Social Media Marketing

LINE Marketing: How to Set Up A LINE Official Account in Thailand?

How to Set Up A LINE Official Account in Thailand?

LINE is the most popular social messaging app in Thailand, with 84% of internet users in Thailand  reporting that they’re actively using this platform as in January 2020. That’s right much more popular than WhatsApp and Facebook Messenger. More than 60% of mobile internet users are spending up to 1 hour on the platform per day. If you‘re looking to expand your business into Thailandyou must have your LINE Official Account set up and verified. 

Thailand most-used active social platforms

Source: Data Reportal, 2020 

What You Can Do with LINE Official Account? 

LINE Official Account allows you to create a LINE account for your business and connect with your customers. Here’s the low down on the features and benefits of using LINE for business: 

  1. Diverse content formats – you can use text, images, videosvoice messages or stickers to communicate with followers 
  2. Broadcast message followers will receive your messages via push notifications, which is highly visible 
  3. Coupon and reward card  you can use coupons to turn your followers into regular customers and set the redemption limit  
  4. Survey  you can create a questionnaire to collect followers’ information 
  5. Insight Analytics – gain valuable insight to analyse your page performance 

To use these functions, you need to set up a LINE Official Account. Below are the steps to create an account. 

How to Create a LINE Official Account?

Using LINE for business requires a LINE Official Account (OA). To help you get started with LINE marketing, we’ve created an ultimate guide to walk you through the Line Official Account application process.  


Create a LINE Official Account 

To create a LINE OA, you are required to sign up with a Thai mobile phone number. After getting your Thai mobile number, you can start creating an OA by submitting the business information. If you’re having a hard time creating an OA in Thailet us help. 

Verify LINE Official Account  

There are several types of LINE business accounts: Unverified Account, Verified Account and Premium Account. The new account you created is normally unverified and need to pass a review to become verified. 

A Verified Account appears easily in the LINE in-app search results and able to run LINE Gain Friends Ad. Other than that, payment and other selected features are also expanded. If your company has a Thailand entitywe can help you verify your OA.  

LINE Official Account Types

Upgrade to Premium ID 

When you sign up for a LINE Official Account, you will get an account ID automatically. Standard and Verified account comes with Basic ID which is randomly mixed among alphabets and numbers.  

This is less than ideal when using LINE for business, so we recommend that you upgrade to a Premium Account. With a Premium Accountyou can create a customised ID for your brand. This will allow your brand to be more searchable and gain more friends. 

Upgrade Monthly Broadcast Message Plan  

After creating an OA, you will be able to send Broadcast Message and push out promotional content. Whenever you send a Broadcast Message, your Friends will receive a push notification, making it highly visible. 

The number of messages that can be broadcasted with default Free plan is very limited. You will need to upgrade your plan to reach more users. LINE provides two additional paid plans, Light and Standard. Each has a limitation in the number of messages and a rate for an additional message. 

LINE Official Account messaging plan

LINE Official Account Subscription Plan. Source: LINE 

If you need help in writing and setting up the broadcast message, greeting message, auto-response message and quick reply in Thailet us know. 

Case Studies: Brands That Enter Thailand Through LINE Marketing

1. Bayer Rice (@bayerthairice) – German agriculture brand 

Bayer Rice LINE Official Account

2. Sanitarium (@sanitariumthailand) – Australia dairy brand 

Sanitarium LINE Official Account

 3. Swarovski (@swarovskithailand) – Austria jewellery brand 

Swarovski LINE Official Account

 4. The History of Whoo (@thehistoryofwhooth) – Korea beauty brand 

The History of Whoo LINE

 5. Charles and Keith (@charleskeith_th) – Singapore fashion brand 

Charles and Keith LINE Official Account

 6. Secret Recipe (@secret_recipe) – Malaysia food brand 

Secret Recipe LINE Official Account

Start Your Business in Thailand with LINE Marketing

There are several hurdles in setting up a LINE Official Account, and it is essential to be competent in the Thai language to complete the setup. Seeking help from a LINE marketing agency may help speed up and ease the application process for you.  

