Instagram

Content MarketingSocial Media Marketing

Does Instagram Marketing Really Matter?

Does Instagram Marketing Really Matters

With over 500 million daily users and everyone from teens to millennials sharing and viewing photos and videos, Instagram is no longer considered simply an awareness-driven tool. As a matter of fact, Instagram is a marketing force to be reckoned with.

As of October 2020, Instagram has grown to a whopping 1 billion monthly active users. It positions Instagram behind Facebook (2.7 billion) but ahead of most other social media platforms, including TikTok, Twitter and Pinterest.

Although Facebook is leading in numbers, Instagram has better statistics particularly in terms of engagement. All in all, Facebook has more reach but Instagram wins in gaining a very strong following.

Instagram content creation

Monthly Active users of Social Platforms in Oct 2020. Source: Datareportal

Instagram Is the King of Social Engagement

Instagram is perceived as the “King of social engagement”, delivering 29% more engagement than Facebook and 60% more than Twitter. 63% of Instagram users check the app at least once per day. This takes high performing text content and visual content into consideration.

Unlike Facebook, there are no links allowed in posts and comments on Instagram. Brands trying to build a following must invest in visually appealing content to keep engagement high. And this real engagement turns into sales and loyal customers. 

Creating on-going visual content on Instagram is a highly demanding task in terms of time and creativity. If you need extra hands, let us know.

Instagram content creation

Instagram content creation

Examples of IH Digital’s product photography

Instagram Becomes More Commerce Friendly

Instagram users are more than simply engaged, they’re also online shoppers. 75% of Instagram users take action, such as visiting a website after looking at an Instagram advertising post. Over 70% of Instagram users report making purchase decisions while browsing the app so if you’re not incorporating it into your social media marketing, you’re missing out billions of potential customers.

In addition, Instagram continuously adding new features to gear towards increasing the platform’s effectiveness for business owners. In November 2020, Instagram launched the product tagging feature, where a business owner can take advantage of Shoppable posts to direct users to their online stores.

Augustinus Bader Instagram Shop

Shoppable post on Instagram

Over 130 million users engage with shopping posts every month, proving that this feature is useful in driving both product awareness and sales. While direct sales usually aren’t the primary function of social media, there’s no doubt that having high conversion rates is an unexpected bonus.

Interested in driving sales conversion through Instagram? Contact us to learn how to leverage Instagram for e-commerce marketing.

Brands That Leverage Instagram Marketing Effectively

1. Augustinus Bader Singapore

Augustinus Bader leverages on Instagram to promote their online business with shoppable posts and updating the audience on the latest product launches and promotions.

2.  Ministry of Education (MOE) Singapore

MOE Singapore uses Instagram to promote their Soaper 5 Awareness Campaign, educating students, teachers and parents on good hygiene habits to keep themselves safe during the pandemic. 

Don’t Miss Out A Good Chance to Build Engagement

To make the most of the marketing potential of Instagram, you need to invest your time in creative execution and leverage on conversion-driven features. Contact us if you have more questions about Instagram Marketing.

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

Account ManagementSocial Media Marketing

Augustinus Bader SG Launches FB & IG Page

augustinus bader sg launch social media page facebook instagram

Augustinus Bader has landed in the Singapore market this August with the launch of social media accounts and their official e-commerce store for Singapore.

The award-winning skincare brand has kicked off its official Facebook and Instagram account for Singapore. Fans from the city-state can now interact with the brand on social media, as well as get updated on the latest product launches and promotions.

the cream that works augustinus bader now in singapore
Photo source; Augustinus Bader Singapore

Singaporeans also get to enjoy free shipping on all deliveries within the island.

Augustinus Bader – a revolutionary beauty brand

Augustinus Bader is a beauty brand developed by Professor Augustinus Bader – a German biomedical scientist. The Trigger Factor Complex or TFC8® is Professor Bader’s revolutionary patented skincare technology that powers its bestselling face creams: The Cream and The Rich Cream.

professor augustinus bader founder tcf8
Photo source: Augustinus Bader Singapore

This luxuriously hydrating formula helps to activate and orchestrate the body’s innate renewal processes to repair and regenerate your skin, giving you smooth, radiant, and healthy skin.

premium anti aging face and body creams by augustinus bader singapore
Photo source: Augustinus Bader Singapore
 
The Cream acts as a daytime hydrator to leave your skin feeling refreshed and soothed in humid climates.
 

