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SGAG, Mothership Shout Out MSF Mother’s Day FB Live Concert

SGAG, Mothership Boost MSF’s Mother’s Day Event Promotion

Popular content platforms are a consistent source of high engagement for brands wanting to expand content reach. For instance, some Singapore public sector organisations turn to local content creators to help spread the message faster.

Last month, the Ministry of Social and Family Development engaged SGAG and Mothership to publicise its Mother’s Day Facebook Live concert.

The concert titled ‘FFL Homemade for Mums’ starred local celebrities like Liu Ling Ling, Angie Lau, Jason Chung, Kelvin Soo, and many more.

Using IG Stories Engagement-Boosting Features

Through a series of Instagram Stories, SGAG shared the content using features like question stickers and a ‘swipe up’ link.

SGAG endorses MSF event with IG stories
Screenshots of the SGAG Instagram stories promoting MSF’s Mother’s Day concert event | Photo credit: @sgagsg

Some of its talents also participated in the event promotion. This includes @annettelee, @nodiooo, and @syafiqapls.

SGAG talents promote MSF Mother's Day FB Live concert
SGAG talents @annettelee, @nodiooo and @syafiqapls endorsing the event | Photo credit: @sgagsg

Moreover, Mothership took part in promoting the online concert with a string of IG stories as well.

Using the question sticker feature, Mothership received many feedbacks from its followers. As a result, there was a lift in engagement and awareness.

Finally, a ‘swipe up’ link story endorsed the FB Live concert event.

Mothership endorses MSF event with IG stories
Screenshots of the Mothership Instagram stories promoting the event | Photo credit: @mothershipsg

In the end, both SGAG and Mothership truly engaged audiences and entertained them. More importantly, it drove awareness for the event with a “bottom-up” approach.

After all, an additional marketing boost won’t hurt if you’re collaborating with the right channel.

Key Takeaway

Besides directly advertising on your social media page, you can also add extra content reach using popular platforms. Not only it helps you target your audience, but it also gives an extra boost to broadcasting your message faster.

Like SGAG and Mothership, there are plenty of content platforms to choose from depending on your goals. If you’re a public organisation wanting to broaden your reach, this is definitely one of the many ways to go.

Need to connect with SGAG and Mothership for your next campaign?

IH Digital Singapore is a one-stop-shop media buying agency providing 360° marketing services including content marketing, OOH, media buying, video marketing, consultancy and research and more. For a fast and transparent transaction, contact us today at

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6 Essential China Digital Marketing Platforms for CNY 2020

6 Essential China Digital Marketing Platforms for CNY 2020

The Lunar New Year might be the most awaited celebration in East Asian countries, especially in China. The main focus of the celebration of Chinese New Year is to bring families together. But other than that, the season also brings many opportunities for brands to make seasonal promotions and a chance to make creative campaigns through China digital marketing.

With the abundant opportunity this season, it’s a must for every brand to know what platform to turn to in order to make a high performing ad and to successfully master Chinese digital marketing this upcoming CNY 2020 celebration. With this, we have come up with a list of must-have China digital marketing platforms you should consider when planning your CNY online marketing strategy.

Your ads on these and ace the competition in China digital marketing


1.  WeChat

China’s most popular multi-purpose messaging app reported to have more than 1 billion monthly users. It is called the “app for everything” because other than messaging, it’s also used as a social media and a mobile payment app. If you’re an advertiser with a broad spectrum of audiences in mind, WeChat advertising will serve you best for your China digital marketing goals.

2.  Weibo

The most popular social media microblogging platform, which is the equivalent of Twitter and Facebook in China, currently holds 640 million users. Weibo is a platform to discover information and voice opinions on social issues under strict censorship. Like WeChat, this platform has a broad target audience, which is why Weibo marketing is ideal for businesses wanting to promote products and services to a diverse set of people.

3. Baidu

Baidu is a Chinese search engine where users can do web page searches. The search engine also allows users to search for books, maps, images, videos, and more. Baidu advertising will be an added boost to your brand as it has its own pay per click platform, allowing advertisers to have their ad placed on Baidu search results pages and on websites that are part of the Baidu Union.

