In Jan 2021, Sport SG kick-started a media campaign #PlayButDontSabo on Facebook and Google Display Network to promote a safe return to sports in Singapore.
This campaign aims to encourage people to play sports in innovative ways that comply with social distancing requirements so that everyone can return to their favourite sporting activities in a safe manner. With this key objective, a video ad, featuring local celebrity Michelle Chong, was launched to raise awareness and encourage the public to think of innovative new styles of playing sports. The ads direct the audiences to their website to “learn more” about the initiative.
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About IH Digital
IH Digital is an Asia-focused digital marketing agency that provides consultancy service, leading companies with strategizing and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Our digital marketing solutions include Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.