On the other hand, The Rich Cream offers the ultimate protective shield against dry climates in the night time. The simultaneous use of these two products can activate the skin’s natural processes of rejuvenation to dramatically improve the complexion’s appearance.

Apart from face creams, Augustinus Bader also offers a body cream that was highly commended by international celebrity Victoria Beckham. The Body Cream is a multiple award-winner that intensely hydrates and renews, while visibly improving skin tone and texture. The Body Cream also provides you with the perfect head-to-toe hydrating experience.

For more information about Augustinus Bader, visit their official online store at https://www.augustinusbader.com.sg/.

Be sure to follow them on Facebook (Augustinus Bader SG) and Instagram (@augustinusbadersg) as well so as not to miss good deals.

Engage with your customers through social media

With the rise of similar products in the market, how close you are with your audiences is an important factor to help you stand out among competitors. If you are interested to build a strong presence on social media, IH Digital is the right agency to help you achieve your goals. As a 360 social media agency in Asia, we can provide you with full social media marketing services you need for your business’ growth.

About IH Digital

IH Digital is a B2B agency in Asia that provides social media marketing services, including account setup, page management, and content marketing on Facebook, Instagram, LinkedIn, and more!

Interested to work with us and boost your brand’s social media marketing strategy? Contact us today for a consultation soon.

Case StudiesInfluencer MarketingOOHSocial Media Marketing

Greenfields Singapore: Mother’s Day Pop-Up Event

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day is one of the most celebrated events every year. It is a day where mothers all over the world are appreciated for all the caring and hard work they do for their family.

With more events happening every year, you can easily come up with an event for your brand to reach your target audience aside from posting on social media. Take a look at Greenfields Mother’s Day pop-up events for example. Read further to know more about the event and its marketing actions.

Greenfields’ BREWtiful Mother’s Day Pop-Up Event

In celebration of Mother’s Day, Greenfields hosted two pop-up events called “For My BREWtiful Mom” held at MapleTree Business City office building and NEX heartland mall, Singapore on 10th May and 18th May respectively.

One of the events’ highlights includes inviting visitors to create personalized latte-art made from family portraits shot on-site or from a wide selection of Mother’s Day messages, courtesy of Kaffa Kaldi’s state-of-the-art Ripple Maker machine, which creates an image atop the foam layer of coffee beverages in just 15 seconds.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Besides indulging in fresh milk and gourmet coffee made using Greenfields milk, visitors also had a chance to win an overseas 3D2N hotel stay worth up to S$300, simply by participating in Greenfields Photo Wall Contest, courtesy of Asia Travel Club (ATC).

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Mother’s Day Digital Marketing

Brands can create an integrated marketing plan for seasonal occasions such as Mother’s Day to boost brand awareness – creating hype on social media and subsequently engaging target audience on the ground through events. IH Digital was in charge of designing the event space, taking care of all logistics and conducting training for the promoters.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Before the event, digital marketing promotions was also done through influencer marketing. Mom influencers like Jamie Yeo and Lian Meiting posted their family pictures enjoying Greenfields fresh milk to promoting the Mother’s Day pop-up event on Instagram.

Greenfields Mother’s Day pop-up events in Singapore | IH Digital

Moreover, IH Digital proposed to run several Facebook paid posts to generate hype and drive traffic to these events. Press release and events mock-up visuals were also produced and sent to the media.

IH Digital also helped Greenfields earn Mother’s Day coverage in Singapore’s only broadcaster Mediacorp’s 8worldnews.com

These event preparations and social media marketing promotions became effective when combined together and generated almost 300 social page likes and 150 photo wall contest submissions for Greenfields.

Greenfields also gave away 250 small milk packs in 3 hours, and 300 cups of coffee in 5 hours.

Pre-plan Your Events Marketing with IH Digital!

