Honda

Case StudiesSocial Media MarketingVideo

Digital Marketing: Facebook Live for Honda Malaysia’s CR-V Launch

digital-marketing-Honda-Malaysia-CRV (1040x490)Honda Malaysia streamed a Facebook Live video as part of their digital marketing campaign to promote the all-new Honda CR-V.

Honda Malaysia streamed a Facebook Live video to showcase their all-new Honda CR-V model and its features to their social media fans online. This social video is part of the brand’s digital marketing campaign to promote the launch of the latest Honda CR-V.

From forward-collision deterrence to driver cruising aid, this Facebook Live video managed to encapsulate the new exclusive features of the CR-V model within a mere 5 minutes. With strong visuals and concise explanations, the social media audience is better able to understand the mechanisms behind the new and improved CR-V model and why this car model reigns as the undisputed leader on the roads.

This social media marketing campaign executed by IH Digital, a digital marketing agency in Singapore, has reached out to 369,000 online viewers. The social video is very well-received among social media fans with over 1,000 shares and 7,000 likes.

Aside from the Facebook Live streaming, this digital marketing strategy also comprises of two more product videos. These social media videos help to drive the hype surrounding the All-new Honda CR-V. The interviews with local car experts add credibility to the quality of the Honda SENSING features. These videos differentiate Honda CR-V from the rest and legitimise its status as the undisputed leader on the roads.

Optimising your digital marketing campaign through Facebook Live & other Social Media Videos

Video Marketing is widely used in digital marketing in Singapore. The beauty of video marketing lies in the ability to convey brand messages effectively in a succinct and engaging manner. You can share about 1.8 million words in one minute of video.

Facebook Live Streaming is a digital tool that is widely utilised by marketers today. This digital marketing tactic is truly unique as it establishes a connection between the brand and its followers in real time.

Social videos are digitised videos, designed to be seen and shared through social media networks, such as Facebook, Instagram and YouTube. This is a great opportunity for you to increase video views, social engagement and of course, your social media fan base.

Make use of videos for your next social media marketing campaign! Let us help you with the planning and execution of your video production. Talk to one of our digital marketing specialists today.

Case StudiesMobile

Content Marketing: Spot Who’s Wearing Red with Honda Malaysia

Content Marketing: Spot Who's Wearing Red with Honda MalaysiaLearn how Honda Malaysia creates an stimulating Facebook App as a content marketing tool to enhance user experience

Using Facebook as a content marketing platform has been common for marketers over the years. With its recently added functions such as Facebook Live, Facebook 360 or Facebook Apps, most brands are now fully utilizing its versatile range of products to promote their businesses as a digital marketing strategy.

Facebook App as content marketing tool

To be able to strike a good game in social media marketing, Facebook App is a promising content marketing investment to see more on the business pages. If you’re seeking for a game-changing online marketing strategy, a customized Facebook App serves as an interesting and stimulating tool for your social media campaigns.

Honda Malaysia executes Facebook App to enhance user experience

As the gold sponsor of Standard Charted Kuala Lumpur Marathon (SCKLM), Honda Malaysia developed a groundbreaking digital marketing strategy by launching a Facebook application called “Spot Who’s Wearing Red!”

The leading automotive brand cooperated with IH Digital, a social media agency in Singapore, created a Facebook App to enhance the user experience of social media marketing for the brand. This Facebook application integrated as a Facebook contest as well, the prizes are to give out 2,000 exclusive Honda running T-shirts to SCKLM 2017 half marathon participants only. The contest mechanism of this interactive application is to allow participants to spot and click on as many runners wearing red shirts as they can within a minute. The interface of the Facebook App gives a visualization for participants to tap on runner wearing red to signify the exclusive red T-shirt as the winning prize.

The landing page of “Spot Who’s Wearing Red” interface, this page provides instructions and guidelines for users before proceeding to play the game.

 

Participants have to register themselves before the game, making sure they are legitimate SCKLM participants as well.

 

The gaming page of the Facebook App – participants spot and tap on the runners wearing red shirts in one minute.

