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E-commerceSocial Media Marketing

Social Commerce Marketing: What Do Facebook Shops Mean to Your Shopify Store?

What Do Facebook Shops Mean to Your Shopify Store.pptx

In May 2020, Shopify announced its partnership with Facebook to help businesses launch Facebook Shops. If you are a Shopify store owner, heres what you should know about Facebook Shops and what it means for your Shopify business. This partnership enables Shopify merchants to sell via popular social media platforms. 

If youre already selling products on Shopify, this shop will be new channel to power all of your sales and marketing activity across the Facebook family of apps. You can control the customisation and merchandising for your storefront inside Facebook and Instagram while managing the products, inventory, orders, and fulfilment from Shopify. 

Not sure how to utilisthe Shopify Facebook Channel? Let’s delve into what you can do with Facebook Shops to grow your online business. 

You Can Create Tagged Posts to Showcase Your Products 

Once you have set up a Facebook Shop, you can start tagging products in your post. This ensures that everyone who views your posts will know about the products available in your Shop.  

In the example below from  Nike, users can see the product listings in the post as the products are tagged in the photo. When users click on the tags, they are directly sent to the Facebook Shop to view the product details, and possibly, visit your Shopify store to make purchases.

Remember that you cannot tag a product in a Facebook or Instagram post unless you have your shop set up. If you want to create a shop on Facebook or Instagram, contact IH Digital to get started right away.

Image source: Nike Facebook Shop

You Can Capitalise on Facebook’s Social Engagement to Expose Your Brand

When you create a post tagging your products in Facebook Shops, users can like them, share them with friends, or leave a comment asking a question. These engagements work as a powerful marketing tactic to expose your brand to new audiences in the best possible way – through a friend.  

People are heavily influenced by the opinions and actions of others. When there is real person recommending or leaving positive reviews for your product, new audiences will likely think that your shop sells good products and eventually buy from you. 

However, not all posts can gain a high engagement as you desired. To encourage people to interact with your post, you need to create product images that are eye-catching and engaging. Content creation is a complicated process that might require you to do the product shooting, graphic design and even copywriting. This is why you need a content marketing agency to support you. 

If you need help in producing high-quality and engagement-driven contents, contact us to take up this labor-intensive task for you. 

You Can Reduce Friction in the Sales Process 

Many customers do not like complicated checkout process. The more pages you make customers jump through, the more likely they will change their mind or get distracted and not complete their purchase. So, you have to make the purchasing process as easy as possible. 

Facebook Shop streamlines the customer buying journey from discovery to purchase. Users can browse and shop your products in the same window they are using to chat with friends. When they have decided what to purchase, you can easily send them to your Shopify website to check out – with a call-to-action button, “Check Out on Website”.

Augustinus Bader Facebook Shops

Image Source: Augustinus Bader Facebook Shop

Get Ready to Sell Shopify Products on Facebook Channel 

To expand your online business, you will likely add new channelsSetting up your Facebook Shop is the first step. It helps to get more eyes on your products, boost conversions, and speed up purchasing for your store, which you will not be able to do with Shopify alone. 

Want to set up a shop on Facebook to grow your online business? Contact us today for a consultation.

About IH Digital

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.


Digital Marketing GuidesE-commerce

Social Media E-Commerce: Benefits Of A Facebook Shop


Global e-commerce is growing at breakneck speed. According to a report, global e-commerce sales are expected to hit $4.5 trillion by 2021. With that, is your business riding the social media e-commerce wave? If building your own e-commerce website is not in your immediate digital marketing strategy, there’s no need to look far for other options because you can easily turn to social media powerhouse Facebook’s Shop Section for support.


If the bulk of your social media marketing efforts is on Facebook, setting up a Facebook store gives your customers the ability to stay within Facebook while learning more about your product. It also lends a helping hand in your content marketing efforts. Products can be tagged on a visual post or promoted on its own when you set up Facebook Shop. It’s also beneficial at capturing impulse buyers who purchase products as soon as they see them.

Social Media | Ecommerce | Benefits of Facebook Shop

For brands with a multi-platform approach to e-commerce, you can also link Facebook Shop to a marketplace such as Lazada. Such is the case for Suisai Singapore, a skincare brand known for their powder facial cleansers. Customers viewing a product on their Facebook Shop can check out via their Lazada store.

Facebook Shop also doesn’t discriminate from small businesses who do not have a third-party e-commerce store such as Lazada yet. During the setup process, businesses can opt for two check-out settings: check out on a website or send a message. The latter is what De’Longhi Philippines utilizes, allowing customers to show their interest in a product via private message. For this method, businesses still have the ability to continue the purchase process by getting in touch with customers directly.


With 2.27 active billions of users on Facebook globally, businesses enjoy increased exposure and extra visibility via the platform. Moreover, it doesn’t cost anything to set up a Facebook Shop.

Are you ready to include a Facebook shop or an e-commerce website in your digital marketing strategy? IH Digital is a digital marketing agency in Singapore that can help your business. Get in touch with us today and let us help you win the digital marketing game.