Global e-commerce is growing at breakneck speed. According to a report, global e-commerce sales are expected to hit $4.5 trillion by 2021. With that, is your business riding the social media e-commerce wave? If building your own e-commerce website is not in your immediate digital marketing strategy, there’s no need to look far for other options because you can easily turn to social media powerhouse Facebook’s Shop Section for support.
ADVANTAGES OF A FACEBOOK SHOP
If the bulk of your social media marketing efforts is on Facebook, setting up a Facebook store gives your customers the ability to stay within Facebook while learning more about your product. It also lends a helping hand in your content marketing efforts. Products can be tagged on a visual post or promoted on its own when you set up Facebook Shop. It’s also beneficial at capturing impulse buyers who purchase products as soon as they see them.
For brands with a multi-platform approach to e-commerce, you can also link Facebook Shop to a marketplace such as Lazada. Such is the case for Suisai Singapore, a skincare brand known for their powder facial cleansers. Customers viewing a product on their Facebook Shop can check out via their Lazada store.
Facebook Shop also doesn’t discriminate from small businesses who do not have a third-party e-commerce store such as Lazada yet. During the setup process, businesses can opt for two check-out settings: check out on a website or send a message. The latter is what De’Longhi Philippines utilizes, allowing customers to show their interest in a product via private message. For this method, businesses still have the ability to continue the purchase process by getting in touch with customers directly.
LET AN EXPERIENCED DIGITAL MARKETING AGENCY SET UP YOUR FACEBOOK SHOP
With 2.27 active billions of users on Facebook globally, businesses enjoy increased exposure and extra visibility via the platform. Moreover, it doesn’t cost anything to set up a Facebook Shop.
Are you ready to include a Facebook shop or an e-commerce website in your digital marketing strategy? IH Digital is a digital marketing agency in Singapore that can help your business. Get in touch with us today and let us help you win the digital marketing game.