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JLL Drives Sales Leads with Meta Lead Ads

July 22, 2022Morexette

Learn how Meta’s Lead Ads can help you drive sales leads with this example from property giant JLL.

For its latest advertising campaign, JLL wants tap markets based in Malaysia who might be interested to learn and invest in London’s trendiest homes. In doing so, the global real estate giant property launched Facebook and Instagram Lead Ads to take a closer into Singapore and Malaysia’s diverse markets.

Lead ads enabled JLL not only to promote their newest real estate portfolio but also to generate sales leads – by gathering relevant information about interested buyers and investors from markets outside London such as Singapore and Malaysia.

The Power of Meta Lead Ads

Lead Ads are one of Meta’s most popular advertising solutions. It looks like your average dynamic ads you can find on Facebook Feeds and Instagram Stories. Its function, and impact, on the other hand, are unique compared to other marketing strategies.

They help brands like JLL gain more knowledge about their target markets. In addition, insights generated from Lead Ads can guide which markets and audiences respond effectively to your ads, products or services.

If you want to know more about digital advertising solutions, check out these articles.

Launch Your Digital Ads Campaign with IH Digital

Digital advertising and digital marketing do not have to be complicated so you can get the results that you want. As long as you have the right people to guide and support your business goals. And this is what IH Digital is about.

Our vast experience in digital marketing and advertising has helped dozens of brands, locally and internationally, establish a strong online presence in Southeast Asia.

Contact us today to learn how you can get started on your digital advertising campaign in the ASEAN Economic Community (AEC).

#IHDigital #digitalagency #digitaladvertising #digitalmarketing #metaleadads #socialmediamarketing

Digital Advertising

Meta Lead Ads: A Quick Guide to Capturing the Right Audiences

July 7, 2022Morexette

Facebook Lead Ads: A Quick Guide| IH Digital

If you want to know how to capture the right audiences on the internet, then you must consider Meta Lead Ads as part of your brand’s marketing solutions.

What are Meta Lead Ads?

There are multiple ways to promote your brand on Meta’s platforms, and there are even more placements that you can choose from. From dynamic ads that direct users to your online shop to videos, Meta has nearly everything you can think of when it comes to digital marketing and advertising.

But if you want to gain more insights about the market you’re after, Meta Lead Ads could be your key.

Meta Lead Ads sets itself apart from the rest of their marketing tools and ad placements with its ability to collect and gather relevant information that can help you learn more about your audiences, and even guide you to the right markets.

These ads usually appear on Facebook Feeds, Facebook Stories, Instant Articles, Videos, Marketplace, Instagram Feeds and Instagram Stories.

Maximizing Meta’s Potential for Your Brand

Running and managing your brand’s Meta Lead Ads are quite simple. But if you need guidance from experts, let us help you. In the meantime, read on as we share you some of the most useful tips on how to maximize Meta’s Lead Ads.

Choosing the Relevant Image or Video

Rich media formats such as images and videos are helpful in attracting, even converting, passive social media users to active buyers. When you’re planning to publish Lead Ads on Meta-owned platforms, you need to select the right images or videos to entice users in clicking your ads, and give you the details you need from them.

Narrow Down Your Audience

Even if Lead Ads essentially helps you determine the kind of market you need for your brand, it’s always better and safer to narrow down your audience before launching your next Lead Ads campaign. For instance, you might need to find out first whether the Facebook Users you’re targeting with your ads can respond well to photos you’ve chosen, or to the accompanying texts and captions. In this way, you can prevent wasting valuable time and resources in connecting with the wrong markets.

Leverage All Meta Platforms

The most advantageous feature of Meta Lead Ads is that you can publish these ads on more than one platform. You can run these ads on Facebook and Instagram at the same time. In turn, you will be able to reach out to more people in one go.

Partner with IH Digital for Your Next Digital Ads Campaign

Savvy businesses know that to stay on top of the competition, choosing the right marketing strategies is a must. Learn more about the world of digital marketing and advertising by reading our previous articles.

And if you are looking for a partner who can support your business goals, then you’ve come to the right place.

Contact IH Digital today.

