04 Oct Social Media Government Campaigns That Channels Creativity and Functionality
In the past, we see Government campaigns adopting more traditional marketing medium that people notice offline. Today, Singapore Government agencies have partnered up with Digital Marketing Agency in Singapore like IH Digital, who received the Whole-of-Government (WOG) contract for media buying services, to reach out to potential online audience through effective social media campaigns and eye-catching display ads.
Nanyang Polytechnic (NYP) School of Engineering Campaign
One way to reach potential students in a Government Institution’s outreach campaign is through social media marketing. Not only are such ads more dynamic, they are also effective in targeting the core audience who are spending more time online.
NYP School of Engineering created a social media campaign together with IH Digital, a Digital Marketing Agency, that aimed to garner sign-ups for their courses. For their Facebook campaign, the cost-per-click and click-through rate outperformed that of the industry benchmarks. It delivered 296% clicks and 151% impressions against target.
Public Utilities Board (PUB) GIF and Animated Videos
Government advertisements also can be equally creative without compromising its main objective in delivering a key message. IH Digital Marketing Agency in Singapore worked with the PUB to ideate and produce illustrations and visual works for a series of campaigns aimed at encouraging Singaporeans to conserve water.
The ideation and illustrations include a series of eye-catching GIFs, videos, and wall contests – which featured PUB’s mascot, Water Wally.
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IH Digital is a Digital Marketing Agency in Singapore that helps provide a wide range of online marketing solutions including social media, media buy, SEO, and SEM, not only to the private sector but also to Government agencies. Its 360 digital marketing approach aims to create, distribute, and amplify meaningful and consistent content. Want to know more about us? Contact us today!