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Digital AdvertisingSocial Media Marketing

MOE Launches Social Media Adverts To Promote Total Defence Day: Soaper 5 Campaign

social media adverts

In the lead up to Total Defence Day, Ministry of Education (MOE) Singapore launched its Total Defence Day: Soaper 5 CampaignIH Singapore was their campaign partner, helping to place social media adverts across Instagram, Facebook and Twitter.  

The campaign was aimed at educating students, teachers and parents on good hygiene habits to keep themselves safe during the pandemic. 

robust media strategy enabled the campaign to achieve over 175K post engagements and over 15k Thruplays. 

Soaper 5 IG social media adverts

MOE’s Soaper 5 IG Stories Ads 

Soaper 5 FB social media adverts

MOE’Soaper 5 Facebook Photo Ads 

Soaper 5 FB video ads Soaper 5 FB video ads

MOE’Soaper 5 Facebook Video Ads 

Soaper 5 Twitter social media adverts

MOE’s Soaper 5 Twitter Photo and Video Ads 

Leverage on Social Media Adverts to publicize your campaign 

Organic posts on social media pages can only reach a fraction of your social media followers. If you want to achieve greater reach for your messagesboosting your posts via paid media ad is a must. 

IH Singapore offers media buying services on a variety of social media channels – Facebook, Instagram, Twitter, LinkedIn, Tik Tok and more. 

Schedule a consultation with our media buying team to explore social media adverts for your next campaign. 

Digital Advertising

Miele Singapore – An IH Digital Client


We are proud to share that IH Digital is the digital advertising partner of Miele Singapore. IH Digital provides Miele with media buying solution across Facebook, Instagram, Google Search & Display and YouTube platforms. 

Recently, we have kicked off Miele’s 11.11 and their ‘Only The Best for The Ones Who Matter’ Christmas campaign to raise brand awareness and to drive traffic to their e-commerce website – Miele Webshop.

Miele’s IG Ads

Miele’s IG Ads 

Miele’s FB Ad

Miele’s FB Ad

The Miele website serves as the brand’s product information source for social media fans and customers, who are interested in buying domestic appliances to learn more.

To capture our audience’s attention and encourage them to click through on the Facebook and Instagram Link Ads to the Miele Webshop, we’ve carefully curated modern, aspirational and futuristic visuals to showcase Miele’s technology.

About Miele 

Miele is the world’s leading provider of premium domestic appliances including cooking, baking and steam-cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products. This line-up is augmented by dishwashers, washing machines and tumble dryers for commercial use as well as washer-disinfectors and sterilisers for use in medical and laboratory applications (Miele Professional).

Drive product awareness through Digital Advertising 

Whether you want to build brand awareness or drive conversion, IH Digital helps you to plan and implement an effective ad campaign. We offer media buying services on multiple digital platforms – Facebook, Instagram, Youtube, Google and more, to achieve your different marketing goals. 

— View our latest news on media buying  

Interested in promoting your product or service through digital advertising? Contact us today for a consultation soon.   

Digital AdvertisingSocial Media Marketing

MCI REACH Encourages Public Participation in E-Listening Point Survey with Social Media Ads

Featured Image Template NEW

REACHSingapore recently concluded an ad campaign on social media platforms Facebook and Instagram to encourage public participation in their E-Listening Point Survey.  

The campaign was aimed at reaching out to the general public in Singapore in order to collect public sentiments on the government’s plans in fighting COVID-19The social media ads placed on Facebook Newsfeed and Instagram Stories incentivized participants to take part in the survey by giving away limited-edition prizes. 

Social Media Ads on FB newsfeed

REACH’s Facebook Photo Link Ad  

To encourage form submission, Call To Action (CTA) button was included in the Facebook Link Ad, directing audience to the survey after clicking on the ad.  

Social Media Ads on IG Stories

REACH’s Instagram Story Photo Link Ad  

On Instagram Stories, the ad was displayed in a full-screen format between organic stories to create an immersive ad experience. To access the survey form, users need merely swipe up, at which point they will be taken to the landing page. 

REACH  Singapore Government’s Feedback Unit 

REACH is a department under Ministry of Communications and Information (MCI) in Singapore. They facilitate Whole-of-Government efforts to gather and gauge ground public feedback, engage and connect with their fellow citizens, on national and social issues.  

REACH was appointed the Singapore Government’s e-engagement platform in January 2009. They aim to create a level of openness between the Government and Singaporeans, working together to establish continued conversations, community participation and collaboration. 

Run Social Media Ads to reach the public fast 

Posting regularly on social media and expecting to gain massive organic reach is impractical; social media advertising is a must if you’re looking to reach the audience — fast. Like it or not, organic reach is getting harder to drive public awareness. The days of going viral without a little boost might be gone forever.  

