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Digital Advertising

Why Targeted Advertising Is Essential in Digital Marketing?

Digital Advertising

In Southeast Asia alone, there are 40 million new internet users in 2020, increasing the region’s userbase to 400 million from 360 million in 2019, according to Google’s e-Conomy SEA 2020 report.

And such a large and diverse pool of audience can be a challenging task for businesses that want to reach out to their desired target market.  

Advertising is everywhere online, but people have gotten pretty good at ignoring it. To win back their attention, a brand needs to adapt to the digital-viewing habits by remembering what audience buy online, then using this information to sell them what they like. 

This is where targeted advertising comes to help businesses get in front of the right audience.  

Why Targeted Advertising Is Essential In Digital Marketing?

Targeted ads are advertisements published and created specifically for a particular demographic, interest, preferences age, location, gender, or lifestyle, behavior, traits and more. 

Types of Targeted Advertising 

There are several types of targeted advertising. The following are a few common examples: 

1. Social media advertising

Many social media platforms will place ads in your feed or in between stories. They have access to a lot of demographic, and interesting information about their users that can help target different audiences. 

2. Behavioral advertising 

Many sites will use past purchasing decisions to advertise to their visitors. For example, Facebook offers retargeting ads to target visitors who abandoned their shopping carts on your online store. 

3. Search engine advertising 

Search engine ads, such as Google AdWords, target users based on their search engine queries to match the keywords they use with those used by their ads.

Benefits of Targeted Advertising

Know Your Right Audience Through Targeted Advertising

Knowing who you are marketing to could be more powerful than what you are actually promoting. In this article, we will tell you the importance of including targeted advertising in your marketing initiatives. 

1. Cost-Effective Way to Reach Ideal Audience Online

Targeted Advertising is Cost-Efficient

With targeted advertising, you can set your budget and determine the maximum amount that you’re willing to pay when someone sees your ad or takes an action. Another good thing about targeted ads is that people will see ads for products they actually want. 

This strategy enables you to prevent unnecessary expenditures that are often spent for reaching out to the wrong audience.  

To boost signups for BrainHack2021, Defence Science and Technology Agency of Singapore published ads on selected platforms where tech-savvy young adults who want to join in competitive cyber-related events frequent. 

If you need help in setting the right targeting to effectively reach your ideal audience, let us know.  

2. Increase Brand Awareness

video marketing

Furthermore, targeted ads will not only help you narrow down your primary audience but will likely direct you to markets with related interests. In effect, tapping new consumers, and basically expanding your brand’s presence.   

3. Improvement in Conversions and Click-Through Rates

Sell on Google Shopping with Shopify

When customers are shown products they seem personally relevant, they are more likely to click and learn more about them. 

Targeted ads campaign can also showcase your understanding through advertising solutions to the audience’s problems.

Audiences are far more likely to turn to your business if they feel your brand relates to their situations better than competitors.

This is why businesses leverage targeted ads due to their capability to focus on markets that have the highest potential to boost their click-through rates and conversion. 

Get Started with Your Targeted Advertising Campaign

IH Digital is an experienced agency in launching media campaign across various digital platforms – Facebook, Instagram, Google, YouTube, Grab, TikTok and more. We are a certified Google Partner with proven knowledge of Google Search Ads, Google Display Ads and Google Video Ads. 

Plus, we are the sales partner of Grab, TikTok, Weibo, WeChat and more. Not only we can buy directly on those platforms, but our experienced media team will also recommend and plan the best media strategy to meet your marketing objective. 

To support different advertising needs in the APAC market, we have set up a specialised media buying team that possesses a solid understanding and knowledge of digital media channels, publishing format, bidding strategy and more.  

Interested in launching targeting advertising for your campaign? Contact us now to get started. 

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.   

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.  

IH Digital is a member of Digital 38 Group. 

Digital AdvertisingSocial Media Marketing

JTO Increases Online Exposure via Social Media

JTO Facebook Screenshot

IH Digital is assigned to lead social media marketing campaigns and digital advertising for Jeju Tourism Organisation (JTO). 

This 2021, we will be managing their Facebook pages in 4 markets, and support them in content creation and page management to build up their social media presence across the region  – Malaysia, Thailand, Vietnam, and Indonesia.  

Other than that, IH Digital is also responsible for media buying to drive website traffic. One of the recent campaigns launched by JTO includes running ads on Google Display Network, targeting Malaysia and Thailand markets.

JTO’s MY Google Display Ads

Reach more audiences with social media marketing

Interested in expanding your brand exposure in Asia?  We can provide you with the full social media marketing services you need for your business’ growth. Contact us today for a consultation soon.

About IH Digital

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.   

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of Digital 38 Group.

