Doctors can get more lead and patients by creating a stronger established online presence for their clinics. Website and social media can go hand in hand, but it’s better to make sure you position yourself well in the search engine as a priority. In the previous article, we’ve already talked about how powerful it is to combine SEO and SEM. Now, let’s get into the specifics of SEO strategies to get started with driving traffic to your website.
SEO Strategies for your medical business
Quality of Content is King
You need high quality and original content to build up your SEO and rank higher. The Google bots that crawl your website will know if it’s of low quality, especially duplicated content, and will rank your website based on the assessment. Besides, your readers will also want to read your quality content or they will bounce out of your website if they find your content non-relevant. This is especially for medical content – content quality is king!
Good content could be wasted if they do not contain the right keywords for your practice that patients use when they do online searches. Use both primary and secondary keywords to maximize the potential of your content and reach more relevant audiences. Perform keyword research for your target location and pick which keywords have enough average monthly searches. Depending on your strategies, you can vary your mix of general or short-tail and long-tail keywords.
Optimise content and website
SEO strategies are not just about using keywords in the article or content but using it in your whole website. Your keywords should also be in your:
- Page/H1 titles
- Meta Description
- Featured image/image file names
- Other landing pages
There are lots of other strategies to optimize your website such as link building and improving loading speed. But note that you should not resort to “blackhat” SEO tactics as those can get your website banned from Google searches!
Try and Experiment more
SEO is a longer-term commitment and you will have to update, tweak and adjust the implementation along the way. You should also check to see what your competitors are doing and see how you can do it better.
Helping You With Your SEO Strategies
Our SEO experts can help optimise your website to drive more traffic and bring in the leads. Contact us now to get started!
About IH Digital
IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.
IH Digital is a member of Digital 38 Group.