4. Toutiao

Toutiao, a ByteDance product, is an information recommendation platform that has 120 million daily active users. The platform is powered by machine learning techniques to give its user’s the most relevant content. As the principal focus of Toutiao is content consumption, there won’t be other functions to let users pull away from the content/advertisement in front of them.

5. Douyin

Another Chinese social media platform made by ByteDance is DouYin, with a staggering 20 million daily active users. This platform allows users to create and discover entertaining short videos. Douyin also taps deeper into e-commerce marketing which makes it popular with advertisers as it provides more affordable advertising compared to other platforms.

6. Mafengwo

A Chinese travel social media platform that lets its users exchange travel experiences with each other. This platform is ideal for online marketing campaigns that revolve around the topic of traveling — from hotel bookings to travel document assistance. Any brand can grow in Mafengwo by collaborating with key opinion leaders (KOLs) that tremendously influences users’ travel plans. Mafengwo advertising ensures successful results because users feel a sense of authenticity by knowing other people’s experiences.

Know what’s the best platform for your marketing objectives? Don’t let the opportunity to make your brand grow this Chinese New Year slip out of your hands. Let your ideas come into play!

Branch into the China digital marketing space this CNY with the help of a China digital marketing agency

IH Digital is a digital marketing agency headquartered in Singapore. We are official partners of China digital marketing platforms such as Sina Weibo, Baidu, Mafengwo, WeChat, and ByteDance (Douyin or TikTok). We have helped many Southeast Asian companies ultimately lift their sales with effective online marketing strategies. Know more about our China digital marketing services by getting in touch with us here.

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Social Media Marketing: How To Be Ready For Any Holiday


Chinese New Year has just come and gone but the holiday hustle does not end for brands who want to win the social media marketing game. With Valentine’s Day coming up and more national holidays popping up, it’s important for brands to leverage these holidays for their social media campaigns. Here, we share some tips for incorporating the holidays—from Christmas to International Women’s Day to Halloween—into your digital marketing strategy.


Holidays celebrated worldwide such as Valentine’s Day or Halloween is a must for all brands. But for more novel celebrations such as National Hat Day, National Beer Day or National Cheese Day, they don’t always translate to social media marketing gold. As such, always make sure that the holiday you plan to ride on—no matter how bizarre and wacky—is aligned with your brand goals and what you represent.


No effective social media marketing plan is complete without a content calendar to map out yearly activities, identify important holidays and see the big picture. When you do this, brands can plan ahead. While there will always be time to wing it and improvise, it’s always better to know where you’re heading.


Besides deciding on which holiday to zero in on, it’s just as important to identify what you want to achieve with the holiday campaign your brand is planning. Is it to generate awareness? Boost sales? Improve social engagement? Once you’ve figured out your goals, you can then decide on the activations, content, offers or whatnot that you’ll incorporate into the campaign.

For IH Digital client GSC Movies, their CNY efforts revolved around promoting the movie The Knight of Shadows: Between Yin and Yang by Jackie Chan and encouraging families to catch a movie during the CNY season at GSC cinemas.


IH Digital_Social Media Marketing_Naturel Living

For Chinese New Year, Naturel Living updated their cover photo 

What’s a house without some CNY décor to channel the holiday, right? When a new holiday arrives, grab the opportunity to shake up your brand’s look to keep it up-to-date and interesting. On Facebook, the cover photo is where you should start! It’s a great space to greet fans, promote a sale or hold a contest.


Need a digital marketing agency in Singapore to provide digital marketing and social media marketing services? Whether it’s creating a social media strategy or executing video marketing campaigns, IH Digital will help you along the way. Get in touch with us today to learn more.

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Digital Marketing: Add Christmas Cheer To Your Social Media Campaigns


There’s nothing quite like the Christmas for digital marketing specialists. It’s the time of the year where opportunities to entertain and engage people through festive social media campaigns are aplenty. It’s also the best time to ride on the shopping fever and boost your sales.

Here, we take a look at how some brands, together with Singapore digital agency IH Digital, bring the Christmas cheer into their social media marketing strategy.


While some brands jump on the opportunity to market their products to drive sales, Food Junction instead embraced the spirit of giving using the power of an animated video to drive engagement. The brand kept it simple and festive by asking people to take a screenshot of the moment Santa Claus is surprised with a feast on the table. The contest has so far garnered 1,357 likes, comments and shares.


