Search Engine Optimization

SEO

SEO Strategies to help doctors get more patients

SEO Strategies to help doctors get patients

Doctors can get more lead and patients by creating a stronger established online presence for their clinics. Website and social media can go hand in hand, but it’s better to make sure you position yourself well in the search engine as a priority. In the previous article, we’ve already talked about how powerful it is to combine SEO and SEM. Now, let’s get into the specifics of SEO strategies to get started with driving traffic to your website.

SEO Strategies for your medical business

Quality of Content is King

You need high quality and original content to build up your SEO and rank higher. The Google bots that crawl your website will know if it’s of low quality, especially duplicated content, and will rank your website based on the assessment. Besides, your readers will also want to read your quality content or they will bounce out of your website if they find your content non-relevant. This is especially for medical content – content quality is king!

Keyword Search

Good content could be wasted if they do not contain the right keywords for your practice that patients use when they do online searches. Use both primary and secondary keywords to maximize the potential of your content and reach more relevant audiences. Perform keyword research for your target location and pick which keywords have enough average monthly searches. Depending on your strategies, you can vary your mix of general or short-tail and long-tail keywords.

Optimise content and website

SEO strategies are not just about using keywords in the article or content but using it in your whole website. Your keywords should also be in your:

  • Page/H1 titles
  • Meta Description
  • URL
  • Featured image/image file names
  • Other landing pages

There are lots of other strategies to optimize your website such as link building and improving loading speed. But note that you should not resort to “blackhat” SEO tactics as those can get your website banned from Google searches!

Try and Experiment more

SEO is a longer-term commitment and you will have to update, tweak and adjust the implementation along the way. You should also check to see what your competitors are doing and see how you can do it better.

Helping You With Your SEO Strategies

Our SEO experts can help optimise your website to drive more traffic and bring in the leads. Contact us now to get started!

About IH Digital

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.

Content MarketingDigital AdvertisingSearch MarketingSEO

Combining SEO and SEM for your Healthcare Practice

SEO and SEM for your Healthcare Practice

Are you marketing your practice on search engines? You should be! As patients are looking for your services there, you would be well served to reach out to them via SEO and also SEM. According to Google Health Vice President David Feinberg, MD, about 7% of Google’s daily searches are health-related – 70K search queries a minute and over 1 billion a day. But before that, let’s first understand what SEO is and how you can combine it with SEM to help drive traffic to your website.

What are SEO and SEM?

SEO and SEM are often used interchangeably and it confuses people. Though they are related and aim for the same goal, the difference between the two is Search Engine Optimisation (SEO) is an organic search strategy, while Search Engine Marketing (SEM) is a paid search strategy.

SEO focuses on, and is assessed by Google on a number of factors within a website: keywords, tags, link titles, quality content, user experience, and link patterns in an organic (unpaid) way. If your website is optimised for SEO, it can really increase your web traffic. But it can take some time and expertise to work through it. If you need a hand, you can start talking to our SEO experts to help you.

What about SEM?

SEM is a paid search strategy that consists of text ads and keywords included for capturing users’ search queries. You’ll usually see these on the top of the search engine ranking page (SERP) identified with an “Ad” notation.

How do SEO and SEM work together?

Both can stand alone, but SEO and SEM can complement each other to work on helping your healthcare practice to get more web traffic. To achieve that, note that your website has to be SEO-friendly first in order to maximize your SEM efforts and money! SEO can yield good results consistently in the longer term as it takes time for optimisations to make a more tangible impact. SEM yields immediate results as they take effect from the moment the ads are “lived”. Their immediacy also makes SEM more suitable for use to promote shorter term promotions and campaigns.

Get more patients with SEO and SEM combined!

All these can be quite overwhelming at the start, but it doesn’t have to be. We’re here to help you set in place and optimise your website SEO, and make the most of your SEM strategy. Contact us to get started!

About IH Digital

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.