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Social Media Marketing: How Brands Celebrate Chinese New Year!(I)

Social Media Marketing: How Brands Celebrate Chinese New Year!

Many brands fought to carry out enticing social media marketing campaign for Chinese New Year to engage their supporters and to promote their brands. Chinese New Year, also known as the Lunar New Year, is an important Chinese festival celebrated at the start of the first calendar month. It is one of the world’s most prominent and celebrated festivals. It is the public holiday in China, Singapore, Malaysia and Thailand.

Read below and learn how brands inject the festival spirit into their digital marketing campaign in Chinese New Year.

Facebook Mini Game – Panasonic Singapore
Panasonic Singapore launched a CNY Prosperity Left-Right Game application. Play the Prosperity Game daily and fans can collect as many prosperity points as possible within 30 seconds, getting a higher chance of winning fantastic Panasonic prizes in our Grand Draw.
To experience this game, follow this: Online game is no longer available

Receipt Video – Naturel Singapore
IH Digital developed a receipt video for Naturel Singapore to celebrate Chinese New Year. As dumplings are said to bring wealth due to their ingot shapes, making chicken dumplings at home is the way to welcome luck and prosperity into your home. Meanwhile, Naturel’s products are showed in the video.

Enlarge Photo – FreshKon Malaysia
FreshKon Malaysia celebrated Chinese New Year in a fresh and exciting way on social media. In collaboration with a digital marketing agency, IH Digital, an interesting photo was created for their Facebook page. The photo created was not just any ordinary photo. When you click on the lens showed in the photo, the photo will be enlarged with more information of “Buy 3 Get 1 Free” promotion.
To experience this amazing photo, follow this link on your smartphone:

Photo Design – Joyden Concepts China
To celebrate Chinese New Year, Joyden Concepts gave out discount for their traditional homemade Nian Gao. IH Digital created the photo for their Weibo account.

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Related article: Social Media Marketing: How Brands Celebrate Chinese New Year (II)