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IH Digital

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Digital Advertising

CAAS Ad Campaign to Build Public Awareness on UA Regulations in Singapore

Wenny Tang
CAAS

In Jan 2021, Civil Aviation Authority of Singapore (CAAS) launched an advertising campaign on multiple media platforms to increase drone users’ awareness of unmanned aircraft (UA) regulations in Singapore.

Unmanned aircraft (UA) flying is becoming an increasingly popular recreational activity in recent years. It is important that the flying of UA does not compromise aviation and public safety, hence CAAS launched the campaign to remind the public to follow safety guidelines and reinforce the importance of performing checks before flying UA.

With this key objective in mind, advertisements were placed on both offline and online media platforms to encourage users to register before flying their drones. Google Display Ads, Carousell Ads, GrabAds and OOH advertising were deployed to target users at different touch points.

CAAS Grab Ads

CAAS Unmanned Aircraft GrabAds

CAAS Carousel Ads

CAAS Unmanned Aircraft Carousell Ads

CAAS OOH advertising

CAAS Unmanned Aircraft OOH advertising at bus stop shelters in Singapore

More CAAS Campaign

Make Advertising A Part of Your Marketing Strategy

Media and advertising aim to help brands reach their target audiences efficiently. Integrating both online and offline advertising garners wider reach and help communicate the campaign’s message effectively.

IH Digital is experienced in launching integrated advertising campaigns using performance media like Google AdWords, YouTube Ads, Facebook Ads, Instagram Ads and more. In addition, IH Digital is one of the appointed WOG agencies in Singapore.

If you are interested in running an advertising campaign, let our media professionals plan and execute the campaign for you. Contact us to get started.

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.  

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of  Digital 38 Group. 

 

Digital AdvertisingSearch Marketing

SPF Ran Google Display Ads to Promote Crime Prevention Campaign in Singapore

Wenny Tang
Display ads for Crime prevention campaign

In Jan 2021, Singapore Police Force (SPF) kick-started a media campaign, Spot the Signs, Stop the Crime on Google Display Network to alert Singaporeans of e-commerce and SMS loan scams.  

As scam cases continue to rise in Singapore, SPF has developed a Scam Alert website to educate the public on how to spot the signs of crime to protect themselves from the scams. To build public awareness on the scams, Google Display Ads were placed on the popular news and media websites in Singapore for a broader reach. The Display Ads were also used to direct the audience to their Scam Alert Singapore website. 

Google Display ads

Google Display Ads on website and mobile app

Expand Campaign Exposure in Public with Google Display Ads 

Google Display Network is an ideal advertising platform for those who are looking to reach the public on a large scale. Display Ads can help you promote your campaign to people across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.  

Interested to launch ads on Google Display Network?  Schedule a consultation with our media buying team. 

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About IH Digital 

IH Digital is an Asia-focused digital marketing agency that provides consultancy service, leading companies with strategizing and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Our digital marketing solutions include Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of  Digital 38  Group.