Want to hold an awesome event for your brand? IH Digital is a digital marketing agency in Singapore providing the best social media marketing solutions and OOH services for your brand’s events. IH Digital provides 360 degrees approach for its digital marketing which includes consultancy and research, search marketing, digital creatives & video marketing, China digital marketing, and media planning & buying. Interested to work your brand’s marketing concerns with us? Contact us today!

Social Media Marketing

Instagram Marketing: Lian Meiting at Maxi-Cash First Outlet Opening in Wisteria Mall

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital

With Instagram being more business-friendly, brands can reach a wide range of target market just by posting images partnered with an awesome copy. According to statista.com, It has landed rank sixth most popular social network in the world as of 2019. Many users are drawn by its features like sharing photos, making use of hashtags, and more!

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy: Statista.com

In 2016, IG introduced new features such as sharing videos, advertising, and Instagram stories. Speaking of Instagram stories, Maxi-Cash was one of the many brands to make use of both Instagram and influencer marketing at the same time! Maxi-Cash recently opened their first outlet store at Wisteria Mall, Singapore. Among the excited visitors was Lian Meiting, a well-known social media influencer, who featured Maxi-Cash Wisteria outlet on her IG stories.

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy: Maxi-Cash SG | Instagram

The Maxi-Cash outlet store in Wisteria mall was full of wonderful line ups from jewelry to bags that’s why our lovely guest was thrilled to try on some of the watches, bracelets, and bags. This place is truly a gem to visit in Singapore. Catch more deals when you visit Maxi-Cash, Wisteria mall. Maxi-Cash gives out deals up to 80 percent on jewelry, and up to 30 percent on bags and more.

Instagram Marketing: Lian Meiting on Maxicash First Outlet Opening | IH Digital
Photo Courtesy: Maxi-Cash SG | Instagram

Start your Instagram Marketing with IH Digital!

Instagram is truly a powerful marketing tool to use for your brand’s social media campaigns. Tap more audience with Instagram marketing! IH Digital is a digital marketing agency providing 360 marketing approach which includes social media marketing,  SEO, and more. Want us to create, distribute, and amplify your digital marketing campaigns? Contact us today!

Social Media Marketing

Messenger, WhatsApp and Instagram Integration Coming Soon?

IH-Digital_Digital-Marketing_Facebook-Messaging-Integration

Have you caught wind of the digital marketing news about social media giant Facebook’s messaging integration? According to reports, Facebook is working to combine their three messaging platforms–Messenger, Instagram and WhatsApp.

Through this, the 3.8 billion monthly active users of the three apps will be able to chat with each other even if they’re all on different platforms. It’s also important to note that all three applications will remain stand-alone. The app themselves will remain independent, except for the messaging service. The project, though still under development, will reportedly improve security and create an iMessage-like experience.

HOW WILL THIS IMPACT BUSINESSES?

While this update isn’t expected to appear until late 2019 or early 2020, this integration poses opportunities for a brand to edge up their digital marketing strategy as they will be able to reach a broader audience more easily using just one platform. This also offers a massive online advertising opportunity for brands and give them an alternative method for reaching many people at once.

EXPLORING OPPORTUNITIES FOR YOUR DIGITAL MARKETING CAMPAIGN?

Looking to get your foot in the door and explore chatbots or other digital marketing and social media strategies? Explore the opportunities with IH Digital. We are a digital agency in Singapore that could cater to your needs from social media marketing to video marketing to SEO marketing. Get in touch with us now to learn more.

Influencer Marketing

Social Media Influencers to Promote Disney Princess Collection

IH-Digital_Social-Media-Marketing_Influencers

Influencer marketing is an important aspect of a digital marketing strategy. But what is an influencer? An influencer is someone who has the ability to influence potential buyers by championing a product or service on social media.

With the right influencer, brands can enjoy a wide array of benefits. One big advantage of employing influencers in your social media marketing strategy is that they typically have their own niches. From fashion to cooking, brands can identify and choose the most ideal influencer in the niche you are targeting.

Moreover, influencer marketing is soft sell in nature. Since social influencers create their content, they have the ability to tailor a product or service in a way that fits their aesthetic. This way, content is naturally weaved into their updates instead of being a spammy or pushy ad.