Looking for another way to incorporate the holiday season into your social media strategy? Considering filming festive videos that provide a richer and more relatable experience for your audience just like what Panasonic did. Produced by IH Digital, the fruitcake recipe video offered a great opportunity to showcase one of their products, the steam convection oven. Moreover, the detailed steps allow the audience to recreate it at home.


Another brand that opted to spread the holiday cheer through a giveaway is suisai. The brand launched a Facebook wall contest where people had to vote for a set of suisai products they’d want to receive this Christmas. The winner will be selected from the set with the most votes. Joining is easy, as fans only need to leave a comment, tag three friends and include the hashtags #suisaisingapore and #suisaiBeautyClearPowder.


Eager to tighten your social media marketing strategy to keep up with the seasons? Let IH Digital, an experienced digital marketing agency in Singapore, help you craft the ideal digital and social media strategy for your brand. Get in touch with us today.

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Social Media Marketing: How Brands Celebrate Chinese New Year (II)

Social Media Marketing: How Brands Celebrate Chinese New Year (II)

In the previous article, we have mentioned Chinese New Year is one of the world’s most prominent and celebrated festivals and introduced how brands inject the CNY festival spirit into their social media marketing campaign through Facebook mini game and receipt videos. Here is more ways to celebrate CNY while engaging supporters and promoting brands:

Animated Video – Filial Piety

Chinese New Year is a time of joy, great food and family togetherness. IH Digital produced an animated video for Filial Piety. In the video, everyone is wearing traditional Chinese clothes, saying CNY greeting with gifts.


Live Post – MY Merries

MY Merries has launched a Live Post Wall Contest and invite fans to answer the question to win the prize. Just press and hold the photo, and the ang pow packets will show up. Count how many ang pow packets you found in the photo and comment to win a set of our exclusive ang pow packets along with a sample of Merries Good Skin Pants.

To experience this Facebook ­Live Photo, follow this link on your smartphone:


Blogger Engagement – Petronas

Many people will drive for a few hours to go back to their hometown and visit their family. Petronas has launched a video about it with blogger engagement in Weibo. We invited some famous Weibo bloggers to share this video and reach more fans. The video reached 3.03 million impressions with 650K video views within 24 hours.

Social Media Marketing: How Brands Celebrate Chinese New Year (II)

Micro Video – Biore Malaysia

IH Digital produced a micro video for Biore Malaysia, which showed their products, discount and New Year greeting within 12 seconds.

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Related article: Social Media Marketing: How Brands Celebrate Chinese New Year!(I)

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Social Media Marketing: How Brands Celebrate Chinese New Year!(I)

Social Media Marketing: How Brands Celebrate Chinese New Year!

Many brands fought to carry out enticing social media marketing campaign for Chinese New Year to engage their supporters and to promote their brands. Chinese New Year, also known as the Lunar New Year, is an important Chinese festival celebrated at the start of the first calendar month. It is one of the world’s most prominent and celebrated festivals. It is the public holiday in China, Singapore, Malaysia and Thailand.

Read below and learn how brands inject the festival spirit into their digital marketing campaign in Chinese New Year.

Facebook Mini Game – Panasonic Singapore
Panasonic Singapore launched a CNY Prosperity Left-Right Game application. Play the Prosperity Game daily and fans can collect as many prosperity points as possible within 30 seconds, getting a higher chance of winning fantastic Panasonic prizes in our Grand Draw.
To experience this game, follow this: Online game is no longer available

Receipt Video – Naturel Singapore
IH Digital developed a receipt video for Naturel Singapore to celebrate Chinese New Year. As dumplings are said to bring wealth due to their ingot shapes, making chicken dumplings at home is the way to welcome luck and prosperity into your home. Meanwhile, Naturel’s products are showed in the video.

Enlarge Photo – FreshKon Malaysia
FreshKon Malaysia celebrated Chinese New Year in a fresh and exciting way on social media. In collaboration with a digital marketing agency, IH Digital, an interesting photo was created for their Facebook page. The photo created was not just any ordinary photo. When you click on the lens showed in the photo, the photo will be enlarged with more information of “Buy 3 Get 1 Free” promotion.
To experience this amazing photo, follow this link on your smartphone:

Photo Design – Joyden Concepts China
To celebrate Chinese New Year, Joyden Concepts gave out discount for their traditional homemade Nian Gao. IH Digital created the photo for their Weibo account.

