Case StudiesCreativeSocial Media Marketing

Social Media Strategy for SG National Day: nex Singapore and LOTTE

nex Singapore and LOTTE launches creative social media marketing strategies, in forms of micro video and GIF, in celebration of Singapore’s National Day.

Holiday means an opportunity for brands in the digital era. It’s a day where netizens populate social media, mostly to upload images from the festivities and to catch up with friends and close relatives. With the online surge comes the different social media marketing prepared by brands to gain page likes and to promote products and services.

IH Digital - Social Media Marketing Agency in Singapore

Social Media Marketing Strategy for SG National Day

Brands can craft different content posting for a holiday. Some settle for a mere greeting, other brands schedule wall contests on holidays. While the former is an excellent way to connect with fans, the latter proves to be an effective tool to drive more engagement.

nex Singapore and LOTTE with the help of a digital marketing agency in Singapore, took the effectiveness to the test a social media strategy for the SG National Day. Each marketing strategy aligned with the relatable event and successfully spurred fan’s patriotic feelings.

Through a microvideo, nex Singapore piqued their fans as they conduct a wall contest letting participants name three renowned local snacks in Singapore stored in a nex Singapore bag.

LOTTE, on the other hand, launched an animated GIF  which tested their fans’ motor skills by capturing a screenshot of PEPERO Almond snack and submitting it along with their answer to the question,  “why do you love being a Singaporean?” With this, participants get a chance to win gift hampers from PEPERO to celebrate and watch the National Parade with.

nex Singapore and LOTTE launched creative social media marketing strategies in celebration of Singapore’s National Day

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