Content Marketing

NSRCC Shows Why Fun Online Contests Can Draw More Followers on Instagram

Instagram Content Marketing: NSRCC Contest | IH Digital

In Instagram, content marketing plays a huge role, especially if you want gain more followers and give your brand’s online presence a boost. And this is what National Service Resort & Country Club (NSRCC) just did in its latest Instagram campaign.  

Fun & Prizes Await NSRCC’s IG Followers  

As one of Singapore’s renowned leisure resorts, NSRCC knows that interacting with their clients and the Lion City’s golfing community is significant to help their brand grow and reach many more milestones. Lately, the country club has been ramping up its presence on key online platforms including social networking sites. 

In order to further boost their brand exposure, as well strengthen their connection with their followers, NSRCC launched a series of online contests on Instagram. Followers of NSRCC stood a chance to win up to $50 worth of vouches at their Fairway Café. All they had to do was to answer a simple trivia quiz, tap the Follow button on NSRCC’s Instagram account and Facebook page, and tag two of their friends.  

The contest, which spanned two weeks, was a success. It helped NSRCC gain more followers on their official Instagram and Facebook handles as well as raise brand awareness.  

Content Marketing: Why It’s Important?  

Content marketing goes beyond plotting out ideas and strategies on the proverbial content calendar. Marketers and business owners alike should know that in order content marketing to be effective, it needs careful planning. The benefits you can get when deploying content marketing campaigns are numerous. They can include building trust among your target audiences, improving conversions, and generating leads and even sales!  

Especially in today’s social media ecosystem where customers are more empowered, and more savyy, content marketing can come in real handy to support your brand’s growth. 

Get to know more about why and how brands leverage Instagram and content marketing for their business goals by clicking the links to our previous articles below.  

Turn Your Content Marketing Ideas into Reality  

You can get started on your marketing plans with the help of professionals from IH Digital. Our experience in planning and executing marketing campaigns across various channels has supported dozens of brands in the ASEAN Economic Community (AEC) to achieve their goals. You can be one of them.  

Contact us today to find out more.  

#IHDigital #digitalmediaagency #digitalmarketing #contentmarketing #digitalmarketingsingapore #asiamarketingsimplified  


Social Media Marketing

4 Instagram Marketing Techniques to Build Your Brand Presence


Executing your campaign on social networking sites such as Instagram may sound simple. But marketers agree that maximising Instagram techniques is key in getting results.  

The 2021 report from recorded around 116 million Instagram users in Southeast Asia and projected to increase up to 163 million this 2025, signifying that Instagram marketing continues to be an essential aspect in digital marketing, and important for your brand. 

Instagram Marketing Techniques

When it comes to Instagram promotion, you have plenty of strategies to employ. Let us walk you through some of these tested-and-proven Instagram marketing techniques.  

1. Post Your Content Regularly

In order to stay connected with your audience on Instagram, you need to post frequently. And to effectively reach your target audience and generate interactions, curation and timing must be seriously considered. Proper content planning is the essential step in creating high-quality content on Instagram.  

Since Instagram is a visual medium, your posts have to be eye-catching enough to grab people’s attention quickly. Your content needs to be sharp, well-lit and well-composed. 

As an experienced agency in social media marketing, we can help you create static image, GIF, product photography, video and more. If you need help in content planning and creation, let us know. 

2. Create Instagram Stories

Instagram Marketing Techniques
Photo Credits:

Creating feed posts is simply not enough. If you want a significant boost in your day-to-day engagements, you can promote your brand through Instagram Stories. A maximum of six slides or stories, each not more than 10 seconds long, are recommended long enough to keep your audience’s attention and interest.  

As the content of Stories tends to be more real and raw than your curated Instagram feed, it provides a very good opportunity to connect with your followers and build relationships. You can collaborate with other Instagram accounts and taking over their Stories to reach an even wider audience.  

3. Launch Instagram Live

Instagram's Live Stories is now rolled out to users world wide. This digital marketing news creates new ways to experience the photo-sharing platform.

What better option to interact directly with followers and customers – at the same time gain more engagements – than with Instagram Live. It not only has the potential to draw in untapped markets but also reinforces customer loyalty.  

4. Run Instagram Ad Campaign

Defense Science and Technology Agency ads on Instagram for #BrainHack2021

Another thing that you can’t ignore is the potential of Instagram Ads. You can use Instagram’s ad options to reach and win over new customers. Ads can be placed in Instagram feed, Stories, or Explore and targeted based on the user’s location, demographics, interests and more.  

Get in touch with our media experts if you need help in ad planning, setup, and launching. We can help you select the right targeting for better ad performance. 