Use Facebook App on social media campaign

The execution of the user-friendly Facebook App as a content marketing tool for Honda Malaysia has marked a significant success on social media. Whether it’s casual or business purposes, most brands are constantly developing new digital marketing strategies to engage with targeted and potential audiences. Facebook App is a good content marketing investment in providing great and quality content, as it brings added experiences to the brand as well as to the consumers. Other than that, the ultimate distinctive functions of Facebook Apps are for customer relations, data collection and engagement drivers.

Are you looking for help to create a stimulating Facebook App? Look for IH Digital, a content marketing expert in Sinagpore, has the full-fledged services for your digital needs to grow your business online. Interested? Talk to our representative here.

Content MarketingSocial Media Marketing

Content Marketing: Honda Malaysia engage using Facebook Live Poll

honda-malaysia-content-marketing-facebook-live

The introduction of Facebook Live changes the dynamics of content marketing strategy on social media. With the newly added live streaming feature like Snapchat, Facebook Live is becoming a powerful digital marketing tool on social media advertising.

As Facebook starts adopting Facebook Live platform, the evolution of engagement videos on social media as a content marketing strategy transforms dramatically and quickly. Living in a social media-dominated world, we are constantly chasing after the latest information from the mobile. Now that Facebook Live is catching up on latest digital marketing trends, major business pages are stepping on the trend in boosting their respective pages with various engagement videos, particularly Facebook Live.

In conjunction with the new Honda City launch campaign, Honda Malaysia organises “Digital Treasure Hunt Contest” for customers to take a creative selfie with the new vehicle. Before the wall contest begins, Honda Malaysia allows the fans to choose the prizes for the selfie contest winners through Facebook Live reaction poll. The results turned out well, with approximately 1,700 votes reacting to the poll in choosing the prizes.

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The wall contest of the campaign allows the participants to take a selfie with the new Honda City to fill in the missing part of the puzzle. Participants will need to snap a selfie at the nearest Honda authorised sellers. Finally, participants have to post the selfie on the comment box with a caption of what they think about the new car to create a valid entry.

As a result, the wall contest has garnered more than 1,000 entries. Honda Malaysia successfully executed the campaign with well-planned content marketing efforts in enticing the fans voting for prizes via Facebook Live. In addition to that, the wall contest conveniently helps to drive more sales for Honda and increase the footfall at Honda’s authorised dealer when participants are taking selfies with the new Honda City.

Wanting to execute an outstanding content marketing campaign?

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! If you’re interested, inquire with us today.

Case StudiesSocial Media MarketingVideo

Digital Marketing: Honda BR-V debuts live on Facebook

Digital-Marketing-BR-V-Facebok-Live-1With the help of a digital marketing agency, Honda Malaysia launches its latest model, Honda BR-V, in through a series of Facebook videos and Facebook Live.

Honda Malaysia announces big news to its social media fans – the All New Honda BR-V has finally made its way to Malaysia! BR-V’s arrival was subjected to the brand’s digital marketing and content marketing strategy. Part of which, is a Facebook Live stream video aiming to showcase the model’s first appearance to its fans as well as keep them well-updated with the latest happenings at Honda BR-V’s premiere held at Malaysia Autoshow 2016 last November 10 to 13.

This online advertising campaign by IH Digital, a digital media agency, is also composed of a series of microvideos showcasing its own design features even those apart from its crossover origin, Mobilio MPV.


Facebook Video: An effective digital marketing strategy

Honda Malaysia has long proven the effectiveness of tapping social media fans using Facebook videos. The series of Microvideos launched in time for the announcement of the all-new Honda Civic is a great example with its attained success.

Many marketers continue to choose Facebook Live videos to make their announcements as it can easily spread awareness and encourage fans to engage in real time.

Another great example of this is LANEIGE’s Beauty Roadshow, where the Facebook Live video coverage captured the show and its guests, which featured famous YouTube star, Oon Shu An and South Korean model, Hwang Se-On, among others.

Facebook Live has truly taken digital marketing to a whole new level.

Looking to make your own Facebook Live video?

IH Digital, a digital marketing agency Singapore, has video production experts that could help kickstart your social media marketing campaignContact IH Digital today.

Case StudiesSocial Media MarketingVideo

Digital Marketing: November bonus is on Honda Malaysia!

Digital-Marketing-November-On-Us-Honda-MalaysiaHonda Malaysia releases a social media animated video as a digital marketing and content marketing strategy announcing their November Bonus giveaway.

