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Digital Marketing Guides

Why You Need to Start Green Marketing Now?

Why You Need to Start Green Marketing Now | IH Digital

Green marketing has evolved from a buzzword to becoming an essential part for brands and public organisations that want to thrive despite these trying and challenging times.  

What Is Green Marketing?

Why You Need to Start Green Marketing Now | IH Digital

Green marketing is the term used to refer to strategies that highlight the environmental benefits of a product or service. And it is just one of the many components in the ever-growing movements urging for everyone to be more responsible on how their actions affect the environment.  

Why Green Marketing is Important?

Aside from helping the general public understand why your organisation is choosing the path for a more sustainable lifestyle, green marketing enables you to educate and inform people about your eco-friendly efforts and possibly join you in doing eco-friendly programmes.

With green marketing, you can amplify your calls explaining why actions designed to protect the environment from further degradation are necessary. 

Singapore Government Organisations Gear Towards Green Marketing

Green marketing enables members of the public sector to get the word out about their latest policies and efforts on going green, fast and to a large audience.  

Below are some examples on how government agencies in Singapore leveraged green marketing to inform, educate and ultimately convince their audience to go green together.  

NEA Raises Public Awareness on Their Eco-Friendly Effort Via Ads 

When building an eco-friendly image for your organisation, it is important that you highlight your message about sustainability to the community, and what environmental initiatives you have developed in achieving it.

One way of doing this is to carry out a media campaign to raise awareness among the public. 

The National Environment Agency (NEA) of Singapore recently launched its new E-Waste Recycling Campaign and they leveraged both offline and online advertising to broaden their reach in a short span of time.

NEA’s e-Waste Recycling TV Commercial
NEA’s e-Waste Recycling TV Commercial

In IH Digital, our media experts have a solid understanding on how different advertising channels function. Whether it’s social media, Google, or out-of-home advertising, we can advise you on the most suitable advertising platforms to deliver your organisation’s message effectively. 

Plus, we are a certified Google Partner, and we can help you manage and optimise your digital ads efficiently on Google Search, Google Display, and Google Video.  

Contact our media specialists to know more how we can help you in digital advertising. 

Leverage the Power of Social Media to Spread the Word About Your Eco-friendly Programmes

Social media continues to be an efficient means to communicate directly with people inclined to go green and actively take actions in saving the environment. And conversations about sustainability move at the speed of light on social networking sites. 

To sum it up, these serve as opportunities for agencies to connect with the public and engage with them, potentially expanding your reach, and increasing awareness on your eco-centered initiatives.  

NEAs E-Waste Recycling campaign is a great example wherein they maximised social media to promote their new program that aims to convince more Singaporeans in properly disposing their unwanted appliances and gadgets.  

They launched engaging ads on Facebook and Instagram for the dissemination of their eco-friendly message. 

Screenshot of Singapore’s National Environment Agency (NEA) Instagram Ads about E-Waste Recycling

If you’re going to implement green marketing, not only we can support you in content creation, but also in community management, paid social ads on Facebook, Instagram, Twitter and more. 

Engaging and Informative Green Contents Are Essential

Public organisations should always remember the power of engaging and informative content in connecting with their audience. After all, you don’t want to waste resources on a lackluster eco-campaign that the people would likely forget in the next couple of days.  

Engagements will definitely help build online presence about your environmental programmes. Take a cue on how the Public Utilities Board (PUB) raised the importance of conserving Singapore’s water supply with a series of Facebook contests called ‘Count with Water Wally’.  

PUB’s Creative Content Marketing Example That Can Inspire Your Next Campaign

Screenshot of Count with Water Wally’s Contest Video

Participants were encouraged to subscribe to PUB’s YouTube channel, tune in and pay attention on the videos for a chance to win rewards such as vouchers and Water Wally merchandises. In this way, PUB not only taught people to value potable water but also making the whole learning experience fun.  

If you are looking forward to creating engaging content for your green campaign, team up with IH Digital.  

