CreativeSocial Media Marketing

Social Media Marketing: 4 Reasons For Marketers To Use GIFs For Brands

Social Media Marketing: 4 Reasons For Markets To Use GIFs For Their Brands

Given that people only remember 20 percent of the text they read without visuals, visual power is more important than ever. GIF is now highly popular across social media platforms. Adding eye-catching GIFs to the social media marketing campaign can effectively attract audience’s attention. Plus, GIFs are shareable through social networks like Facebook, Twitter and Instagram which give marketers higher reach that can converse into future sales.

Here is why you should use GIFs in your digital marketing campaign…

1. Deliver more content

According to Giphy’s CEO, Alex Chung, a picture may be worth a thousand words, but as “the average GIF contains sixty frames, then they’re capable of conveying 60,000 words – the same as the average novel.”  You can tell your brand story or promote your products using GIFs. Also, you can use GIFs to be social media marketing game like Facebook wall contests to involve the audience.

IH Digital, digital marketing agency in Singapore, produced an animated GIF for PUB, Singapore’s National Water Agency, and inviting fans to count how many butterflies did Water Wally catch and stand a chance to win the game.

2. Easy to consume

GIFs are easy to consume and very attractive for fans to watch and share them. Giphy, one of the most popular GIFs search engine, announced that it was serving 1 billion GIFs per day, and that users were spending more than 2 million hours viewing GIFs every day. While videos take audience more than a minute to watch, GIFs just take a few second to enjoy. That’s why more people are willing to see GIFs marketing content than videos.

Golden Village Mr Popcorn used a GIF created by IH Digital for its 10th birthday challenge.

3. Better than images, but cheaper than videos

Videos take more time for audience to enjoy, and also need more money and time to produce than the GIFs. GIFs usually created from parts of videos or multiple static images. They are more appealing than images, but also easier to be created comparing to videos, and help you reduce the cost of digital marketing campaign.

4. Mobile-friendly

One of the reasons why GIFs became part of the internet culture is that they are mobile-friendly and fit in every device. Audience can watch GIFs in mobile without rotating screen of their smartphone. It is more convenience for marketers to upload the GIFs, as they are image file, like a JPG or PNG, with small file size.

See how IH Digital celebrate Chinese New Year for Addiction Pet Foods – Asia Pacific using GIF!


Enhance Your Social Media Marketing Campaign with IH Digital

IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your video production. With our digital marketing agency’s cast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms. If you are interested, inquire with us today.

Case StudiesContent MarketingCreative

Online Marketing: Win Attractive Prizes from Golden Village!

online-marketing-gvclub10-gifTo celebrate the Movie Club’s 10th Anniversary, Golden Village released a series of wall contest for their online marketing campaign. Here are screenshots of the animated gifs.

To celebrate the Movie Club’s 10th Anniversary, Golden Village released a series of wall contests for their online marketing campaign. Working with IH Digital, a digital marketing agency, Golden Village used animated GIFs to engage with its social media audience and strengthen its position as the most socially engaged cinema chain brand in Singapore.

The series of animated gifs, used in the wall contests, depicts the different movie characters that are wildly popular and greatly loved. Fans are supposed to guess the movie characters represented in the gifs. Participants stand to win attractive prizes from Golden Village. The concept behind this online marketing campaign was in line with Golden Village’s aim of producing targeted and quality social media content.

In the first animated gif, Mr Popcorn dressed up as the boy who lived, Harry Potter. This adorable imitation has the same effect as the magical spell “Accio Fans” – a great number of fans was “summoned”. The post was successful in engaging its social media audience.

In the second animated gif, Mr Popcorn was standing beside Harry Hart, the “Kingsman” gentleman – cum – secret agent who taught us “Manners Maketh Man”. This gif also doubled up as a promotional material for its upcoming sequel. Likewise, the post was also successful in engaging its social media audience.

Use of Animated Gifs in Online Marketing

Not only does it convey your brand message well, an animated gif brings your content to life in a brief span of time. Animated gifs are shareable on social media platforms like Facebook, making your content viral and driving a higher engagement rate. To know more about animated gifs and other digital creative productions, contact IH Digital today. Our digital marketing specialists will be more than happy to help you with your online marketing campaigns.

Case StudiesCreativeSocial Media Marketing

Keep up with marketing trends: Screenshot & Win Exciting Prizes!


