Given that people only remember 20 percent of the text they read without visuals, visual power is more important than ever. GIF is now highly popular across social media platforms. Adding eye-catching GIFs to the social media marketing campaign can effectively attract audience’s attention. Plus, GIFs are shareable through social networks like Facebook, Twitter and Instagram which give marketers higher reach that can converse into future sales.
Here is why you should use GIFs in your digital marketing campaign…
1. Deliver more content
According to Giphy’s CEO, Alex Chung, a picture may be worth a thousand words, but as “the average GIF contains sixty frames, then they’re capable of conveying 60,000 words – the same as the average novel.” You can tell your brand story or promote your products using GIFs. Also, you can use GIFs to be social media marketing game like Facebook wall contests to involve the audience.
IH Digital, digital marketing agency in Singapore, produced an animated GIF for PUB, Singapore’s National Water Agency, and inviting fans to count how many butterflies did Water Wally catch and stand a chance to win the game.
2. Easy to consume
GIFs are easy to consume and very attractive for fans to watch and share them. Giphy, one of the most popular GIFs search engine, announced that it was serving 1 billion GIFs per day, and that users were spending more than 2 million hours viewing GIFs every day. While videos take audience more than a minute to watch, GIFs just take a few second to enjoy. That’s why more people are willing to see GIFs marketing content than videos.
Golden Village Mr Popcorn used a GIF created by IH Digital for its 10th birthday challenge.
3. Better than images, but cheaper than videos
Videos take more time for audience to enjoy, and also need more money and time to produce than the GIFs. GIFs usually created from parts of videos or multiple static images. They are more appealing than images, but also easier to be created comparing to videos, and help you reduce the cost of digital marketing campaign.
One of the reasons why GIFs became part of the internet culture is that they are mobile-friendly and fit in every device. Audience can watch GIFs in mobile without rotating screen of their smartphone. It is more convenience for marketers to upload the GIFs, as they are image file, like a JPG or PNG, with small file size.
See how IH Digital celebrate Chinese New Year for Addiction Pet Foods – Asia Pacific using GIF!
Enhance Your Social Media Marketing Campaign with IH Digital
IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your video production. With our digital marketing agency’s cast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms. If you are interested, inquire with us today.