Social Media Marketing: How To Be Ready For Any Holiday

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Social Media Marketing: How To Be Ready For Any Holiday

Chinese New Year has just come and gone but the holiday hustle does not end for brands who want to win the social media marketing game. With Valentine’s Day coming up and more national holidays popping up, it’s important for brands to leverage these holidays for their social media campaigns. Here, we share some tips for incorporating the holidays—from Christmas to International Women’s Day to Halloween—into your digital marketing strategy.

CHOOSE THE HOLIDAYS YOU WILL PARTICIPATE IN

Holidays celebrated worldwide such as Valentine’s Day or Halloween is a must for all brands. But for more novel celebrations such as National Hat Day, National Beer Day or National Cheese Day, they don’t always translate to social media marketing gold. As such, always make sure that the holiday you plan to ride on—no matter how bizarre and wacky—is aligned with your brand goals and what you represent.

STAY AHEAD WITH A CONTENT CALENDAR

No effective social media marketing plan is complete without a content calendar to map out yearly activities, identify important holidays and see the big picture. When you do this, brands can plan ahead. While there will always be time to wing it and improvise, it’s always better to know where you’re heading.

KNOW YOUR SOCIAL MEDIA MARKETING OBJECTIVES

Besides deciding on which holiday to zero in on, it’s just as important to identify what you want to achieve with the holiday campaign your brand is planning. Is it to generate awareness? Boost sales? Improve social engagement? Once you’ve figured out your goals, you can then decide on the activations, content, offers or whatnot that you’ll incorporate into the campaign.

For IH Digital client GSC Movies, their CNY efforts revolved around promoting the movie The Knight of Shadows: Between Yin and Yang by Jackie Chan and encouraging families to catch a movie during the CNY season at GSC cinemas.

DON’T FORGET TO DECORATE

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For Chinese New Year, Naturel Living updated their cover photo 

What’s a house without some CNY décor to channel the holiday, right? When a new holiday arrives, grab the opportunity to shake up your brand’s look to keep it up-to-date and interesting. On Facebook, the cover photo is where you should start! It’s a great space to greet fans, promote a sale or hold a contest.

BE READY FOR EVERY HOLIDAY CAMPAIGN WITH A DIGITAL MARKETING AGENCY

Need a digital marketing agency in Singapore to provide digital marketing and social media marketing services? Whether it’s creating a social media strategy or executing video marketing campaigns, IH Digital will help you along the way. Get in touch with us today to learn more.

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