Digital Advertising

SportSG Runs Video Campaign for Dance of the Nation 2021

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As Singapare celebrated its 56th National Day on August 9, SportSG launched a video campaign for the workout segment of this year’s GetActive! Singapore (GASG) programme over the National Day weekend.  

Titled GASG Workout 2021: Dance of the Nation, the initiative aims to promote and encourage Singaporeans to adapt an active lifestyle, and value their physical well-being through sports.  

Screenshot of SportSG’s GASG 2021: Dance of the Nation workout instructional video on Youtube

In order to broaden their reach, and further raise awareness about GASG’s 2021 Dance of the Nation, instructional videos on how to participate and do the workout routine were published on multiple online platforms, including Facebook, YouTube, and Instagram from August 7 to August 9.  

Screenshot of SportSG’s GASG 2021: Dance of the Nation workout instructional video ad on Facebook

GASG Workout 2021: Dance of the Nation video generated over 1.5 million views on YouTube, and was shared over 800 times on Facebook.  

Screenshot of SportSG’s GASG 2021: Dance of the Nation workout instructional video ad on Instagram

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Fast and engaging, videos have the ability to not only relay crucial information but also to connect with audiences. Hence, it is still the reigning king of content on popular social networking and streaming platforms such as Facebook, Instagram, and YouTube.

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