Nanyang Polytechnic recently launched a campaign on digital platforms to promote its SGUnited Skills (SGUS) Programme to Singaporeans.
The SGUS Programme is aimed at targeting job seekers who have lost their jobs due to COVID-19. With an increasing number of people staying home then due to the Circuit Breaker and safe distancing measures, they spotted an opportunity to reach their audience online.
With key objectives of raising awareness and ultimately conversions in mind, the campaign was ran on Facebook, LinkedIn, and Google.
NYP’s Photo Link Ad on Facebook
NYP’s Sponsored Content on LinkedIn
NYP’s Search Ad on Google
About Nanyang Polytechnic & SGUS Programme
Established as an institution of higher learning in 1992, Nanyang Polytechnic’s (NYP) academic schools offer quality education and training through more than 35 full-time diploma courses and common entry programmes.
The SGUS Programme is designed in partnership with the industry to help learners acquire industry-relevant skills and knowledge, and improve their employability. Learners will have opportunities to apply the skills learnt through workplace immersions and industry projects, and boost their employability for future job opportunities with real-world experiences.
Courses are conducted on a full-time basis ranging from six to 12 months, and their modular format gives learners the flexibility to exit the programme once they have found a job.
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