More and more brands are starting to incorporate the use of animated GIFs in their social media marketing campaign. GIFs create a sense of emotion within a short period of time, working more effectively than any other content marketing techniques. They are long enough to convey the brand message and short enough to keep your social media audience’s attention.

Conducting Facebook contests is another essential social media marketing technique used to promote your brand and reward fans for their support. Other than building brand loyalty by giving out attractive prizes, Facebook contests drive higher engagement on the social media platform. Conducting Facebook contests is indeed the epitome of killing two birds with one stone in the Singapore digital marketing industry.

While there are limitless contest mechanics that anyone can come up with, there is one that really catches our attention. Yes, it is the “screenshot and win” contest mechanism! The social media fans will have to capture a screenshot of the animated GIF, which is usually repeating a series of images. By commenting on the post with the correct screenshot, they will stand a chance to win exciting prizes. This mechanism draws attention to the GIF and it entices the participants to take their shot in this contest. There is no wonder why digital marketers are raving over the “screenshot and win” mechanism!

Listed below are some social media marketing campaigns executed by IH Digital, a digital agency in Singapore. Using the “Screenshot and Win” mechanism, these campaigns resonate very well with the social media-savvy audiences.

1. Kotobuki Singapore #SakuraFair2017 Contest

Kotobuki Singapore

Participants get to win a #SakuraFair2017 dish of their choice by hitting the Kotobuki Jackpot. All they need to do is comment on the post with the screenshot of the paused GIF when it reaches BINGO. This content marketing strategy aims to promote their Sakura Fair.

2. Westway Mall Singapore Contest

Westway Mall

On top of asking the participants to take screenshot of the GIF when the car goes past Westway, they are also testing their social media fans to see if they know the Mall’s nearest Circle Line MRT station. By taking a shot, the fans stand to win a $5 Westway F&B voucher.

3. World Kitchen Asia Pacific – Mother’s Day Contest

World Kitchen Asia Pacific

Simply screenshot the GIF in the correct order showing the Pyrex Decorated Storage Set and winners will get a special day trip to the S.E.A Aquarium this Mother’s Day! With 3 sets for a family of 4 S.E.A Aquarium tickets up for grabs, there is no reason why anyone should give up on this chance to take a shot.

Planning a Facebook Contest for your Social Media Marketing Campaign!

Remember, there are countless of contest mechanisms. With our digital agency’s vast experience of executing social media marketing campaigns, you can count on us to launch a wall contest that could jump start your brand! Drop us a message now.

CreativeSocial Media Marketing

Digital Marketing: UNIQLO Malaysia uses GIFs for Wall Contests


Facebook wall contests are highly popular across social media platforms for digital marketing campaigns. It is an essential social media marketing strategy to send your brand message to your social media savvy audience, as well as to drive engagement and potential audiences to business pages. Most marketers often use this tool as an online marketing strategy to trigger brand loyalty by constantly rewarding fans for their unwavering support.

We all know that engagement videos are powerful enough to tell a story differently on social media. From the digital marketing perspective, the potency of engagement videos can usually grasp the attention of social media users rather than image or text alone. GIFs or Graphic Interchange Format are easy to consume for social media users within a spur of the moment. Besides, GIFs have the ability to stimulate emotional impact towards audiences in the imagery world that people wouldn’t have necessarily noticed in still images.

Therefore, the integration of wall contests and GIFs is certainly the best of both worlds to create a successful digital marketing campaign for business pages.

Uniqlo Malaysia recently utilised the ‘Comment and Win’ wall contest mechanism incorporating three GIFs to showcase their latest sports collection for the audience. They used their products to create a sports-related moving image for the fans as a styling guide. The contest encourages participants to find out the sports they are imitating in the GIF, the fans needed to provide their answers and tag three friends. The campaign was successful with its high engagement rate and social actions.

The contest GIF emulating sports in the gym garnered 9,869 social actions.

The contest GIF on the second week imitating football sports with Uniqlo’s sports collection gathered 9,412 social actions.

During the final week of the contest, the yoga GIF posting collected 10,395 social actions being the most participated contest post throughout the campaign.

Ready to run a digital marketing campaign?

IH Digital, a digital marketing agency in Singapore, provides a line of social media marketing needs for you to jump start your brand. Inquire with us today and team up with us!

Case StudiesCreative

Social Media Marketing: Goldheart Jewelry gives away with style!


