Learn how Meta’s Lead Ads can help you drive sales leads with this example from property giant JLL.
For its latest advertising campaign, JLL wants tap markets based in Malaysia who might be interested to learn and invest in London’s trendiest homes. In doing so, the global real estate giant property launched Facebook and Instagram Lead Ads to take a closer into Singapore and Malaysia’s diverse markets.
Lead ads enabled JLL not only to promote their newest real estate portfolio but also to generate sales leads – by gathering relevant information about interested buyers and investors from markets outside London such as Singapore and Malaysia.
The Power of Meta Lead Ads
Lead Ads are one of Meta’s most popular advertising solutions. It looks like your average dynamic ads you can find on Facebook Feeds and Instagram Stories. Its function, and impact, on the other hand, are unique compared to other marketing strategies.
They help brands like JLL gain more knowledge about their target markets. In addition, insights generated from Lead Ads can guide which markets and audiences respond effectively to your ads, products or services.
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Launch Your Digital Ads Campaign with IH Digital
Digital advertising and digital marketing do not have to be complicated so you can get the results that you want. As long as you have the right people to guide and support your business goals. And this is what IH Digital is about.
Our vast experience in digital marketing and advertising has helped dozens of brands, locally and internationally, establish a strong online presence in Southeast Asia.
Contact us today to learn how you can get started on your digital advertising campaign in the ASEAN Economic Community (AEC).
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