November bonus is on Honda Malaysia as it releases a new tactical campaign to promote Honda’s year-end holiday rewards. Part of the brand’s digital marketing, social media marketing, and content marketing strategy is a Facebook animated video which highlights exciting deals and offers such as a year-end bonus, pre-loaded Touch and Go card, and exclusive gifts upon purchase of any featured Honda models and variants.

This video production by IH Digital, a digital marketing agency, is also supported by a Facebook and website post to boost the campaign’s online advertising further.

Video production as a digital marketing strategy

Brands are turning to videos to promote their messages across their social media platform. Whether its animated, live, or stop-motion, videos provide a more visual and engaging medium to share your message to your fans.

Plus, it translates to a high number of engagement between fans and your page, in terms of likes, reactions, views, share and comments.

A great example would be Honda’s #RideTheDream digital campaign, where they launched a series of Microvideos in time for the announcement of the all-new Honda Civic, which was launched via an Facebook Live video.

Other successful digital strategic campaigns by Honda Malaysia which gained a significant number of social action from its fans include, Family Road Trip and the Jazz Santai Photo Contest”.

You too can launch successful digital marketing campaigns like Honda Malaysia! Contact IH Digital, a digital agency in Singapore, to know how.

Case StudiesSocial Media Marketing

Digital Marketing: Honda Malaysia’s Jazz Santai Zone Photo Contest

Honda Malaysia - Jazz Santai Photo Contest - IH Digital

Honda Malaysia continues to boost digital marketing and social media marketing for Honda Family Road Trip campaign. Aside from fun-filled activities that the weekly event offers, a creative photo booth area was also showcased on-site as a part of another online advertising strategy tool for the brand.

With the help of IH Digital, a trusted digital marketing agency, Honda Malaysia opens the Jazz Santai Zone Photo contest to its social media patrons.

The photo contest is Honda Family Road Trip’s succeeding social media strategy tool, next to the Facebook Live Video feature that the brand formerly utilized. The mechanics of the contest only involves posting a creative photo taken at the Honda Family Road Trip Jazz Santai Zone at Aeon Bandaraya Melaka, Malaysia.

Consecutive social media strategy for a digital marketing campaign

A successful digital marketing campaign requires an array of tools and platforms to create a lasting impact to fans as well as prospective audiences. Innovative tools like Facebook Live for corporate videos, microvideo teasers, and Facebook app contests, can easily spur social actions and engagement from netizens.

If you are seeking for ways to optimize digital strategies for your brand, IH Digital, a digital agency in Singapore is more than willing to help. Click here for more info.

 

MobileSocial Media Marketing

Social Media Marketing: It’s a “Family Road Trip” with Honda Malaysia!

Honda Malaysia - Family Road Trip - Social Media Marketing

Honda Malaysia engages in an exciting road trip to bring smiles to families across Malaysia. Scheduled every weekend, the Honda Family Road Trip aims to visit different localities and offer an array of fun and exciting activities while simultaneously promoting the brand. In partnership with a digital marketing agency, Honda launched the Family Road Trip Facebook App and covered the event live, as part of their social media marketing campaign.

This year’s Family Road Trip, Honda travels to 16 locations starting August 2016 – March 2017. A weekend filled with fun-filled activities, like free test drives, an active Kid’s zone, the Jazz Cruise Cafe, airbag replacements, and outdoor cinemas are scheduled for families to enjoy, which can be found inside Honda’s Facebook app. Attendees also get a gift when they post a picture from the event and upload it in the app!

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Honda covered the momentous event with a live video coverage of their Tapak Bazaar Ramadhan at Teluk, Intan location, garnering almost 12,000 views overtime.

Following the huge success of the Live video, Honda Malaysia released a microvideo, highlighting the fun and cool activities of the event, from previous locations.

Social Media Marketing as an effective strategy

Facebook apps and Facebook Live Videos are tried and tested digital marketing strategies for corporate events. These can relay a first-hand experience to users and can successfully establish an unwavering connection between brand and audiences.

IH Digital, a leading digital agency in Singapore, has video production experts that can help you manage and craft digital content specially designed for your brand needs. Contact us today.

