Land Transportation Authority or LTA is the backbone of Singapore’s transport infrastructure and systems. Apart from focusing on planning and maintaining transport operations, LTA also seeks to enliven travelers of all ages and to have them look forward towards their day-to-day journey through social media marketing.
In line with their goal to make public transportation and mobility forms come alive, LTA teamed up with IH Digital, a reputable digital agency in Singapore, to create a Facebook wall contest based on daily transport scenarios. The contest was creatively designed as animated GIFs to entice participants as well as to encourage page engagement between the brand and the commuters along the process.
Creative social media marketing
Trying new content styles helps in sharing your message in a more creative way, eventually encouraging more fans to engage with you brand. Animated GIFs proved to be an effective social media marketing strategy for LTA, as the contest received lots of entries and gained more fans of the page.