Choose IH Digital as Your Green Marketing Agency

Green marketing, when done right, can produce long term benefits not only for the environment but also to your organisation as well. And choosing the right marketing agency that can support you in achieving your vision is the first step. 

Get started with a 360° marketing agency like us to get your eco-marketing message out to a larger audience. Schedule an appointment with us now.  

About IH Digital    

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.     

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.    

IH Digital is a member of Digital 38 Group. 

Digital Marketing Guides

Healthcare Marketing Strategies that Attract More Patients

Pharmacy,,Medicine,And,Healthcare,Concept,-,Doctor,Presses,Icon,Hand

COVID-19 once again reminded everyone around the world why healthcare is important. And so does healthcare marketing for brands and professionals in the medical industry.

People nowadays are seeking health-related information online. Most of them no longer feel the need to visit the closest hospital. 

In fact, they are often trying to avoid the less-than-ideal circumstances like getting sick or sustaining injuries that may lead to a hospital visit. 

That’s why it’s so important to have a well-thought-out hospital marketing strategy to reach new and returning patients, increase brand awareness, manage your online reputation, and stay relevant with the community you are serving. 

And this is where IH Digital comes in. Read on as we discuss how we can help you get started. 

How IH Digital Can Support Your Healthcare Marketing Needs?  

1. Optimise Your Website for Search Engine

Given the prevalence of the internet today, it should be no surprise that your hospital’s website is often a patient’s first touchpoint.

When your potential patient searches for healthcare services, you want your hospital’s website to pop up on the first page. That is what Search Engine Optimization (SEO) does.  

Optimising your website to rank at the top of search results is a key strategy to implement in your hospital marketing plan.

If your website appears first on Google search, then you can expect more website traffic, and increase your chances of acquiring new patients. 

Need a strategised SEO plan for your hospital website? We are here to help. 

2. Use Social Media to Build Trust & Engagement

Social media remains one of the most effective channels to disseminate information and establish brand awareness.

Patients will conduct extensive research on a hospital, and looking at your social media accounts will be one of the ways they will learn more about your hospital.

And this is why healthcare service providers must update social media pages regularly.  

Social media sites create real-time connection points with patients and provide a different avenue for organically promoting your care providers and services. 

Today, even routine hospital visits have changed, and patients need up-to-date information about scheduling, in-office protocols, and so on.

Now is the time for hospital marketing teams to establish authoritative, proactive communication strategies. 

Appearing on social news feeds often will go a long way in keeping you at the forefront of your patient’s mind. 

IH Digital is experienced in social media page management and we have the abilities to help you distribute marketing healthcare content on the top social channels such as Facebook, LinkedIn, and Twitter. 

3. Create Relevant Content to Engage Existing & Potential Patients

People dealing with new ailments or diseases such as COVID-19 want facts—they want information on prevention, symptoms, testing, and treatment. The ability of hospital marketers to inform the public about healthcare will do wonders for building patient trust and help you stand out as a leader in your field. 

Our content marketing team can support you in content planning and creation. We are capable of creating website articles, social media copies, images, video content and more.  

 Get in touch with our team now to plan for your content marketing strategy. 

4. Utilise Paid Advertising to Increase Online Visibility

There’s no denying that being a top-ranking page in organic search results is essential for the success of your business. However, appearing above those organic results by using Google Search Ads can be a game-changer.  

Utilising Google Search Ads in your hospital marketing strategy can reach your target market much more quickly, as you have control over which keywords to rank. It’s one way to target the exact patients you are looking for. 

You can also take advantage of paid social advertising if you want to do more specific audience targeting based on location, age, interest and more.  

We are a certified Google Partner with proven knowledge of Google Search Ads, Google Display Ads and Google Video Ads. Besides that, we also have the highest access level to Facebook Developers’ Marketing API, enabling us to manage and optimise your ads efficiently. 

Get in touch with our media experts to help you in media planning and buying. 

Partner With IH Digital to Plan Your Healthcare Marketing Strategy 

Running your hospital, providing excellent service to your patients, and creating a strategised hospital marketing plan could be overwhelming.  