#IHDigital #digitalagency #digitaladvertising #asiamarketingsimplified

Digital Advertising

Sport SG Runs #Playbutdontsabo Media Campaign on Facebook and GDN

January 20, 2021IH Digital Marketing Team

In Jan 2021, Sport SG kick-started a media campaign #PlayButDontSabo on Facebook and Google Display Network to promote a safe return to sports in Singapore.

This campaign aims to encourage people to play sports in innovative ways that comply with social distancing requirements so that everyone can return to their favourite sporting activities in a safe manner. With this key objective, a video ad, featuring local celebrity Michelle Chong, was launched to raise awareness and encourage the public to think of innovative new styles of playing sports. The ads direct the audiences to their website to “learn more” about the initiative.

Gain a Greater Campaign Exposure with Ads. Contact IH Digital

Organic posts on social media pages can only reach a fraction of your social media followers. If you want to broaden the reach of your campaign, boosting your posts via paid social ad is a good choice.

IH Singapore offers media buying services on a variety of social media channels – Facebook, Instagram, Tik Tok, Youtube and more. Schedule a consultation with our media buying team to learn how we can plan a strategized ad campaign for you.

About IH Digital

IH Digital is an Asia-focused digital marketing agency that provides consultancy service, leading companies with strategizing and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Our digital marketing solutions include Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

IH Digital is a member of Digital 38 Group.

Digital Advertising Social Media Marketing

MOE Appointed IH Digital as Social Media Marketing Agency To Promote Soaper 5 Campaign

November 19, 2020admin

In the lead up to Total Defence Day, Ministry of Education (MOE) Singapore launched social media adverts across Instagram, Facebook and Twitter to promote their Soaper 5 Campaign.

The campaign was aimed at educating students, teachers and parents on good hygiene habits to keep themselves safe during the pandemic.

A robust social media advertising strategy enabled the campaign to achieve over 175K post engagements and over 15k Thruplays.

MOE’s Soaper 5 IG Stories Ads

MOE’s Soaper 5 Facebook Photo Ads

MOE’s Soaper 5 Facebook Video Ads

MOE’s Soaper 5 Twitter Photo and Video Ads

Leverage on Social Media Adverts to publicize your campaign

Organic posts on social media pages can only reach a fraction of your social media followers. If you want to achieve greater reach for your messages, boosting your posts via paid social media ads is a must.

IH Singapore offers media buying services on a variety of social media channels – Facebook, Instagram, Twitter, LinkedIn, Tik Tok and more.

Schedule a consultation with our media buying team to explore social media adverts for your next campaign.

About IH Digital – Social Media Marketing Agency in Singapore

IH Singapore is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

IH Digital is a member of Digital 38 Group.

Digital Advertising

Miele Singapore Appointed IH Digital as Media Buy Agency

November 9, 2020IH Digital Marketing Team

We are proud to share that IH Digital is the digital advertising partner of Miele Singapore. IH Digital provides Miele with media buying solution across Facebook, Instagram, Google Search & Display and YouTube platforms.

Recently, we have kicked off Miele’s 11.11 and their ‘Only The Best for The Ones Who Matter’ Christmas campaign to raise brand awareness and to drive traffic to their e-commerce website – Miele Webshop.

Miele’s IG Ads

Miele’s FB Ad

The Miele website serves as the brand’s product information source for social media fans and customers, who are interested in buying domestic appliances to learn more.

To capture our audience’s attention and encourage them to click through on the Facebook and Instagram Link Ads to the Miele Webshop, we’ve carefully curated modern, aspirational and futuristic visuals to showcase Miele’s technology.

About Miele

Miele is the world’s leading provider of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional).

Drive product awareness through Digital Advertising

Whether you want to build brand awareness or drive conversion, IH Digital helps you to plan and implement an effective ad campaign. We offer media buying services on multiple digital platforms – Facebook, Instagram, Youtube, Google and more, to achieve your different marketing goals.

— View our latest news on media buying

Interested in promoting your product or service through digital advertising? Contact us today for a consultation soon.  

About IH Digital

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

IH Digital is a member of Digital 38 Group.

