google ads

Digital Advertising

How Google Display Network Expand Your Online Brand Presence?

Google Display Network Ads Featured Img

When people think about Google Ads, the first thing that comes to mind is search ads. But if people don’t know about your brand name, products or services, they aren’t going to search for you on Google. You’ll need to invest in building that awareness. This is where the Google Display Network can help out.

If you are a start-up company looking to break into Google Ads for the first time and quickly earn the attention you need to grow your brand awareness, there’s no better way to start than by launching ads on Google Display Network — and there are many benefits of doing so. 

What is Google Display Network?

Google Display Network (GDN) is a collection of websites that reach over 90% of Internet users across the globe. The display network includes Gmail and YouTube, as well as a network of millions of partner sites and mobile apps where your Google Ads can appear.

Display Ads allows you to appear right in front of the consumers without waiting for them to find you. You can display your ad on the articles, videos, or websites that consumers browse with visual and rich media ads, unlike Search Ads that’s just allowed plain text.

Now you have a better understanding of what is display network, let’s look into the various benefits of using the display network.

Google Display Ads Type

Why You Should Advertise on Display Network?

1. Huge Network for Building Awareness

The most obvious benefit of the GDN is its reach. The network is comprised of over 2 million blogs, news pages, and other sites. Since the Google Display Network is so massive, it offers many opportunities to connect with your target audience.

Your ads are shown when users are viewing a Youtube video, playing a game on their phone or even when they check their email, without waiting for them to find you. This is something that can’t be done with Google Search Ads, as well as paid social ads. It’s a clear benefit for businesses who want to increase their exposure and reach more people online.

Google Display Network Ads.jpg

Display Ads shown on Google Display Network

No matter at which display network you want your ad to appear, we can help you. Our experienced media buying will recommend and plan the best media strategy to meet your marketing objective.

2. Google Display Advertising Is Less Expensive

Comparing to Google Search Ads, the cost per click (CPC) of Google Display Network is very low. In search network ads the cost per clicks is nearly $2.50. Meanwhile, for Google Display Ads, the average cost per click is only $0.58.

Adwords CPC across industries

AdWords Average CPC Across Industries. Source: WordStream

Our media team is experienced in launching Google Ads and they know what is a great buy and what is way overpriced. If you are seeking for media buy expert’s advice on how to spend your advertising budget effectively on GDN, schedule a consultation with us.

3. Multiple Options for Effective Targeting

Advertising on the GDN gives you a lot of targeting options for placing your ad in front of people who are most interested in your product or service.

You can target specific audiences based on their past behaviour and interests, website topics and even select specific websites, games, apps in the GDN where you want to place your ads. This method helps and your chances of earning a conversion will increase accordingly.

If you don’t know how to set the right targeting to reach your ideal audience, seek for media buy expert’s advice.

Start Using Targeted Display Ads

You can amass a massive reach on the Google Display Network with the right attention to targeting. The network’s affordability, as well as the reachability, makes it a viable marketing option for building your brand and product awareness.

If you’re ready to start taking advantage of everything Google Display Network has to offer, contact us to set up a Google Ads account and start running your ad campaign.

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

Digital AdvertisingE-commerce

How to Sell on Google Shopping with Shopify?

google shopping

As consumers increasingly turn to online website to shop, it’s more important than ever for Shopify sellers to reach the interested shoppers on Google, where searches begin. With hundreds of millions of shopping searches each dayGoogle Shopping has become an attractive platform for businesses to promote their products.  

Shopify has partnered with Google to enable sellers to sync and optimise their products for paid ads and free listings on Google Shopping. Find out how to leverage Google channel with Shopify 

Run Smart Shopping Campaign to Promote Products across Google 

Smart Shopping campaigns are paid ads that help you reach targeted shoppers across Google’s Search Networks and Display Networks including YouTube and Gmail. After syncing your product feeds with your Google Merchant Center, you can start launching ads.  

It might sound easy, but theres a lot of work involved to launch a Shopping Campaign on Google. It’s true that launching ads means reaching a wider audience, but it won’t be effective in driving traffic if you set the wrong bidding strategy, audience targeting and more. 

Our media buying team is experienced in launching Google Ads. We can recommend and plan the advertising strategy for your campaign and maximise high quality traffic to your website. When your ad campaign ends, we’ll provide a Campaign Report Analysis to help you understand the overall ad performance, besides suggesting strategies to improve your future campaigns. 

Optimise your ad spend on Google by choosing an experienced and trustworthy media buying agency. 

Shopify Google Channel

Google Search & Display Network. Image source: Google 

Get Free Listings on Shopping Tab to Expose Your Product 

With the introduction of free listings, Shopify merchants can submit their products to be listed in Google’s Shopping tab. If you already synced your product feeds through the channel, your approved products will start showing up in relevant search results. That means your products have the chance to be discovered by millions of shoppers without having to pay for clicks.  

There are also several steps you can take to improve visibility of your listings in the Shopping tab: 

a) Submit product photos that follow image guidelines 

Effective creatives are one of the critical success factors for driving traffic. Google has its requirements when it comes to product images. Make sure you follow the image guidelines while preparing the product photos, otherwise your product will be disapproved to be listed in Shopping tab. 

If you need our help in creating product images that meet Google Merchant Center’s specifications, schedule a consultation with us. 

b) Create unique product title that encourage clicks

The title is the key element for your paid ads or free listingsSearchers will easily ignore general titlesso your product titles must be descriptive. A specific and accurate title can help Google to identify the product you’re selling, and show your product to the right users.  

If you’re not familiar with writing unique product titles to optimize search, let us helpWwill conduct keyword researchto determine the specific words used to find your product, and incorporate them naturally into the title.  

Get Your Products Discovered with Shopify’s Google Channel 

Once you have synced your products through Google Channel and your products are approved, they can appear in Shopping tab and you can start launching ads.  

Interested to promote your products on Google ShoppingContact us to schedule a consultation. 

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.