Today, having an e-commerce platform is just as important as having a physical store that customers can walk into. With more and more people turning to their laptops, tablets and mobile phones to go about their daily lives, it’s crucial that you are easy to reach and effortless to find when the desire to purchase suddenly strikes.
But while having an e-commerce presence is valuable, it won’t get you anywhere until you make the effort to promote it. That is why for Sofina, launching a paid advertisement campaign was key in ramping up their sales efforts for the hugely popular Singles’ Day or 11.11.
HOW DIGITAL MARKETING BOLSTERED TRAFFIC FOR SOFINA
Besides the holidays, the 11th of November is a crucial date for all brands in Asia. It’s a date marked by people weeks—even months ahead. Despite being a relatively new name in Singapore, as they only launched in April 2018, Sofina, ensured they were prepared to edge out their competitors for the deluge of paid advertisements fighting for online sales.
In the run-up to the 11.11 promotion, they ran a series of paid advertisements on Facebook and Instagram. With other beauty brands deploying a barrage of ads, it was imperative that paid advertisements ran days before the actual start of the promotion. To ensure that Sofina maximises their reach during this highly competitive period, the ads were also placed on Facebook Newsfeed, Instagram Newsfeed and Instagram Stories.
The series of paid ads also paved the way for stronger brand awareness and impression. No matter which ad from the series Sofina’s audience sees, it all featured a ‘Shop Now’ button that took them to the brand’s e-commerce website.
WHY RUN A PAID MARKETING CAMPAIGN?
Are you wondering how paid marketing campaigns can help your brand? Through this, you can ride on the hype of a holiday or event like 11.11 to boost brand awareness and bolster brand recall.
Moreover, paid advertisements are far more effective in driving traffic to your e-commerce platforms. With a ‘Shop Now’ button in place, all that’s left for your customer to do is to click to make their purchase. Even better, paid advertisements offer a secondary perk: an increase in followers with all the new audiences your ads reach.
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Need a content marketing agency to provide digital marketing and social media marketing services for your beauty brand? Let IH Digital, one of the top social media agencies in Asia, help you along the way. Get in touch with us today to learn more.