In addition to optimizing conversion, it is equally critical to place a webpage link on your ad to send traffic directly to your landing page where they can perform a desired action. This can ensure that the audiences do not drown out your ad post. 

IH Digital | Asia-Focused Digital Marketing Agency  

If you are interested in running an ad campaign on social media, let us help! We offer media buying services on multiple social media channels to widen your reach to your desired target audience.  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.  

Want to increase public awareness on your campaign and run Social Media Ads that convert? Contact us today for a consultation soon.  

Digital Advertising

Nanyang Polytechnic Drives Awareness of SGUS Programme Through Digital Ads

NYP SGUS ad campaign

Nanyang Polytechnicrecently launched a campaign on digital platforms to promote its SGUnited Skills (SGUS) Programme to Singaporeans.  

The SGUS Programme is aimed at targeting job seekers who have lost their jobs due to COVID-19. With an increasing number of people staying home then due to the Circuit Breaker and safe distancing measures, they spotted an opportunity to reach their audience online.  

With key objectives of raising awareness and ultimately conversions in mind, the campaign was ran on Facebook, LinkedIn, and Google 

Nanyang Polytechnic fb ad

NYP’s Photo Link Ad on Facebook

Nanyang Polytechnic linkedinad

NYP’s Sponsored Content on LinkedIn

Nanyang Polytechnic google ad

NYP’s Search Ad on Google

About Nanyang Polytechnic SGUS Programme 

Established as an institution of higher learning in 1992, Nanyang Polytechnic’s (NYP) academic schools offer quality education and training through more than 35 full-time diploma courses and common entry programmes. 

The SGUS Programme is designed in partnership with the industry to help learners acquire industry-relevant skills and knowledge, and improve their employability. Learners will have opportunities to apply the skills learnt through workplace immersions and industry projects, and boost their employability for future job opportunities with real-world experiences. 

Courses are conducted on a full-time basis ranging from six to 12 months, and their modular format gives learners the flexibility to exit the programme once they have found a job. 

Run ad campaign for a greater exposure 

Rather than posting regularly on social media or optimizing website content to gain organic reach, launching an ad campaign allows you to maximize reach in a time-efficient manner. Long-term strategies of SEO and content marketing can help reduce your conversion costs while boosting revenues; but they’re not typically fast by themselves. 

With the wide ad targeting options made available, you can reach exactly who you want to target and drive more relevant traffic to your site. When customers see an ad that is most relevant to them, it will result in a high click-through rate on your ads.  

If you are interested in running an ad campaign on digital platforms, let us help! We offer media buying services on multiple digital channels to widen your reach to your desired target audience. 

IH Digital | Asia-Focused Digital Marketing Agency 

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO. 

Want to promote your product or service through digital advertising? Contact us today for a consultation soon. 


Content MarketingDigital AdvertisingSocial Media Marketing

Lesaffre SG Launches FB, IG Page & YouTube Channel


To transform from solely B2B business model to B2C in the APAC region, Lesaffre launches social media accounts in its headquarter market Singapore, with the primary objective of increasing brand awareness among home bakers.  

The global key player in fermentation has kicked off its Singapore’s official Facebook and Instagram accounts and APAC YouTube Channel 

From August, IH Digital helped Lesaffre Singapore with social media marketing. The services include community management,social strategies and digital advertising for Facebook, Instagram pages and content creation – illustration videos for YouTube channel. 

lesaffre IG post

With Lesaffre’s presence on social media, fans from the city-state can now interact with the brand, as well as get updated on the latest product launches and information. 

For more information, follow them on Facebook (Lesaffre Singapore), Instagram (@lesaffre_sg) and YouTube (Lesaffre APACso as not to miss any baking tips and creative baking solutions. 

Lesaffre – Global key player in fermentation 

Lesaffre is a French company with more than 100 years of history, delivering creative and quality baking solutions. They have developed an extensive portfolio in yeast and baking ingredients suited from industrial bakers to home bakers, with fermentation being the core business. 

Whether you are an industrial baker or home baker, they have the yeast for variety of baking needs. The baker’s yeast comes in various forms: fresh yeast, frozen yeast, and dry yeast – each remarkable for their characteristic and functionality.  

Their ready-to-use or customizable solutions allow artisan and industrial bakers the world over to produce better bread and create unique flavor profiles in a vast variety of baked goods. 

Engage your audience on social media  

With the rise of home-baking trend during the COVID-19 period, Lesaffre spotted a good opportunity to penetrate the consumer market. The best way to build brand familiarity is to serve consumers with relevant baking tips, product information and promotions through different marketing channels 

If you are interested to build a strong presence on social media, IH Digital is the right agency to help you achieve your goals. As a 360 social media agency in Asia, we can provide you with full social media marketing services you need for your business’ growth. 

Interested to work with us and plan for your brand’s social media marketing strategy? Contact us today for a consultation soon.