Improve Your Instagram Marketing Strategy

Here in IH Digital, we are a team of digital marketing professionals who can help you utilise these Instagram techniques, and plan Instagram marketing strategies to build a strong brand presence on the platform. 
From content creation to digital advertising, we got you covered. Contact us to schedule an appointment with our social media marketing experts now.   

About IH Digital  

 IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.   

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.  

IH Digital is a member of Digital 38 Group. 

New Client AnnouncementSocial Media Marketing

NSRCC Taps IH Digital As Social Media Marketing Agency

NSRCC Facebook account

We are pleased to share that IH Digital is appointed by National Service Resort and Country Club (NSRCC) Singapore as the digital marketing agency to handle its social media pages.

Under the appointment, IH Digital will be managing NSRCC’s Facebook (@NationalServiceResortAndCountryClub) and Instagram (@nsrcc) pages. We are responsible for assisting NSRCC in content planning and creation, as well as page management.

NSRCC Facebook and Instagram

Reach Out to Your Audience on Social Media

Social media is effective in helping you to reach, connect and engage with your targeted audiences. As a 360 digital agency in Asia, IH Digital can provide you with the full social media marketing services you need for your business’ growth. 

— View our latest news on social media marketing 

Interested to work with us and plan for your brand’s social media marketing strategy? Contact us today for a consultation soon. 

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.  

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of Digital 38 Group.

Content MarketingSocial Media Marketing

Does Instagram Marketing Really Matter?

Does Instagram Marketing Really Matters

With over 500 million daily users and everyone from teens to millennials sharing and viewing photos and videos, Instagram is no longer considered simply an awareness-driven tool. As a matter of fact, Instagram is a marketing force to be reckoned with.

As of October 2020, Instagram has grown to a whopping 1 billion monthly active users. It positions Instagram behind Facebook (2.7 billion) but ahead of most other social media platforms, including TikTok, Twitter and Pinterest.

Although Facebook is leading in numbers, Instagram has better statistics particularly in terms of engagement. All in all, Facebook has more reach but Instagram wins in gaining a very strong following.

Instagram content creation

Monthly Active users of Social Platforms in Oct 2020. Source: Datareportal

Instagram Is the King of Social Engagement

Instagram is perceived as the “King of social engagement”, delivering 29% more engagement than Facebook and 60% more than Twitter. 63% of Instagram users check the app at least once per day. This takes high performing text content and visual content into consideration.

Unlike Facebook, there are no links allowed in posts and comments on Instagram. Brands trying to build a following must invest in visually appealing content to keep engagement high. And this real engagement turns into sales and loyal customers. 

Creating on-going visual content on Instagram is a highly demanding task in terms of time and creativity. If you need extra hands, let us know.

Instagram content creation

Instagram content creation

Examples of IH Digital’s product photography

Instagram Becomes More Commerce Friendly

Instagram users are more than simply engaged, they’re also online shoppers. 75% of Instagram users take action, such as visiting a website after looking at an Instagram advertising post. Over 70% of Instagram users report making purchase decisions while browsing the app so if you’re not incorporating it into your social media marketing, you’re missing out billions of potential customers.

In addition, Instagram continuously adding new features to gear towards increasing the platform’s effectiveness for business owners. In November 2020, Instagram launched the product tagging feature, where a business owner can take advantage of Shoppable posts to direct users to their online stores.

Augustinus Bader Instagram Shop

Shoppable post on Instagram

Over 130 million users engage with shopping posts every month, proving that this feature is useful in driving both product awareness and sales. While direct sales usually aren’t the primary function of social media, there’s no doubt that having high conversion rates is an unexpected bonus.

Interested in driving sales conversion through Instagram? Contact us to learn how to leverage Instagram for e-commerce marketing.

Brands That Leverage Instagram Marketing Effectively

1. Augustinus Bader Singapore

Augustinus Bader leverages on Instagram to promote their online business with shoppable posts and updating the audience on the latest product launches and promotions.

2. Ministry of Education (MOE) Singapore

MOE Singapore uses Instagram to promote their Soaper 5 Awareness Campaign, educating students, teachers and parents on good hygiene habits to keep themselves safe during the pandemic. 

Don’t Miss Out A Good Chance to Build Engagement

To make the most of the marketing potential of Instagram, you need to invest your time in creative execution and leverage on conversion-driven features. Contact us if you have more questions about Instagram Marketing.

Explore Instagram Marketing Case Study:

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of  Digital 38 Group.

Account ManagementSocial Media Marketing

Augustinus Bader SG Launches FB & IG Page

augustinus bader sg launch social media page facebook instagram

Augustinus Bader has landed in the Singapore market this August with the launch of social media accounts and their official e-commerce store for Singapore.

The award-winning skincare brand has kicked off its official Facebook and Instagram account for Singapore. Fans from the city-state can now interact with the brand on social media, as well as get updated on the latest product launches and promotions.

the cream that works augustinus bader now in singapore
Photo source; Augustinus Bader Singapore

Singaporeans also get to enjoy free shipping on all deliveries within the island.

