Social Media Marketing

Social Media Marketing: Instagram’s New Swipeable Carousel Feature


If you haven’t noticed, you’ll spot the cascading squares at the bottom allowing you to post multiple pictures simultaneously. Our favourite photo sharing social media platform, Instagram previously launched the photo carousel ad in 2015 and expanded the feature to include videos as well. Now, it is available globally to all its social media users! This recent Instagram update is the new swipeable carousel, enabling users to upload ten photos or videos within a single post. This new update is going to drive an immense change in the social media marketing industry.

From the social media marketing perspective, Instagram’s swipeable carousel feature enables a brand to communicate with followers in a creative and interactive way. Besides, the swipeable carousel offers the flexibility to advertise a product line easily without spamming multiple photos on Instagram. Look at how Laneige Singapore did it with the help of IH Digital, a digital marketing agency in Singapore.

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Swipeable Carousel Post  | Photo Courtesy: Laneige Singapore

There’s no better way than using visual content as a business tool in social media marketing – with more than 500 million users, Instagram offers a massive platform for marketers to build brand awareness online. As visual contents are more distinguished on social media, most businesses start to use Instagram to cater their content marketing needs as one of the digital marketing strategies. By now, you should know that Instagram is a powerful content marketing tool for your business. If you’re looking for a way to maximise brand visibility, Instagram is the social media channel you cannot ignore.

Therefore, is Instagram worth the effort for your business? Here are the four digital marketing benefits to enjoy using Instagram:

1. Stay connected with customers
One of the digital marketing trends is to share visual content on social media to engage the fans. For instance, you can share a photo of a new product and ask them what they think. Since Instagram is one the active social media app, this can be a perfect platform for marketers to build a relationship with existing customers.

2. Know what they like
If you’re utilising Instagram for social media marketing, you’ll get the opportunity getting to know what your customers like about your business. You may not notice this, but the audiences are probably talking about your business on Instagram. The best way to see if people have used your products is the tagging function on Instagram. After uploading a photo on Instagram, there’s ‘tag people’ navigation for the users to tag any business profiles based on the image. It’s a great way to find out what people like about your business.

3. Reach potential audiences
In the online marketing business, Instagram makes it easy to explore new and potential audiences. One of the ways to find out is using hashtags. You can simply find out the photos shared using the hashtag created.

4. Generate sales
Instagram as a social media marketing tool has never been so convenient to drive engagement as well as generating sales. Make your visuals eye-catching and professional on Instagram, who knows your business will be the next big brand!

Use Instagram for your Social Media Marketing Campaign today

If you are wondering how to go about using this social media platform for your brand, team up with IH Digital, Asia’s 360 digital marketing agency. With our years of experience working with a wide range of clients, we will be able to provide an effective social media marketing strategy to fit your brand and target audience. Contact us today and find out what fits your business needs.