Classy and sassy, that’s what a happy woman has to be. That is the brand message that Goldheart Jewelry adopted for their latest social media marketing campaign. Of course, it is undeniable that their digital marketing strategy was classy and sassy as well. Working with IH Digital, a digital marketing agency, Goldheart Jewelry used both a stop motion video and an animated GIF to give away the latest MODE Gold Sassy It Bag pendant to their social media fans with style.

In this stop motion video, Goldheart Jewelry showcases the different designs of the pendants in an engaging manner.

With the pendants seen moving around on its own, this video managed to bring the products to life. This motion graphic technique involves stitching of multiple photographs to create an illusion of motion. Can you imagine the work that is behind this video?

Goldheart Jewelry uses an animated GIF for its “Pause, Screenshot & Comment” giveaway contest.

The social media fans will have to stop the animation at their desired design, take a screenshot and share it in order to win a MODE Gold Sassy It Bag pendant. On top of acting as an attractive visual, the animated GIF serves as the wall contest tool too.

With the use of two different types of visuals, Goldheart Jewelry managed to execute their social media marketing campaign in a classy and sassy manner, just like how they imagined their happy customers to be.

Use of Stop Motions and Animations in Social Media Marketing

Motion Graphics and animations bring your products to life in a brief span of time. They are effective in sustaining your audience’s attention and conveying your brand message. They are social content that are sharable through social media platforms like Facebook, making your content viral and giving you a higher audience reach. The best part is they are versatile! From being a visual to being a contest tool, motion graphics and animations can be them all. Start exploring how you can use them effectively in your social media marketing efforts today.

If you are looking forward to explore more social media marketing strategies, let IH Digital help you execute your campaign with the style you want. Inquire with us today.


Case StudiesCreativeWOG

Check out PUB Singapore’s Latest Online Marketing Strategy


Driven by the successful “Unscramble with Water Wally” YouTube Contest, PUB Singapore did the same for its Facebook page by organizing a series of motion graphic wall contests as part of its online marketing and content marketing strategy. This social media marketing campaign by IH Digital, a digital marketing agency in Singapore aims to reward PUB Singapore’s social media fans for their active participation as well as increasing the public awareness of water sustainability in Singapore.

PUB Singapore released a series of animated GIFs using the “Pause, Screenshot & Comment” mechanism. The motion graphic typically consists of a series of static images, repeated in a loop. The fans will have to stop the animation, take a screenshot and share it in order to win a pair of Golden Village Movie tickets. On top of acting as an attractive visual, the animated GIF serves as an integral wall contest tool too.

online marketing, Social Media Marketing, Content Marketing Strategy, Digital Marketing Agency, Motion Graphic, Wall Contests, Social Media, GIF

Stop the GIF at the appropriate attire and stand a chance to win a pair of movie tickets compliments from Golden Village Mr Popcorn!

online marketing, Social Media Marketing, Content Marketing Strategy, Digital Marketing Agency, Motion Graphic, Wall Contests, Social Media, GIF

Help Water Wally save water by washing on full load. Stop the GIF when the washing machine is fully loaded.

It was an effective online marketing strategy. By using an animated GIF for its wall contest, PUB Singapore was able to promote water conservation in a fun and engaging manner. Its social media fans were enticed to watch the animations attentively and engage with the page actively.

Planning a Wall Contest for your Online Marketing Campaign

Facebook wall contest is an effective online marketing strategy if you are looking to promote your brand and reward fans for their unwavering support on social media. Explore different contest mechanics with IH Digital! Let us help you in capturing your audiences’ attention and efforts.

Here is another successful wall contest that IH Digital executed!

UNIQLO Malaysia 360-degree photo Count and Win Contest

Making use of the newly introduced 360-degree photo feature of Facebook, UNIQLO Malaysia immersed their social media fans in a refreshing experience. The fans were able to explore the entire shop virtually while taking part in the contest.

If you are looking forward to planning for a wall contest that could jump start your brand, team up with IH Digital. Check out our wall contest portfolio now!


Introducing the all-New NIVEA Micellar Wipes!


Nivea Singapore makes an interesting move in their latest social media marketing campaign, promoting their all-new Micellar Wipes. Using a social media motion graphic GIF, Nivea Singapore exposed its social media fans to the product first. Following that, they released their latest Facebook Wall Contest, giving the fans a chance to get their hands on this Holy Grail.

Nivea Singapore promotes their all-New NIVEA Micellar Wipes through a motion graphic gif in their latest social media marketing campaign.

In this animated motion graphic, Nivea illustrates the wonders of Micellar Wipes. Whether you are tired after a night of partying or rushing for time, Nivea Micellar Wipes will always be there to provide you with quick and effective makeup removal at your disposal.

