Classy and sassy, that’s what a happy woman has to be. That is the brand message that Goldheart Jewelry adopted for their latest social media marketing campaign. Of course, it is undeniable that their digital marketing strategy was classy and sassy as well. Working with IH Digital, a digital marketing agency, Goldheart Jewelry used both a stop motion video and an animated GIF to give away the latest MODE Gold Sassy It Bag pendant to their social media fans with style.
In this stop motion video, Goldheart Jewelry showcases the different designs of the pendants in an engaging manner.
With the pendants seen moving around on its own, this video managed to bring the products to life. This motion graphic technique involves stitching of multiple photographs to create an illusion of motion. Can you imagine the work that is behind this video?
Goldheart Jewelry uses an animated GIF for its “Pause, Screenshot & Comment” giveaway contest.
The social media fans will have to stop the animation at their desired design, take a screenshot and share it in order to win a MODE Gold Sassy It Bag pendant. On top of acting as an attractive visual, the animated GIF serves as the wall contest tool too.
With the use of two different types of visuals, Goldheart Jewelry managed to execute their social media marketing campaign in a classy and sassy manner, just like how they imagined their happy customers to be.
Use of Stop Motions and Animations in Social Media Marketing
Motion Graphics and animations bring your products to life in a brief span of time. They are effective in sustaining your audience’s attention and conveying your brand message. They are social content that are sharable through social media platforms like Facebook, making your content viral and giving you a higher audience reach. The best part is they are versatile! From being a visual to being a contest tool, motion graphics and animations can be them all. Start exploring how you can use them effectively in your social media marketing efforts today.
If you are looking forward to explore more social media marketing strategies, let IH Digital help you execute your campaign with the style you want. Inquire with us today.