SOCIAL MEDIA MARKETING: MAXI-CASH SINGAPORE’S DISNEY PRINCESS COLLECTION

Maxi-Cash Singapore tapped digital marketing agency IH Digital to engage social media influencers Chloe Teo and Faustina Pang for their Disney Princess Collection campaign.

 

View this post on Instagram

 

A post shared by FAUSTINA PANG (@f4ustina) on

A prelude to the 18K Disney Princess collection, the campaign highlighted their existing 916 Gold Disney Princess pieces. The influencer campaign was also deployed during the Christmas, positioning the pieces as timely Christmas gifts. To create campaign awareness, the influencers took to their Instagram to produce content that evoked the collection’s theme and message. The influencers crafted unique looks that paid homage to Disney princesses.

 

View this post on Instagram

 

A post shared by Chloe Teo (@chloetwl) on

Chloe Teo also launched a giveaway, giving one of her lucky followers the opportunity to win an Enchanting Belle 916 Gold Pendant worth $488.

Through the Instagram posts created by the two KOLs, the brand was also able to drive traffic to the Maxi-Cash Christmas Pop-up at Orchard Central. At the pop-up, customers could avail 30% off Disney Princess range and an additional 7% cashback.

FIND THE RIGHT INFLUENCER FOR YOUR SOCIAL MEDIA CAMPAIGN

Does your brand need help to find the right influencer for your campaigns? IH Digital is a digital marketing agency in Singapore with broad experience in crafting winning social media strategies, producing top-notch Facebook videos, and more. Get in touch with us today.

Digital Marketing GuidesSocial Media Marketing

Digital Marketing: Top Tips To Maximize IGTV

IH Digital_Social Media Marketing_IGTV copy

Instagram has become an integral part of any social media marketing strategy or campaign. The image-driven platform, which is often dubbed as the go-to place for brands to create their visual identity, has recently launched a new platform called Instagram TV or IGTV.

IGTV, which is housed within the existing app, sets itself apart by allowing long-form video content. In contrast to the 60-second limit of videos posted on the newsfeed, videos on IGTV can be as long as 60 minutes. Moreover, it shares more similarities to a TV because videos automatically play once a user launches IGTV.

Is this one of the digital marketing trends your brand is eager to venture into? We give you these top digital marketing tips on how you can maximize the power of IGTV.

SHOOT VERTICAL VIDEOS

While YouTube and Facebook support traditional landscape videos, IGTV zeroes in on mobile-only audiences. Vertical videos make it easier for people to view your content on the go through their phones so make sure you have a separate vertical video working file to publish on your IGTV.

DON’T MAKE TOO LONG NOR TOO SHORT VIDEOS

Like blogs and other digital marketing campaigns, people don’t like lengthy or short incomplete videos too. Even though IGTV allows you to post longer videos than what you could normally do in IG stories, try to keep your video succinct – around 3 to 5 minutes.

CREATE A CONSISTENT SCHEDULE

In social media, consistency is key. Keep your audience engaged by sticking to a posting schedule so they know when to check your channel for new content. Be consistent when posting, if you plan to post daily or weekly then commit to your schedule. You can also anchor your IGTV campaigns on important events such as Christmas, Valentine’s Day or Chinese New Year.

BE ORIGINAL AND AUTHENTIC

IH-Digital_IGTV_Kenwood-Thailand

Kenwood Thailand’s IGTV

When deciding on what video content to publish on IGTV, consider themes that reflect your brand. This alone will set yourself apart from competitors. For IH Digital client Kenwood Thailand, their IGTV channel focused on the core of their brand–cooking demos and recipes. Brands can also go for product tutorials, behind the scenes videos or Q&A sessions.

PROMOTE YOUR IGTV

If IGTV is part of your social media marketing strategy, then don’t forget to promote your IGTV. Since Facebook owns Instagram already, you can easily share and promote your IGTV on Facebook. Another way to promote your IGTV is though IG stories where you can link your IGTV. How?

