The National Environment Agency (NEA) of Singapore has ventured on a media buying campaign, tapping both online and offline channels in the city-state to promote their new e-waste recycling program.
NEA Ads Launched Across Online & Offline Platforms
To broaden the reach of their new e-waste recycling initiative, commercials from the NEA were launched on free-to-air TV Channels, and on popular social media platforms for digital ads.
NEA’s e-Waste Recycling TV Commercial
These were aired across Mediacorp’s five, free-to-air TV Channels – Chn5, Chn8, CNA, Suria and Vasantham, and at the same time, launched on Facebook, Instagram, and YouTube.
Screenshots of NEA’s e-Waste Recycling Ads on Facebook
These strategies are just part of the overall campaign of NEA in promoting their e-waste recycling initiative that aims to convince more Singaporeans to properly dispose of rejected electronics and appliances.
Screenshots of NEA’s e-Waste Recycling Ads on Instagram
Since July 1, NEA has deployed more than 300 e-waste recycling bins across the country so it will be easy for citizens to get rid of their unused gadgets and home appliances. They also implemented a point-reward system, which can be converted to shopping vouchers, for those who recycled their e-waste.
Leveraging Media Buying for Massive Information Dissemination
It is important for government agencies to spread awareness about newly-launched, community-building programs to the general public on a wide scale.
And having effective media strategies, such as integrating both online and offline channels, can help in getting the message to the right audience at multiple touchpoints.
Choose IH Digital in Helping You Determine the Right Media Buying Platforms
IH Digital has been appointed one of the WOG agencies in Singapore.
We have since supported various government departments and organisations in launching digital advertising campaigns using performance media like Google Ads, Facebook Ads, Instagram Ads and more.
Contact us now, and let our team of experts walk you through the steps in strategising media buying, and determining the effective platforms to launch your ads.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
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