Digital AdvertisingE-commerce

NooTrees Ran Media Campaign on Google Display Network to Drive E-commerce Sales

NooTrees Google Display Ads

NooTrees recently ran a media campaign to boost sales of their eco-friendly products online. They launched ads on Google Display Network to reach a wider audience and increase awareness of their latest promotion. The ads direct audience to the popular local online groceries such as Red Mart and FairPrice supermarkets in Singapore.

NooTrees Google Display Ads

Increase Your Product Exposure with Google Display Ads 

Google Display Network is an ideal advertising platform for those who are looking to reach the public on a large scale. Display Ads can help you promote your campaign to people across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.  

Interested to launch ads on Google Display Network?  Schedule a consultation with our media buying team. 

Explore More Google Display Ads Articles:

About IH Digital 

IH Digital is an Asia-focused digital marketing agency that provides consultancy service, leading companies with strategizing and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Our digital marketing solutions include Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of  Digital 38  Group. 

Digital Advertising

CAAS Ad Campaign to Build Public Awareness on UA Regulations in Singapore

CAAS

In Jan 2021, Civil Aviation Authority of Singapore (CAAS) launched an advertising campaign on multiple media platforms to increase drone users’ awareness of unmanned aircraft (UA) regulations in Singapore.

Unmanned aircraft (UA) flying is becoming an increasingly popular recreational activity in recent years. It is important that the flying of UA does not compromise aviation and public safety, hence CAAS launched the campaign to remind the public to follow safety guidelines and reinforce the importance of performing checks before flying UA.

With this key objective in mind, advertisements were placed on both offline and online media platforms to encourage users to register before flying their drones. Google Display Ads, Carousell Ads, GrabAds and OOH advertising were deployed to target users at different touch points.

CAAS Grab Ads

CAAS Unmanned Aircraft GrabAds

CAAS Carousel Ads

CAAS Unmanned Aircraft Carousell Ads

CAAS OOH advertising

CAAS Unmanned Aircraft OOH advertising at bus stop shelters in Singapore

More CAAS Campaign

Make Advertising A Part of Your Marketing Strategy

Media and advertising aim to help brands reach their target audiences efficiently. Integrating both online and offline advertising garners wider reach and help communicate the campaign’s message effectively.

IH Digital is experienced in launching integrated advertising campaigns using performance media like Google AdWords, YouTube Ads, Facebook Ads, Instagram Ads and more. In addition, IH Digital is one of the appointed WOG agencies in Singapore.

If you are interested in running an advertising campaign, let our media professionals plan and execute the campaign for you. Contact us to get started.

About IH Digital 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.  

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of  Digital 38 Group. 

 

Digital AdvertisingSearch Marketing

SPF Ran Google Display Ads to Promote Crime Prevention Campaign in Singapore

Display ads for Crime prevention campaign

In Jan 2021, Singapore Police Force (SPF) kick-started a media campaign, Spot the Signs, Stop the Crime on Google Display Network to alert Singaporeans of e-commerce and SMS loan scams.  

As scam cases continue to rise in Singapore, SPF has developed Scam Alert website to educate the public on how to spot the signs of crime to protect themselves from the scams. To build public awareness on the scamsGoogle Display Ads were placed on the popular news and media websites in Singapore for a broader reach. The Display Ads were also used to direct the audience to their Scam Alert Singapore website. 

Google Display ads

Google Display Ads on website and mobile app

Expand Campaign Exposure in Public with Google Display Ads 

Google Display Network is an ideal advertising platform for those who are looking to reach the public on a large scale. Display Ads can help you promote your campaign to people across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.  

Interested to launch ads on Google Display Network? Schedule a consultation with our media buying team. 

Explore More Google Ads Articles:

About IH Digital 

IH Digital is an Asia-focused digital marketing agency that provides consultancy service, leading companies with strategizing and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Our digital marketing solutions include Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages. 

IH Digital is a member of  Digital 38  Group. 

Digital Advertising

How Google Display Network Expands Your Online Brand Presence?

Google Display Network Ads Featured Img

When people think about Google Ads, the first thing that comes to mind is search ads. But if people don’t know about your brand name, products or services, they aren’t going to search for you on Google. You’ll need to invest in building that awareness. This is where the Google Display Network can help out.

If you are a start-up company looking to break into Google Ads for the first time and quickly earn the attention you need to grow your brand awareness, there’s no better way to start than by launching ads on Google Display Network — and there are many benefits of doing so. 

What is Google Display Network?

Google Display Network (GDN) is a collection of websites that reach over 90% of Internet users across the globe. The display network includes Gmail and YouTube, as well as a network of millions of partner sites and mobile apps where your Google Ads can appear.

Display Ads allows you to appear right in front of the consumers without waiting for them to find you. You can display your ad on the articles, videos, or websites that consumers browse with visual and rich media ads, unlike Search Ads that’s just allowed plain text.

Now you have a better understanding of what is display network, let’s look into the various benefits of using the display network.

Google Display Ads Type

Why You Should Advertise on Display Network?

