Leona Chin

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Online Marketing: Be on the Go with Kao Laurier to #ConfirmConquer!

online-marketing-kaolaurier-onthego

Kao Laurier Malaysia has been very aggressive with their online marketing efforts. Featuring the Malaysian doyennes of car racing and pop music, Leona Chin and Najwa Latif respectively, Kao Laurier conveyed their brand message with clarity in their previous content marketing videos. With Kao Laurier providing ladies with the support and protection they need during their red days, you can be assured that you will #confirmconquer and be on the go!

In the latest run of their digital marketing campaign, Kao Laurier is on the go in reaching out to their fans all over Malaysia. Hitting the road on their roving truck, fans get a chance to win free gifts and take part in exciting activities in their pursuit of being a Laurier Go Girl. Working with IH Digital, an online marketing agency, there was a video produced to explain how to take part in their marketing contest.

Besides producing a video, Kao Laurier released an interactive microsite with IH Digital’s help. Adding an animated element gives the microsite a personalised touch. By swiping left, you can control how the illustrated roving truck moves across the landscape and makes stops at different places. This representation is probably the most aesthetically pleasing and fun!

Other than being a visual, the animated microsite is quintessential to their whole content marketing strategy. It is the one-stop platform for the whole online marketing campaign. The microsite allows fans to check out the truck’s destinations and to find out more about the contest. On top of that, it is the platform for participants to upload their selfies taken. By sharing the posts with their friends, their chances of winning increases if their friends join in the fun. Just remember to hashtag #ConfirmConquer and include “I’m a Laurier Go Girl. Be like me!” in the captions. The winner and her friends will stand to win an all-expenses-paid trip worth RM15,000 to their dream destination.

Planning for an engaging Online Marketing Campaign

Offline and online marketing are complementary to each other. Not convinced? Look at how we helped Kiss92’s Dreams Set Sail. Let IH Digital help you to integrate both mediums in the execution of your marketing campaign. Inquire with us today.

Content MarketingInfluencer Marketing

Content Marketing: Join Leona Chin and be a #LaurierGoGirl!

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Kao Laurier Malaysia promotes their new content marketing campaign – #LaurierGoGirls by featuring Leona Chin, Malaysia’s popular female drifter. In this new campaign, Kao Laurier encourages females to pursue their dreams, promising to provide them with the support and protection they need during their red days. Working with IH Digital, a digital marketing agency in Singapore, Kao Laurier released two featured vignettes with Leona Chin in conjunction with its Facebook Contest as part of its social media marketing strategy.

In the two Facebook videos, Leona Chin shares about her passion for her career in the unconventional industry and how Laurier plays a huge part in providing the comfort and confidence she needed while working. She ended off both videos by encouraging the female viewers to join her as a #LaurierGoGirl and to pursue their dreams with passion and confidence.

The wall contest #LaurierGoGirls enables fans to win cash vouchers and prizes. Participants will simply have to like the videos and share about how they overcome the challenges their red days posed in the pursuit of their dreams. Following that, they will need to add the hashtag #LaurierGoGirls and tag two other friends to share their stories as well. This content marketing strategy aims to reward Kao Laurier’s social media fans for their engagement and support towards the Facebook page as well as the brand.

Using Facebook Videos for Content Marketing

Videography is a vivid and rich medium wildly popular among social media fans. Interviews and vignettes allow the brands to share their brand stories and insights effectively, creating a long lasting impression.

Laneige Singapore’s Beauty tutorial video and LOTTE’s Pepero Day video are great examples to showcase how brand messages can be injected into Facebook Videos.

Aiming to use videos for your upcoming online advertising campaign? Let IH Digital help you with the production process. Inquire with us today.