It is that time of the year again where moms from all over the world will likely stock up on their beauty arsenal and receive various types of “thank you” presents courtesy of their loved ones. In the old days, making the special women in our lives feel appreciated on Mother’s Day would simply mean getting her a handwritten letter. But at the present time, the Internet and mobile devices allow us to make real-time, public greetings through social media posts.
How brands can seize the moment
Both big and small families will be celebrating this special day. Kids and adults will be scrambling to figure out what Mother’s Day gift would be perfect for their moms. This comes as great news for brands that are looking for opportunities to enhance their social media marketing strategy and come up with solutions and gift ideas.
In the days leading up to Mother’s Day and on the day of the celebration itself, brands and marketers can take advantage of the surge of online activities by conceptualising content marketing ideas to promote the brand during the festivities. Think about how your brand can take part in making the day extra special through engaging digital marketing and social media campaigns.
Social media marketing to drive engagement
Lotte, the popular confectionary brand, partnered with IH Digital, a digital agency in Singapore, and launched a creative illustration and animated gif on Facebook, encouraging fans and consumers to add a dose of sweetness to the special day with Lotte Pepero.
Uniqlo MY, on the other hand, took to Instagram to boost their marketing communications and social media marketing strategy. With the help of IH Digital Malaysia, Uniqlo MY launched a Mother’s Day video that illustrates the great items you can consider giving your mom. The idea behind the marketing video is to engage consumers and invite followers to join an ongoing Instagram contest for a chance to win a RM150 UNIQLO voucher and a comfort bra, creating a win-win scenario for both the clothing brand and the lucky followers who will win the prize.
“color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;” href=”https://www.instagram.com/p/BE7XRIAjUXX/” target=”_blank”>Mother’s Day is coming! Make your mom feel extra special by giving her a RM150 UNIQLO voucher and a comfort bra! Simply follow the steps below! Step 1: Like UNIQLO Facebook and follow @uniqlomyofficial. Step 2: Like this video and upload a photo of your UNIQLO Mother’s Day gift box in the comments below, OR to your Instagram and hashtag #uniqlomothersday. Tell us what are the items that you would like us to fill in the gift box for you and why? Join now for a special Mother’s Day for your mom! Contest duration: 2 May – 15 May 2016
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In addition to the Mother’s Day contest video, Uniqlo MY and IH Digital Malaysia also launched two promotional videos that highlight the superb comfort and support features of their Comfort Beauty Wireless Bra range. Watch it here and here.
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