1. Huge Network for Building Awareness

The most obvious benefit of the GDN is its reach. The network is comprised of over 2 million blogs, news pages, and other sites. Since the Google Display Network is so massive, it offers many opportunities to connect with your target audience.

Your ads are shown when users are viewing a Youtube video, playing a game on their phone or even when they check their email, without waiting for them to find you. This is something that can’t be done with Google Search Ads, as well as paid social ads. It’s a clear benefit for businesses who want to increase their exposure and reach more people online.

Google Display Network Ads.jpg

Display Ads shown on Google Display Network

No matter at which display network you want your ad to appear, we can help you. Our experienced media buying will recommend and plan the best media strategy to meet your marketing objective.

2. Google Display Advertising Is Less Expensive

Comparing to Google Search Ads, the cost per click (CPC) of Google Display Network is very low. In search network ads the cost per clicks is nearly $2.50. Meanwhile, for Google Display Ads, the average cost per click is only $0.58.

Adwords CPC across industries

AdWords Average CPC Across Industries. Source: WordStream

Our media team is experienced in launching Google Ads and they know what is a great buy and what is way overpriced. If you are seeking for media buy expert’s advice on how to spend your advertising budget effectively on GDN, schedule a consultation with us.

3. Multiple Options for Effective Targeting

Advertising on the GDN gives you a lot of targeting options for placing your ad in front of people who are most interested in your product or service.

You can target specific audiences based on their past behaviour and interests, website topics and even select specific websites, games, apps in the GDN where you want to place your ads. This method helps and your chances of earning a conversion will increase accordingly.

If you don’t know how to set the right targeting to reach your ideal audience, seek for media buy expert’s advice.

Reach the Masses through Targeted Display Ads

You can amass a massive reach on the Google Display Network with the right attention to targeting. The network’s affordability, as well as the reachability, makes it a viable marketing option for building your brand and product awareness.

If you’re ready to start taking advantage of everything Google Display Network has to offer, contact us to set up a Google Ads account and start running your ad campaign.

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

Digital AdvertisingE-commerce

How to Sell on Google Shopping with Shopify?

google shopping

As consumers increasingly turn to online website to shop, it’s more important than ever for Shopify sellers to reach the interested shoppers on Google, where searches begin. With hundreds of millions of shopping searches each dayGoogle Shopping has become an attractive platform for businesses to promote their products.  

Shopify has partnered with Google to enable sellers to sync and optimise their products for paid ads and free listings on Google Shopping. Find out how to leverage Google channel with Shopify 

Run Smart Shopping Campaign to Promote Products across Google 

Smart Shopping campaigns are paid ads that help you reach targeted shoppers across Google’s Search Networks and Display Networks including YouTube and Gmail. After syncing your product feeds with your Google Merchant Center, you can start launching ads.  

It might sound easy, but theres a lot of work involved to launch a Shopping Campaign on Google. It’s true that launching ads means reaching a wider audience, but it won’t be effective in driving traffic if you set the wrong bidding strategy, audience targeting and more. 

Our media buying team is experienced in launching Google Ads. We can recommend and plan the advertising strategy for your campaign and maximise high quality traffic to your website. When your ad campaign ends, we’ll provide a Campaign Report Analysis to help you understand the overall ad performance, besides suggesting strategies to improve your future campaigns. 

Optimise your ad spend on Google by choosing an experienced and trustworthy media buying agency. 

Shopify Google Channel

Google Search & Display Network. Image source: Google 

Get Free Listings on Shopping Tab to Expose Your Product 

With the introduction of free listings, Shopify merchants can submit their products to be listed in Google’s Shopping tab. If you already synced your product feeds through the channel, your approved products will start showing up in relevant search results. That means your products have the chance to be discovered by millions of shoppers without having to pay for clicks.  

There are also several steps you can take to improve visibility of your listings in the Shopping tab: 

a) Submit product photos that follow image guidelines 

Effective creatives are one of the critical success factors for driving traffic. Google has its requirements when it comes to product images. Make sure you follow the image guidelines while preparing the product photos, otherwise your product will be disapproved to be listed in Shopping tab. 

If you need our help in creating product images that meet Google Merchant Center’s specifications, schedule a consultation with us. 

b) Create unique product title that encourage clicks

The title is the key element for your paid ads or free listingsSearchers will easily ignore general titlesso your product titles must be descriptive. A specific and accurate title can help Google to identify the product you’re selling, and show your product to the right users.  

If you’re not familiar with writing unique product titles to optimize search, let us helpWwill conduct keyword researchto determine the specific words used to find your product, and incorporate them naturally into the title.  

Get Your Products Discovered with Shopify’s Google Channel 

Once you have synced your products through Google Channel and your products are approved, they can appear in Shopping tab and you can start launching ads.  

Interested to promote your products on Google ShoppingContact us to schedule a consultation. 

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.