Augustinus Bader – a revolutionary beauty brand

Augustinus Bader is a beauty brand developed by Professor Augustinus Bader – a German biomedical scientist. The Trigger Factor Complex or TFC8® is Professor Bader’s revolutionary patented skincare technology that powers its bestselling face creams: The Cream and The Rich Cream.

professor augustinus bader founder tcf8
Photo source: Augustinus Bader Singapore

This luxuriously hydrating formula helps to activate and orchestrate the body’s innate renewal processes to repair and regenerate your skin, giving you smooth, radiant, and healthy skin.

premium anti aging face and body creams by augustinus bader singapore
Photo source: Augustinus Bader Singapore
The Cream acts as a daytime hydrator to leave your skin feeling refreshed and soothed in humid climates.

On the other hand, The Rich Cream offers the ultimate protective shield against dry climates in the night time. The simultaneous use of these two products can activate the skin’s natural processes of rejuvenation to dramatically improve the complexion’s appearance.

Apart from face creams, Augustinus Bader also offers a body cream that was highly commended by international celebrity Victoria Beckham. The Body Cream is a multiple award-winner that intensely hydrates and renews, while visibly improving skin tone and texture. The Body Cream also provides you with the perfect head-to-toe hydrating experience.

For more information about Augustinus Bader, visit their official online store at

Be sure to follow them on Facebook (Augustinus Bader SG) and Instagram (@augustinusbadersg) as well so as not to miss good deals.

Engage with your customers through social media

With the rise of similar products in the market, how close you are with your audiences is an important factor to help you stand out among competitors. If you are interested to build a strong presence on social media, IH Digital is the right agency to help you achieve your goals. As a 360 social media agency in Asia, we can provide you with full social media marketing services you need for your business’ growth.

About IH Digital

IH Digital is a B2B agency in Asia that provides social media marketing services, including account setup, page management, and content marketing on Facebook, Instagram, LinkedIn, and more!

Interested to work with us and boost your brand’s social media marketing strategy? Contact us today for a consultation soon.

Case StudiesInfluencer MarketingOOHSocial Media Marketing

Greenfields Singapore: Mother’s Day Pop-Up Event

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day is one of the most celebrated events every year. It is a day where mothers all over the world are appreciated for all the caring and hard work they do for their family.

With more events happening every year, you can easily come up with an event for your brand to reach your target audience aside from posting on social media. Take a look at Greenfields Mother’s Day pop-up events for example. Read further to know more about the event and its marketing actions.

Greenfields’ BREWtiful Mother’s Day Pop-Up Event

In celebration of Mother’s Day, Greenfields hosted two pop-up events called “For My BREWtiful Mom” held at MapleTree Business City office building and NEX heartland mall, Singapore on 10th May and 18th May respectively.

One of the events’ highlights includes inviting visitors to create personalized latte-art made from family portraits shot on-site or from a wide selection of Mother’s Day messages, courtesy of Kaffa Kaldi’s state-of-the-art Ripple Maker machine, which creates an image atop the foam layer of coffee beverages in just 15 seconds.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Besides indulging in fresh milk and gourmet coffee made using Greenfields milk, visitors also had a chance to win an overseas 3D2N hotel stay worth up to S$300, simply by participating in Greenfields Photo Wall Contest, courtesy of Asia Travel Club (ATC).

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day Digital Marketing

Brands can create an integrated marketing plan for seasonal occasions such as Mother’s Day to boost brand awareness – creating hype on social media and subsequently engaging target audience on the ground through events. IH Digital was in charge of designing the event space, taking care of all logistics and conducting training for the promoters.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Before the event, digital marketing promotions was also done through influencer marketing. Mom influencers like Jamie Yeo and Lian Meiting posted their family pictures enjoying Greenfields fresh milk to promoting the Mother’s Day pop-up event on Instagram.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Moreover, IH Digital proposed to run several Facebook paid posts to generate hype and drive traffic to these events. Press release and events mock-up visuals were also produced and sent to the media.

IH Digital also helped Greenfields earn Mother’s Day coverage in Singapore’s only broadcaster Mediacorp’s

These event preparations and social media marketing promotions became effective when combined together and generated almost 300 social page likes and 150 photo wall contest submissions for Greenfields.

Greenfields also gave away 250 small milk packs in 3 hours, and 300 cups of coffee in 5 hours.

Pre-plan Your Events Marketing with IH Digital!

Want to hold an awesome event for your brand? IH Digital is a digital marketing agency in Singapore providing the best social media marketing solutions and OOH services for your brand’s events. IH Digital provides 360 degrees approach for its digital marketing which includes consultancy and research, search marketing, digital creatives & video marketing, China digital marketing, and media planning & buying. Interested to work your brand’s marketing concerns with us? Contact us today!

