Case StudiesCreativeSocial Media Marketing

Social Media Marketing: How brands celebrate National Day!


The Singapore National Day is a special annual holiday celebrated in the country every 9th August. This year, the Lion City celebrates its 52nd birthday. The patriotic spirit was felt all over the city-state, from hearing the National Say songs on replay and seeing national flags hung in every household.

Of course, Singaporeans were spotted on streets all dressed in red and white. The festive season is always a good time for marketing, especially social media marketing, as it is able to capture audience attention effectively.

On this year’s National Day, we witnessed how brands were actively involved in social media marketing. Many brands fought to carry out enticing digital marketing campaigns on social media to engage their supporters and to promote their brand.

Read below and learn how brands inject the festive spirit into their digital marketing campaign in the Singapore National Day celebration.

IH Digital - Social Media Marketing Agency in Singapore

Panasonic Singapore

Panasonic Singapore celebrated National Day in a fresh and exciting way on social media. In collaboration with a social media agency in Singapore, IH Digital, an interesting national day GIF was created for their Facebook page.

The GIF created was not just any ordinary GIF. It was made into a puzzle and the order was jumbled up with a hidden message behind it.

This unusual way of social media marketing is able to arouse the audiences’ curiosity and capture their attention readily. The audience would have to unravel the puzzle, figure out the hidden message, take a screenshot, write a birthday message for Singapore and share it.

This new content marketing strategy is interactive and engaging; it is able to bring forth the fun element and excites the audience.

Filial Piety


To celebrate the nation’s birthday, Filial Piety Singapore gave out $30 worth of Westgate dinning vouchers to 10 lucky winners. Filial Piety engaged their supporters through an interactive GIF and Facebook contest.

An appealing GIF was created for their National Day Facebook contest. To take part, all supporters would have to simply watch the GIF, count the number of fireworks that lit up the Singapore skyline and share how they are going to spend this holiday with their family on the Facebook post. By doing so, supporters would stand a chance of winning food vouchers.

This social media marketing strategy engages fans and promotes the brand effectively.

IH Digital

IH Digital, a social media agency in Singapore, also designed a National Day GIF on their Facebook page to greet their audience. The heart-warming message embraces and greets their audience.

This social media marketing method welcomes your followers and boosts your brand name.

Advantages of using GIF for Social Media Marketing

Fast loading time

GIFs have relatively small working file sizes compare to other file formats. This means when you upload a GIF file on your page, it can be loaded quickly in good quality. It enables users to surf your page at ease.

Convey message better

GIFs are usually eye-catching and it stands out from the rest. By using GIFs, your brand message can be better expressed as GIF shows movement and emotions that a normal image cannot show.

The appealing animation of the GIFs can attract a large audience size for your brand. It can also be made interactive to engage your supporters further.

Celebrate National Day with a GIF – Engage a Social Media Agency Today

If you are interested in creating a new, refreshing and engaging digital campaign for your brand, IH Digital, a trusted social media agency in Singapore is able to help you out! Whether it is GIFs, motion graphic or social media marketing, IH Digital is able to cater to your business needs.

IH Digital is a social media marketing agency in Asia that provides 360° services, including content marketing and advertising on Facebook, Instagram, LinkedIn, Twitter, and more! Interested to work with us and boost your brand’s social media marketing strategy? Contact us today at for a consultation soon.