1. First, create an Instagram story by uploading a photo or video which is related to your IGTV video.
2. Click the little “link” icon at the top of your screen.
3. Click the “+ IGTV Video” link.
4. Choose which IGTV video you want to promote.
5. Upload your Instagram story.

BONUS TIP: GET HELP FROM A DIGITAL MARKETING AGENCY

They say that no man is an island. We say that no brand or business is an island too. If you think you needed help, then hire a great digital marketing company to provide you assistance and help execute your social media and content marketing plans. IH Digital is a digital marketing agency in Singapore that helps you plan, create, and implement the best social media campaigns. Get in touch with us today.

Social Media Marketing

Digital Marketing: Introducing Polls in Instagram Stories

digital-marketing-instagram-pollsWith the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Unless you have been living away from social media for the past month, you have most probably seen “Yes / No” stickers on your friends’ Instagram stories. Since the introduction of Instagram stories, brands have been actively trying to engage their social media audience by posting more authentic and instantaneous content. This trend shows a shift in strategic focus to content marketing in recent digital marketing campaigns. With the addition of Poll stickers, Instagram makes it easier and fun for marketers to get more engagement and increase the reach.

Using Instagram Poll in Digital Marketing Campaigns

With the introduction of Instagram Stories Polls, digital marketing campaigns are more interactive and it is easier to get higher social engagements now.

Photo courtesy: Instagram Blog

These poll stickers allow you to engage your audience by getting them to choose one of the two options posed by you. After you’ve taken a photo or video for your story, just select the “poll” sticker. Customise your sticker by posing your own question and setting the poll choices. Once you shared the poll, your social media followers can immediately start voting and see real-time results. You can easily understand your target audience’s behaviour by looking at the poll results. Social media marketing has never been so fun and interactive!

With social media users demanding more original and intriguing content, Instagram Poll allows the fans to play an active role in your content marketing strategy. Not sure what product to promote in the next digital marketing campaign? Let your fans decide! Not only will you get a feel for what really interests them, they will definitely feel invested in your brand and will naturally be more likely to engage with your brand.

Exploring opportunities for your digital marketing campaign?

Are you ready to include Instagram Stories Polls in your digital marketing campaigns? Explore the opportunities with IH Digital, a digital marketing agency in Singapore. IH Digital provides a full spectrum of services that could cater to any of your digital needs from social media marketing to digital media and more. Drop us a message.

Social Media Marketing

Digital Marketing: Win a Tokyo Trip by posting a boomerang on Instagram

Digital-marketing-liese-tokyo-stopmotion3_1040x490Liese Malaysia release a video production of stop motion video as a part of their digital marketing campaign to engage more audience

Liese Malaysia left a positive impression on their audience in their recent digital marketing campaign. They initiated an Instagram Boomerang contest for their supportive followers to bring forth the “Liese girl’ in them and they might stand a chance to win a visit to Toyko, Japan. This online marketing strategy integrates Instagram Contest and a video production of stop motion produced by IH Digital Singapore, a digital marketing agency in Singapore.

Liese Malaysia is offering a 4Days –3Nights visit to Tokyo, Japan in November this year. To win this contest, all participants would just have to simply follow the steps in the stop motion video, and upload a boomerang to Instagram showing their “Liese Girl” self and explaining their reason to win, include hashtags #LieseTrip2017 #WeLoveLiese and tags @LieseMY @WatsonMY. Liese have extended consolation prizes to 10 other participants. This type of digital marketing excites and captures supporters’ attention and brings about more anticipation and engagement with the supporters.

 

Stop Motion in Digital Marketing

Stop motion video is increasingly popular in social media as it is fun, different, engaging and most importantly, it is able to leave a lasting impression on audience. It is a good social media marketing technique that breaks away from traditional video production and brings pictures into life. [Stop motion is an animation technique that manipulates objects and capture images as it appears to be moving on its own.]

 

If you are interested in exploring stop motion videos as a part of your digital marketing strategy, IH Digital, a digital marketing agency in Singapore, is able to help you by catering to your brand’s needs. Whether it is video production, online marketing, or social media marketing, IH Digital provides services that fit your needs. Drop us a message here if you are interested to know more!