Social Media Marketing

Instagram Marketing: Lian Meiting at Maxi-Cash First Outlet Opening in Wisteria Mall

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital

With Instagram being more business-friendly, brands can reach a wide range of target market just by posting images partnered with an awesome copy. According to, It has landed rank sixth most popular social network in the world as of 2019. Many users are drawn by its features like sharing photos, making use of hashtags, and more!

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy:

In 2016, IG introduced new features such as sharing videos, advertising, and Instagram stories. Speaking of Instagram stories, Maxi-Cash was one of the many brands to make use of both Instagram and influencer marketing at the same time! Maxi-Cash recently opened their first outlet store at Wisteria Mall, Singapore. Among the excited visitors was Lian Meiting, a well-known social media influencer, who featured Maxi-Cash Wisteria outlet on her IG stories.

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy: Maxi-Cash SG | Instagram

The Maxi-Cash outlet store in Wisteria mall was full of wonderful line ups from jewelry to bags that’s why our lovely guest was thrilled to try on some of the watches, bracelets, and bags. This place is truly a gem to visit in Singapore. Catch more deals when you visit Maxi-Cash, Wisteria mall. Maxi-Cash gives out deals up to 80 percent on jewelry, and up to 30 percent on bags and more.

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy: Maxi-Cash SG | Instagram

Start your Instagram Marketing with IH Digital!

Instagram is truly a powerful marketing tool to use for your brand’s social media campaigns. Tap more audience with Instagram marketing! IH Digital is a digital marketing agency providing 360 marketing approach which includes social media marketing,  SEO, and more. Want us to create, distribute, and amplify your digital marketing campaigns? Contact us today!

Social Media Marketing

Messenger, WhatsApp and Instagram Integration Coming Soon?


Have you caught wind of the digital marketing news about social media giant Facebook’s messaging integration? According to reports, Facebook is working to combine their three messaging platforms–Messenger, Instagram and WhatsApp.

Through this, the 3.8 billion monthly active users of the three apps will be able to chat with each other even if they’re all on different platforms. It’s also important to note that all three applications will remain stand-alone. The app themselves will remain independent, except for the messaging service. The project, though still under development, will reportedly improve security and create an iMessage-like experience.


While this update isn’t expected to appear until late 2019 or early 2020, this integration poses opportunities for a brand to edge up their digital marketing strategy as they will be able to reach a broader audience more easily using just one platform. This also offers a massive online advertising opportunity for brands and give them an alternative method for reaching many people at once.


Looking to get your foot in the door and explore chatbots or other digital marketing and social media strategies? Explore the opportunities with IH Digital. We are a digital agency in Singapore that could cater to your needs from social media marketing to video marketing to SEO marketing. Get in touch with us now to learn more.

Influencer Marketing

Social Media Influencers to Promote Disney Princess Collection


Influencer marketing is an important aspect of a digital marketing strategy. But what is an influencer? An influencer is someone who has the ability to influence potential buyers by championing a product or service on social media.

With the right influencer, brands can enjoy a wide array of benefits. One big advantage of employing influencers in your social media marketing strategy is that they typically have their own niches. From fashion to cooking, brands can identify and choose the most ideal influencer in the niche you are targeting.

Moreover, influencer marketing is soft sell in nature. Since social influencers create their content, they have the ability to tailor a product or service in a way that fits their aesthetic. This way, content is naturally weaved into their updates instead of being a spammy or pushy ad.


Maxi-Cash Singapore tapped digital marketing agency IH Digital to engage social media influencers Chloe Teo and Faustina Pang for their Disney Princess Collection campaign.


View this post on Instagram


A post shared by FAUSTINA PANG (@f4ustina) on

A prelude to the 18K Disney Princess collection, the campaign highlighted their existing 916 Gold Disney Princess pieces. The influencer campaign was also deployed during the Christmas, positioning the pieces as timely Christmas gifts. To create campaign awareness, the influencers took to their Instagram to produce content that evoked the collection’s theme and message. The influencers crafted unique looks that paid homage to Disney princesses.


View this post on Instagram


A post shared by Chloe Teo (@chloetwl) on

Chloe Teo also launched a giveaway, giving one of her lucky followers the opportunity to win an Enchanting Belle 916 Gold Pendant worth $488.

Through the Instagram posts created by the two KOLs, the brand was also able to drive traffic to the Maxi-Cash Christmas Pop-up at Orchard Central. At the pop-up, customers could avail 30% off Disney Princess range and an additional 7% cashback.


Does your brand need help to find the right influencer for your campaigns? IH Digital is a digital marketing agency in Singapore with broad experience in crafting winning social media strategies, producing top-notch Facebook videos, and more. Get in touch with us today.