If you’re ready to take on the Thailand digital marketing venture,  talk to our LINE marketing experts to get started. 

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.  

 Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of  Digital 38  Group. 



Social Media Marketing

Benefits of LINE Marketing in Thailand

Benefits of LINE Marketing in Thailand

If you’re targeting Thai consumers for your brand or business, then LINE marketing in Thailand should be a part of your marketing strategy. LINE marketing has been an essential strategy for most Chinese businesses, particularly in the e-commerce sector.

According to a Bangkok News report, Chinese companies continue to invest millions of baht in their marketing budget to stimulate spending.

But why is LINE marketing a successful strategy to penetrate the Thailand market? While there are many messaging apps present in the country, LINE remains to be the leading app mainly due to its useful features. Beyond messaging, the chat app is also a social commerce platform with two important marketing features – Official Account and LINE MyShop.

Let’s briefly find out the fundamentals of LINE for your Thailand digital marketing strategy.

IH Digital Agency - Get started with line marketing in thailand

Why is LINE an essential Thailand digital marketing strategy?

Similar to China’s WeChat, LINE as turned into a powerful app with valuable features apart from messaging. With LINE, you can do:

  • Follow local and overseas friends and businesses
  • Engage in one-on-one conversations
  • Receive push notifications from Official Accounts
  • Shop online within LINE MyShop
  • Make payments using LINE Pay
  • Get news updates through LINE Today

Moreover, according to a Data Reportal survey, LINE is the third most-used app in the country following Facebook and YouTube. In January 2020, about 85% of Thai internet users say they actively use LINE.

most used social media platforms in thailand 2020
Source: Data Reportal, 2020

Also, in 2019, LINE is the top app in Thailand in terms of time spent daily on the app. Based on LINE’s statistics, Thais use the app for 216 minutes (3.6 hours) each day on average.

Benefits of LINE Marketing

LINE offers plenty of benefits your brand can ultimately make sales from. With the social app, you can do the following marketing strategies for your brand:

  • Send push notifications to all of your Official Account followers
  • Give away coupons
  • Conduct market surveys
  • Gain insights into your Official Account performance
  • Build an e-commerce store on LINE MyShop

Furthermore, Thais are generally happy to receive promotional messages on the app, according to 2019 LINE survey. In fact, 70% of them say that their most preferred content type is brand promotion.

With this, your brand can take advantage of the fact that Thais are looking forward to promotions on LINE. And by using all of LINE’s marketing features, you can easily gain acceptance by the Thai consumers and ultimately win the massive Thailand market.

Interested in LINE marketing in Thailand?

IH Digital is a LINE marketing agency in Asia that provides 360° services, including social media management, content creation, LINE ads and more!

More LINE marketing services:

  • LINE Official Account setup and verification
  • Page and chat management
  • Content creation for LINE broadcasts and push notifications
  • LINE Ads
  • LINE MyShop e-commerce store setup and management

Interested to work with us and build up your brand with LINE marketing? Contact us today at for a consultation soon.

IH Digital - LINE Marketing Agency in Thailand Asia

This article was first published on IH Digital Thailand.

China Digital MarketingSocial Media Marketing

Jin Air’s Official WeChat and LINE Accounts Provide Flight Info, Promotions, Local Query Services and More

Korean LCC Jin Air Rolls Out Official WeChat, LINE Accounts

You can now get Jin Air’s hottest air ticket promotions and recommended routes straight to your WeChat and LINE messenger apps! South Korean airline Jin Air has launched its verified WeChat account and official LINE account this March.

Both accounts provide flight details, latest promotions, query services in Chinese or Japanese and more from the messenger app. To use this, app users can simply choose from the page’s menu.

Jin Air’s Verified Chinese WeChat Account

Jin Air first rolled out its verified WeChat account earlier this month. It aims to deliver all information, campaigns and query services in the Chinese language for a more localised customer service.

In its welcome message posted on WeChat, the airline is inviting all users to follow their WeChat public account as they “continue to provide… quality services.”

