digital Helps You Do SEO Marketing?

Search engine optimisation is a long-term and ongoing process. If you have little or no experience in web design or coding, SEO can be challenging to accomplish. By entrusting your site to a professional SEO marketing agency like IH Digital, you are making the right step to begin having prolonged success online.

1) Site Audit & Issues Fixing

We will start by evaluating your current site and its SEO performance. A website SEO audit is like a health check for your site. This is the best way to identify what your current strengths and weaknesses are before formulating and implementing a new SEO strategy.

We use it to check how your web pages appear in search results, so we can find and fix weaknesses or errors to prevent them from keeping hurting your search rankings and user experience. 

Seo marketing crawl issues

Websites can be hit by numerous issues impacting SEO performance

2) In-depth Keyword & Competitive Research

We will take what we have learned from the site audit and competitive analysis to formulate an SEO marketing strategy for your site. Part of this strategy includes identifying the right keywords that your target audience uses to search for your services and products.

3) Competitive Content Development

Search engines like Google give preference to content that is deemed to be “high quality”, which means they have to be up-to-date, unique, and helpful to visitors. If your website content is relevant and valuable for your users, the search engine will reward your site with a higher ranking in its search engine page results (SERPs).

Our SEO team and content marketers can help you create compelling content that answers searcher’s query, while strategically incorporating the high-traffic keywords in the content. At IH Digital, we are able to create content using a diverse set of regional languages, enabling us to assist clients with multilingual websites.

Eastspring Investments website SEO marketing Terminal 21 website SEO marketing

Brands like Eastspring Investments and Terminal 21 optimise their websites in multiple languages. IH Digital has capabilities to assist you with SEO for your multi-language websites too.

4) Strategic Google My Business Listing

Google My Business (“GMB”) is a tool that can improve your local ranking on Google. A GMB listing enables your business to show up on Google Search and Google Maps, giving your potential customers a dynamic overview of your business to help them quickly find, learn about, and visit your website. Our local SEO service covers claiming, optimizing, and maintaining your Google My Business listing.

GMB SEO marketing

5) Monthly SEO Performance Review

SEO requires continuous review and optimisation.  We use analytics to determine the effectiveness of our on-going SEO efforts. We will share you informative and easy-to-read reports monthly to give you a better insight into how your website SEO is performing and will advise improvements to further improve the search rankings.

Searching For An SEO Marketing Agency?

If you need the support of an SEO agency to optimise your website for search engines, we can help.  Contact us today  to schedule a consultation with our SEO expert.