Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from these influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers.
Social media marketing trend: The Impact of KOLs and Key Influencers
While most companies focus on social media marketing, learning from key opinion leaders (KOLs) are somehow part of the social media strategy too. Aside from tagging these personalities to create a buzz about products or services, there are more things in store for brands. There are things we can apply to social media platforms while taking techniques from KOLs and key influencers.
Here are some techniques from KOLs and influencers that brands can implement to social media platform:
Let your content design strategy create a positive impression
Your brand’s signature look, your target market and your content strategy are key to garnering a loyal fan base and the right set of fans. Bloggers for example, place a huge deal on their profile pages’ aesthetics, be it Twitter, Facebook or Instagram. Primary reason is that brands need to compete for the attention of online users in a saturated online space. Quality design, unique aesthetics and most importantly, a well-planned social media content strategy are most likely the factors that affects online users.
Value patience and experience in engaging fans
Ask, listen and discuss topics with your fans. This way, your social media marketing can reach the next level – a personal interaction with fans, which is an effective approach to learning more about your fans and drawing positive impression towards your brand.
Bloggers and famous personalities can be noticed to be making time for live chats, Q&A session and live videos to garner opinions, suggestions and create a positive atmosphere around their social media profiles. In the same way, brands can also implement this social media strategy by replying actively in the comments sections of their posts. Engage fans, learn more about them and create an online air that would be most fit to your brand. By doing this, you can create an online marketing strategy and digital media campaigns depending on what you can learn from your fans such as their age, their online activities and interests just by listening and conversing with them.
Create a unique strategy for every social media platform or channel
Notice famous bloggers’ Instagram and Facebook, you will largely notice the difference. Posts present on Facebook is not necessarily applicable to Instagram, and vice versa. Channel your assets in a way that is most suitable in every channel. For instance, bloggers think about quality images, grids, and how each of their images will affect their Instagram’s profile’s grid of images. This is not necessarily applicable to Facebook as Facebook is more about the impact of each post in the newsfeed.
Social media algorithm is big deal
To make your post visible in the newsfeed, engaging fans during the first hour after posting your content is crucial. Most influencers are attentively responding to their fans while their post is new and fresh. Additionally, social media algorithm now prioritizes quality content, and engagement plays a large role in this. This is especially true for Facebook and Instagram. One of the digital marketing best practices you can take from influencers is to continue a conversation. Be active in encouraging an engaged community. Tip: Boost your post reach as well as page reach.
Videos, even a simple one, can be effective
A planned strategy and well-targeted to the right market is the key to effective video . Videos, in fact, is a great strategy to help the audience decide to buy a product or service. Online users don’t expect perfection in social media videos. Hence, it’s a plus for digital marketing efforts as long as the content is useful, meaning and targeted properly.
As your brand plans for social media advertising plans, ensure that your strategy is laid out properly according to the needs of your market while taking into consideration the digital marketing trends useful for your brand. At IH Digital, we plan, strategise and implement social media marketing strategies with expertise and experience. We connect with and manage KOLs and influencers to help brands achieve their social media marketing objectives with ease.