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MSF Influencer Marketing for Marriage Preparation Programme Campaign

Influencer Marketing Marriage Preparation Programme

The Ministry of Social and Family Development (MSF) recently launched an influencer campaign to drive awareness of its Marriage Preparation Programme (MPP). Starting and keeping a marriage are big steps in life that couples need to be fully prepared for. The MPP helps couples understand issues relating to marriage and learn skills to prepare for married life.

Family of Influencers Joined the Campaign

Influencers engaged to spread the awareness of the MPP on Facebook and Instagram shared their opinions and experiences regarding marriage through regular feed posts and Stories, which are effective strategies on both platforms. These posts sparked inspirations, affirmations, and discussions among audiences in online comments.

Case Study: Mizi Wahid Shared How His Family Coped With Covid Separation through Better Communications

In his post, he shared a personal anecdote regarding how the temporary separation of his family due Covid challenged them, but they were able to overcome all of it through more effective communications. He then recommended the MPP to people who wish to learn valuable lessons in how to strengthen various aspects of their married life. A lot of people related to his story that his post gained almost 9k engagements.


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A post shared by Mizi Wahid (@miziwahid)

Spread Awareness Campaigns with Influencer Marketing

Influencer marketing is an effective strategy for reaching out to audiences through alternative but trusted voices. It’s effective in spreading awareness and for promoting products/services. If you’re ready, we’d love to help you get started. Contact us now to consult and know more about influencer marketing!

About IH Digital

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.