Now, we all know that Google Merchant Center is the gateway to your Google Shopping Ads account. Google Merchant Center (GMC) as a product-listing platform is the core of your Google Shopping feed and your Google Shopping Ads.
Google Shopping Ads allows your brand and specific products to appear at the top of the Google Search results, showcasing not only text but a photo, price, title, your store name, and more. The information your customers need to make purchase decisions is presented to them conveniently at a glance.
So how should you go about optimising your Shopping Ads through Google Merchant Center?
1. Update Feed with Accurate & and Up-to-date Information
Shopping Ads are generated based on the product data you’ve set up in your Merchant Center account, hence you need to provide and maintain high-quality product data to attract customers to your ads. To do so, you can highlight your unique offers and value propositions to set your products and ads apart from your competitors’.
It’s also important that you provide customers with the most relevant information about your product to better match search queries. If you need help in setting up the Shopping Ads on your Merchant Center, let us know.
2. Use High-Quality Product Images
Google Shopping Campaign shows ads in a visual format and that’s why you need to use high-quality product images to capture the attention of your customers. Products with high-quality images are more likely to show for relevant search queries.
Google Shopping Ads visual for skin care products (Source: Google Shopping)
Our content marketing team is capable of providing product photography, contact us if you need high-quality product images to optimize Shopping Ads.
3. Remain Consistency of Product Information on Shopping Ads and Landing Page
When potential customers clicked on Shopping Ads, they expect the messaging of your product ads to be the same as your landing pages. Differences can cause customers to leave your page without buying anything.
Don’t let your customers down by providing product data that deviates from what you have on your landing page. Match messaging, names, descriptions, and product variants, such as size or colour provided on your landing page
Optimise your Google Shopping Ads with IH Digital
Optimise your product feed in Google Merchant Account is the first step to improve the performance of your Google Shopping Campaign. Get in touch with us today for Shopping Ads optimisation.
About IH Digital
IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.
IH Digital is a member of Digital 38 Group.