Video Marketing, Online Marketing Strategy, Digital Marketing Strategy, digital marketing agency, Facebook Marketing,social media marketing

IH Digital is a reputable digital marketing agency in Singapore, present in 6 other countries across Asia, proficiency in more than 10 languages. We produce written and visual content to engage your audience in other markets across Asia. Contact us now to learn more.

Related article: Social Media Marketing: How Brands Celebrate Chinese New Year (II)

Social Media Marketing

Social Media Marketing: Celebrate Christmas by having Wall Contests!

social-media-marketing-christmas-wall-contestWhat’s Christmas without gifts? There’s no better time in the year for brands to step up their social media marketing game and conduct wall contests.

Everyone’s favourite festive season is coming! Everyone’s planning what gifts to get for their loved ones this Christmas. And, what’s a season of giving without giveaways on social media? There’s no better time for brands to step up their social media marketing game. Wall contests are effective in building fan base and brand loyalty. Besides rewarding fans for their unwavering support, wall contests help to drive engagement rates and reach out to a wider audience.

Listed below are three online marketing campaigns created in partnership with IH Digital, a digital marketing agency in Singapore. These campaigns are specially curated to celebrate this Christmas.

1. Kotobuki Singapore – “Guess the Dishes”

Kotobuki Singapore is giving away 5 Christmas sets, worth $68+ each. In this motion graphic, Koko dropped three dishes from his reindeer sleigh. To win, participants will just need to guess and leave the names of the three dishes in the comments below. They will need to also like the page and tag their friends as well. Encouraging participants to tag few of their friends is also an effective social media marketing strategy to build the fan base.

2. Sanitarium Singapore – “Ways to Maintain a Healthy Lifestyle”

Sanitarium Singapore is giving away a healthy gift pack in the spirit of Christmas. Similar to the Kotobuki’s wall contest, Sanitarium used a motion graphic as well. However, the gif was not used as part of the wall contest mechanism. Social media users have to list some ways to maintain a healthy lifestyle and share the post in order to win. Sharing the post allows it to become viral and increase its exposure, reaching out to more people on Facebook.

3. PUB Singapore – “Count with Water Wally”

If you are hoping to get more video views, turn it into a wall contest. PUB Singapore released an animation to give away CapitaLand Mall vouchers and Water Wally merchandise for this Christmas. In this video, Water Wally is putting up ornaments on the Christmas tree. Just count the number of blue water droplet ornaments placed on the Christmas and submit the answer in the comments section.

Enhance your social media marketing campaign with IH Digital

If you are looking forward to launch a wall contest that could propel your brand, work with IH Digital. We are a digital marketing agency in Singapore with core competencies in Consultancy and Research, Social Media Marketing, Search Marketing, Digital Creative and Video Marketing, and Digital Media Planning and Buying. Drop us a message today!

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Social Media Marketing: Start Planning for Festive Recipe Tutorials

social-media-marketing-festive-recipe-videosFestive recipe video can be both a product video and a seasonal greeting. Take a look at how our clients used it in their social media marketing campaigns.

Festivals come and go in a blink of an eye. It is very easy for social media users to miss out on your digital marketing campaigns as the competition is so stiff and the time frame is so short. By now, you should know that the use of social videos is a popular social media marketing technique as they allow your content to become viral overnight. Recipe videos are wildly popular these days. With a massive number of the social media users aspiring to be the next “Master Chef”, recipe videos are proven to be a great hit with massive engagement rates and video views.

With Christmas just around the corner, it is time to put your thinking caps on. Injecting the festive spirit into your social media marketing strategy is of paramount importance if you intend to connect with your target audience. Perhaps, you can consider producing a Christmas-themed cooking video for the upcoming holiday. Besides serving as a seasonal greeting, the video also serves as a product video for your brand to promote its products.

Festive Recipe Videos as a Social Media Marketing Strategy

Listed below are some video productions developed by IH Digital, a digital marketing agency, for Mid-Autumn Festival and Halloween.

In this tutorial video, Panasonic Singapore shares a Mini Lotus Mooncake recipe. The condensed cooking tutorial allows users to see the entire process of making this delicious Mid-Autumn Festival snack in less than two minutes. Panasonic also took the opportunity to showcase the use of their electrical products in this video production. The social video went viral, reaching over 144k views, and it is successful in engaging their social media audience.