Looking at similar social media marketing campaigns by IH Digital, a digital marketing agency in Singapore, we can conclude the effectiveness of using animated gifs in your online advertising strategy. Nivea Singapore, with the help of IH Digital, had released similar motion graphics in the past. These campaigns had successfully derived a huge number of engagement from its social media fans.

Nivea Singapore promoted its Skin Delight body lotion with an animated gif as well.

Nivea Singapore announced its Christmas promotions via an interactive animation.

Use of Motion Graphics in Social Media Marketing

In our previous article, we have shared the benefits of incorporating GIF in your social media marketing strategy. Not only does it convey your brand message across like static photos and text alone, it brings your content to life in a brief span of time. GIFs are simply long enough to send across a message and short enough to keep your audience’s attention. On top of that, GIFs are shareable through social media platforms like Facebook, making your content viral and giving you a higher audience reach.

To know more about motion graphics and what it can possibly contribute to your brand’s social media marketing campaign, contact IH Digital today. Our digital marketing specialists will be more than happy to help you.

CreativeDigital Marketing GuidesVideo

Importance of Short Engagement Vdeos on Social Media


More businesses are starting to realise the importance of short engagement videos for their digital marketing efforts. Vivid and colourful videos are so popular across the various social media channels to the extent that Facebook has declared videos as its priority in its 2016 Quarter 3 Earnings Report. It is not hard to understand why Facebook videos are so engaging. If an image carries a thousand words, a video can easily communicate a brand message vividly.

Incorporating videos production into your social media marketing strategy also shows your brands’ determination in reaching out to your target audience. Plus, these videos are widely shared throughout social media platforms which give marketers’ a higher reach that can translate into future sales. Thus, it is essential to know the popular types of engagement videos. By utilising the appropriate style of short engagement videos, your brand would be able to communicate your message clearly and differentiate yourselves from your competitors.

Different Styles of Short Engagement Videos used in Digital Marketing Campaigns.

Here are the popular types of short engagement videos produced by IH Digital, a digital marketing agency in Singapore.

  1. Cinemagraphy

    Cinemagraphy has a minimalist approach by highlighting only the important elements, which are animated against a static background. This directs the viewers’ attentions effectively by removing any potential distractions.

    Lotte Singapore has incorporated this concept in its Christmas Greetings and it was well-received by the fans.

  1. Stop Motion

    Stop motion video involves the stitching of multiple photographs, providing an illusion of motion.

    Bio-essence Singapore has showcased its facial mists effectively, providing a clear illustration on how to use the products as well as its benefits.

  1. Animation

    Animations present dynamic content in a fun and engaging way.

    Nivea Singapore announced its Christmas promotions via an interactive animation.

Boost your online marketing strategy with IH Digital

There are various ways to use these engaging videos on social media from promotional news, wall contests to even recipe videos. Let IH Digital help you with your digital marketing. Contact us today.

Case StudiesDigital Marketing GuidesSocial Media Marketing

Celebrate the Festive Season with your best digital marketing efforts!

Digital Marketing - FreshKon and Twinings Celebrate the Festive Season

Holiday is the perfect time to roll out your best digital marketing efforts down your sleeves. Whether you intend to promote your brand to consumers or get the word out about your holiday sale and exclusive deals, injecting the festive spirit into your online marketing and digital marketing strategy is definitely a must. Seasonal themes and greetings evoke emotion and exude connection that simply catches the fans’ attention. Following the latest trends also help if you want your product to stand out during the holiday rush.

If you are unsure on how to create a positive social media buzz about your brand, here are a few examples by IH Digital, a digital marketing agency, to help you fuel your holiday marketing plans.

FreshKon Malaysia highlights the Alluring Eyes Cosmetic Contact Lens product for the festive season in the form of motion graphics. This kind of tactic is up to date and is proven effective in enticing fans to visit your Facebook business page.

FreshKon clearly utilized animated GIFs to boost social media marketing. In this second example, the brand associated their contact lenses range with the most awaited activity for consumers during holidays: Christmas Shopping.

Twinings Malaysia on the other hand, presents a well-executed Cinemagraph in time for the upcoming holidays. Unlike GIFs, only part of the visual is animated in cinemagraphs, focusing on the important elements in the video. This kind of video production by IH Digital entails minimal effort and low cost on a marketers end.

Discover other digital marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.