Hiring an experienced healthcare marketing agency is a great alternative to simplify the process. In IH DIgital, we can bring in more leads and manage your online presence while you focus on bringing the best service to your hospital.  

Contact our team of marketing professionals now to know more about how we can help you in attracting more patients. 

About IH Digital     

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.      

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.     

IH Digital is a member of Digital 38 Group. 

Case Studies

Media Buying: Key to Raising Awareness during the Pandemic

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The COVID-19 pandemic facilitated the rapid shift to adapt to a digital way of life as everyone around the world spends most of the time inside their homes.  

However, this did not stop people to find ways to stay connected every day. As people scrambled to get in touch with their loved ones and friends, the internet became the most viable solution.  

Eventually, the ongoing global health crisis led brands, and even public agencies to shift their focus to digital marketing, particularly media buying, to reach out to their audiences and increase exposure.   

In this case study, we will highlight how IH Digital supported government organisations in Singapore in launching media campaigns to continue their efforts on raising awareness, and stay connected with the public amid the COVID-19 pandemic.  

Digital Advertising Has Never Been More Relevant and Effective

DSTA-BrainHack2021 Digital Media CampaignDefence Science and Technology Agency’s BrainHack2021 ad on LinkedIn 

Google’s e-Conomy 2020 Report studying Southeast Asia’s digital landscape found out that 70% of the region’s population of over 500 million are now online. This basically means that around 400 million people already have access to the internet. 

Furthermore, it noted a significant rise in digital engagement across all nations in the region, with 8 out of 10 Southeast Asians saying that technology, including digital media, helped them in dealing with the pandemic.  

For brands and public institutions, these signal an opportunity for them to boost their relevance, and strengthen connection with their audiences through digital advertising strategies such as media buying.  

How IH Digital Can Help Brands Take Advantage of Digital Advertising’s Rapid Rise

Owing to its experience in launching digital advertising campaigns, IH Digital is appointed as one of the media agencies for Singapore WOG. Our team of dedicated media-buying experts can help you identify the right channel to place your digital ads.  

Below are some of our strategies we employ to help government agencies in the city-state disseminate important information to the general public.  

1. Advertising Support in Various Platforms

CAAS Carousel AdsCAAS Ads for Unmanned Aircraft Registration on Carousell

Our account managers are equipped with a solid understanding of effective advertising platforms to post your digital ads.  

CAAS OOH advertising

CAAS Ads for Unmanned Aircraft Registration on bus stop shelters

For example, when the Civil Aviation Authority of Singapore (CAAS) launched its campaign to inform owners of Unmanned Aircrafts to have their gadgets registered, ads were published not only on out-of-home (OOH) advertising platforms but also on those on the internet like e-commerce site Carousell.   

2. Leveraging Social Media’s Unwavering Popularity

DSTA’s BrainHack 2021 ads on Instagram

Social media continues to be a popular avenue for governmental organisations such as the Defence Science and Technology Agency (DSTA) to reach out to young adults. We helped DSTA post their ads for BrainHack2021 on LinkedIn, Facebook, and Instagram to target young tech-enthusiasts who are interested to join the events.

3. Reaching Wider and New Audience through Google Display Network 

Google Display ads

Google Display Ads on website and mobile app

Informing the general public can be a difficult task for authorities as reaching out to a wide, range of audience could be a complicated and tedious process.

With IH Digital’s support, the Singapore Police Force (SPF) was able to spread the word about its Anti-Scam Awareness campaign through its large Google Display network, effectively tapping millions of users on the internet.  

Team Up with IH Digital for Your Digital Advertising Plans

The COVID-19 pandemic may soon be a thing of the past but digital advertising will certainly remain as one of the most cost-efficient and effective channels for brands and government agencies to spread information to a large scale of audience.  

As an experienced media buying agency for public organisations, IH Digital launches digital advertising campaigns using performance media like Google Ads, Facebook Ads, Instagram Ads and more.

Contact us now, and learn more about what we can do to help you reach the public. 

About IH Digital   

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.    

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.   

IH Digital is a member of Digital 38 Group.