media buying

Digital Advertising

Property developers tap into Facebook Lead Ads to Generate leads

propertydevelopersfacebookleadadsgenerateleads

Van Holland Taps into Facebook Lead Ads to Generate Sales

A prominent freehold real-estate condominium, inspired by fluidity and dynamism of water that sits at the centre of all modern conveniences and amenities, Van Holland by Kohs Brothers is everybody’s dream home. Koh Brothers recently tapped into Facebook Lead Ads to generate sales leads. Property developer leverages Facebook Lead Ads to Generate Leads

Utilising Facebook Lead Ads to Make the Most of Digital Advertising

Using conventional ad formats, audiences are driven into a website landing page to filling out contact forms. Facebook Lead Ads  allow audiences to fill out the form without leaving the platform, and even enables certain information to be auto-filled. These conveniences create better opportunities for collecting precious contact information whenever a potential customer sees the ad, and is a “must consider” option for brands’ lead generation campaigns.

Initiating Advertising and Media Buying with IH Digital

To reach your audience with digital advertising and media buying and unlock highly targeted segmentation features like location, demographics, interests, and more, the most effective way is to partner with a social media and digital advertising agency like IH Digital. We provide comprehensive media buying strategies across various platforms, including Google, Facebook, Instagram, LinkedIn, Tiktok, and more.

Looking to partner with IH Digital? Contact us now!

About IH Digital 

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.​

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms. ​​

IH Digital is a member of Digital 38 Group. ​

Digital Advertising

NEA Promotes E-Waste Recycling Program via Advertising

NEA’s e-Waste Recycling TV Commercial

The National Environment Agency (NEA) of Singapore has ventured on a media buying campaign, tapping both online and offline channels in the city-state to promote their new e-waste recycling program. 

NEA Ads Launched Across Online & Offline Platforms 

To broaden the reach of their new e-waste recycling initiative, commercials from the NEA were launched on free-to-air TV Channels, and on popular social media platforms for digital ads.  

NEA’s e-Waste Recycling TV Commercial

NEA’s e-Waste Recycling TV Commercial

NEA’s e-Waste Recycling TV Commercial 

These were aired across Mediacorp’s five, free-to-air TV Channels – Chn5, Chn8, CNA, Suria and Vasantham, and at the same time, launched on Facebook, Instagram, and YouTube. 

Screenshots of NEA’s e-Waste Recycling Ads on Facebook

Screenshots of NEA’s e-Waste Recycling Ads on Facebook

These strategies are just part of the overall campaign of NEA in promoting their e-waste recycling initiative that aims to convince more Singaporeans to properly dispose of rejected electronics and appliances. 

Screenshots of NEA’s e-Waste Recycling Ads on Instagram

Screenshots of NEA’s e-Waste Recycling Ads on Instagram

Since July 1, NEA has deployed more than 300 e-waste recycling bins across the country so it will be easy for citizens to get rid of their unused gadgets and home appliances. They also implemented a point-reward system, which can be converted to shopping vouchers, for those who recycled their e-waste. 

Leveraging Media Buying for Massive Information Dissemination

It is important for government agencies to spread awareness about newly-launched, community-building programs to the general public on a wide scale.  

And having effective media strategies, such as integrating both online and offline channels, can help in getting the message to the right audience at multiple touchpoints.    

Choose IH Digital in Helping You Determine the Right Media Buying Platforms 

IH Digital has been appointed one of the WOG agencies in Singapore.

We have since supported various government departments and organisations in launching digital advertising campaigns using performance media like Google Ads, Facebook Ads, Instagram Ads and more.   

Contact us now, and let our team of experts walk you through the steps in strategising media buying, and determining the effective platforms to launch your ads.  

About IH Digital 

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms. ​​

IH Digital is a member of Digital 38 Group. 

Case Studies

Media Buying: Key to Raising Awareness during the Pandemic

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The COVID-19 pandemic facilitated the rapid shift to adapt to a digital way of life as everyone around the world spends most of the time inside their homes.  

However, this did not stop people to find ways to stay connected every day. As people scrambled to get in touch with their loved ones and friends, the internet became the most viable solution.  

Eventually, the ongoing global health crisis led brands, and even public agencies to shift their focus to digital marketing, particularly media buying, to reach out to their audiences and increase exposure.   

In this case study, we will highlight how IH Digital supported government organisations in Singapore in launching media campaigns to continue their efforts on raising awareness, and stay connected with the public amid the COVID-19 pandemic.  

Digital Advertising Has Never Been More Relevant and Effective

DSTA-BrainHack2021 Digital Media CampaignDefence Science and Technology Agency’s BrainHack2021 ad on LinkedIn 

Google’s e-Conomy 2020 Report studying Southeast Asia’s digital landscape found out that 70% of the region’s population of over 500 million are now online. This basically means that around 400 million people already have access to the internet. 

Furthermore, it noted a significant rise in digital engagement across all nations in the region, with 8 out of 10 Southeast Asians saying that technology, including digital media, helped them in dealing with the pandemic.  

For brands and public institutions, these signal an opportunity for them to boost their relevance, and strengthen connection with their audiences through digital advertising strategies such as media buying.  

How IH Digital Can Help Brands Take Advantage of Digital Advertising’s Rapid Rise

Owing to its experience in launching digital advertising campaigns, IH Digital is appointed as one of the media agencies for Singapore WOG. Our team of dedicated media-buying experts can help you identify the right channel to place your digital ads.  

Below are some of our strategies we employ to help government agencies in the city-state disseminate important information to the general public.  

1. Advertising Support in Various Platforms

CAAS Carousel AdsCAAS Ads for Unmanned Aircraft Registration on Carousell

Our account managers are equipped with a solid understanding of effective advertising platforms to post your digital ads.  

CAAS OOH advertising

CAAS Ads for Unmanned Aircraft Registration on bus stop shelters

For example, when the Civil Aviation Authority of Singapore (CAAS) launched its campaign to inform owners of Unmanned Aircrafts to have their gadgets registered, ads were published not only on out-of-home (OOH) advertising platforms but also on those on the internet like e-commerce site Carousell.   

2. Leveraging Social Media’s Unwavering Popularity

DSTA’s BrainHack 2021 ads on Instagram

Social media continues to be a popular avenue for governmental organisations such as the Defence Science and Technology Agency (DSTA) to reach out to young adults. We helped DSTA post their ads for BrainHack2021 on LinkedIn, Facebook, and Instagram to target young tech-enthusiasts who are interested to join the events.

3. Reaching Wider and New Audience through Google Display Network 

Google Display ads

Google Display Ads on website and mobile app

Informing the general public can be a difficult task for authorities as reaching out to a wide, range of audience could be a complicated and tedious process.

With IH Digital’s support, the Singapore Police Force (SPF) was able to spread the word about its Anti-Scam Awareness campaign through its large Google Display network, effectively tapping millions of users on the internet.  

Team Up with IH Digital for Your Digital Advertising Plans

The COVID-19 pandemic may soon be a thing of the past but digital advertising will certainly remain as one of the most cost-efficient and effective channels for brands and government agencies to spread information to a large scale of audience.  

As an experienced media buying agency for public organisations, IH Digital launches digital advertising campaigns using performance media like Google Ads, Facebook Ads, Instagram Ads and more.

Contact us now, and learn more about what we can do to help you reach the public. 

About IH Digital   

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.    

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.   

IH Digital is a member of Digital 38 Group.