Take a look at Jin Air’s WeChat message in case you missed it:

Welcome message published on Jin Air's official WeChat account


Screengrabs of Jin Air China’s first WeChat post

To receive the latest updates on Jin Air’s flights and offers, follow the 真航空JinAir official WeChat account by scanning the QR code below.

Scan this QR code to follow Jin Air's Official WeChat Account


Image from Jin Air’s WeChat post | Source: 真航空JinAir official WeChat account

Jin Air’s Official Japan LINE Account

Last week, Jin Air also introduced their official Japan LINE account on a Facebook post. It intends to extend its online customer support to its Japanese customers through LINE.

Screengrab of the menu from Jin Air’s official LINE account


Screengrab of the menu from Jin Air’s official LINE account

From the messenger app, LINE users can easily select the following options from the page menu: flight booking, promotions, customised tickets, user registration, FAQ and Q&A.

Screengrab of Jin Air's official Japan LINE account


Screengrab of Jin Air’s official Japan LINE account

Additionally, Jin Air merged its Japanese Facebook page with their English Facebook page, as first posted on its timeline on Monday.

Add ジンエアー (Jin Air) as a friend on LINE to receive the latest flight updates and promotions in Japanese. Simply scan the QR code below or follow this link to do so.

Scan this QR code to follow Jin Air's Official LINE Account


QR code for Jin Air’s Official Japan LINE Account

To book a flight, visit

For more of Jin Air’s flight promotions, visit their website at

About the Brand – Jin Air

Jin Air is a South Korean low-cost airline established by Korean Air in 2008. It pioneered a new long-range market with the B777-200ER, the only medium- and large-sized aircraft among the low-cost carriers. This enabled Jin Air to grow into a representative airline of local LCCs.

As of March 2019, the airline flies to 4 domestic cities such as Gimpo, Cheongju, Busan, and Gwangju to Jeju. It also operates flights in 32 international destinations including mainland China, Hong Kong, Macau, Taiwan, Japan, Malaysia, Philippines, Thailand, Vietnam, Vientiane, and the United States.

Connect with your Chinese and Japanese Consumers with a Verified WeChat and LINE Account!

Does your business have a verified WeChat or LINE account? If you are targeting Chinese and Japanese consumers and you are not on these messenger apps, you are missing a lot of sales opportunities.

Why Get a Verified WeChat Account?

Having a verified WeChat account boosts your presence in the Chinese market. WeChat (or Weixin in China) has over 1.15 billion monthly active users in Q3 2019. Apart from messaging, it also offers WeChat Pay, WeChat advertising, and WeChat Mini Programs.

Also, it comes with many useful features such as customer service, API integrations, e-commerce, and CRM. Once verified, you can easily publish 4 times a month with 1-6 articles each time, register for WeChat Pay, and set up a WeChat store.

These are just a few of the many reasons why more and more businesses invest heavily in WeChat marketing.

Read More >> Schneider Electric’s WeChat App for B2B Marketing

Why Own an Official LINE Account?

Japan-based messenger app LINE is “Japan’s most popular online communication tool” with roughly 83 million monthly active users in the country in Q4 2019. In January 2020, the trend continues to increase quarter-over-quarter since 2013, according to the latest LINE report published by the Statista Research Department.

Moreover, in 2018, LINE’s audience reach was “almost twice as high as those of internationally successful apps such as Twitter or Instagram,” with 80.8% audience reach compared to Twitter’s 42.8% and Instagram’s 35.8%.

No wonder LINE is a promising messenger app for businesses aspiring to target a huge market like Japan.

Read More >> Sanitarium Thailand’s Latest LINE Contest and an Official LINE Account

Let Us Help You Win the Chinese and Japanese Markets with WeChat and LINE!

We can help you build and verify your WeChat account. IH Digital is a sales partner of Tencent allowing us to assist businesses in verifying their WeChat accounts. We have helped many brands obtain a WeChat Official Subscription or Service Account, run WeChat ads, develop WeChat Mini Programs, and integrate WeChat Pay.

Also, we have helped global and regional businesses set up their official LINE account for Japan and Thailand, run LINE ads, and launch LINE contests to grow brand awareness.