Case StudiesVideo

How Honda Malaysia Launched a Successful Digital Marketing Campaign

In partnership with a digital marketing agency, Honda Malaysia successfully used Facebook Live as a digital marketing strategy for the #RideTheDream launch.

Honda Malaysia has experienced large successes with its recent Facebook videos. The microvideos released for their Honda Civic #RideTheDream digital marketing campaign gained over 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments. The Facebook Live videos released for the launch of Honda Civic and Honda Accord attained huge numbers as well, amounting to over 150,000 views overtime.

Since Facebook announced the launch of Facebook Live, Honda Malaysia quickly adapted the new feature as one of their digital marketing strategy to launch the all-new Honda Civic as part of their #RideTheDream campaign. With the help of IH Digital, Honda was able to harness the power of live video and well-directed microvideos and communicate their #RideTheDream story, while building a unique and intimate relationship with the audience.

Microvideos: A Creative Twist on Videos

Honda Malaysia chose to pique their fans’ interests, by releasing a series of microvideo teasers of the all-new Honda Civic showing bite-sized contents of its brand new and improved features, like the Earth Dreams Technology engine, Remote Engine Start and Walk Away Auto Lock. With these, Honda was able to share key information graciously but straightforward, without revealing too much before the actual launch:



Facebook Live: Connect, Engage, Inspire

IH Digital executed a well-coordinated content marketing and social media strategy for Honda Malaysia, by choosing to launch the All-New Honda Civic in a live, well-directed Facebook Live video. IH Digital did a comprehensive planning, from developing a creative storyboard and script to producing the video using high-quality production equipment, with the help of the professional API provided by Facebook. The planning process was very efficient as the team was able to execute the campaign within a few days without any hiccups.

Results:

  • It garnered 4 thousand views in just the first 30 minutes it was up
  • Garnered 5.5 thousand likes, 1.1 thousand comments, and 1.8 thousand shares, in just 24 hours.

Following the huge success of the Honda Civic Facebook Live video, Honda Malaysia released another successful Facebook Live video announcing the all-new Honda Accord. This was done with the help of IH Digital again.

How Facebook Video can help your digital marketing campaign

Connecting with your customers through Facebook Live helps them to get to know your brand better. It is engaging in nature which allow you to interact and build a relationship with your fans. It also serves as a source for future content and engagement.

In search of a digital marketing agency?

If you are looking to make a digital impact, IH Digital, a digital agency in Singapore, provides services that are tailored to fit any of your digital needs. From video editing, SEO marketing to social media marketing, IH Digital has an option that fits your brand well. Drop us a message and learn more what digital marketing could do for your brand.

Case StudiesSocial Media MarketingVideo

Honda Malaysia’s #RideTheDream Launch Goes Live on Facebook Video

facebook-video-ih-digital-malaysia-1Honda Malaysia showed an effective content marketing and social media marketing strategy by launching the #RideTheDream campaign in a live Facebook video.

Honda Malaysia rode on the Facebook Live video trend and launched the #RideTheDream campaign, which introduced the all-new civic model. Through the help of IH Digital Malaysia, the sleek and innovative design and outstanding technologies of the10th generation Honda Civic were highlighted in a live, high-quality Facebook video, which was presented by Hansen Lim. The #RideTheDream launch and promotion video aims to give viewers a rundown of the new Honda Civic’s bold styling and new technology features, including Remote Engine Start and Walk Away Auto Lock features, among others.

Sharing live streaming and event videos on Facebook is an effective way to generate organic reach, achieve high engagement rate, and drive deeper brand-consumer marketing communications.

The live Facebook video exhibited Honda Malaysia’s optimal content marketing and social media strategy as the launch garnered 4 thousand views in just 30 minutes, as well acquired 84 thousand unique viewers in 24 hours. In the 24-hour period, the Facebook video garnered 320 thousand reach with 5.5 thousand likes, 1.1 thousand comments, and 1.8 thousand shares. Both brands and digital marketing experts have been favouring the Facebook Live feature as it generates high organic engagement rate making it an ideal choice of social media marketing strategy to introduce and showcase the all-new 10th generation Honda Civic.

IH Digital, a digital agency in Singapore, has helped cover numerous launching events via Facebook Live. If you’re interested to know more about our Facebook live events, contact us by clicking here.