Digital Advertising Social Media Marketing

MCI REACH Encourages Public Participation in E-Listening Point Survey with Social Media Ads

November 6, 2020IH Digital Marketing Team

REACHSingapore recently concluded an ad campaign on social media platforms – Facebook and Instagram to encourage public participation in their E-Listening Point Survey.

The campaign was aimed at reaching out to the general public in Singapore in order to collect public sentiments on the government’s plans in fighting COVID-19. The social media ads placed on Facebook Newsfeed and Instagram Stories incentivized participants to take part in the survey by giving away limited-edition prizes.

REACH’s Facebook Photo Link Ad

To encourage form submission, a Call To Action (CTA) button was included in the Facebook Link Ad, directing audience to the survey after clicking on the ad.

REACH’s Instagram Story Photo Link Ad

On Instagram Stories, the ad was displayed in a full-screen format between organic stories to create an immersive ad experience. To access the survey form, users need merely swipe up, at which point they will be taken to the landing page.

REACH – Singapore Government’s Feedback Unit

REACH is a department under Ministry of Communications and Information (MCI) in Singapore. They facilitate Whole-of-Government efforts to gather and gauge ground public feedback, engage and connect with their fellow citizens, on national and social issues.

REACH was appointed the Singapore Government’s e-engagement platform in January 2009. They aim to create a level of openness between the Government and Singaporeans, working together to establish continued conversations, community participation and collaboration.

Run Social Media Ads to reach the public fast

Posting regularly on social media and expecting to gain massive organic reach is impractical; social media advertising is a must if you’re looking to reach the audience — fast. Like it or not, organic reach is getting harder to drive public awareness. The days of going viral without a little boost might be gone forever.

In addition to optimizing conversion, it is equally critical to place a webpage link on your ad to send traffic directly to your landing page where they can perform a desired action. This can ensure that the audiences do not drown out your ad post. 

About IH Digital

If you are interested in running an ad campaign on social media, let us help! We offer media buying services on multiple social media channels to widen your reach to your desired target audience. 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Want to increase public awareness on your campaign and run Social Media Ads that convert? Contact us today for a consultation soon. 

Digital Advertising

Nanyang Polytechnic Drives Awareness of SGUS Programme Through Digital Ads

October 28, 2020IH Digital Marketing Team

Nanyang Polytechnic recently launched a campaign on digital platforms to promote its SGUnited Skills (SGUS) Programme to Singaporeans.

The SGUS Programme is aimed at targeting job seekers who have lost their jobs due to COVID-19. With an increasing number of people staying home then due to the Circuit Breaker and safe distancing measures, they spotted an opportunity to reach their audience online. 

With key objectives of raising awareness and ultimately conversions in mind, the campaign was ran on Facebook, LinkedIn, and Google.

NYP’s Photo Link Ad on Facebook

NYP’s Sponsored Content on LinkedIn

NYP’s Search Ad on Google

About Nanyang Polytechnic & SGUS Programme

Established as an institution of higher learning in 1992, Nanyang Polytechnic’s (NYP) academic schools offer quality education and training through more than 35 full-time diploma courses and common entry programmes.

The SGUS Programme is designed in partnership with the industry to help learners acquire industry-relevant skills and knowledge, and improve their employability. Learners will have opportunities to apply the skills learnt through workplace immersions and industry projects, and boost their employability for future job opportunities with real-world experiences.

Courses are conducted on a full-time basis ranging from six to 12 months, and their modular format gives learners the flexibility to exit the programme once they have found a job.

Run ad campaign for a greater exposure

Rather than posting regularly on social media or optimizing website content to gain organic reach, launching an ad campaign allows you to maximize reach in a time-efficient manner. Long-term strategies of SEO and content marketing can help reduce your conversion costs while boosting revenues; but they’re not typically fast by themselves.

With the wide ad targeting options made available, you can reach exactly who you want to target and drive more relevant traffic to your site. When customers see an ad that is most relevant to them, it will result in a high click-through rate on your ads.

If you are interested in running an ad campaign on digital platforms, let us help! We offer media buying services on multiple digital channels to widen your reach to your desired target audience.

About IH Digital

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

Want to promote your product or service through digital advertising? Contact us today for a consultation soon.