Naturel Singapore also shared a Snowskin Mooncake recipe as part of their social media marketing campaign for Mid-Autumn Festival. Other than being a seasonal greeting, the social video also serves as a product video for Naturel’s products – Naturel Pure Olive Oil and Naturel Grapeseed Oil Spray.

Following the success of the previous video productions, Naturel Singapore released another recipe video for Halloween. This short recipe video demonstrated the entire process of making the Spookie Cookies using their Naturel Extra Virgin Olive Oil.

Plan your video production campaign with IH Digital

Consider working with IH Digital to produce a Christmas-themed cooking video for the upcoming holiday! IH Digital is a digital agency in Singapore with over 100 digital specialists across Asia. If you feel that video production is not suitable for your brand, we are able to propose the perfect social media marketing strategy that will work for you as well. Speak to one of our digital marketers here.

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Social Media Marketing: How brands celebrate National Day!


The Singapore National Day is a special annual holiday celebrated in the country every 9th August. This year, the Lion City celebrates its 52nd birthday. The patriotic spirit was felt all over the city-state, from hearing the National Say songs on replay and seeing national flags hung in every household.

Of course, Singaporeans were spotted on streets all dressed in red and white. The festive season is always a good time for marketing, especially social media marketing, as it is able to capture audience attention effectively.

On this year’s National Day, we witnessed how brands were actively involved in social media marketing. Many brands fought to carry out enticing digital marketing campaigns on social media to engage their supporters and to promote their brand.

Read below and learn how brands inject the festive spirit into their digital marketing campaign in the Singapore National Day celebration.

IH Digital - Social Media Marketing Agency in Singapore

Panasonic Singapore

Panasonic Singapore celebrated National Day in a fresh and exciting way on social media. In collaboration with a social media agency in Singapore, IH Digital, an interesting national day GIF was created for their Facebook page.

The GIF created was not just any ordinary GIF. It was made into a puzzle and the order was jumbled up with a hidden message behind it.

This unusual way of social media marketing is able to arouse the audiences’ curiosity and capture their attention readily. The audience would have to unravel the puzzle, figure out the hidden message, take a screenshot, write a birthday message for Singapore and share it.

This new content marketing strategy is interactive and engaging; it is able to bring forth the fun element and excites the audience.

Filial Piety


To celebrate the nation’s birthday, Filial Piety Singapore gave out $30 worth of Westgate dinning vouchers to 10 lucky winners. Filial Piety engaged their supporters through an interactive GIF and Facebook contest.

An appealing GIF was created for their National Day Facebook contest. To take part, all supporters would have to simply watch the GIF, count the number of fireworks that lit up the Singapore skyline and share how they are going to spend this holiday with their family on the Facebook post. By doing so, supporters would stand a chance of winning food vouchers.

This social media marketing strategy engages fans and promotes the brand effectively.

IH Digital

IH Digital, a social media agency in Singapore, also designed a National Day GIF on their Facebook page to greet their audience. The heart-warming message embraces and greets their audience.

This social media marketing method welcomes your followers and boosts your brand name.

Advantages of using GIF for Social Media Marketing

Fast loading time

GIFs have relatively small working file sizes compare to other file formats. This means when you upload a GIF file on your page, it can be loaded quickly in good quality. It enables users to surf your page at ease.

Convey message better

GIFs are usually eye-catching and it stands out from the rest. By using GIFs, your brand message can be better expressed as GIF shows movement and emotions that a normal image cannot show.

The appealing animation of the GIFs can attract a large audience size for your brand. It can also be made interactive to engage your supporters further.

Celebrate National Day with a GIF – Engage a Social Media Agency Today

If you are interested in creating a new, refreshing and engaging digital campaign for your brand, IH Digital, a trusted social media agency in Singapore is able to help you out! Whether it is GIFs, motion graphic or social media marketing, IH Digital is able to cater to your business needs.

IH Digital is a social media marketing agency in Asia that provides 360° services, including content marketing and advertising on Facebook, Instagram, LinkedIn, Twitter, and more! Interested to work with us and boost your brand’s social media marketing strategy? Contact us today at for a consultation soon.