If you are ready to take on the China and Japan digital marketing venture, talk to our WeChat and LINE marketing experts today to get started.

IH Digital is a LINE marketing agency in Asia that provides 360° services, including social media management, content creation, LINE ads and more! Interested to work with us and build up your brand with LINE marketing? Contact us today at for a consultation soon.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

Social Media Marketing

LINE Contest: Sanitarium Thailand is Giving Away 10 Prizes Worth 2K Baht each This Summer 2020

Sanitarium Thailand’s LINE Contest Runs from 13 March to 12 April 2020

This summer, Sanitarium is giving away 10 prizes worth 2,000 baht each with its first-ever LINE contest in Thailand. The contest was announced on Friday through their Facebook page.

Here’s how to join:

  1. Add @sanitariumthailand as a friend on LINE
  2. Tell why you love So GoodTM Milk on LINE

Ten lucky winners will each receive 2,000-baht worth of Sanitarium products and a gift card.

The LINE contest runs from 13 March to 12 April 2020. The winner will be announced on 22 April 2020.

For more contest details, check out Sanitarium’s Facebook announcement and contest terms and conditions. The LINE contest is open for users based in Thailand only.

Follow Sanitarium Thailand’s Facebook page to get the latest promotions on your favourite breakfast brand.

Sanitarium Announces LINE Official Account

In February, Sanitarium announced its LINE official account for Thailand on a Facebook post, inviting its fans to connect on LINE. Followers will receive the newest product and special promotions, as well as LINE contest announcements through the app.

Don’t miss out on great deals! Be sure to add Sanitarium Thailand as a friend on LINE. You may also shop your favourite Sanitarium products at Tops Online.

Related Article >> Sanitarium engaged Thai influencer Aum Napat to Promote Weet-Bix on Instagram

Build Up Your Online Presence in Thailand with LINE Contests and More!

If you are exploring the Thai market for your business, add LINE to your digital marketing campaigns for a guaranteed brand awareness growth.

The Japan-based mobile messenger app has grown tremendously in Thailand with 22 million registered LINE app users in 2014, which doubled to 44 million in Q2 2019. It is also Thailand’s top mobile app by monthly active users and overall revenue according to a 2018 report by Hootsuite and We Are Social.

IH Digital can help you reach the Thai market with our LINE services. We can assist you in getting a LINE official account, as well as run LINE ads and launch LINE contests to increase brand awareness.

Are you ready to get started? Contact us today to learn more about our LINE capabilities.

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including LINE marketing. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

CreativeSocial Media Marketing

Uniqlo MY Promotes AIRism Through Interactive LINE Stickers

Uniqlo MY takes an interactive approach to social media marketing

Uniqlo MY introduces a new level of comfort with the AIRism collection, which is packed with quick-dry and cooling properties to keep you dry and fresh. Uniqlo’s take on ultra-comfortable everyday wear comes with anti-odour and heat-release technologies, and has soft texture and permeable and absorbent fabrics. They offer designs that are suitable for men, women, and children.

Uniqlo MY’s interactive approach to social media marketing

It is a common knowledge in the digital marketing industry that exhibiting creative and engaging social media marketing campaigns is an effective way to drive engagement and improve marketing communications. Uniqlo MY teamed up with IH Digital to come up with a social media and content marketing concept and promote the AIRism collection in an engaging and interactive manner. A LINE sticker set, which creatively represents the AIRism collection’s cooling and quick-dry features, was launched. The character embodies the collection’s impressive list of comfort and cooling features.

Uniqlo MY takes an interactive approach to social media marketing

Aside from introducing the AIRism collection to the Malaysian market through the interactive app, the clothing brand amps up their social media strategy by showcasing their creative side to increase the fan base of UNIQLO Malaysia’s official LINE account. Additionally, the LINE sticker set was featured at the LINE Store for additional exposure to non-fans.

Are you looking for ways to showcase your brand’s story and creativity through social media marketing in Singapore? IH Digital, a digital agency in Singapore, is willing to help. Drop us a message if you would want to learn more about the project